Product Redesign

by aaryn preece

table of contents
Table of contents Page 1. Index Page 2. page one style guid A. Page 3. Logo Page 4. P2 Flat packedge Page 5. Photos Page 6. Billboard Advertisement

Index
The water bottle.

The target group is age 16+ Brief history. Wal-Mart is a super power in the sails industry and has the ability to offer a great verity of product. In the past this has been a great benefit to them but in recent years decided to cut back on the brands that are familiar to the public and start caring their own brands. This in not bad but it is not helping their sails as much. In the course of their switch over to their brand (Great Value) they have lost a lot of customers, Customers that want what is familiar. Big idea. My plan is to make this water bottle more enticing by giving it a sportier fresher look. Something that would say look Im cool. I want to look into changing the shape and the look of the bottle so that people will want it for the bottle not just the content. I know this may sound weird but I really like getting water and just for the bottle. to me the better the bottle looks more people like me would want it.

Page 1 style Guide A.

Copy Type Gaill Sans regular main body is 14pt Copy Type Gaill Sans bold main body is 14pt Title Orator Std. style medium i 36pt
R 26 G 170 B 181 Pantone 631C R0 G 117 B 255 Pantone 7468C R 14 G 17 B 145 Pantone 2748C R 30 G 28 B 84 Pantone 2766C R 35 G 31 B 32 Pantone Hex.Black C

Logo
The logo is an important advertising tool as I thought about it I came to the conclusion that this logo would continiue to work and that it could be a good way to keep this well known brand out there.

P2 Flat Package
CT-ME-HI-OR-NY 5 CA CASH REFUND
FOR CONSUMER INFORMATION CALL 1-877-505-2267 www.walmartstores.com/waterreport

PLEASE RECYCLE

OSMOSIS) WITH SELECTED MINERALS (SODIUM BICARBONATE, SODIUM SULFATE) ADDED FOR TAST MINERAL AMOUNTS ARE NOT NUTRITIONALLY SIGNIFICANT. BOTTLED BY: advanced H20 LLC SOURCE: Municipal Water PROCESSED BY: Ozonation, Advanced Filtration and Reverse Osmosis Technologies

INGREDENTS: PURIFIED WATER (BY REVERSE

0 0

DISTRIBUTED BY: Wal-Mart Stores, Inc. Bentonville, AR72716 208

Nutrition Facts

Drinking Water

Calories 0 Calories from Fat 0 *Percent Daily Values (DV) are based on a 2,000 calorie diet

Serv. Size 8 fl oz(240 mL) Trans Fat 0g Serving Per Sodium 0mg Container About 2

Total Fat 0g

Amount/Serving % Daily Value*

0% 0% 0%

Total Carbohydrate Protein

0g 0g

This is the flat package redesign. I changed up the package design by making it a little sportier and giving it a little less crowded on the canvas.

Photos
Old bottle

New bottle

Billboard Advertisement