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Geek Table Collective

The Geek Table collective, formed as a collaborative project in January 2013, contains LCA Graphic Design third years: Claudia Griffin, Baljeet Kaur Samra, Kirsty Alderson, Kirsty Hardingham, Sophie Wilson, Sarah Pritchard, Lisa Whitaker and Bethany Yates. We are not a studio, but a group of individuals, with the purpose of contacting studios together, and helping to promote each other to our contacts.

About
Our name originates from our hard working nature and our dedication to our work, as we enjoy to creatively solve problems and continue to develop and learn as designers. We are a multi-talented group, with a varied range of interests including branding, packaging, publication design, illustration, typography and print.

Brand Identity
Having all created logo ideas, the final one was created by Bethany Yates, using the fonts Nexa Bold and Nexa Light. This logo appeals to all of us, despite our different styles. We have also used an image of geek glasses, created by Kirsty Hardingham, as another part of our brand identity, which represents the fun and geeky theme.

Publication Collaboration
Baljeet Kaur Samra & I collaborated to push this brief further and to create the geek table publication, printed as newspapers. We put our skills together, with Baljeet working on type and layout, while I wrote the body copy and collected the content. This publication showcases the varied responses to mini briefs we have set ourselves, with themes reflecting our individual graphic design experiences and processes.

Geek Table Collective Claudia Griffin Final Major Project OUGD303

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Method of Delivery
The newspapers we printed will be sent out to studios that we wish to contact. As there are eight of us, each sending out at least two newspapers, as well as all having business cards to give out, we have the opportunity to gain a lot of coverage.

Mini Geek Table Briefs


The publication showcases the varied responses to mini briefs we have set ourselves, with themes reflecting our individual graphic design experiences and processes. Brief 1 - What does geek mean to you? Brief 2 - What helps you to get in the graphic design zone? Brief 3 - What is your guilty pleasure to help you work hard? Brief 4 - What would your alter ego be?

The Debate
The mixed interests in the collective between type and image sparked our own debate, to find out whether more people were team type or team image. We proposed this to be a twitter campaign, which would give us an excuse to contact industry professionals, asking their opinion, using the #teamtype and #teamimage hashtags.

Craft Geek
Each member of the collective has their own geek title, which represents their individual skills and interest. My title is Craft Geek, representing the skill and careful attention to detail that goes in to my work, as well as my use of materials and hand crafting that features in my work.

Geek Table Collective Claudia Griffin Final Major Project OUGD303

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Stickers & Badges


To continue with the debate, I have created stickers and badges, using the existing brand identity, which we propose to have out at events where our work would be featured, to spark more interest in our debate, and therefore, more interest in the Geek Table. We would want other designers to tweet images of themselves wearing the appropriate badge to say if they were team type or team image.

Web Identity
The products Baljeet & I have created all link back to our Cargo Collective website, which has been arranged by Lisa Whitaker. We also have an online presence on different social media, including: twitter, tumblr and pinterest, which different members take it in turns to keep updated and connect with studios.

Postcards
These postcards, which I created, can work individually or as a set, featuring every members response to brief 2: What helps you get in to the Graphic Design zone?. The back of the postcards contain information about the Geek Table collective, as well as contact information.

Business Cards
Baljeet & I created these Geek Table business cards, which were printed lithographically on to 400gsm matt laminate, for a high quality and professional finish, giving the right first impression to those who may pick up or be given a business card.

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Brief 1
This brief contains the definition of the word craft, as my geek title is craft geek. The poster is relevant to my design style, featuring hand drawn typography and the use of a material background. A subtle use of gold foil is applied to the ampersand to show my love of print finishes.

Brief 2
This brief contains a quote which helps me to get in the zone, to work hard, reminding me to keep on learning. Again, I have used illustrative typography, one of my favourite styles of design. We set the restriction that the response to this brief has to use the colour orange.

Brief 3
This brief contains my guilty pleasure, which helps me to do my work. Caffeine keeps me going when there is a lot of graphic design to be created, and these Kawaii style illustrations show my guilty pleasure in a cute and innocent form.

Brief 4
As I am an image based designer, who loves the use of colour, this response shows what my Graphic Design alter ego would be, containing only typography and working in black and white.

Geek Table Collective Claudia Griffin Final Major Project OUGD303

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