Oppidan = City Dweller

Honeycomb

Cityscape

Concept
Oppidane (Oh-pih-dah-nay) is a premium and international urban honey brand. They are an urban beekeepers society who aim to produce the finest urban honey and to bring urban honey to new cities. Oppidane are more than a brand that simply sell honey. They are a brand that aim to educate the world about all of the benefits of raw honey through the distribution of a range of beneficial products. The brand works in a similar way to a franchise. But instead of becoming the franchiser, successful applicants would become Oppidane ambassadors. These ambassadors would continue to set up urban beehives in their local cities and allow for more and more local ranges of honey to be produced. This allows Oppidane to effectively grow and also to live up to their slogan of sweetening your city.

Ben Harwood - OUGD303 - Brief 1 of 5

Urban Honey

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Stationary
The logo and branding is applied across the stationary. Cityscapes combined with a honeycomb reinforce the Oppidane - Urban Honey brand and communicate a premium look.

Ben Harwood - OUGD303 - Brief 1 of 5

Urban Honey

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Product Range
A full range of urban honey products were created for the Oppidane brand. These consisted of four different honeys, cereal, coffee and tea.

Information on Honey Jar Labels

Oppidane honey is grown in urban beehives all over New York city. Our honey reflects the flowers around the city allowing city dwellers to achieve their local taste. Oppidane honey is purer and cleaner than normal honey as our bees do not pollinate pesticided...
...and fertilised flowers. By purchasing Oppidane

..suited to your health issues at - www.oppidane.com There is also the chance to bring Oppidane urban honey to your city! Find out how to become an Oppidane ambassador online now!

honey your are helping the global food system and can effectively improve the rate of fruit growth in your city! The health benefits of our honey are abundant. Why not check out our other products that are directly...

Ben Harwood - OUGD303 - Brief 1 of 5

Urban Honey

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Packaging Net
The honey jar lies within a box of its own that has a hexagonal shaped slot for it to sit within. Messages listing the benefits of using the honey can be found within the box. These extra aspects help for the brand to appeal to a more affluent audience.

Ben Harwood - OUGD303 - Brief 1 of 5

Urban Honey

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OPPIDAN
Home About Shop Your City Health Blog

NEW YORK

LONDON

MADRID
YOU CAN BECOME AN OPPIDAN AMBASSADOR!
Oppidane can help you bring Urban Honey to your city. CLICK HERE for more information.

TOKYO
OPPIDAN
YOU CAN BECOME AN OPPIDAN AMBASSADOR!
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Oppidane can help you bring Urban Honey to your city. CLICK HERE for more information.

TRY OPPIDANS NEW URBAN HONEY COFFEE!

Oppidane can help you bring Urban Honey to your city. CLICK HERE for more information.

NEW YORK

LONDON

MADRID

TOKYO
-

LONDON

and bring Urban Honey to your city!

MADRID
- Ben Harwood - OUGD303 - Brief 1 of 5

Digital Presence
Oppidane will function highly on an online basis. Customers will be able to find out about their local hives and all of the health benefits of the honey itself here. Swell as this they will be able to apply to become an Oppidane ambassador from the digital presence. The online presence has been applied across all digital platforms to work on both tablets and smartphones as this is becoming ever important in todays society.

Urban Honey

BECOME AN OPPIDAN AMBASSADOR

NEW YORK