INTRODUCTION

A BlackBerry is a handheld wireless device created by Research in Motion (RIM). BlackBerries read email and calendars from enterprise-class email systems, such as Indiana University's Exchange service, and most models also function as cell phones. meant While a BlackBerry is a type of personal digital assistant (PDA), it is not to be used in the same way as a Palm Pilot or PocketPC. Those devices are literally miniature computers that in some cases happen to have email capabilities. A BlackBerry is an email/calendar reading device with some PDA abilities, and in some cases cell phone abilities. Also, BlackBerries come with complete alphanumeric keyboards; many PDAs do not. . The cell phones that were manufactured before has very limited capabilities like those of making/receiving calls and sending/receiving messages. Certain applications like calendar, reminders and games were present but they were not a real edge over the existing mobile technology. The answer was to integrate web features like email, Internet browsing, etc. into the cell phone technology. Almost all the phones manufactured with the Blackberry technology have Bluetooth technology integrated in them. Some models also have inbuilt cellular 'walkie talkie' feature. In all honesty, theres nothing overwhelmingly terrific about the Blackberry device itself. PDA devices had cellphone and Internet capabilities integrated into them long before the Blackberry became a household name. The first versions of the Blackberry werent leaps and bounds ahead of the leading hand-held mobile devices of the day.With that said, the Blackberry technology itself was a major advancement in mobile technologies, and its the Blackberry service that ultimately led to the popularity of this device. Its the ability of this service to keep you instantly connected to your home or office

network that made it into the leading mobile devices today with its own cult following of avid enthusiasts and users. So what exactly is Blackberry Technology, and what makes it so special? Its called Push Technology.

HISTORY
The Blackberry was a communication device that was developed in a Canada based company, Research in Motion (RIM) in 1999. It was built in with a multi-tasking operating system. The earlier phones manufactured under this technology used the 80386 microprocessor for their working. BlackBerry devices have been around since 1999, but they remained somewhat obscure until well after the new millenium. BlackBerrys global popularity really started to surge around 2004. In November of 2004, Research In Motion announced that there were over two million BlackBerry subscribers worldwide. This was up from one million earlier in the year. It took five years to get the first million, and then 10 months to get the second. The third came just six months after that, in May of 2005. Less than a year later, subscribers totaled 5 million. However, in the past two years, RIM has added another 9 million subscribers, and now boast 14 million subscribers. In less than threeand-a-half years, 13 million people have purchased a BlackBerry. In 1996, the company released the Inter@ctive Pager, also known as the RIM 900. This two-way pager was the very first Blackberry model, and featured a full qwerty keyboard and small black-and white screen. The pager was based on RIM's own wireless networking technology. The radio-based modem allowed short messages to be sent, and could store contacts and other data. In 1998, the RIM 950 was introduced. It cost about one-third of the price of the 900, and could send email and faxes. The 950 operated on a more advanced RIM wireless system, allowing for faster service and more advanced features. The history of the BlackBerry reveals a device that originated as a pager, not as a phone or PDA. However, BlackBerry technology has evolved in a manner that has made it a leading player in the smartphone field, and a desirable choice for corporate enterprise users.

VISION & MISSION

Blackberry is a brand that was created by Research in Motion's (RIM) Founder Mike Lazaridis in 1996, providing wireless web enabled devices across multiple networks. RIM is a Canadian based company founded in 1984 that formally worked with RAM and Ericsson, developing a two way paging system and wireless email network. The company's goal and vision is clear: "to provide solutions for the worldwide mobile communications market, including the software that allows the BlackBerry Smartphone to provide mobile access to email, applications, media and the Internet."

VISSION & MISSIOON

RIM's

ability to enhance current products and develop and introduce new

products the efficient and uninterrupted operation of RIM's network operations center and the networks of its carrier partners; RIM's ability to establish new, and to build on existing, relationships with its network carrier partners; RIM's dependence on its carrier partners to grow its BlackBerry subscriber base; RIM's reliance on its suppliers for functional components and the risk that suppliers will not be able to supply components on a timely basis; competition; effective management of growth and ongoing development of RIM's service and support operations; a breach of RIM's security measures, or an inappropriate disclosure of

confidential corporate or personal information; reduced spending by customers due to the uncertainty of economic and geopolitical conditions; risks associated with RIM's expanding foreign operations; RIM's dependence on a limited number of significant customers; the continued quality and reliability of RIM's products; RIM's ability to manage production facilities efficiently; dependence on key personnel; continued use and expansion of the Internet; regulation, certification and health risks;

BRANDS VALUE
Brand is a brand equity database. It holds data from over 650,000 consumers and professionals across 31 countries, comparing over 23,000 brands. The database is used to estimate brand valuations, and each year since 2006, has been used to generate a list of the top 100 global brands. According to BrandZ, "Brand value is the financial value of a brand defined as the sum of all earnings that a brand is expected to generate." BrandZ collects data annually from consumers, with each person asked to evaluate brands in a competitive context from a category they shop in. This yields opinions from people who know the category and therefore can judge a brand based on the attributes that are important to them. Sectors covered include: consumer packaged goods (fast-moving consumer goods), retail/e-commerce, long purchase cycle brands, service, and corporate. Using this data, BrandZ attempts to compute numbers which quantify the degree of consumer loyalty to each brand, and the brands' growth potentials. The credibility of the Interbrand and BrandZ league tables have been cast into doubt by an article written in Marketing Week by Mark Ritson. The lack of clear definitions and valuation dates in the both companies methodology raise questions about the subjectivity involved in brand valuations. Being part of multinational advertising groups, Interbrand and Millward Brown also suffer from the risk of objectivity. Transparency and objectivity are two of the requirements of the ISO 10668 standard of monetary brand valuations.

OBJECTIVE OF THE STUDY

1) The main objective of the study is to determine the Customer Satisfaction Of Blackberry Handset Users.

2) To study the evaluation of blackberry Handsets with particular reference to Mumbai.

3) To ascertain the attributer (factors) this influenced the customers in selecting these brand mobile phones.

4) To assess the problems faced by the blackberry cell phone users.

5) To offer valuable suggestions to improve the services of blackberry.

RESEARCH METHODOLOGY
WHAT IS RESEARCH MET
It is the science that tells the method of doing research it mainly consists of following steps; Developing research design. Determining the data collection method. Developing sampling plan. Conducting field work. Research in common parlance refers to a search for knowledge. One can also define research scientific systematic search for pertinent information on a

specific topic. The word research has been derived from French word Researcher means to search.

DEFINATION OF RESEARCH METHODOLOGY:Research may he defined as "a careful investigation or enquiry specially through search for new facts in any branch of knowledge in a technical sense research comprise defining & redefining problems, formulating hypothesis or suggested solutions, collecting, organizing & evaluating data; making deductions & reaching conclusions & at the last carefully testing the conclusion to determine weather they fit the formulating hyposthesis.

RESEARCH DESIGN:Research design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, measurement and analysis of data. The design used for carrying out this research id descriptive.

DATA COLLECTION:Types of data:

1. Primary data:-

Primary data are those which are fresh and collected

for the first time and thus happen to be original characters.

2. Secondary data :- It is the data that is already been roilected by someone

else. In this survey I used both primary and secondary data. All information collected through questionnaire.

DATA SOURCE: The sources of collection of secondary data are: Books Websites Magazine
Brochure

SAMPLING PLAN:It is very difficult to collect information from every member of a population. As time and costs are the major limitations that the researcher faces. A sample of 30 was taken the sample size of 30 individuals were selected on the basis of conveinent sampling technique. The individuals were selected in the random manner to form sample and data were collected from them for the researcher study.

ANALYSIS AND INTERPRETATION

Data collection through questionnaire and personnel interview resulted in availability of the desired information but these were useless until there were analyzed. Various steps required for this purpose were editing, coding and tabulating. Tabulating refers to bringing together similar data and compling them in an accurate and meaningful manner. The data collected by questionnaire was analyzed, interpreted with the help of table, bar chart and pie chart.

PRODUCT OF BLACKBERRY COMPANY