ROSE HANSEN

3121 Ramshorn Dr., Castle Pines, CO 80108

720 381 0274 (h) • 512.422.0281 (c) • RoseMHansen@aol.com

SALES, MARKETING & STRATEGY EXECUTIVE

Strong management career providing leadership, focused mission building, strategic planning, and
compelling client value in securing National Accounts. Entrepreneurial zeal and drive with ability to
cultivate high net worth prospects into loyal clients.
 Motivational leader promoting positive and cooperative working relationships, inspiring creative
input, and talent from all contributors to maximize revenue growth.
 Dynamic, articulate communicator offering advanced negotiating and closing skills. Excellent
cultivation of high level management of Fortune 500 Companies.
 Strong financial management skills; budget vs actuals, software tracking programs, forecasting,
and market pricing via logical and analytical data.
 Marketing includes media buying, market segmentation, web site procurement of leads and
clients, print and broadcasting media, and coordination of event efforts with vendors within the
marketing spectrum.
SALES & MARKETING STRENGTHS
• Consultative Sales • Sales Strategy Development
• Staff Leadership • Forecasting
• Presentations • Financial Management
• Event Management • Market Analysis

PROFESSIONAL EXPERIENCE
BARTON CREEK RESORT & SPA, Austin, Texas 2003 - Present
Director of Sales & Real Estate Agent, The Owners Club Barton Creek
Manages and operates sales department with staff of over 300 members and staff, regarding re-
sales and development of Owners Club high-end and fractional shares. Develops and implements
marketing plans. Cultivates C-level executives, business owners, and high-end professional
prospects into members. Prepares and manages budgets, goals, and objectives.
 Increased high-end fractional Owners Club share sales, exceeding budget and goals by 200%+.
 Received “Super Star” Award for top performance among 1,000 employees.
 Developed prospecting data base and hosted special events at resorts and country clubs
throughout Texas to attain new business.
 Instrumental in structuring new real estate company to manage owner/member secondary
market; legal documentation, licensing, and exclusive rights.
 Coordinated national level marketing; identified lifestyle segmentation and created new web
sites.
 Participates in Ragatz Fractional Symposium on annual basis, to remain current on industry
trends in Private Clubs, High-end Fractional Shares, and Residency Club directions.
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 Publishes articles in industry newsletters distributed to member owners and interested

prospects.
 Presented “Industry Future Directions” to Board of Directors of Property Owners Association and
high-level management. Utilized PowerPoint and included all targeted marketing publications for
the year.
ENCOMPASS CORPORATE GROUP TRAVEL SERVICES 1992 - 2003
Texas & California offices (partnered with American Express)
President
Recruited and retained national corporate accounts. Managed all aspects of clients’ national
sales meetings, trade shows, multi-media productions, and incentive programs for top
achievers, with groups ranging in size from 20 to 2,000. Negotiated with five-star hotels,
provided on-site management, and coordinated group travel. Selected local destination
management companies to meet local and international special event coordination. Provided
Pacific Rim Partners, sensitive to cultural issues, aspects within all programs, inclusive of
interpreters, to assist in value-added services.
 Managed over 200 exhibit booths, recruited and worked with vendors in set up and meeting
special needs of high-tech clientele.
 Retained Fortune 500 client base; Fuji USA, Tandy, Silicon Graphics, Pier 1, Mobil, Union
Pacific and several small companies and associations.
 Maintained high client retention rates and obtained new clients via satisfied client referrals.
 Traveled world wide to provide on-site corporate management services.
• • • • •
Additional experience includes successful tenure as Executive Director of National MS Society,
Denver and Los Angeles. Increased chapter revenues 100% as one of the youngest directors in
organizations history.

EDUCATION AND CREDENTIALS

Education & Communications Courses • University of Colorado – Denver, CO
Management Training • National MS Society
Real Estate License • (Current National & State)

PROFESSIONAL AFFILIATIONS AND ACTIVITIES

Austin Board of Realtors
Meeting Planners of America
Court Appointed Special Advocate for Neglected and Abused Children, 1998 – Present
Special interests in golf, tennis, and physical fitness