AIRTEL RURAL TERRITORY MANAGER PROJECT WORK

Submitted by: MANU K A TOGI MATHEWS G NITHYANANDAM

Karunya School of Business Leadership and Management Karunya University Coimbatore Contents
TELECOMMUNICATION IN INDIA ............................................................................................................ 3 DEVELOPMENTS AND MILESTONES .................................................................................................... 3 TELEDENSITY ....................................................................................................................................... 4 NEXT-GENERATION NETWORKS (NGN) .............................................................................................. 4 REGULATORY ENVIRONMENT ............................................................................................................. 5 TELEPHONE STATISTICS....................................................................................................................... 5 AIRTEL ..................................................................................................................................................... 5 HISTORY .............................................................................................................................................. 6 ORGANIZATIONAL STRUCTURE ........................................................................................................... 6 MOBILE SERVICES................................................................................................................................ 6 3G .................................................................................................................................................... 7 4G .................................................................................................................................................... 7 Airtel Money ................................................................................................................................... 8 Smart Drive ..................................................................................................................................... 8 Network Experience Centre ............................................................................................................ 8 iPhone ............................................................................................................................................. 9 SUBSCRIBER BASE ............................................................................................................................... 9 India ................................................................................................................................................ 9 GREEN INITIATIVE ............................................................................................................................. 10 GreenTowers P7 program ............................................................................................................. 10 Energy Conservation ..................................................................................................................... 10 TIME LINE .......................................................................................................................................... 11 1995 .............................................................................................................................................. 11 2004 .............................................................................................................................................. 11 2010 .............................................................................................................................................. 11 2011 .............................................................................................................................................. 12 2012 .............................................................................................................................................. 12 CHATRS.................................................................................................................................................. 13 1NET SUBSCRIBER ADDITIONS .......................................................................................................... 13 2. Mobile Subscribers In India: Region Wise..................................................................................... 14

3. Mobile scribers in India: operator wise ........................................................................................ 15 4. Mobile scribers in India: operator wise ........................................................................................ 15

TELECOMMUNICATION IN INDIA
India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone). It has one of the lowest call tariffs in the world enabled by the mega telephone networks and hyper-competition among them. It has the world's thirdlargest Internet user-base with over 137 million as of June 2012.Major sectors of the Indian telecommunication industry are telephony, internet and television broadcasting.

DEVELOPMENTS AND MILESTONES

Pre-1902: Cable telegraph 1902: First wireless telegraph station established between Sagar Island and Sandhead. 1907: First Central Battery of telephones introduced in Kanpur. 19131914: First Automatic Exchange installed in Shimla. 1927: Radio-telegraph system between the UK and India, with Imperial Wireless Chain beam stations at Khadki and Daund. Inaugurated by Lord Irwin on 23 July by exchanging greetings with King George V. 1933: Radiotelephone system inaugurated between the UK and India. 1953: 12 channel carrier system introduced. 1960: First subscriber trunk dialing route commissioned between Lucknow and Kanpur. 1975: First PCM system commissioned between Mumbai City and Andheri telephone exchanges. 1976: First digital microwave junction. 1979: First optical fibre system for local junction commissioned at Pune. 1980: First satellite earth station for domestic communications established at Sikandarabad. 1983: First analogue Stored Program Control exchange for trunk lines commissioned at Mumbai. 1984: C-DOT established for indigenous development and production of digital exchanges. 1995:First mobile telephone service started on non-commercial basis on 15 August 1995 in Delhi. 1995:Internet Introduced in India starting with Mumbai, Delhi, Calcutta, Chennai and Pune on 15 August 1995 1997: the government set up TRAI (Telecom Regulatory Authority of India) which reduced the interference of Government in deciding tariffs and policy making. The political powers changed in 1999 and the new government under the leadership of Atal Bihari Vajpayee was more pro-reforms and introduced better liberalization policies. The government corporatized the operations wing of DoT on 1 October 2000 and named it as Department of Telecommunication Services (DTS) which was later named as Bharat Sanchar Nigam Limited (BSNL). The proposal of raising the stake of foreign investors from 49% to 74% was rejected by the opposite political parties and leftist thinkers. Domestic business groups wanted the

government to privatize VSNL. Finally in April 2002, the government decided to cut its stake of 53% to 26% in VSNL and to throw it open for sale to private enterprises. TATA finally took 25% stake in VSNL. This was a gateway to many foreign investors to get entry into the Indian Telecom Markets. After March 2000, the government became more liberal in making policies and issuing licenses to private operators. The government further reduced license fees for cellular service providers and increased the allowable stake to 74% for foreign companies. Because of all these factors, the service fees finally reduced and the call costs were cut greatly enabling every common middle-class family in India to afford a cell phone. Nearly 32 million handsets were sold in India. The data reveals the real potential for growth of the Indian mobile market.[21] Many private operators, such as Reliance Communications, Tata Indicom, Vodafone, Loop Mobile, Airtel, Idea etc., successfully entered the high potential Indian telecom market. In March 2008 the total GSM and CDMA mobile subscriber base in the country was 375 million, which represented a nearly 50% growth when compared with previous year.[22] As the unbranded Chinese cell phones which do not have International Mobile Equipment Identity (IMEI) numbers pose a serious security risk to the country, Mobile network operators therefore planned to suspend the usage of around 30 million mobile phones (about 8% of all mobiles in the country) by 30 April.[23] 56 years the average monthly subscribers additions were around 0.05 to 0.1 million only and the total mobile subscribers base in December 2002 stood at 10.5 million. However, after a number of proactive initiatives taken by regulators and licensors, the total number of mobile subscribers has increased rapidly to over 929 million subscribers as of May 2012.

TELEDENSITY
Telecom circle Wire line subscriber base in million (May 2012) 3.18 Wireless subscriber base in million (May 2012) 34.51 78.96 Teledensity 2012) 107.85 118.29 (May

Kerala & Lakshadweep

Tamil Nadu(including 3.16 Chennai since 2005)

NEXT-GENERATION NETWORKS (NGN)

A next-generation network (NGN) is a packet-based network which can provide services including Telecommunication Services and able to make use of multiple broadband, quality of Service-enabled transport technologies and in which service-related functions are independent from underlying transport-related technologies. It offers unrestricted access by users to different service providers. It supports generalized mobility which will allow consistent and ubiquitous provision of services to users.

The hyper-competition in telecom market, which was effectively caused by the introduction of Universal Access Service (UAS) license in 2003, became much tougher after 3G and 4G competitive auction. About 670,000 route-kilometers (419,000 mile) of optical fibres has been laid in India by the major operators, including in the financially nonviable rural areas and the process continues

REGULATORY ENVIRONMENT
LIRNEasia's Telecommunications Regulatory Environment (TRE) index, which summarizes stakeholders' perception on certain TRE dimensions, provides insight into how conducive the environment is for further development and progress. The most recent survey was conducted in July 2008 in eight Asian countries, including Bangladesh, India, Indonesia, Sri Lanka, Maldives, Pakistan, Thailand, and the Philippines. The tool measured seven dimensions: i) market entry; ii) access to scarce resources; iii) interconnection; iv) tariff regulation; v) anti-competitive practices; and vi) universal services; vii) quality of service, for the fixed, mobile and broadband sectors. The results for India, point out to the fact that the stakeholders perceive the TRE to be most conducive for the mobile sector followed by fixed and then broadband. Other than for Access to Scarce Resources the fixed sector lags behind the mobile sector. The fixed and mobile sectors have the highest scores for Tariff Regulation. Market entry also scores well for the mobile sector as competition is well entrenched with most of the circles with 45 mobile service providers. The broadband sector has the lowest score in the aggregate. The low penetration of broadband of mere 3.87 against the policy objective of 9 million at the end of 2007 clearly indicates that the regulatory environment is not very conducive

TELEPHONE STATISTICS
Telephone Subscribers (Wireless and Landline): 995.9 million (May 2012) Land Lines: 31.53 million (May 2012) Cell phones: 929.37 million (May 2012) Monthly Cell phone Addition: 8.35 million (May 2012) Teledensity: 79.28% (May 2012) Annual Cell phone Addition: 227.27 million (March 2010 - 2011) Projected Teledensity: 1.159 billion, 97% of population by 2013.

AIRTEL
Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications Services Company headquartered at New Delhi, India. It operates in 20 countries across South Asia, Africa and the Channel Islands. Airtel has GSM network in all countries, providing 2G, 3G and 4G services depending upon the country of operation. Airtel is the world's fourth largest mobile telecommunications company with over 261 million subscribers across 20 countries as of August 2012. It is the largest cellular service provider in India, with 186.41 million subscribers as of October

2012. Airtel is the third largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription services. It offers its telecom services under the airtel brand, and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve Cisco Gold Certification. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennaiand Singapore.

HISTORY
Sunil Bharti Mittal founded the Bharti Group. In 1983, Mittal was in an agreement with Germany's Siemens to manufacture push-button telephone models for the Indian market. In 1986, Mittal incorporated Bharti Telecom Limited (BTL), and his company became the first in India to offer pushbutton telephones, establishing the basis of Bharti Enterprises. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Mittal won a bid to build a cellular phone network in Delhi. In 1995, Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Sky cell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar. This expansion allowed it to offer voice services all across India. In 2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel acquired the African operations of the Kuwait based ZainTelecom. In March 2012, Airtel launched a mobile operation in Rwanda. Today, Airtel is the largest cellular service provider in India and the third largest in the world.

ORGANIZATIONAL STRUCTURE
Airtel's initial organizational structure concentrated on the hierarchy of the operations inside the company as a whole. The structure depicted the corresponding operation/region of different incharges and it didn't hold anyone responsible for each of its services. So, the company found it better to restructure its organizational chart. The transformed organizational structure has two distinct Customer Business Units (CBU) with clear focus on B2C (Business to Customer) and B2B (Business to Business) segments. Bharti Airtel's B2C business unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - Mobile, Telemedia, Digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc.). The B2C organization will consist of Consumer Business and Market Operations.

MOBILE SERVICES
Airtel operates in all telecom circles of India. Its network is present in 5,121 census towns and 457,053 non-census towns and villages, covering approximately 86.6% of the countrys population as

of September 2012. Airtel is the 6th most valued brand according to an annual survey conducted by Brand Finance and The Economic Times in 2010.

3G On May 18, 2010, 3G spectrum auction was completed and Airtel will have to pay the Indian government 122.95 billion (US$2.24 billion) for spectrum in 13 circles, the most amount spent by an operator in this auction. Airtel won 3G licenses in 13 telecom circles of India: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (East), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, and Jammu & Kashmir. Airtel also operates 3G services in Maharastra, Goa, Kanpur and Kolkata through an agreement with Vodafone and in Gujarat through an agreement with Idea. This gives Airtel a 3G presence in 15 out of 22 circles in India. On September 20, 2010, Bharti Airtel said that it has given contracts to Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies to set up infrastructure for providing 3G services in the country. These vendors will plan, design, deploy and maintain 3GHSPA (third generation, high speed packet access) networks in 13 telecom circles where the company has won 3G licences. While Bharti Airtel has awarded network contracts for seven 3G circles to Ericsson India, NSN would manage networks in three circles. Chinese telecom equipment vendor HuaweiTechnologies has been introduced as the third partner for three circles. On January 24, 2011, Airtel launched 3G services in Bangalore, Karnatakaits largest circle by revenue. With this launch, Airtel became the third private operator (fifth overall) to launch its 3G services in the country following Reliance Communications and Tata Docomo. On January 27, 2011, Airtel launched 3G in Chennai and Coimbatore. On July 27, 2011 Airtel launched 3G in three major cities in Kerala (Trivandrum, Cochin and Calicut). Airtel 3G services are available in 200 cities through its network and in 500 cities through intra-circle roaming arrangements with other operators. Airtel has about 5.4 million 3G customers of which 4 million are 3G data customers as of September 2012.

4G On 19 May 2010, the broadband wireless access (BWA) or 4G spectrum auction in India ended. Airtel paid 33.1436 billion for spectrum in 4circles : Maharashtra, Karnataka, Punjab andKolkata. The company was allocated 20 MHz of BWA spectrum in 2.3 GHz frequency band. Airtel's TD-LTE network is built and operated by ZTE in Kolkata, Huawei in Karnataka, Ericsson inPunjab and Nokia Siemens Networks in Maharashtra. On 10 April 2012, Airtel launched 4G services using TD-LTE technology in Kolkata, becoming the first company in India to offer 4G services. The Kolkata launch was followed launches in Bangalore (7 May 2012) and Pune (18 October 2012).] It will launch services next in Chandigarh. On 24 May 2012, Airtel announced an agreement to acquire a 49% stake in Qualcomm Asia Pacific (India). Qualcomm holds 4G spectrum and licenses in Delhi, Haryana, Kerala and Mumbai. As per the agreement, by the end of 2014, Airtel will assume full ownership and financial responsibility for 4G operations in these 4 circles. Airtel had 3180 4G subscribers as of May 2012.

Airtel Money Airtel has started a new mCommerce platform called Airtel Money with collaboration with Infosys and SmartTrust (now Giesecke & Devrient). It was launched on April 5, 2012, in Infosys Campus of bangalore. with the help of Airtel money, users can transfer money, pay bills and other financial transactions using mobile phone.

Smart Drive SmartDrive is navigation app exclusive to Airtel customers. The app features voice-based turn by turn navigation, real time information update on traffic, approximate time of the travel on the basis of the traffic situation on the various routes and also lets users see their location on the map and plan the journey accordingly. It also suggests the subscriber an alternate route in case of traffic congestion on the normal route. According to Airtel, SmartDrive calculates the traffic on the basis of the number of GPS devices used on a particular road, their average speed, as well as historical trends of traffic on that route. SmartDrive also allows users to search for points of interest like restaurants, theatres and shopping malls. The app also allows users to keep a record of all trips they make when using voice navigation for later reference through the 'Tirp Recorder' feature, Wikipedia information of places for which information is available and the ability to add frequently visited locations to favorites, in addition to weather information about the place. Airtel will offer navigation at 10 per day or 99 per month. Live traffic will be cost 3 per day or 49 per month. Search and map viewer are available for free. The costs do not include data charges. Airtel states in SmartDrive's FAQ that data is only used when the user performs searches or calculates routes. The app is developed by Wisepilot, a mobile navigation solutions provider and uses Navteq Maps for location and traffic info. It was launched on 12 September 2012. At the time of launch, it was available only in Bangalore, Mumbai and NCR. Services are currently available in Chennai. Service will be expanded to Pune and Hyderabad by December 2012.

Network Experience Centre Airtel has a Network Experience Centre (NEC) which observes end to end customer experience, in near real time, along with the standard network elements on Airtel's operations. The NEC is located in in Manesar, Haryana and went live on 31 October 2012. It is the first such facility in India and will be able to monitor Airtel's network performance across mobile, fixed line, broadband,DTH, MCommerce, enterprise services, International Cable Systems and internet peering points from a single location. It will monitor all Airtel and partner NOCs. In case of an emergency, the NEC will enable the operator to prioritize actions to restore normalcy and reduce resolution time. The NEC houses a video wall with 3600 square feet of solid state LED screen to monitor Airtel's telecom network. The clear span of the roof is 49 m x 18 m and the beams, which are fireproof and about 8 feet deep, have been specially designed to hold the structure without columns. The NEC was

designed specifically to be used as a command center in case of national emergencies and natural catastrophes. The facility is earthquake proof and also provides for a single control of command and a fully redundant technology layout.

iPhone The iPhone 3G was rolled out in India in 2008 by Airtel. However, high prices and contract bonds discouraged consumers and it was not as successful as the iPhone is in other markets of the world. Airtel introduced the iPhone 4 on 27 May 2011 and the iPhone 5 on 2 November 2012.

SUBSCRIBER BASE
Bharti Airtel has about 243.336 million subscribers worldwide232.95 million in India and South Asia and 50.949 million in Africa as of the end of December 2011. The numbers include mobile services subscribers in 19 countries and Indian Telemedia services and Digital services subscribers. India Airtel subscriber base according to Cellular Operators Association of India (COAI) as of April 2012 was: Metros Delhi 8,818,153 Mumbai 3,738,188 Kolkata 3,882,463 Chennai 3,388,379

"A" Circle

Andhra Pradesh 18,539,788 Gujarat 7,062,371 Karnataka 15,468,507 Maharashtra 9,968,936 Tamil Nadu 10,094,293

"B" Circle

Haryana 2,472,639 Kerala 3,574,844 Madhya Pradesh 9,728,966 Punjab 6,973,022 Rajasthan 14,546,216 Uttar Pradesh (East) 14,886,051 Uttar Pradesh (West) 6,666,880

West Bengal 9,202,693

"C" Circle

Assam 3,759,878 Bihar 17,732,686 Himachal Pradesh 1,861,569 Jammu and Kashmir 2,112,537 North Eastern States 2,351,038 Orissa 6,460,022

GREEN INITIATIVE
GreenTowers P7 program Bharti Infratel is the only telecom tower company, which has installed almost 3 MWT of solar capacity on their network, generating more than 5 million units of electricity every year. The Green Towers P7 program is scoped for 22,000 tower sites (primarily rural areas having low or no Grid Power availability) out of which 5,500 sites have already been implemented in the first year as a part of this 3-year program. Once completed, the initiative will reduce diesel consumption by 66 million liters per year with a significant carbon dioxide reduction of around 150,000 MT per year. Bharti Infratel bagged the 2011 'Green Mobile Award ' at the GSMA Mobile World Congress at Barcelona and was also awarded the 2010 innovative infrastructure company of the year award at the CNBC Infrastructure Awards for this groundbreaking initiative. Bharti remains the first company in the world to introduce the practice of sharing of passive infrastructure by collaborating with their competition to share mobile towers and to reduce the collective carbon footprint of the industry. This has become a subject of case studies in institutions including the Harvard Business School. Energy Conservation The company has installed solar hot water generator at its main campus in Gurgaon for fulfilling the hot water requirement in the cafeteria. Majority of its facilities across NCR region are now equipped with LES (Lighting Energy Savers) which have reduced energy consumption in the lighting system to the tune of 1025%. Variable Frequency Drives installed in AHU (Air Handling Unit) at its campus have helped in enhancing the efficiency of cooling system by 10%. These measures have resulted in a total saving of 8.5 lakh units of electricity per year. Airtel has embarked upon technology related initiatives like virtualization of servers that has helped it release over 500 CPUs. Also the drive of sending e-bills to the post-paid customers is helping save 12,840 trees annually. Within its campus the Secure Print Solution' an automated queue management based secured printing solution has led to an annualized saving of about 8 metric tonnes of paper.

 Alternate energy sources such as solar energy used at 1050 sites saving 6.9 mn litres of diesel and approximately 280 million. Energy efficiency measures such as Integrated Power Management Systems and variable speed DC generators have resulted in reduction in the rate of diesel consumption by 1.2 million litres, leading to savings of 47 million across 900 sites. Demand side management like Free Cooling Units (FCU) instead of air conditioners has been implemented across 3400+ sites, saving consumption of 4.1 million liters of diesel

TIME LINE

The chronology of events since Bharti Tele-Ventures was incorporated in 1995: 1995 Bharti Cellular launched cellular services as "AirTel" in Delhi. 2004

On 19 October 2004, Airtel announced the launch of a BlackBerry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and Research In Motion (RIM).

2010

On 18 May 2010, Airtel won 3G spectrum in 13 circles: Delhi, Mumbai, Andhra Pradesh, Karnataka, Tamil Nadu, Uttar Pradesh (West), Rajasthan, West Bengal, Himachal Pradesh, Bihar, Assam, North East, Jammu & Kashmir for 122.95 billion. Bharti Airtel wins broadband spectrum in four circles: Maharashtra, Karnataka, Punjab and Kolkata for 33.14 billion. On 18 November 2010, Bharti Airtel announced a re-branding campaign wherein, they would be referred as airtel, with a new logo. On 20 December 2010, Airtel launched its new identity for Bangladesh subscribers. On 23 December 2010, Airtel opened its first underground terrestrial fibre optic cable built in alliance with China Telecom.

2011

On 24 January 2011, Airtel announced the launch of its 3G services in India. On 31 January 2011, Airtel launched wallet service - Airtel Money in the millennium city of Gurgaon. On 18 February 2011, Airtel Digital TV brings cricket world cup in High Definition. On 14 March 2011, Bharti Airtel announced the launch of Airtel Broadband TV. On 11 April 2011, Bharti Airtel and Apple bring the iPhone 4 to India. On 18 April 2011, Bharti Airtel enters into a partnership with photo service Zoomin.com. On 17 May 2011, Airtel launches the worlds first USSD-based Facebook access service in India Facebook by Fonetwish. On 2 June 2011, Bharti Airtel offers on-demand online movie viewing services - launches Airtel Movies On 16 June 2011, Airtel digital TV launches iKisaan the worlds first interactive service in Hindi. On 27 June 2011, Airtel 3G launches international video calling services. On 7 July 2011, Bharti Airtel announces new organisation structure for its India and South Asia operations. On 18 July 2011, Airtel digital TV adds 41 new channels. On 25 July 2011, Bharti Airtel Launches Facebook For Every Phone. On 16 August 2011, Wide availability of Airtel Service Centers in Rajasthan creates easy touch points for customer service. On 19 September 2011, Bharti Airtel announces GO! GO! GOAL Contest 2011. On 22 September 2011, Airtel digital TV brings the TV series Johnny Test to India. On 26 September 2011, Airtel Youth Star kicks off Friends Dance Carnival in Andhra Pradesh. On 28 October 2011, 2011 Formula 1 Airtel Grand Prix of India Winner's Trophy Revealed. On 1 November 2011, Airtel digital TV now has 11 True HD channels,Expands total channel count to 262. On 11 November 2011, Bharti Airtel named amongst the top 25 companies for leaders globally. On 25 November 2011, Mr. Sharlin Thayil, CEO Bharti Airtel, AP launches iPhone 4S in Hyderabad. On 1 December 2011, Airtel introduces Indias first free mobile access to Twitter. On 12 December 2011, Bharti Airtel recognized for the delivery of best network services with customer focus at Telecom Centre of Excellence Awards. On 21 December 2011, Airtel launches exciting recharge offers for mobile customers in Rajasthan.

2012

On 11 January 2012, Airtel launched Comedy FM on Airtel Mobile. On 12 January 2012, Airtel launches all new BBM Plan for its postpaid mobile customers on BlackBerry. On 23 January 2012, Airtel prepaid mobile recharge made easier with net banking at www.airtel.in On 30 January 2012, Airtel digital TV launches iKidsworld. On 2 February 2012, Airtel launched Vh1 Radio GAGA powered by Hungama on Airtel Mobile.

On 3 February 2012, Indias largest collection of Hello Tunes is now available online for Airtel mobile customers. On 4 February 2012, Bharti Airtel announces consolidated IFRS results for the third quarter and nine months ended December 31, 2011. On 10 February 2012, Bharti Airtel launched 3 Pack Education Portal for its mobile customers across India. On 27 February 2012, Bharti Airtel selects Infosys as its technology partner for airtel money. On 29 February 2012, Bharti Airtel appoints Nokia Siemens Networks to supply, manage 4G network in Maharashtra. On 27 May 2012, Bharti Airtel announced its strategic foray into the mobile advertising (mAdvertising) segment, in India. In 2012, Bharti Airtel signed a pact with Opera Software, to provide its customers with Opera Mini browsers. On 24 October 2012, Bharti Airtel's mobile user base in Africa crosses 60 million.

CHATRS 1NET SUBSCRIBER ADDITIONS

.This the the second consecutive month whereas decline registered in GSM and CDMA mobile user base of country and it is due to large scale disconnections of non-active subscribers by many operators. According to TRAI, the biggest loss in user base came from Uninor and followed by all GSM Biggies Bharti Airtel, Idea Cellular and Vodafone India. Uninor lost over 23,83,031 subscribers, Bharti Airtel lost 19,02,683 Idea Cellular and Vodafone India each lost 16,46,735 and 15,59,538 subscribers in August 2012.

2. Mobile Subscribers In India: Region Wise

Tamil Nadu : 6,49,89,657 subscribers Kerala : 3,41,84,018 subscribers

3. Mobile scribers in India: operator wise

Airtel : 18,72,65,375

4. Mobile scribers in India: operator wise

Operator

Tamil Nadu

Kerala

Airtel Aircel vodafone BSNL Reliance Idea

1,01,74,366 3nd position 1,87,50,871 1,03,84,602 76,44,274 74,80,829 22,31,538

36,81,654 5th position 18,73,532 60,12,026 68,52,061 42,34,881 76,95,590

A STUDY ON AIRTEL MARKETING ANALYSIS IN COIMBATORE TOWN QUESTIONNAIRE Name :

Address Gender :

1. Which age group you belong to? (a)Below 20 (b)20-30 (c)30-40 (d)40-50 e) above 50

2. What occupation do you have? (a)Business (c)Government Employee (b) Professional (d) Student

3. Do you have any mobile connection? a. Yes b. No

4. Do you know how many telecommunication companies exist in Coimbatore Town region? (a) 6 (b) 5 (c) 4 (d) Not confirm

5. If you have to purchase mobile phone connection which company you will prefer and why? (a)Airtel (b) Reliance (c) TATA indicom (d)Vodafone

6. Which service in importance in Airtel? (a) Connectivity (c) Roaming (b) Coverage (d) Local Call e) All

7. Which feature of AIRTEL forced you to used AIRTEL? a)Advertisements c) Schemes b) Connectivity d) Goodwill

8. Which feature of AIRTEL is better than your previous cellular service? a) Advertisements b) Connectivity c) Schemes

9. Which type of advertisement you most like in AIRTEL? a)Audiovisual b)Print c) Audio 10. Which celebrity you like very much in AIRTEL? a) Sachin b) Shahrukh c) Kareena d) A.R. Rehman 11. Have you take benefits of any scheme offered by AIRTEL? a) YES b)NO 12. Which you like most in AIRTEL? a) NOKIA + AIRTEL c) Postpaid services b) AIRTEL MAGIC d) Airtel Broadband

13. You would like to take prepaid connection or Post paid connection? (a) Prepaid (b) Post paid

14. How many AIRTEL users in your phone book? a) Less than 30% b)30% - 70% c) More than 70%

15. Which service you like most in AIRTEL? a) Low cost Internet service c) Low cost night time call charges b) Free Ringtones d) Rate cutters

16. Which type of recharge cards you like most? a) Full talk time recharges c) Limited time full talk time b) SMS cards d) Recharge cards

17. According to you is AIRTEL is #1 in India? a) Yes b) No

18. Are you satisfied in Airtel call charges? a) Highly satisfied b) Satisfied c) dissatisfied

19. Are you satisfied in Airtel Offers? a) Highly satisfied b) Satisfied c) dissatisfied

20. Your Suggestion ------------------------------------------------------------

OUR FINDINGS
We collected the information from Coimbatore Town limit. Went to more than fourty retail shops and other shops which sells Airtel recharges. Got in touch with some of the Maintenance Officers, Distributors & FSE in Coimbatore. Main office of Airtel Office is in Avinashi Road, Coimbatore. The details are furnished below :-

Maintenance Officer (Karthick)- 9629499993 Distributor (Mani)- 88270259143 FSE (Selvam)- 88270259152

The distributor is in charge of around 45 shops in Coimbatore town. He has to cover almost all of these shops on daily basis. One of the method of advertisement that they adopt is through promotional stalls. Amount received per day is 1 lakhs. 25% recharge is done through cards & 75% through flexi recharges. GPRS cards are sold at a rate of 3 times per week.

INFORMATION COLLECTED FROM RETAIL SHOPS

1. SHAH MOBILES Recharge- Rs. 600 daily. Easy recharge is done mostly. 3G recharge is done once in a week. Most done recharges are 234 & 133.

2. AN MOBILES Recharge Rs. 15000 daily. Easy and flexi recharges are done. 3G recharge of Rs. 250 is done mostly. Most done recharges are 10,20 and full talktimes.

3. GUESS MOBILES Recharge Rs. 2500 daily. Easy recharge is mostly prefferd. 3G recharge of Rs. 5 is preffered. Most done recharges are 234, 133 and full talktimes.

4.

FM MOBILES Recharge Rs. 5000 daily. Flexi recharge is done. 3G stick and other offers are done. Most done recharges are 10, 50 , 100 etc.

5. POORVIKA MOBILES Recharge Rs. 7000 daily. Flexi and other Cards are done. GPRS & 3G offers are done frequently. Most done recharges are 100, 133, 234 etc.

PROBLEMS FACED BY AIRTEL IN COIMBATORE CIRCLE

MOBILE BILL PAYMENT RECHARGES (mainly flexi recharges) UNWANTED SMS PROBLEM WHILE CHANGING FROM POSTPAID TO PREPAID & VICE VERSA. ACTIVATION OF SIM & 3G. NETWORK PROBLEM DURING NIGHT TIMES CUSTOMER SERVICE NOT PROPER MNP ISSUES REVISION OF BOOSTERS 3G SPEED IS AN ISSUE AIRTEL BROADBAND STICK.