Beruflich Dokumente
Kultur Dokumente
SUBMITTED BY:
Arpita Bahadur
Gaurav Kumar
Manish Gupta
P
avan Kumar
R
anjini Ballal
V
ani Vyas
Launching a new strategy:
In an effort to reflect the company's shift towards the general consumer
marketplace, chip-maker Intel Corporation is expected to formally launch a
major re-branding effort at January's Consumer Electronics Show in Las
Vegas, scrapping its 37 year-old logo (the company name with a lowered "e")
and limiting use of the phrase Intel Inside.
At the start of 2005 Intel launched its new strategy at the Consumer
Electronics Show in Las Vegas. It used the launch as one way of telling all its
stakeholders about the changes.
• Intel launched its new logo. This is designed to show that Intel is
moving forward.
• A new strap line 'Intel. Leap ahead' has also been added. The message
is that Intel intends to stay at the leading edge of technology.
• Intel intends to create the products that the market segment wants
before its rivals do.
Advertising can provide a high-profile launch platform and can be used to accomplish
many different objectives. These include: