HOSPITALITY INDUSTRY GROUP 9 SECTION -B

THELEELAVISION To sustain and surpass excellence in service, ambience and performance. Hall mar ks that distinguish The Leela Group. The strategic locations, individuality, arc hitectural aesthetics, lush greens and the intrinsic Indian culture holds true f or every Leela property. Reflecting thereby 'The Essence of India'.Our focused o perating philosophy is personalized service and comprehensive logistic support. We ensure that our esteemed clients, devote their time to the sole purpose of th eir stay - to conduct business and relax in the most conducive environment.

THELEELAMISSION Innovation - Excellence - Perfection These are precisely the three pillars on wh ich The Leela Group has built its reputation.They also represent the three faces of modern India. World class technology, great tradition enriched over the cent uries and the obsessive desire to be hospitable to global travellers.But beyond all this is the simple fact :We love people. It is this that has made The Leela what we are today and must inspire us in the years to come.

Has hotels in Bangalore Mumbai (Best 5 star hotel in India) Goa Kerala

LEELA STRATEGY Since the management believes that growth in the five-star hotels segment will c ome from cities where information technology (IT) will grow, it is expanding int o Hyderabad, Pune, Chennai and Delhi.

To achive their growth strategy they have new projects in Udaipur Chennai,Pune

But beyond all this is the simple fact : We love people. It is this that has made The Leela what we are today and must in spire us in the years to come.

FIGURE 3.1 rce: Adapted and reprinted by permission of Harvard Business Review

Taj hotels Oberoi hotels

Bargaining power of buyers are low Bargaining power of suppliers are moderate

Threat of new enterants For Leela, competition in Mumbai has turned fierce as a result of new hotels, su ch as ITC Grand Maratha, Le Meridien and Hyatt, coming up close to the airport, and enjoying tax benefits too. However in Bangalore, Leela continues to remain a t the No.1 position because of the booming IT sector and lack of five-star rooms , chiefly to accomodate international passengers. Needless to say, Bangalore is a real money-spinner for the company.

House boats Adventure spots & camps Palace on wheels

Brand

Indian Tradition High cost

Weakness Presence is in limited cities

Tax benefit

Rapid promotion of tourism by the Indian Govt

Threats Terror attacks , riots Recession

Dharma of LEELA PRATHAMA DHARMA As an integral part of the Leela Group, this will be our primary dharma. No matt er what role we perform as team members, we shall place the guests first and for emost, the organization second, and the self last, while performing our duties t o the finest standards.

Leela brand Indian tradition of hospitality Treats guests as god ('Atithi Devo B hava) Close to major airports Present in almost all major IT cities

Biggest threat for the LEELA With the Indian economy continuing to grow strongly, Leela is fairly confident o f performing well, going ahead. However, the management only worry is that since Leela has a high foreign guest ratio compared with other five-star hotels in th e country, even the slightest disturbance, such as plague or riots, could advers ely affect its fortunes. For now however, the group continues to notch up a ster ling performance.

Kempinski (Europe) Air France Preferred hotel group (U.S) Jet Airways Kingfisher Singapore Airliness Thai Airliness Miles &More

Presented By SIVARAMPRASAD.BORR

I C

WOW AT EVERY MOMENT OF TRUTH A COMMITMENT BEYOND THE MARKET ETY NEEDS

FULFILLMENT OF THE SOCI

TO PROVIDE THE BEST SERVICES TO CUSTOMERS NO COMPROMISE WITH THE QUALITY AT ANY COST ROMOTE THE NATURE TO BE A BEST BRAND IN HOTEL INDUSTRIES P

ITC HOTEL KAKATIYA SHERATON AND TOWERS ITC HOTEL GRAND MARATHA SHERATON AND TOWERS ITC MUGHAL SHERATON AND TOWERS ITC MAURYA SHERATON AND TOWERS PARK SHERATON HOTEL AND TOWERS FORTUNE HOTELS CHOLA SHERATON ITC SONAR BANGLA

CONT. OTHER HOTELS ITC GRAND CENTRAL SHERATON AND TOWERS WINDSOR MANOR SHERATON SHERATON AND TOWERS JPUTANA PALACE SHERATON USHA KIRAN PALACE BAY ISLAND GRAND BAY VADODARA RA

BRITISH SAFETY COUNCILS SWORD OF HONOUR BEST HOTEL IN THE WORLD 6TH ANNUAL GREENTECH S AFETY AWARD BEST HERITAGE HOTEL BRAND NATIONAL TOURISM AWARD 2004-05 PATA GOLD AWA RD 2005 BEST LUXURY HOTEL OF THE YEAR 2002 ISO 14001

ITC LIMITED & STARWOOD JOIN HANDS FOR LUXURY COLLECTION IN INDIA ITC BOARD APPROVES THE SCHEME FOR MERGER OF ITC HOTELS & ANSAL HOTELS WITH ITC

ENTERPRISES EXIST TO SERVE THE SOCIETY

TEAM WORK

BEING ETHICAL

INTEGRITY MERITOCRACY

STRATEGY OF BENCHMARKING AGAINST INTERNATIONAL STANDARDS Indian hotel chain, with a heavy emphasis on the great Indian. experience (with international standards of luxury) Fortune brand, which started off as mid-segme nt brand, is now being re-positioned as a first-class business hotel.

TAJ GROUP OF HOTELS OBEROI GROUP OF HOTELS

Porters Five Forces Analysis Suppliers Many available suppliers THREAT: LOW Potential Entrants Global hotel groups entry THREAT : MODERATE Industry Competitors Taj group of hotels Oberoi groups Leela group of hotels THR EAT: HIGH Substitutes Small lodges Middle class hotels Palace in wheels THREAT: H IGH (because of new class, Low otherwise) Buyers Global tourists Medical tourists Industrialist people THREAT: MODERATE Customer Need Good Hospitality Hygiene food and environment Overall Threat Level Moderate

Strength Brand Weakness Management Sales and Marketing Group ranks No.2 Excellence of its cuisine.

Naive in Global Arena. Opportunity Threats Luxury hotels competing on the home turf. Economic Downturn Terrorism Increase in tourism

KEY SUCCESS FACTORS (KSFS) Total customer satisfaction Brand Value Adequate accounting records in accordance with the provisions of the Companies Ac t

 ITC Hotels has tied up with Star Alliance, a consortium of five international ai rlines, to launch a scheme to promote its 13 Welcome group hotel properties in t he country. The Star Alliance partners are United Airlines, Air Canada, Lufthans a, SAS and Varig. The Rs 130-crore ITC Hotels Ltd, the megacorp vehicle for ITC Ltd's Rs 1,100-crore expansion into the hotels sector, is entering into the heri tage properties segment in a big way. ITC Hotels, which is keen to tap the herit age segment, is entering into a joint venture with Marudhar Hotels, owners of Um aid Bhavan Palace in Jaipur, for the purpose. The alliance will manage and marke t heritage palaces, havelis, forts and resorts with the objective of providing a unique

 Lavasa's very first hotel is opening under the Fortune Hotels brand. Lavasa has already established tie-ups with the best of international as well as domestic i nstitutions such as ITC Hotels (Fortune Select) and Accor (Pullman, Novotel and Grand Mercure) in the field of hospitality Tie up with Oxford University (Said B usiness School), Girls' Day School Trust (UK), Ecole hotelier de Lausanne (Switz erland), Symbiosis (Pune) and Christ University (Bangalore) and NSHM (Kolkata) i n the field of education. Tie up with Apollo Hospitals in health and wellness.

 In the Edutainment space Lavasa has tied up with Space World LLC to set up a 65acre space theme park that will offer a space-like experience to visitors. Talks with its US-based hospitality partner Starwood Hotel & Resorts - owner of the S heraton brand - have entered the final lap and the final shape of the 30-year ol d alliance is expected to emerge over the next three Starwood has tied up with t he Gurgaon-based Vatika group for bringing to India its Westin brand, under a ma nagement contract agreement

MANAGING DIRECTOR GENERAL MANAGER F/B MANAGER ASST. F/B MANAGER HOUSE KEEPING MANAGER HEAD CHEF ASST. CHEF MAINTAI NANCE MANAGER HR MANAGER ACCOUNTS MANAGER SECURITY FRONT OFF. MANAGER ASST. FRONT OFF. RESTAURANT MANAGER MANAGER MATREE THE LOBBY MANAGER HOTEL SR. C APTAIN CAPTAIN FRONT OFF. EXEC. FRONT OFF. SUPERVISOR SR. STEWARD FRONT OFF. ASST. TRANNEE/ BUS BOY TRANNEE SR. HOUSE KEEPING MANAGER CHEF THE ASST. HOUSE PARTY KEEPING MANAGER COMMY 3 HOU SE KEEPING COMMY 2 SUPERVISOR HOUSE KEEPING COMMY 1 FLOOR SUPERVISOR TRANNEE CHA MBER MAID MAINTAINANCE HR SUPERVISORACCOUNTS SECURITY SUPERVISOR SUPERVISO SUPERVISO R MAI NTAINANCE HR EXECUTIVE ACCOUNTA EXECUTIVE NT HR TRANNEE SECURITY GUARD

Radisson is a division of Carlson Hospitality Worldwide, a global leader in hosp itality services encompassing more than 1,530 hotel, resort, restaurant and crui se ship operations in 80 countries. Upscale & Luxury Hotels Radisson continues t o expand its presence in key markets in the Americas, Asia Pacific and Europe, t he Middle East and Africa, reaching new markets and customers

Radisson Hotels & Resorts, one of the world's leading, companies, operates, manages and franchises more than 66 countries. Radisson is focused on being the hotel endent-minded frequent business and leisure travellers r their hotel experience.

full-service global hotel 400 hotels and resorts in of choice for today's indep who want more control ove

A global hotel company distinguished by great places in great places, a recognize d and trusted brand, building valuable relationships with the guests it serves a nd achieving superior returns for owners and investors.

 As one of the world's leading upscale, fullservice hotel brands, Radisson Hotels & Resorts manages and franchises full-service hotels and resorts around the wor ld. From franchisees and strategic allies to every manager and employee, the ent ire Radisson organizationis committed to providing warm and engaging hospitality at every point of guest contact.

Express yourself - Guests can request stay preferences such as:, room preferences (high/low floor, near an elevator, smoking or no-smoking room or no preference), an automated wake-up call time; airport pick up (where available) and other spe cial requests "Stay your own way "Yes I Can! training program gold points plus gue st loyalty program - Offering greater flexibility and freedom to earn points fas ter than any other hotel loyalty program.

Rewarding travel agents Radisson is the only hotel company to offer a patented o nline loyalty program for travel agents called Look To Book. Travel agentsautomati cally earn points toward valuable merchandise and incentive awards in return for booking Radisson hotels. This exclusive highly successful program, which began in 1992, includes travel agents in 106 countries worldwide.

Focused on increasing capital investment to acquire great hotels in the right markets wh ere there is high customer demand and the company can lead by example and set hi gh standards for the brand Radisson's brand strategy is focused on identifying and enhancing key guest touch points an d enabling choice.

Since January 2001, Radisson has acquired 12 new management agreements -bringing the number of hotels managed by Radisson to 34 Added many of these hotels throu gh conversion and intelligent renovation Some of examples are Radisson Plaza hot els in Philadelphia, Baltimore and Dallas (Richardson) and major newly-built hot els such as the Radisson Resort Hill County in San Antonio

Global partners Radisson has grown from its home country of the United States to become a global leader in the hospitality industry by entering into management agreements, licensing and through embracing partnerships with existing hotel com panies. Examples of the company's highly successful partnerships include Rezidor Hotel Group development of Radisson Blu hotels and three other Carlson hotel br ands in Europe, the Middle East and Africa, and Radisson Edwardian Hotels in the United Kingdom.

Partners with worldwide airline programs to provide guests with frequent flyer m ileage for stays around the world such as British airways,Gulf air,Asiana airlin es,American airlines and many more. Radisson also partners with major financial partners such as American Express, Diners Club, Discover, Visa and MasterCard an d provides guests with special offers and promotions

 Uniform Franchise Offering Circular (UFOC) unique in the industry and the franch ising business streamlined, simplified fee structure and flexible tightened its standards for existing hotels removing hotels which do not meet customer expecta tions adding franchisees representing new hotels that share its values and commi tment to a consistent guest experience.

 new marketing structure to focus its professionals on brand management, regional marketing and new revenue generating national marketing programs that can also be applied at the regional level. The sales team has been realigned to target ne w account development, maintenance and account growth.

Radisson Gold Rewards guest relationship program that works to build long-term g uest loyalty and attract new customers to the brand Look To Book, the industry's premier loyalty program for travel agents. A new 19-person division has been cr eated focused on customer relationship management practices through the use of a nalytics, e-commerce and program management.

created a centralized hub of hotel-focused services at the heart of our global r eservations and information 'nerve center' in Omaha, Business delivery and suppor t services Radisson's Directors of Hotel Services are the primary contacts The d irectors offer consultation to hotels on opportunities to maximize revenues and improve guest satisfaction, provide support on the opening and converting of new hotels joining the system, and consult on product, service and performance impr ovement. They also educate hotels on key brand communications and initiatives. -

Customer satisfaction strategies Technological prowess Well established brand Global presence Strengths Weakness Only serving the upscale market Threats Growing terrorism Economic downturn competitors Opportunities Unexplored territories Globalisation

Porters five forces model

Radisson Group - Hotels and Resorts In India with hotels in Varanasi, Noida, Del hi, Jalandhar, & Chennai Radisson Hotel Chennai Radisson Hotel Delhi Radisson Wh ite Sands Resort, Goa Radisson Hotel Jalandhar Radisson Hotel Noida Radisson Hot el Varanasi The fort Radisson Near Calcutta Radisson Plaza, Kumarakom Radisson R esort and Spa, Alibaug Radisson Jass Hotel, Shimla Radisson Jass Hotel, Khajurah o Radisson Plaza, Udaipur

Prepared & Presented by : Sowmya B.K

IHG (InterContinental Hotels Group) is the worlds largest hotel group by number o f rooms. IHG owns, 7 major hotel brands over 160 million stays per year and more than 600,000 guest rooms, over 4150 hotels across 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected h otel brands including 1. InterContinental Hotels & Resorts 2. Hotel Indigo 3. Cr owne Plaza Hotels & Resorts 4. Holiday Inn Hotels and Resorts 5. Holiday Inn Exp ress 6. Staybridge Suites and 7. Candlewood Suites Manages the worlds largest hot el loyalty programme, Priority Club Rewards with 40 million members worldwide.

Improving the performance of our brands by, Using our insight to make our brands the first choice for guests Delivering consistent customer experiences Generati ng excellent returns from our hotels Improving hotel revenue by encouraging gues t visits Improving the efficiency of our hotels and operating processes Putting our market scale and knowledge to good use Using our worldwide scale and experie nce to convert more hotels to our brands Making the most of our global presence guests choose brands they know when they travel Strengthening our organization I nvesting in our people and our ability to do business Building strong partnershi ps within our own company & with our owners across the world

We operate hotels in three different ways as a franchisor, a manager and on an o wned and leased basis. Franchising This is the largest part of our business: ove r 3,500 hotels operate under franchise agreements. Managing We manage 585 hotels worldwide. Owning We own 16 hotels worldwide (less than 1% of the portfolio).

Bran d Marke ting and Distri butio n IHG Staff Owner ship Capital IHG Incom e All revenu e Fee % of total revenu e plus % of net income Fee % of r ooms revenu e Owned IHG IHG IHG High Managed IHG IHG IHG supplies at least Thirdthe party general manage rs Thirdparty Thirdparty Low or none Franchis ed IHG IHG None

The Intercontinental Hotels Group have highly fragmented and competitive, forces as they are commanding single-digit market share at best. IHG's largest competi tors are I. Marriott International (MAR) II. Starwood Hotels & Resorts Worldwide (HOT) III. Wyndham Worldwide (WYN) IV. Four Seasons Hotels V. Hilton Hotels (HL T), VI. private French company onwed Accor S.A. IHG is distinct from its competi tors in that the dominant part of its business is management and franchising. Wh ile many of its competitors are moving towards owning fewer hotels, IHG has a su bstantial lead over them. For instance, Marriott International (MAR) earns 25% o f its revenue from managing and franchising hotels, in comparison to IHG's 63.5% IHG controls 8% of branded rooms worldwide, and 3% of all hotel rooms.

Strong: . Food Luxury Weak: Comfortness 1. Guests First choices, 2. Online lue 1. Big business Model 2. Corporate preferred Ambience 1. Guests First choice, 2. Exotic locations in different locations of the world Excellent Services 1. P ick up Drop facility, Travel Tour destinations, 2. Early bird offers (in Off sea sons)

Weak : 2. Acentic, a leading supplier of digital interactive TV systems for the hotel industry has chosen preferred providers for the hotel 4. Launched new web marketing and distribution initiative in partnership with onlin e video solutions platform Turn Here Inc. via Travel Distribution News On Site P arking Facilities & Services Parking is available for our overnight hotel guests , visitors, restaurant, bar, and spa patrons with valet service. The Business Ce nter is a full service business center. Full services include copying, printing, fax, high speed internet and secretarial services. Members spent more on iPods, Global Positioning Systems and digital cameras - a sign of people holding tight er to 6. 7. 8.

Strong: Not targeting the affluent population Weak:. Founder of International Hotel Environment Initiative (IHEI). The environment and local communities remain at the heart of IHG's global corporate responsibility focus World's largest hotel l oyalty programmer, Priority Club Rewards, with 42 million members worldwide Serv ice: The Business Center is a full service business center. Full services includ e copying, printing, fax, high speed internet and secretarial services. IHG feat ured 12 call centers around the world , doing 700 transactions per week is core of the operations system, has brought $5.7 billon in room revenue in the year 20 07

Fluctuations in international tourist arrivals: The total dependency on foreign tourists can be risky, as there are wide fluctuations in international tourism. Domestic tourism needs to be given equal importance and measures should be taken to promote it. 2.Increasing competition: IV. Several international majors like the Four Seasons, ShangriLa and Aman Resorts are entering the Indian markets. V. Two other groups - the Carlson Group and the Marriott chain - are also looking forward to join this race. VI. This will increase the competition for the existi ng Indian hotel majors.

1. 2. 3. 4. 5. 6. 7. 8. 9. Operating system Hotel distribution Advertising and marketing Priority Club Rewa rds Web presence Reservation system Sales force Leading loyalty programme Strong management

1. 2. 3. 4. Large exposure to the United States market would hurt hotels in the event of a d ownturn The branded hotel industry is growing strongly, especially in emerging m arkets like China Decreased availability of financing is slowing hotel construct ion and expansion. Hotels are extremely capital-intensive to own and lease, and many hotel developers rely on financing to build hotels. As a result of the cred it crunch, financing for such large-scale projects has become hard to find. High Oil Prices make travel more expensive, hurting hotels Susceptible to political events: The internal security scenario and social unrest also hamper the foreign tourist arrival rates.

Access to the internet is opening up the vista of travel to a far wider cross se ction of people. Emergence of low-cost airlines now helps make long-distance tra vel something that everyone can enjoy. Gradual removal of travel restrictions to and from some of the worlds largest countries, such as China. People are increas ingly defining themselves by the brands they use, and hotels are no different. B rands represent known quantities and offer predictable returns and, as ownership of hotels consolidates, expect to see demand for brands rising in parallel

Global economic downturn, the world's largest hotel operator, IHG (InterContinen tal Hotels Group), is enticing the public to travel by offering its hotel rooms at cheaper rates. Responded with their own willingness to consider alternatives to city centers as well as midscale brands. Midscale runs the lowest of occupanc y, they have the rooms available, they might be less inclined to charge People s hift brands in these tough times. There is definitely softening out there, and t hey are going to be shifting in people's buying patterns

IHG and The Family of Orange Lake Resorts Announce Strategic Alliance to Create a New Timeshare Brand, Holiday Inn Club Vacations (HCV) In December 2008 with Or ange Lake's flagship villa property in Orlando, Florida, HCV marks InterContinen tal Hotels Group's first venture into the timeshare market, one of the fastest g rowing segments of the U.S. holiday and vacation industry. The alliance coincide s with the $1 billion global re-launch of the Holiday Inn brand, currently in pr ogress [Source: American Resort Development Association (ARDA)]

The marketing and licensing agreement also includes: -The construction of a flag ship Holiday Inn Resort hotel on the Orange Lake site in Orlando 3. The marketin g and rental of available timeshare villas through IHG's extensive reservation s ystem and distribution channels, including Priority Club(R) Rewards, the world's largest hotel loyalty program with over 39 million members 4. Participation in the Priority Club Rewards program including earning of Priority Club points on r entals with qualified rates and redemption for room nights 5. The formation of t he Holiday Inn Club(TM) exchange program which will allow members of Holiday Inn Club Vacations to exchange timeshare weeks for hotel nights at over 4,000 Resor t in the IHG Association (ARDA)] [Source: Americanhotels Development family of b rands. 2.

Global Seven distinct brands Luxury full service to economy extended stay People at IHG are community of Shareholders, employees, licensees & partners living ac ross the world IHG is privileged to serve & align with diverse group of owners a nd franchisees

The next few years will be an era of extensive growth and diversification for In terContinental Hotels Group across the MENA region, said Tom Rowntree, Vice Presi dent, Sales & Marketing, Middle East & Africa In the upscale travel sector, IHG is building on its existing portfolio of properties in IHG hotels& Resorts and C rowne Plaza brands At least three Crowne Plaza properties in the Middle East ove r the next two years Four property deals, amounting to 558 new rooms, in the pip eline, in the UAE, Egypt and Kuwait Signed a deal with Shimao Group in China, to open six new hotels under three brands in four cities by 2013

Strong value personal, family time, and strive to provide team members gain bala nce.(equal time shifts) Within an atmosphere of appreciation and respect, we are zealous in our belief of equality and pursue an active Through individualized t raining programs tailored for all levels of the organization, you'll achieve hig her performance and more satisfaction from work than ever diversity program.

Do the right thing Show we care Aim higher Celebrate difference Work better toge ther

Hotels in India Hotels in India : California agra hotels(1) Anaheim - Resort Area canacona Chatsworth hotels(1) Fair field - Napa Valley Area cavelossim Alabama hotels(1) Irvine East/Lake Forest gur gaon hotels(1) Palmdale Gulf Shores jaipur hotels(1) RocklinSacramento Natomas Mon tgomery manli hotels(1) San Diego - Rancho Bernardo Area hotels(3) Eastchase mumba i San Diego - Sorrento Mesa Arizona Phoenix - Glendale San Francisco Airport new delhi San Jose hotels(2) ooty hotels(1) Silicon Valley - Milpitas Arkansas Sunnyv ale Bentonville - Rogers Torrance/Redondo Beach Fayetteville Hot Springs United States

 Taj Hotel established on December16, 1903 Taj Hotels resorts &places comprises 5 7 hotels in 40 location across india. 18 International Hotels in the Malaysia,Au stralia.UK,USA,Sri lanka, Africa. Taj is recognised as the premier Hospitality p rovider. Innovator in dining:- Taj was the first to introduce thai,Italian ,Mexi can into the country.

 Apart from strengthing our position in the domestic market. We have adopted a vi sion to make Taj brand more popular in the International. The only way to do it is to either acquire premium hotels or enter into management contracts. Embrace talent and harness expertise to leverage standards of excellence in the art of hospitality to grow our international presence.increase domestic dominanc e and create value for all stakeholders.

 Taj group has used the Taj name for all its operations to leverage the ity commanded by the name Taj. Taj brand is playing an increasing role g revenues Taj group plans to add around 12 Hotels in the next 3 years ilitates the expansion to other segment by endorsing the sub-brands with arents brand names.

brand equ of drivin . Taj fac their p

A higher emphasis was placed on the business segment as the profits are higher (t his market being less price-sensitive) as compared to the luxury segment. There w as a proliferation of the Taj Presidency hotels not only in new cities, but also smaller towns. The action plan is more opportunities, adding to and complementin g the brand

 Health & Fitness facility to its Guests. Latest cardico vascular machines, stren gthtraining equipment. Spa also includes steam rooms &sauna,specialized treatmen t rooms. swimming pool, Gardens, Waterfall The beauty saloon of the Taj hotel off er a wide range of beauty and hair treatment for men &women.

Brand loyalty Credibility Huge Reputation Patent protection High cost service Not proper network in semiurban Lack of safety measure

Rising income Globalization New Geographical location Fluctuations in international tourist arrivals Increasing competition Terrorism

Porters Five Forces Analysis Suppliers Many available suppliers THREAT: LOW Potential Entrants Global hotel groups entry THREAT : MODERATE Industry Competitors Oberoi groups Leela group of hotels THREAT: HIGH Substitute s Small lodges THREAT: HIGH (because of new class, Low otherwise) Buyers Global tourists Medical tourists Industrialist people THREAT: MODERATE Customer Need Good Hospitality Hygiene food and environment

Technology related:-Used of advance technology in hotel premises. Manufacturing- related:- High utilization of fixed assets. Quality con trol know-how. Serving customer according to their specification. Distribution-r elated:- Presence of hotel chain at various places. A strong network. Marketing related:- Breadth of product line and product selection. Personalized customer s ervices. A well-known and well-respected brand name.

 Taj Hotel Resorts and Palaces signed a marketing alliance with Okura Hotels and Resorts of Japan. After entering into strategic marketing alliances with Silvers ea Cruises and Korea's Shilla Hotels & Resorts, Taj Hotels Resorts and Palaces h as entered into a strategic marketing alliance with Okura Hotels & Resorts, one of the largest international hotel groups in Japan.

The Indian Hotels Company Limited (IHCL), which owns and operates Taj Hotels, Res orts and Palaces, acquired the 100-room W Sydney from the Harileela Group for A$ 36 million. The property was re-launched as BLUE Sydney, a Taj Hotel in February 2006.

The company will launch the first luxury service apartments/residences through it s Wellington Mews project later this year, followed by luxury residences at Taj Lands End, Mumbai. Indian Hotels plans to have a presence in key international c ities such as New York, Los Angeles, Singapore as well leisure destinations, and in fast growing markets

ORCHID HOTELS SHEPHALI NIRMALKER

Incorporated in january 3 1986. Kamat's is now a large hospitality Group with in terests in Luxury Hotels, Budget Hotels & Restaurants, Family Leisure & Sports C lubs, Travel Business, Catering & Educational Institutions, Departmental Stores and of course Restaurants. Asia's first certified eco-friendly five-star hotel and w orld's onl y Eco tel t o be certi fied as I SO

The orchid,asias first 5 star ecotel Hotel ,is committed to enhancing the guest e xperience while setting a new standard of environmental responsibility by conser ving natural resources,educating ,enlightening and motivating our staff ,and cul tivating community relationships.

To be the preferred group of hotels for the discerning global traveler

They have established themselves as a ecotel It is the largest ecotel in ASIA. hey have awarded with the ecotel certificate.

To carry on business ,management and marketing of Hotels ,resorts. To sell,serve and to distribute and to manage and to market the manufacture of,selling,servin g and distribution of comestible,eatables,victuals,meat,bread,bre adstuff and al l types of food stuff and humanconsumables.

To sell and serve and distribute and to manage ,market ,selling ,serving and dis tributing of softdrink,aerated water,beverages,both natural and artificial,fresh and canned vegetables and meats,fresh and canned food stuffs ,fresh and canned fruits. To carry on the business of travel,hirers of motor,caterers for public.

STRENGTH Largest hotel chain in Bangalore & one of the recognized names in hospi tality sector. Located at prime location, with easy access to airport, railway s tation. Presence across different price categories helps wider customer base Pre sence of popular food & Beverage Small WEAKNESS outlets. hotel chains compare to other Focus on business clientele. established player Current presence only in one state. ROHL owns only one hotel in Bangalore, other hotels are under lease a greement. Any delay in execution of project may hamper future growth THREAT Slowdown in economic development of the country Terrorism & Geo- politica l tension Operation of hotel is associated with risks in volatile property marke t. Lack of proper infrastructure in terms of shortage of water & electricity Exp ansion of presence in OPPORTUNITY other major cities like Pune, Hyderabad, Jaipu r etc. Robust growth for Hotel sector in India. Strong economic environment prev ailing in the country.

Subsitute product High in peak season Bargaining power of supplier Limited due to higher competi tion, especial ly in the metros. Higher in Competiti on Intense in metro metro cities cities ,slow due picking in to secondary cities increasi ng room Low due to High capital supply costs. Pote ntial new entrants Bargaining power of buyers

Focus business clientele. Combination of ownership and asset-light strategy. Exp anding presence to other major cities. Stand-alone profitability. Acquisitions a nd greenfield ventures.

Strong value proposition. Low set-up cost. Presence across different categories of Hotels. Locational advantage. Strong management team and motivated workforce. Easy access to talented pool human resource. Presence of popular food and bever ages.

 'Deluxe Room Executive Suite Club Prive Room Club Prive Suite Orchid Suite Presidential Suite

Additional facilities 2. Rooftop Swimming Pool. 3. A top-of-the-world feeling,ov erlooking the busy airport and the Mumbai skyline. 4. Fitness Centre. 5. Enjoy a brisk work-out at our state-of-theart fitness centre. 6. Complimentary Airport transfers. 7. A Travel desk for onward arrangement.

Icon hospitality private limited. Royal orchid hyderabad ltd.

Photographs of facilities provided

Eco-friendly