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VARDESA AIR

SWEDISH LOW COST AIRLINE.

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-RESTRICTIONS-AudienceYoung professionals 24-35 Young Tourists 18-30 -Brand USPNatural Affordable Efficient

Source: http://saffron-consultants.com/work/volotea/

IQ+ EQ =$

source: http://saffron-consultants.com/work/volotea/

Our Approach IQ + EQ = $ Saffron helps transform brands and businesses with the clarity of rigorous thinking and the courage of bold ideas. We started Saffron in 2001 with a simple but compelling vision: to build a brand consultancy as strong in its strategic thinking as it was in its creativity. We believe that great brands that capture peoples imagination and make a difference to their lives are built on a powerful mix of IQ + EQ. The IQ part is the rational, evidence-based analysis the fundamentals without which the brand simply couldnt function. The EQ part is the emotional and more intuitive, judgment-based understanding the insights that can propel a brand from simply being in the race to winning it. We see it as our job to help our clients find the right mix. Source: http://saffron-consultants.com/approach/

By creating a logical, economical portfolio structure, brand architecture focuses resources on the brands that best support your business goals, driving financial performance and efficiency. And as a fullservice brand consultant, Landor does not stop there. Once you have chosen a plan, we have all the creative resources to turn your ideal brand portfolio into a market reality, from names to brand identities, and from packaging to store design. Recognizing that there are no set formulas for successful brand architecture, we evaluate all the options and develop the ideal balance your unique business situation demands. Like any skilled architect, we design structures that take into account both present and future scenarios, making

the most of current business conditions while preparing for growth, innovation, and changes in market dynamics. In this sense, brand architecture is about visionmaking sure you have the right portfolio to get you where you want to go. One advantage of Landors size and history is the level of experience we bring to this challenge. Whether streamlining a specialized niche brand or designing complex, global portfolios for leaders like GE and Procter & Gamble, we have an extensive track record to draw on. The results are brand families that consumers can instantly understand and that company staff count on to optimize costs and maximize revenue and growth. With the brand architecture in place, we can then turn those strategies into solutions-from visual identity to package copy and from global guidelines to internal brand engagement

Brand architecture isnt about neatness. Its about business results.

: http://landor.com/#%21/about/capabilities/brand-architecture/

Source: http://landor.com/#!/work/case-studies/garuda-indonesia/

Source: http://landor.com/#!/work/case-studies/garuda-indonesia/

source: http://www.wolffolins.com/work/heathrow-express

source: http://www.wolffolins.com/work/heathrow-express Game change is a product of collaboration. Our style is workshops and labs, not presentations. We value the journey, as well as the destination. We combine technology, design and brand in everything we do. We aim to give you the first useful things in days, not months. And we aim constantly for the best kind of social impact. Brands that are good for people are best for business. source: http://www.wolffolins.com/work/heathrow-express

Theres no formula for game change.


source: http://www.wolffolins.com/our-approach

The Brand Archetypes


Archetype Helps People Brand Example Creator Craft something new 3M Caregiver Care for others Volvo Ruler Exert control American Express Jester Have a good time Fanta Regular Guy/Gal Be OK just as they are Ikea Lover Find and give love Hagen-Dazs Hero Act courageously Nike Outlaw Break the rules Virgin Magician Effect transformation Intel Innocent Retain or renew faith Coca-Cola Explorer Maintain independence Bounty Sage Understand their world Google
source: http://thesauce.hnw.com/2013/04/03/whats-your-brand-archetype/

I N F O S E R V E C O R P O R AT I O N

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-RESTRICTIONS-AudienceBusiness owners -Problem SolvingCreating brand unitiy -EconomyLow budget

source: http://www.behance.net/gallery/Benevolent-Society/7989403

source: http://www.behance.net/gallery/Benevolent-Society/7989403

source: http://www.behance.net/gallery/Benevolent-Society/7989403

source: http://www.behance.net/gallery/Benevolent-Society/7989403

source: http://www.behance.net/gallery/Typographic-Logos/8379829

source: http://www.behance.net/gallery/Typographic-Logos/8379829

COLOURFUL THINKING
We believe developing a strategy is just as creative as the creative output itself. In fact, thats where our creative process startswith the strategy. We dig deep to understand the subtleties of whats needed to get a brand talking with resonance. We eschew average off-theshelf solutions and thin and fragile thinking. A brand will never be heard if you dont.

source: http://curiouslondon.com/content/approach

A FRESH PERSPECTIVE
We approach existing thinking from a fresh perspective. Sometimes we commission research; often we do our own we talk to people, we look at whats going on inside and outside of the business. We challenge people to reassess their take on the world. We help clients to re-evaluate answers to questions that they thought they knew already. Its only when you understand what the conventions are that it is possible to break them. And we dont stop until we completely and utterly get our clients and their business. source: http://curiouslondon.com/content/approach

We create all sorts of things for all sorts of occasions but often the best work comes together to make what we call Brand Worlds

source: http://www.someoneinlondon.com/category/manifesto

We think great branding needs to be adaptive. Our approach creates strategic coherent conversations between organisations, services & products with their audiences. Were working with brands big & small to create richer, more rewarding BrandWorlds to better connect & communicate with people. We believe great ideas lie at the heart of great branding. Our work is always strategicallyled.We start with big ideas, then go about making them beautifully.Working with traditional Design groups, many organisations end up with Blanding, not Branding.

source: http://www.someoneinlondon.com/category/manifesto

Why bland?

Because people dont care about a brands positioning, they care about a brands position.No one gets excited by consistency alone, its dull. Design-coherent communications allow brands to flex into lateral, interesting ideas.We create all sorts of things for all sorts of occasions but the best work comes together to make what we call BrandWorlds.

-RESTRICTIONSSam Edwards -Design Context-