ABOUT US

AdvaComm Associates is dedicated to providing independent consultancy and engineering services on cutting edge technologies to the telecom industry. The company was originally established in the UK and is currently based in the UAE since 2004 with prime focus on the Middle East & North African markets. Our services portfolio includes provision of consulting and training services on different mobile communication systems e.g. GSM, GPRS, UMTS, HSPA and WiMAX etc.

Our Team
AdvaComm teams consist of leading experts in their respective elds and have extensive expertise gained while working on state of the art technologies with leading global players such as: Operators: 3UK, O2 UK & Ireland, Vodafone UK & Group, Orange, Du, Etisalat, NTT DoCoMo, T-Mobile, etc. Vendors: NSN, Huawei, Ericsson, NEC, Alcatel, Motorola, Fujitsu, Samsung, Panasonic, Lucent, LG, etc. The team's background spans to various technologies and disciplines, including: GSM, GPRS & EDGE & UMTS - FDD & TDD and HSPA, LTE/EPC, WiMAX, etc. QoS, RAN Sharing, Repeaters & Femto Cells Radio, Transmission Planning & Core Networks Design Tools (planning, testing, optimisation, analysis, etc.) UEs, IOT, 3GPP, R&D, Testing & Validation The team includes members, who have been at the forefront of pioneering new services, such as the rst commercial launch of UMTS networks in Europe (2003) and the Middle East (2004); and the rst HSDPA trials & deployments.

Our Strength
Our main strength is in our team and the vast and diverse experience gained on latest technologies. Our highly motivated team members are fully dedicated to the success of all undertaken projects.

Our Approach
At AdvaComm, we strongly believe the success of our client is our own success. To ensure we deliver the best, we place special emphasis on: Flexibility in the way we do business Adaptability to be able to work in different environments Simplicity when nding solutions to complex problems Originality when coming up with innovative & smart solutions Analytical in Thinking, asking the right questions Methodical in Approach, with clearly dened processes and guidelines

Our Values & Commitments

At AdvaComm, we are fully committed to providing our customers with: Truly independent and unbiased solutions to help their business succeed in meeting their objectives Very reliable and professional quality services Cutting edge solutions utilising state of the art technology & products Full dedication to successful & timely completion of all undertaken projects

CONSULTING SERVICES
AdvaComm services are exible and can be tailored to meet the customer's specic requirements. The services include Radio Network Design & Planning, RFP & RFQ Support, Implementation & Deployment Support, Lab & Field Testing, Performance Optimisation and Strategic Planning.

Radio Network Planning

3G/HSPA and 2G Radio Planning and Network Deployment Strategy Development BSS/RAN Dimensioning (Link Budget & Capacity Analysis) Propagation Model Calibration KPI Denitions

Performance M Management t
Overall Performance Monitoring, and escalation of performance degradation issues QoS Assurance Proactively engage with optimisation teams to enhance the end user perceived performance of the network Capacity Planning Major KPI trending and reporting

Radio Network Optimisation

Complete 3G/HSPA and 2G Optimisation Solutions Site verication (coverage & functionality validation) Cluster Optimisation KPI Denitions Parameters Optimisation & KPI Improvements End user perceived performance Improvement

Technical Strategy & Feasibility Studies

Deployment & Network Conguration Strategy Network Technology upgrade/Migration Strategy Planning & Optimisation Strategy Hot-spots and Indoor Solution Strategy Upgrade and expansion strategy HSPA/3G-2G Inter-Working Strategy Radio Resources Management (RRM) strategy Mobile data services strategy

End-to-End Performance Analysis & Troubleshooting

End-to-End CS & PS services testing (drive test with logs collected at various nodes) Detailed KPI & Logs Analysis Identify all system (non-RF) failure causes Provide necessary recommendations, which may include: Parameters Optimisation proposal Design defect investigation/resolution Capacity plan & upgrade

Indoor & Special Events Solutions

Complete IBS Network Design Deployment Strategy Surveys & Design services Optimisation & Tuning Benchmarking & Performance Evaluation of existing solutions

Network Performance Benchmarking

Regular coverage benchmarking Regular performance benchmarking based on: OMC Key Performance Indicators analysis Drives test KPI analysis End customer experience Detailed and executive management reports Recommendations for performance improvements Comparisons with competitor's performance

Pre-Bid & RFQ Support

Nominal Network Design Setting up departments & teams in order to deliver complete network solution Project Management Comprehensive RFQ process Technical evaluation of most telecom products

CONTRACTOR SERVICES
AdvaComm provide high-caliber contractors and resources to work within the customers own teams. DISCIPLINES INCLUDE: Project Management Network Design (RF, Transmission, Core, etc.) Network Implementation and Integration Network Optimisation NOC, CM, etc. Drive Test & Post Processing, etc.

TRAINING SERVICES
AdvaComm training portfolio is unique because: It is based on good mix of Hands-on approach and theoretical study Provided by practicing professionals who are well conversed with practical considerations The following courses can be tailored to meet your company's specic needs: Basic Mobile Radio Theory GSM Planning & Optimisation GPRS Overview and Evolution to Edge WCDMA Fundamentals UMTS Radio Network Dimensioning & Planning UMTS Optimisation Techniques UMTS Indoor Design UMTS RRM Algorithms 3GPP Overview HSPA-Theory & Implementation considerations LTE/EPC Fundamentals LTE RANQoS and Mobile Broadband Trafc Management Voice Evolution to LTE Other Customized courses

KEY BENEFITS
To Operators
AdvaComm can help you realise the following benets: Efcient design & deployment and hence optimise CAPEX & OPEX Consistency in network design & performance throughout the network (even when different vendors are used) Efcient utilisation of resources (optimise network resources before resorting to upgrades) Facilitate adequate on-job training for your staff (by ensuring systematic design & optimisation based on concise documentations) Ensuring your long-term objectives are maintained Visibility of your network performance and benchmarked against competitors Build vendor-independent technical competency Provide independent advice on selection of tools & equipment Technical management of your vendors Eventual smooth & successful operation transfer from vendors to your staff

To Vendors
AdvaComm can help you to: Complement your teams with highly qualied and experienced design & implementation engineers and post-sales support Train your teams in the use of industry standard tools (planning, drive tests, post-processing, etc.) Employ well tested methodologies & processes. Efciently troubleshoot performance issues Completing specic radio planning & optimisation projects: Drive tests with detailed post-processing Propagation model tuning Indoor design & optimisation Complete radio planning & optimisation of a given area or country

To Telecom Regulatory Authorities

Independent audits and benchmarking of quality of service experience by customers, including: Coverage availability & quality Ability to make & retain calls Speed and reliability of data transfer Billing Accuracy Main issues impacting users experience Investigation of technical issues such as cross-border coordination, spectrum utilisation, etc. Advice on spectrum policy and spectrum management issues Assessment of adherence to policy & regulations, including health and safety

CLIENTS
AdvaComm clients include leading organisations in the eld of mobile communications:

For further information, please contact: P.O. Box 9165, Sharjah, United Arab Emirates Tel: +971 6 557 4105, Fax: +971 6 557 4106 Email: info@advacomm.co.uk Web: www.advacomm.co.uk