Samuel Edwards // Chloe Wilkinson // Ben Harwood Email: chloewilkinson.design@gmail.

com Phone: 07772310431

Concept WE ARE NOT DEFINED: WE DEFINE

The concept stems from an attempt to amplify each students individuality and to furthermore display how the College is an indepedent thinking and student centred establishment. Due to the wide array of individual students and courses we have mirrored this through a broad range of colours in the form of pixels. Each pixel is defined in itself, but when all of the pixels combine they create a full entity that can be directly compared to the College and its students.

Front Cover WE ARE NOT DEFINED: WE DEFINE

We wanted to create a bold cover that could be used as an identity across all of the other media platofrms that the college will use. Rather than blatantly displaying the title, we wanted the reader to be challenged when trying to identify the title. From far away the cover simply looks like a pattern but upon closer inspection the concepet becomes clear. The clarity is reinforced on the spine.

Print Finishes WE ARE NOT DEFINED: WE DEFINE

To amplify the typography within the pattern further, we propose that the type be embossed to allow the reader to feel where the typography is and to add a premium aspect to the brand that is Leeds College of Art. Stock choice will be dependendent on that which best displays the wide array of vibrant colours within the design.

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WE DEFINE:

LCA Entry Requirements

Extended Diploma At fugitas volore nimillo eture nobit, as comni utatio te perita vella volore nus soluptatur ma dolorpo rrovit venditem soluptiam, conse qui ut maion nimoles aut assit, et qui corio. Ga. Occuptu ribusdanis expe porisitatis dolo volorum a sapere, aliqui dolorerum que volupta tiatur, nonsed quiam, ea pe ab idest,

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videm imporeium re dolupta tureriante simet, int. Escium diassum consece praturiam volorerate A S a n d A 2 s hello my name is ben and i am making the text in line with the thinkg ipsam, sum labo. Bereriae reperum fugia enit, ut faccus senia siti quo incia et quasped quas simil iusam alit volorep tatiunt usamus. porempo rehenihil illa dolupic tet ea as sae enim et rerovid qui corporerro dolore nos num laborero beaquas perferum alit accum fugit atur sectio volecum faces dolorerro tecest, od qui tem aliciendi sercipsum quibus atem in natio qui di assi in rerum BTEC National Certificate Escium diassum consece praturiam volorerate porempo rehenihil illa dolupic tet ea as sae enim et rerovid qui corporerro dolore nos num laborero beaquas perferum alit accum fugit atur sectio volecum faces dolorerro tecest, od qui tem aliciendi sercipsum quibus atem in natio qui di assi in rerum fugit vollacid moleniet quat.

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w : w w w. l e e d s - a t . a c . u k

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Mature Student

t: 013 611789

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023

Higher Education

About
022

Further Education

Samuel Edwards // Chloe Wilkinson // Ben Harwood

and Design Nulpario optatia ne nobis sa venim a debitatet est, qui ullacerit latiissitet que doloreptae quuntin ciissint prat eribus denit vollume sit apiet facerrovid quia dolorro expliquunt, ipsum que labor solenit iostiur a dolora solupicae porepera sitecus danisciamus et alibust eossitas everum vendae non nullest orest, eles conseque ipsa consequo corro quid ut fugitio dolum laborro disimporiti to ent dolupti?

Extended Diploma At fugitas volore nimillo eture nobit, as comni utatio te perita vella volore nus soluptatur ma dolorpo rrovit venditem soluptiam, conse qui ut maion nimoles aut assit, et qui corio. Ga. Occuptu ribusdanis expe porisitatis dolo volorum a sapere,

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Email: chloewilkinson.design@gmail.com

WE DEFINE:

BA (Hons) P r i n t e d Te x t i l e s & Surface Pattern Design

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091

WE DEFINE:

BA (Hons) P r i n t e d Te x t i l e s & Surface Pattern Design

01.

- Design for Print - Design For Digital - Design For Paper Ye a r 2 : - Design for Print - Design For Digital - Design For Paper Ye a r 3 :

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02.

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01. Naomi Smith

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02. John Harrimme

Ye a r 1 :

hello my name is ben and i am making the text in line with the thinkg ipsam, sum labo.

02.

091

Exhibitions

S t u d e n t Wo r k

Course Outline

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Students have won over 40 national and international design awards in the past three years.
090

01. Studio

02. John Harrimme

Layout WE ARE NOT DEFINED: WE DEFINE

The layout is representative of the concept We Are Not Defined. This can be seen throughout as it does not follow a standardised grid system but it does, however, follow a standardised set of rules. This creates different visual identities on each page, increasing the aesthetic appeal of each spread. Throughout this design we have used Helvetica Neue for the headers in different weights to ensure clarity and consistency. The bodytext is Perpetua in 80% opacity to ensure that nothing detracts from the importance of students work and images, we feel that by using a serif font it gives a more formal tone throughout

About

Phone: 07772310431

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- Design for Print - Design For Digital - Design For Paper

Awards

Future

01. 090

Catagorising WE ARE NOT DEFINED: WE DEFINE

The prospectus will be split into five main catagories, for example all of the courses are represented by cyan which has been taken from one of the colours of the pixels found on the front covers pattern. Entry requirements is another example as it uses the orange found within the core designs colours too. The strip of colour down the page will enable the reader to see these catagories from simple looking at the publication from the side, thus enhancing the clarity of the catagories within the prospectus.

02

Samuel Edwards // Chloe Wilkinson // Ben Harwood Email: chloewilkinson.design@gmail.com Phone: 07772310431

Range WE ARE NOT DEFINED: WE DEFINE

We think that it is important for the college to have a new, consistent and strong visual identity since the change to status. We believe that this can be created through a consistent application of the brand identity.

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