Be

an 'askable' parent. Reduce teenage risk taking. Central proposition: An advertising campaign aimed at parents of adolescence to encourage becoming an 'askable' parent. Research shows that a teenager of an 'askable' parent is considerably less likely to engage in adolescent-risk taking, helping to keep our young people safer, healthier and happier. Abstract:
Today's generation of young adolescence are in a whirl wind world of sexualisation and information. Our young people are learning about sex from television, music, magazines and their peers. Kids want to learn how to drive, and the parents do everything they can to teach them how to drive safely. How many parents take the same road when it comes to sex? According to Dr Ruth those parents are few and far between. This campaign will promote positive communication between parent and their adolescent children on sexuality, relationships and other related tabboo issues, therefore the parent is a useful and reliable resource of information to help guide their adolescence through the teenage years. Recently the theory behind this proposal was repeated in The Education Review Office who has made a recommendation to the Ministries of Education and Health to help parents with educating their kids on sexual issues. Client? Ministries of Education and Health Audience Parents of children 11-13 year olds that have difficulty or don't talk about sex Low socio economic areas or schools with low decile ratings Parents whose adolescence are home alone for periods of time (i.e. while parents work) Research supporting T.A A 2008 Survey of 9,107 students from 96 high schools found that 38% males and 35% females had had sex but that there was far higher levels of teenage sexual activity in regions with low socio economic conditions or in schools with low decile ratings. (reference: www.werrycentre.org.nz/Mental_Health_Findings_Terry_Fleming_University_of_Auckland.pdf) A local youth sexual health care provider also verbalised that a key issue she sees is kids home alone while parents are at work.

(reference: April 8 2013, Nurse Vibe Lower Hutt)