FdA Design Practice

Unit 8. Personal Research Project

Brief

Introduction
During term one you were given an overview of six areas of the contemporary creative industries; 6 Platforms designed specically to allow you the opportunity to acknowledge the major components of your chosen discipline. They were, > > > > > > Editorial Design and Typography Advertising and Communication Design Identity Information Design Interactive Design Sequential Design.

Hand-in: 10am 22/05/12

In response to the work produced you were asked to reect and evaluate your experiences by questioning what you had done, what you had learnt, and to discuss how these experiences could be integrated into future practice. This was an excellent opportunity to identify particular areas of interest, individual skill sets, areas for improvement and possible routes for future employment. The personal research project is your opportunity to further explore any debates, topics, interests and observations which you made during this time. This project should be the culmination of what you have learnt on the FdA and set out to achieve an impressive body of work relevant to future professional practice or academic study. UNIT 8. Personal Research Project: UAL Assessment Criteria
Subject Knowledge: Understanding and application of subject knowledge and underlying principles Analysis: Examination and interpretation of resources Research: Systematic identication and investigation of appropriate sources Experimentation: Problem solving, risk taking, experimentation and testing of ideas and materials in the realisation of concepts Technical Competence: Skills to enable the execution of ideas appropriate to the medium Communication and Presentation: Clarity of purpose; skills in the selected media; awareness and adoption of appropriate conventions; sensitivity to the needs of the audience Collaborative and / or Independent Professional Working: Demonstration of suitable behaviour for working in a professional context alone, or with others

Brief
You must identify and complete a comprehensive Personal Research Project which should demonstrate a depth of investigation which is exploratory and extensive. This research should inform 2 practical outcomes that must each be completed with separate amounts of research, planning, development methodologies and outcomes. It is possible that you may already have a notion of the intended outcomes but they should largely be determined by the content of your thorough investigations. Over the following pages you will nd a series of forms developed to help you rene your written proposal and give you a concrete basis for your investigations. These must be completed for your next tutorial.

FdA Design Practice

Unit 8. Personal Research Project

Project Denition

Title Introduction
Why this question? How does it relate to your work placement? Are there issues you hope to explore? Is there a political/ social/ ethical reason or justication? Are there skills that it will allow you to develop? Are mediums that it will allow you to explore? Will it allow you to create a portfolio that represents you and your work appropriately . . .

Background research
Audience? Facts? Figures? Technical info? Relevant artists? Designers? Cultural artefacts? Products? Social history? Online resources?

Methodology
How are you going to conduct your research? Where will you get information? Where wil you need to visit? What records will you need to create? What methodology will you use? How will you judge the success of your research?

Personal research deliverables

Specify physical outcomes?

FdA Design Practice

Unit 8. PRP: Outcome 1

Outcome Denition

Introduction/ Rationale / Objectives

What do you hope to achieve by doing this outcome? Why are you doing it? What skills will you develop? How will it move your work forward? How does it relate to your research question? Details . . .

Further research
Further research should specically relate to the outcomes and go beyond the all encompassing research driving this project. Who is your audience? Facts? Figures? Technical info? Relevant artists? Designers? Production techniques? Online resources? Distribution? Realisation? Contacts? Details . . .

Methodology
How are you going to do it? Materials? Processes? Planning? Budget? Locations? Methodologies of exploration? Recording ndings? Proong process? Industry contacts? Presentation of outcomes? Details . . .

Outcome 1
What do you intend the outcome to be? Think about the platforms? Think about your increased understanding of the industry? Think about future study/ practice? Think about you portfolio? Most importantly think about the context of your work? Possible outcomes . . . Identity/ branding/ mapping/ information design/ printbooklets/ type face design/ posters/ magazines/ promotional printed matter/ adshel/ billboard/ posters/ advertising/ images for advertising/ yers/ 3D/ packaging/ installation/ environment/ guerilla/ sequential/ TV ad/ lm/ viral/ editorial images and design/ self-publicity/ reportage/ moving image/ motion graphics/ animation/ portfolio/ comic/ graphic novel/ game/ guerilla/ images for an exhibition/ publication/ event/ website/ interactive environment etc. . .

FdA Design Practice

Unit 8. PRP: Outcome 2

Outcome Denition

Introduction/ Rationale / Objectives

What do you hope to achieve by doing this outcome? Why are you doing it? What skills will you develop? How will it move your work forward? How does it relate to your research question? Details . . .

Further research
Further research should specically relate to the outcomes and go beyond the all encompassing research driving this project. Who is your audience? Facts? Figures? Technical info? Relevant artists? Designers? Production techniques? Online resources? Distribution? Realisation? Contacts? Details . . .

Methodology
How are you going to do it? Materials? Processes? Planning? Budget? Locations? Methodologies of exploration? Recording ndings? Proong process? Industry contacts? Presentation of outcomes? Details . . .

Outcome 2
What do you intend the outcome to be? Think about the platforms? Think about your increased understanding of the industry? Think about future study/ practice? Think about you portfolio? Most importantly think about the context of your work? Possible outcomes . . . Identity/ branding/ mapping/ information design/ printbooklets/ type face design/ posters/ magazines/ promotional printed matter/ adshel/ billboard/ posters/ advertising/ images for advertising/ yers/ 3D/ packaging/ installation/ environment/ guerilla/ sequential/ TV ad/ lm/ viral/ editorial images and design/ self-publicity/ reportage/ moving image/ motion graphics/ animation/ portfolio/ comic/ graphic novel/ game/ guerilla/ images for an exhibition/ publication/ event/ website/ interactive environment etc. . .