BA (Hons.

) GRAPHIC DESIGN LEVEL

Module Code OUGD303 Module Title Final Major Project Semester

06

Doc. Code OUGD303

Brief: Live Branding Brief (LRP)

Brief
Create a brand identity for the surface pattern designer and illustrator, Lucy Rebecca Palmer. Apply branding to a variety of promotional materials, both for print and web, to promote the designer to potential employers. These promotional materials need to be memorable and make Lucy stand out from the other design students who will be displaying their work at degree shows and events.

Background
Lucys Bio: I am a creative surface pattern designer. My love is producing high quality and wellcrafted designs that have popular appeal. I am constantly taking inspiration from the world around me. My current method of working is to start with hand-rendered imagery, producing detailed line drawings and then transferring these into CAD for a strong visual outcome. I have a versatile approach and particularly enjoy illustrating carefully considered, whimsical characters and props with an emphasis on childrens design.

Considerations
- I am trying to get across a professional and creative theme, creating promotional material that is a little different to what other designers have. The fun tone of voice reects Lucys design style. - The target audience to send promotional material to are potential employers. - The purpose of the website is a documentation of current work and projects that Lucy is working on, to engage clients and to also seek some freelance employment possibilities. - The agreed printing budget is 200 plus 50 contingency.

Mandatory Requirements
- Work completed on time and delivered to the highest standard to ensure a successful reception at the degree show. - Regular contact and feedback with the client, to ensure the design of deliverables that both client and designer are happy with.

Deliverables
- Logo and brand identity - Business cards (2 varieties: standard and luxury) - Website, and social media: Blogger, Twitter, Facebook, Pinterest - Business stationery: Letter heads, envelopes, compliment slips - Promo material: Look book, postcards, promo pack - Packaging for sellable products incl. bags and swing tags

Studio Deadline Early May, in time for professional printing to be completed before the deadline.

Module Deadline 29/05/13

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.