Sie sind auf Seite 1von 8

THE BEST IN INDUSTRY NEWS

www.lowcostairlineworld.com

ThE BEST in inDuSTRy nEWS

www.lowcostairlineworld.com

ThE BEST IN INDuSTRy NEWS

www.lowcostairlineworld.com

MARCH/APRIL 2009 | ISSUE 1

MAY/JUNE 2009 | ISSUE 2

Low Cost Airline World ISSUE 1 : MARCH/APRIL 2009 LCAW Issue 1 April 09.indd 1 Low Cost Airline World ISSUE 3 : July/August 2009 LCAW Issue 3 July-August 09.indd 1

Low Cost Airline World

S7 AiRLinES iS hOping FOR LighT AT ThE EnD OF ThE TunnEL

iTS hARSh OuT ThERE!

h A pLAN A mAN WIT cEo andrew cowen


Jazeera airways looks to emerge from the global recession with the leading low cost airline THE BEST IN INDUSTRY NEWS in the middle East
www.lowcostairlineworld.com

ThE BEST IN INDuSTRy NEWS

www.lowcostairlineworld.com

ISSUE 2 : May/June 2009

26/2/09 16:38:34

LCAW Issue 2 May-June 09.indd 1 Low Cost Airline World

14/5/09 13:11:13

JULY/AUGUST 2009 | ISSUE 3

SEPTEMBER/OCTOBER 2009 | ISSUE 4

TAkINg ON S ThE BIg guN of Air Asia x,

ISSUE 4 : September/October 2009

Azran osman-rani, Ceo is determined to create a successful long-haul carrier with rock-bottom unit costs

SKI ROUTES FOR 9/10 WINTER 200 tions hold


Low-cost ski destina steady in the face of recession
09/09/2009 14:30

30/06/2009 14:39

LCAW Issue 4 Sept-Oct 09.indd 1

MEDIA INFORMATION 2010

WELCOME

The Magazine
ow-cost Airline World is a global magazine for Low-cost airlines dedicated to the selection, operation, location and maintenance of their fleets. Low-cost Airline World is published quarterly and is distributed to senior management decision-makers around the world, including all major Low-cost and regional airline CEOs, CFOs and senior staff, shareholders, maintenance managers, airports, lobby groups, select governmental bodies, manufacturers, lessors and finance houses, along with members of ERA and RAA. Low-cost Airline World has a print circulation of 1,000 and 20,000 e-issue circulation, plus every issue has air show or major event distribution, raising this figure considerably. Established in 2008 Low-cost Airline World is set to be a highly respected source with the leading distribution figures and editorial content in its class. Low-cost Airline World provides: In-depth commentary and analysis of Low-cost and regional airline industry issues and challenges Balanced insight with the support of leading industry experts Forecasts and predictions of likely future trends Assistance in making the most informed decisions Data and information that cannot be attained anywhere else without significant charge.
Low Cost Airline World ISSUE 2 : May/June 2009

ThE BEST IN INDuSTRy NEWS

www.lowcostairlineworld.com

22

INTERVIEW

INTERVIEW

23

MAY/JUNE 2009 | ISSUE 2

Jazeera Airways investing in the downturn

Looking to emerge from the global recession as the leading low-fare airline in the Middle East by investing in assets now, Jazeera Airways is implementing innovative ideas whilst taking inspiration from unlikely sources such as the hotel industry. Low Cost Airline World spoke to CEO Andrew Cowen.

cash-positive in the balance sheet. We oated on the Kuwait Stock Exchange in 2008 so that was also well-timed. It really does mean that the underlying business has that existing and emerging balance sheet strength to support it both through this downturn but position it well for the eventual upturn. the whole issue of aircraft nancing ceases to be an issue for us; we dont have to go through that quite complex work of securing nancing for, in our case, 40 aircraft, (Jazeera has on order 40 A320s, with eight already delivered). But secondly, in todays market there are all sorts of issues around asset valuations whats an A320 worth at the moment? Airline management people are less able to answer those questions than aircraft asset specialists, so its been a very well-timed move and Sahaab Leasing is fully established the rst six aircraft have been transferred, with the rest in the process of being transferred. Weve obviously got quite a close relationship at the moment. This is an example of a business being incubated, but of course it steadily becomes more arms-length and separate, and Sahaab may go down the path of taking other aircraft types and sizes. From our perspective, when all thats completed the airline will be debt-free and

N WITh A pLAN A mA airways cEo andrew cowen


Jazeera looks to emerge from the global recession with the leading low cost airline in the middle East

What is the state of play at Jazeera Airways? How has the current economic climate affected your operations? The crisis is obviously having a dampening effect on economies here [in the Middle East] and demand generally; if nothing else the reduction in the oil price is leading to reduced nancial in-ows. Many people here have lost money on the global stock markets. On the other hand, the oil boom of the last couple of years has brought a signicant amount of wealth into the region, and that has been sensibly invested in a lot of infrastructure-type projects rather than just consumption. Thats meant that economic conditions have stayed quite favourable. This has had a trickle-down effect on the airlines. In Kuwait, we are seeing a continued, reasonable economic and consumer health. Customers, or guests as we call them, are continuing to travel. At our other base in Dubai the economic conditions there, with people leaving, have made it a little bit more challenging, but things seem to be improving. Theres a lot of good news coming out of Dubai. So compared LOW COST AIRLINE WORLD

to many airline markets I think the Middle East is a bit of a haven of calm. It is not unaffected but its not in crisis either.

Jazeera has announced plans to be debt-free by early 2010 how will this be achieved? Our founder and chairman Marwan Boodai saw much of the current airline turmoil coming, as the bust was fairly inevitable. What hes put in place is to establish a leasing company with a number of nance institutions, called Sahaab Leasing, and this company is steadily taking on all of Jazeeras aircraft and delivery positions, and will lease the aircraft on dry operating lease back to Jazeera. So effectively the objective is primarily about separating the ownership of the asset from the operation of the asset, and we are following a strategy that has been very prevalent in, for example, the hotel industry. Whenever you go to a Crowne Plaza or a Radisson, its those brands that are managing the hotel, but the owners of the building are perhaps a property company. So the advantage to the airline is that May/June 2009

How unique is this relationship between Sahaab and Jazeera? Its one of the more explicit and perhaps public examples [of a relationship between an airline and a leasing company]. Whether that qualies as unique Im not sure, but certainly somewhere in that direction. On the other hand, many airlines around the world have their aircraft owned in all sorts of special purpose vehicles, and they are managed off balance sheets. So its hard to say we are complete pioneers but its fair to say weve taken the concept a signicant step forward. What matters more is how this has beneted the airline and the future opportunities that it presents for both the airline and for Sahaab. Would you see any other airlines following this concept? I am sure some are looking at it. A lot of airlines are facing severe difculty in securing nance to pay for the aircraft that theyve ordered. This

If all goes well and we meet our ambitions we would like to be the leading and preferred low-cost airline in the Middle East. Thats what were working towards a lot has been accomplished and there is a lot still to do.
LOW COST AIRLINE WORLD

May/June 2009

14/5/09 13:11:13 LCAW Issue 2 May-June 09.indd 22-23 LCAW Issue 2 May-June 09.indd 1

09/09/2009 12:58

Why should I advertise in Low-cost Airline World?


Low-cost Airline World is the only global publication dedicated to Low-cost and regional aircraft owners, operators and lessors along with MRO facilities airports and everything that may affect the day-to-day running of the LCC businesses model. This means that whether you represent an airport, manufacturer, maintenance company financial institution, or if you are selling to people who own, operate or lease Low-cost or regional aircraft, we have your target market covered. Our highly targeted readership maximises the effectiveness of your advertising spend, which means minimum wastage we reach the key decision-makers responsible for assessing and purchasing your products and services.

NO OTHER PUBLICATION IN THIs SECTOR OFFERS YOU MORE ADDED VALUE FOR YOUR SPEND
Every issue of Low-cost Airline World will be distributed at: Stands and chalets at major air shows Distribution at major industry events across the globe ERA and RAA events throughout 2010 UBM Aviation Conferences and Events throughout 2010 Members of ERA, RAA

ALL ADVERTS PLACED WITHIN E-ISSUE AT NO ADDITIONAL COST


Low-cost Airline World is a global publication specifically aimed at Low-cost aircraft operators with a high class global distribution list. Wonderful bonus distribution at all major air shows, conferences and events giving significant added value including distribution in carrier bags at Farnborough train stations and gates during the show. Low-cost Airline World has more additional distribution than any other publication in its field. Targeted editorial content covering all areas of a Low-cost aircraft owner and operators organisation with reporters on the ground across the globe who are not afraid of giving the inside track on the stories behind the headlines.

Media Information 2010

Low-cost Airline World

Low-cost Airline World

custom and online advertising options


Why should I advertise in Low-cost Airline World?
There are many options for promoting in Low-cost Airline World that are in addition to normal print advertisements. Some typical examples are as follows:
DISTRIBUTION BY COMPANY TYPE

Online E-Issues (E-Book) Sponsorship


In addition to the regular printed versions, all our publications are now produced in full e-issue (PageSuite) format. E-issues are e-mailed to subscribers and are also available on our website 24/7. The Low-cost Airlines World e-issues offer many useful features, including quick page and article search plus the ability to zoom-in and out. E-issues are a new and dynamic format and companies can sponsor entire e-issues or sections within e-issues. E-issue ads can be hyperlinked and animated, plus monitoring can be set-up to track hits on them. Full main sponsorship, per e-issue: 2,500 or 3,700 or $4,750. This includes an advert at the start which can be flash along with banner adverts on screen at all times. Section sponsorship, per e-issue: 1,000 or 1,480 or $1,900. Includes a banner advert on screen at all times either within the pages of a section or at the side of the issue.

The e-versions go out via request e-mail to our entire online database, plus they are put on our website free to view.

Airlines...........................................31.8% Finance, leasing & consulting......................................9.2% Manufacturer....................................6.3% Airports / airport services. ...........................................20.6% Maintenance, repair and overhaul. .....................................21% Governmental, lobby group and education/university. .....................11.1%
DISTRIBUTION BY MANAGEMENT RANK

BELLY WRAPS
Belly-wraps are an exceptional advertising tool offering great impact and exposure with your logo/advertisement seen on both the front and back covers of a chosen issue. Your belly-wraps can also be bookmarked to an advertisement within the magazine, or you can have it refer to a feature within an issue. Trim Size: 90mm x 580mm Rates: 4,950 or 7,326 or $9,405

INSERTS
Customers can have inserts of many different sizes so it is best to ask us for details, but our most popular insert type is the double-sided insert. This is produced in full colour on high quality 170gsm paper with UV varnish on one side. The inserts can be located in a specific area of the magazine, either loose (tipped-in) or affixed, and are usually for the full print-run. Trim Size: 270mm x 198mm Rates: 2,500 or 3,700 or $4,750

Main Board Members, Chairman, CEO, CFO, Managing Director................... 64.4% Management Planning: General Manager, Chief Pilot, Chief Engineer, Partner or Head of Department.......................... 24.5% Other senior personnel Incl., C.A.A.; F.A.A.; Pilot; Engineer or Mechanic etc...................................... 11.1%
DISTRIBUTION BY GEOGRAPHICAL REGION

AIN DAILY NEWSLETTER


Our Aviation Industry News (AIN) Daily Newsletter is the low-cost and effective way of reaching thousands of potential customers each day. The AIN Daily Newsletter goes out via e-mail to tens of thousands of aviation professionals every working day. These people sign-up and request it so there is no spam. It is also placed on our homepage which attracts thousands of extra hits each month (www.ubmaviationnews.com) AIN Daily e-Newsletter advertising rates start from as little as: $1,805 / 1,250 per month for a typical between sections banner advertisement space. We can also offer right hand side/vertical skyscraper banner ads at only: $2,750 / 1,905 net per month. If you do print advertising, online / banner advertising can really enhance your media campaigns in our renowned print publications. Africa. ...................................................2% Asia & Oceania...............................24.6% Europe.............................................39.1% Middle East..........................................3% South America & Carribean. ............3.2% North America................................28.1%
DISTRIBUTION BY WRITTEN REQUEST

To advertise contact SImon Barker on +44 (0)207 579 4845, email simon.barker@ubmaviation.com or Alan Samuel on +44 (0) 207 579 4846, email alan.samuel@ubmaviation.com

Qualified within one year. .............83.4% Remaining non-qualified:..............16.6%

Low-cost Airline World

To advertise contact SImon Barker on +44 (0)207 579 4845 or Alan Samuel on +44 (0) 207 579 4846

Editorial Calendar
FIRST QUARTER, ISSUE 6
International low-cost news Special Report: 2010 low-cost airline focus Regional Focus: America The LCAW interview: JetBlue Roundtable debate: The LCC lifespan Infrastructure: Chicago Midway Airport Maintenance Operations: North US MRO destinations Budget Beaters: Maximising revenue, minimising costs Facts & Figures: US airports/ route development
Closing dates

Insertion orders and materials close: March 3, 2010 Publication date: March 19, 2010

ADDITIONAL DISTRIBUTION
24th Annual Geneva International Forum on Aircraft Finance & Commercial Aviation UBM Aviation conferences and events

SECOND QUARTER, ISSUE 7


International low-cost news Special Report: Farnborough Air Show Regional Focus: Europe The LCAW interview: easyJet Roundtable debate: Is there one successful LCC business model? Infrastructure: The battle for European skies Maintenance: European MRO destinations Budget Beaters: Maximising revenue, minimising costs Facts & Figures: European airports/ route development
Closing dates

Insertion orders and materials close: June 2, 2010 Publication date: June 18, 2010

ADDITIONAL DISTRIBUTION
Farnborough International Air Show UBM Aviation conferences and events

Media Information 2010

Low-cost Airline World

THIRD QUARTER, ISSUE 8


International low-cost news Special Report: The truth about airport charges Regional Focus: Russia & the CIS LCAW Interview: Vnukovo International Airport Roundtable debate: Route development strategies Infrastructure: Development plans for Russian airports Maintenance Ops: Russian MRO maintenance destinations Budget Beaters: Maximising revenue, minimising costs Facts & Figures: Russia & CIS airports/route development
Closing dates

Insertion orders and materials close: August 4, 2010 Publication date: August 27, 2010

ADDITIONAL DISTRIBUTION
UBM Aviation conferences and events

Low-cost Airline World

To advertise contact SImon Barker on +44 (0)207 579 4845 or Alan Samuel on +44 (0) 207 579 4846

Low-cost Airline World

FOURTH QUARTER, ISSUE 9


Special Report: Airport/Airline synergies Regional Focus: Asia-Pacific LCAW interview: AirAsia X Infrastructure: Are our skies safe? The need for next-gen navigation systems. Roundtable Debate: Can long-haul be low-cost? Maintenance Ops: Asia-Pacific MRO destinations Budget Beaters: Maximising revenue, minimising costs Facts & Figures: Asia-Pacific airports/route development
Closing dates

Insertion orders and materials close: November 15, 2010 Publication date: December 1, 2010

ADDITIONAL DISTRIBUTION
2011 Singapore Air Show UBM Aviation conferences and events

Media Information 2010

Low-cost Airline World

2010 Advertising Information


Number of Insertions: DOUBLE PAGE Four Colour Black & White Cover Position (IFC, IBC & OBC) Four Colour Black & White Full Page Four Colour Black & White Half Page Four Colour Black & White Third Page Four Colour Black & White Quarter Page Four Colour Black & White 1-2x 9,055 5,884 5,594 4,562 4,910 3,191 3,460 2,215 2,067 1,345 1,881 1,225 Sterling (UK) 3-5x 8,607 5,594 5,315 4,333 4,666 3,034 3,276 2,136 1,966 1,275 1,782 1,173 6+ 8,172 5,315 5,042 4,120 4,432 2,886 3,119 2,030 1,865 1,203 1,696 1,105 1-2x 13,311 8,649 8,224 6,705 7,217 4,691 5,086 3,256 3,038 1,977 2,765 1,801 Euros () 3-5x 12,652 8,224 7,813 6,370 6,860 4,460 4,816 3,319 2,891 1,875 2,619 1,724 6+ 12,013 7,813 7,412 6,057 6,514 4,242 4,585 2,984 2,741 1,769 2,492 1,624 1-2x $15,842 $10,293 $9,788 $7,980 $8,590 $5,583 $6,070 $3,736 $3,616 $2,353 $3,291 $2,143 Dollars (US$) 3-5x $15.057 $9,788 $9,298 $7,390 $8.164 $5,308 $5,730 $3,736 $3,440 $2,231 $3,117 $2,052 6+ $14,297 $9,298 $8,820 $7,209 $7,753 $5,048 $5,457 $3,551 $3,263 $2,105 $2,966 $1,933

DOUBLE-PAGE SPREAD

MATERIAL INFORMATION AND SIZES


FULL PAGE

HALF PAGE

THIRD PAGE

QUARTER PAGE

Trim size 420mm w x 278mm h 16.535 w x 10.94 h (with 3mm/0.12 bleed round all edges: 426mm x 284mm / 16.77 x 11.18)

Trim size 210mm w x 278mm h 8.27 w x 10.94 h (with 3mm.0.12 bleed round all edges: 216mm x 284mm / 8.5 x 11.18)

Artwork size 186mm w x 126mm h 7.32 w x 4.96 h

Artwork size 186mm w x 88mm h 7.32 w x 3.23 h

Artwork size 60mm w x 186mm h 7.32 w x 2.36 h

Artwork submission
We can accept Print Compliant PDF or 300dpi JPG files with 3mm / 0.12 bleed and trims marks included. Please do not supply Photoshop-saved PDF files. PDFs need to be exported using Acrobat Professional. This will optimise the file as well as correctly embed font and image information. To ensure artwork is as you expect when it goes to print please supply a low resolution converted JPG file for us to view against the PDF or submit a digital full colour proof (inkjet or digital). We can only attempt colour matching by supplying a proof using approved proofing systems such as Chromalin. Screen resolution / low resolution JPG and PDF files will be rejected. Artwork can be accepted on CD, FTP (details available) and by email. If submitting by FTP please contact us so we know its there for collection. Please do not send artwork by email if the file size is larger than 10Mb. Please send large files above 10Mb via YouSendIt.com. If supplying copy or artwork by email, please send marking clearly your company name on the file, the size and your contact details to: deancook@magazineproduction.com

Files should not to contain any TrueType fonts or use the bold, italic or outline facilities in the tool bar to override font styles. Always use the actual font styles. You are responsible for overprinting and trapping. The Pre-Press RIP will set standard trapping. No ICC profiles to be used on images or files with exception to Coated FOGRA27 (ISO 12647-2:2004) and U.S. Web Coated SWOP (v2). Whiteout type should be a minimum of 6pt in size and medium in weight. To obtain a heavy black we recommend the following colour value: 50C, 50M, 50Y, 100K. The minimum line width rule is 0.25pt. If submitting more than one advert, please ensure they are supplied as separate single-page files and not multiple adverts in one PDF. Double-page spreads should be submitted as a spread but allow type area of 14mm in the centre for the gutter. The magazine is perfect bound. PLEASE NOTE: Please take reasonable steps to ensure the PDF file being submitted is visually and technically error-free. Rarely artwork errors become apparent when the publication has been printed which is often caused by issues generated by the originator. We can only take reasonable steps to ensure the file is of a compliant standard and advise if anything is flagged. The publisher is not responsible for the final reproduction of the advertisement. If unsure, please call for advice. In the event any further information is required, please contact Phil Hine at: phil.hine@ubmaviation.com or +44 (0) 207 579 4852.

Artwork ORIGINATOR NOTES


Please name files: Your company name with publication name and Month & Year MMYY. For example XYZ Company Low-cost Airline World 0910.pdf. Please ensure all work is completed using the CMYK colour model (not RGB). All spot colours should be converted to process. Images should be worked at 300dpi at the intended size. If elements have been created in Illustrator or Freehand, please ensure all fonts have been converted to outlines or paths.

To advertise contact SImon Barker on +44 (0)207 579 4845, email simon.barker@ubmaviation.com or Alan Samuel on +44 (0) 207 579 4846, email alan.samuel@ubmaviation.com

UBM Aviation Publications Ltd 2009

www.ubmaviationnews.com

Connecting our market leading brands; connecting the aviation community

Environment
Environment
AV I AT ION A N D T H E

AVIATION AND THE

N E W S S E RV I C E

NEWS

AVIATION INDUSTRY

www.ubmaviationnews.com