Environmental Issues Till recently the business had not cared for ecological effects of its activities.

Guided entirely by its profit maximization goals the industry caused tremendous damage to exhaustible natural resources such as minerals and forests. It also contaminated water and polluted air. Environmental degradation is in the process. Expensive of industrial towns has caused for pollution to reach population. The pollutants discharged by these industries damage the health and reduce output from local agriculture and industry damage infrastructure and buildings. Excessive usage of non renewable resources have caused threat to the extension of distinction. Some of the wastes that are thrown are not disposable safely. The ability of natural environment to absorb waste is not infinite. Parts of natural environment may serve more than one function. E.g. ocean are important in delimining the life support system of the global and micro climates; they are sources of many minerals and other resources, they assimilate many different wastes; and they also provide the space and opportunity for marine past times. With increase in income, municipal wastes increases and carbon dioxide emissions per capita increase With increase in income some problems decrease. 1. Public sanitation system 2. Rural electricity

World development Report 2003 categorizes cites into low income cities, low-middle income, upper-middle income and high income cities. The low and lower-middle are facing environment issues like

1. water supply service 2. Sanitation 3. Drainage 4. Water resources 5. Solid waste management 6. Air pollution 7. Land management Environmental degradation causes soil erosion and productivity. The hazards caused to environment will exhaust those resources that are basically needed for survival. Modernization has brought in change in the Indian society. This includes significant alterations in social structure, cultural definitions and in the products of socioeconomic-cultural action. Social structures change in size, degree of formality and informality and in the types of social relationships and in the systems of statutes and roles. Materialism has creeped in his modernization. Modernization has resulted in changes in size of society, social institutions, occupational patterns; positions, status and roles, values, beliefs and attitudes, social interactions, social mobility. The development of new techniques, inventions, modes of production, new standards of living has resulted in modernization. Modernisation has brought women from home to office differentiated their tasks and distinguished their earnings. New techniques of cooking ranges have reduced the time spent in kitchens. Role of communication in educating common man, has bought a social change. It has reduced the social distance between the urban and rural areas; dams are built to control floods and generate power, to irrigate land. Production of artificial rains have shown positive signs of success. Modernization have made material progress rapid and widespread, though unequal.

Modernization has number of adverse effects on society. Films has immoral effect on society. There is concentration of economic power in few hands. Developments in the field of nuclear science, though they offer great scope for advancement, pose a serious threat to the very survival of human race. Modernisation has also and is also saving lifes, makes desert bloom and brings music in our living rooms. Demographic Environment and Gender The demographic environment includes age structure, gender, income distribution, family size, FLC, occupation, education, social class, religion, race, and nationality. There is an explosive growth of the global population. Modernization has led to fall in birth rates even though the population is growing over one percent annually. Due to the gender bias there is tremendous fall in the birth rate. There is a steady raise in income. Machines have taken over man. The technologies, automation and even rationalization are hinderance to labour. Heterogeneous culture is being adopted. The immigration problem gets reduce due to political friendline between the countries. But this will increase multi cultural complexities and adds new challenges and opportunities. The marketers have to involve in diverse roles to satisfy each and every member of the society. Space of modernization of Indian society Modernisation has brought in change in the Indian society. This includes significant alterations in social structure, cultural definitions and in the products of socioeconomic-cultural action, social structure change in size, degree of formality and informality and in the types of social relationships in the systems of statutes and roles. Materials has creeped in win modernization. Modernization ahs resulted in changes in size of society, social institutions, occupational patterns; positions, status and roles,

various, beliefs and attitudes, social interactions, social mobile. The development of new techniques, inventions, modes of production, new standards of living has result in modernization. Modernisation has brought women from home to office, differentiated their tasks and distinguished their earnings. New techniques of cooking ranges have reduced the time spent in kitchens. Role of communication in educating common man, has bought a social change. It has reduced the social distance between the urban & rural areas. Dams are built to control flood, generate power, to irrigate land. Production of artificial rains have shown positive signs of species. Modernization have made material progress rapid and widespread though unequal.

Modernisation has number of adverse effects your society. Films have immoral effect on society. There is concentration of economic power in few hands.