[Volume 1, Issue 1]

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JEEVANIYA Contents

HYPERTENSION
EDITORS NOTE WHAT IS IT? 2

Dear all, CAUSES 2

It is with great pleasure that we are launching the first SYMPTOMS 2
edition of ‘JEEVANIYA’ – our monthly scientific newsletter AURVEDIC ASPECT 3
Infact, let me thank you very much for the avid support
PRESCRIBED DIET 3
and appreciation that you have provided to us, in all our
attempts to further scientific advancement, in the field of PREVENTIVE MEASURES 3
ayurveda. BIPASIL 4
Right from our early days till today, we have always strived QUOTE OF THE ISSUE BOX 2
to synergize the tradition of ayurveda with current science.
FACT FILE 2
From the development of ayurvedic kashaya tablets in 1971, to
various new advancements in the formulation of products; we KNOW THIS HERB BOX 3
are constantly committed, in our efforts to explore the scientific
facets of our rich traditional science.
‘JEEVANIYA’ is one such scientific initiation that brings you
closer to our scientific intervention and, we wish to share the
knowledge we derived through our constant scientific
interactions.
I would like to take this opportunity to thank and
congratulate Ms. Nisha and Mr. Praveen and all our colleagues
at BIPHA for their commitment, dedication and undivided BIPHA
efforts.
We thank you for your support and request your
AN ISO 9001-2000
continued patronage. GMP CERTIFIED
COMPANY
Sincerely yours, Kottayam
Ajay George Varghese. 20-12-2008 1
 HYPERTENSION – WHAT IS IT?
Hypertension is the silent killer of modern times It is a
QUOTE OF THE medical condition in which the blood pressure is
ISSUE chronically elevated. It can be classified either
essential (primary) or secondary. Essential
"Ayurveda, the hypertension indicates that no specific medical
cause can be found to explain a patient's condition.
realized knowledge of Secondary hypertension indicates kidney diseases,
life is most sacred tumors etc arousing due to high blood pressure.
Persistent hypertension is one of the risk factors for
because wise persons strokes, heart attacks, heart failure and arterial
regard its ability to aneurysm, and is a leading cause of chronic renal
failure. At severely high blood pressures, a person
fulfill all the pursuits can expect to live no more than a few years unless
of this world and appropriately treated. This shows the vitality of the
beyond." (Charaka disease. Usually the syndrome is identified only when
some internal organs are damaged. Hence regular
Samhita, Sutra Section) check up is a must

CAUSES
FACT FILE  Stress and hectic life-style.
 Vitiation of vata
People with  Smoking and an excessive intake of
intoxicants
hypertension are more  Hardening of the arteries
prone to cholesterol  Obesity
 Metabolic disorders
and myocardial  Excessive intake of common table salt
infarction. BIPHA  Overloading of fast foods
provides Rasonadi  Genetic factors

and Parthalasunadi
SYMPTOMS
medicines which can
reduce the amount of  Pain experienced at the back of the head
and neck on waking up
triglycerides and total
 Dizziness
cholesterol and will  Palpitations
safeguard you from  Heart pain
 Frequent urination
these problems.  Nervous tension
 Fatigue
 Difficulty in Breathing
2
AYURVEDIC ASPECT OF HYPERTENSION
KNOW THIS HERB
In ayurveda, hypertension is referred to as RAKTA
CAPA VRIDDHI and it sees the vitiation of vata and
pitta doshas as the main cause. Ayurveda permit to
treat such diseases without nomenclature by
judging the involvement of dosha dushya only
(Cha.Su.20). High blood pressure involves all the
doshas, the heart and the blood vessels. We can
see signs and symptoms of derangement of vata
dosha mainly that of Vyana vayu in high blood
pressure. People with pitta and vata predominant
constitution and pitta and vata imbalance, are
more prone to hypertension than any other.
Unprocessed anger, frustration, irritability, anxiety
and fear leads to mal-adaptation of the endocrine
system, which then leads to conditions like
hypertension. Treatment is based on bringing these
imbalances back to normal. Latin Name: Rauwolfia
Serpentina
Sanskrit name:
PRESCRIBED DIET FOR HYPERTENSION Sarpagandha
Usual Names: Reserpine,
 A vegetarian diet with less salt and fat Rauwolfia, Serpentwood
 More garlic lemon bitter ground and fruits in Parts Used: Roots
diet
Ayurvedic formulations of
 Avoid completely red meat, eggs, coffee &
this herb help to reduce
hydrogenated oils blood pressure. Used to
deplete catecholamines
PREVENTIVE MEASURES and serotonin from nerves
in central nervous system.
Refined snakeroot has
 Regular check up of blood pressure & weight been used extensively in
 Avoid anger, anxiety, smoking and alcohol medicines to treat
 Regular exercise hypertension. Also used as
 Accurate medication an antidote to snake bite.

Actions & uses

Sedative, lowers high
blood pressure, treatment
of paranoia and
schizophrenia

Pharmacology
Ajmaline - anti-arrhythmic,
regulates heart beat
Reserpine - lowers BP
3
 BIPASIL – THE DRUG OF CHOICE FOR OVER THREE
BIPHA DRUG DECADES
LABORATORIES
Now what is the solution for hypertension offered by
Bipha? What makes it unique?
COMPANY ADDRESS:
The answer is BIPASIL.
BIPHA DRUG LABORATORIES
XIII/804 D The unique feature of Bipasil is that it acts as
PALLIPURATHUKAVU Jn. a natural ACE inhibitor. As we know ACE inhibitors, or
KOTTAYAM inhibitors of Angiotensin-Converting Enzyme, are used
KERALA in treatment of hypertension and congestive heart
INDIA failure, in most cases as the drugs of first choice.
PIN: 686 039 Angiotensin is an oligopeptide in the blood that
causes vasoconstriction, increased blood
Phone number: pressure.Angoitensin has different form, when it is
+91 481 2563797 converted from Angiotensin I to Angiotensin II by
+91 481 2566447 Angiotensin converting enzyme it causes blood vessels
to constrict, and drives blood pressure up. Angiotensin
II increases blood pressure by stimulating the Gq
Fax number:
protein in vascular smooth muscle cells.Bipasil acts at
+91 481 2566447
this point, it act as an ACE inhibitor and prevents the
formation of Angiotensin II and also high blood
E-mail address: preassure.
tec@bipha.com
ayur@bipha.com One among the major features of Bipasil is
that it has got calcium channel blocking activities : as
we know calcium in the muscle cells are responsible
Company slogan:
for the contraction of the muscles.Bipasil’s calcium
SPREAD HEALTH AND channel blocking activities decrease the force of
HAPPINESS contraction of the myocardium (muscle of the heart).
Find us on the Web: In blood vessels, a decrease in calcium results in less
www.bipha.com contraction of the vascular smooth muscle and
therefore an increase in blood vessel diameter, a
phenomenon called vasodilation. As of all this blood
flow will become more smooth.
As we know the long term production of
Cortisol has adverse effect on our health like: high
Blood pressure, immune depression and insomnia.
Bipasil directly opposes the reaction of stress by
regulating the amount of Cortisol released by the
adrenal glands of our body. Bipasil naturally promotes
BIPASIL restful sleep pattern. Bipasil also provides excellent
BIPHA DRUG LABORATORIES ISO 9001-2000 GMP
Ajay George Varghese: Managing Director diuretic properties
Raveendran Nair: Group Manager
Now if you are thinking about the safety
Kurian V A: Purchase Manger
Leni James: Dep. Manager Accounts of Bipasil, it’s only the physicians’ words we can say,
Harindranath: Marketing Manager “The safest drug for Hypertension for more than 3
Dileep Murali: Distribution Manager
Nisha Philipose: SIO
decades”
Zinu Rose Chandy: HR Executive

4 JEEVANIYA CHIEF EDITOR: AJAY GEORGE VARGHESE, SUB EDITOR: NISHA PHILIPOSE,
VOL1,ISSUE1 T ECHNICAL AUTHOR: PRAVEEN KUMAR S