Sabre Holdings Case Study: Accelerating Innovation with Oracle Data Integration

May 8th, 2013

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Speakers
Irem Radzik, Director of Product Marketing, Data

Integration

Sandrine Riley, Product Manager, Data Integration

Amjad Saeed, Development Manager for

Enterprise Data & BI, Sabre Holdings

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Agenda
Data Integration for Operational Data Warehousing Introduction to Oracle Data Integration products Sabre Holdings Case Study: Data Warehousing with Oracle

GoldenGate and Oracle Data Integrator Summary Q&A

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Data Integration, Data Warehousing, Innovation

It Starts with the Right Plumbing

Pervasive, Timely Data Access

Complete, Trusted Insight

Empowered Employees

Innovation

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Data Integration for Operational Data Warehousing

Reduce Data Latency

Fast Loading and Transformation

Minimize Batch, Maximize Availability

Ensure Trusted Data

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Advantages of Oracle Data Integration

Complete & Integrated Proven
Oracle Data Integration

High Performance

Flexible Fast Time to Value

Low TCO

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Oracle Data Integration

Complete Offering for Enterprise Data Integration
Legacy Complete and best-of-breed approach for enterprise data integration Maximum performance with lower TCO, ease of use and reliability Certified for leading technologies to deliver fast time to value

Oracle Data Integrator

Applications

Oracle GoldenGate

OLTP

Oracle Enterprise Data Quality

Unstructured

Oracle Data Service Integrator

Modernization

Custom

MDM

BI

Big Data

Synchronization

SOA

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Integrated
End-to-End Solution for Data Integration

Real-time change data capture option built-in for Oracle Data Integrator

Oracle Data Integrator

Embedded & certified with major Oracle and nonOracle technologies

Out-of-the-box, runtime integration to insert data quality flows into Oracle Data Integrator

Oracle GoldenGate

Oracle Enterprise Data Quality

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Top Performance, Integrated, Red Stack Optimized

Non-invasive capture from heterogeneous sources No mid-tier. Set-based transformations use database Mini-batch loading throughout the day or bulk loading nightly Runs directly on Oracle Exadata
Batch Feeds, Incremental Updates and in-DB transformations
EMP DEPT
tx4 tx3 tx2 tx1

Oracle Data Integrator

DIM FACT EMP DEPT DIM

Non-Invasive Real Time Transaction Feeds Oracle GoldenGate Heterogeneous Sources

9 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

DIM

DIM

Heterogeneous Targets

High Performance
E-LT architecture for fastest data loading with no

network hop
Fast set-based processing leveraging database engine
Moving 1000s of transactions per second, only

committed changed data by reading transaction logs

Data cleansing, profiling, standardization millions of

records/hour
Seamless fit & integration between products supports

speed

10

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

ODI and Exadata Real World Example

A Disruptive Improvement in Performance
Job execution time in minutes
350
300 250 200 150

5hrs 11mins

42X
IMPROVEMENT
A complex branch of the customers

tax allocation process runs 5 hrs 11 minutes during quarter close

7min 20sec
Exadata and ODI (E-LT) combined

100 50 0

is able to execute the process 42X faster (7mins 20 secs)

ODI on Exadata Conventional ETL

11

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Flexible & Extensible

Heterogeneous sources and targets Any data, any latency Flexible transformation architecture Extensible to work easily with emerging technologies Support for multiple use cases and audiences

12

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Flexibility without Complexity

Oracle GoldenGate Use Cases
New DB/ HW/OS/APP

Zero Downtime Upgrade & Migration High Availability/ Disaster Recovery

Legacy Systems

Fully Active Distributed DB

Reporting Database Data Warehouse
Data Integrator

Query & Report Offloading

Log-based Changed Data

Oracle & Non-Oracle Database(s)
ODS

Real-time BI, Operational Reporting, MDM Data Synchronization within the Enterprise Event Driven Architecture, SOA

Global Data Centers Message Bus

Message Bus

13

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Fast Time to Value

Simple, Easy-to-Use, Certified
Fast project setup, design and delivery

Simple deployment with fewer hardware

Easy management and monitoring Embedded in, or certified for major Oracle and

non-Oracle Technologies
Real-time data integration deployments in

weeks, not months

14

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Low Total Cost of Ownership

Less hardware & energy costs without middle tier Less overhead on source systems and network with

real-time data Integration

Less labor needed for deploying, managing, and

monitoring solution
Faster, simpler to increase scalability Less integration overhead to integrate with other

technologies such as SOA, MDM

15

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Proven, Reliable Solution

Customers Achieve Tangible Results

500% performance increase & 80% decrease in unnecessary branch visits

Profiles and analyzes several million data records in one day vs. one week prior to solution

Increased data loading and query performance by 30%.

Millions of $ savings from shared data services

Improved customer information accuracy by 20%, to nearly 100% accuracy

Achieved 100% faster ETL speed for feeding transactional data to Enterprise Data Warehouse on Oracle Exadata

50% reduction in timeto-market for new services

Reduced ETL job run times from 30 days to 2-3 days

16

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Sabre data integration technologies Amjad Saeed

Manager Development Enterprise Data & BI

May 2013
17 Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Introduction

World leader in the travel marketplace Merchandises and retails travel products Provides distribution and technology solutions for the travel industry Supports travelers, travel agents, corporations and travel suppliers
Connecting people with the world's greatest travel possibilities

18 18

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Enterprise Data and BI Team

Mission
Goals Vision
19 19
Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Maximize Sabres Return on Information by driving insight, actionable intelligence, and value for our customers from our growing data and information assets Do More With More Data Provide tools and techniques that enable our users to gain better insight of their business and customers Be competitive and streamline development to reduce time to market for new solutions Improve the quality, system availability & reliability of the data and products we offer Be the best DW and Business Intelligence team in travel

Deliver pervasive Business Intelligence solutions to our customers faster, better, cheaper, smarter

Enterprise Travel Data Warehouse

The Enterprise Travel Data Warehouse (ETDW) captures and stores data

from Sabre systems for driving insights for both Sabre customers and Sabre Enterprise

20 20

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

We serve all 4 divisions of Sabre Holdings

Dashboards

21 21

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Challenges We Faced
Need of BI solutions on very complex data sets Consolidation of data that provide right-time market insights Providing a scalable and cost effective technology platform Ability to develop and maintain the solutions with a global workforce Providing a flexible solution allowing new products and enhancements to be delivered

quickly
Speed of deployment with diverse source technologies Ability to utilize tool for both loading of data into Sabres data warehouse and

scheduling of outbound data reports for customer

Standard set of interfaces that allows reuse of the code replacing outdated single data

source solutions
Provide consistent data results throughout all data warehouse solutions

21 22

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Where We Started
History of data integration in ETDW
Analysis and research performed on the transactional databases
7 data sources in batch mode 30 scheduled application in CRON

33 analytical and BI users

< 3TB of storage Data gaps due to operational issue Non-standard ETL applications Limited reusable code Complexity during functionality enhancements
23 23
Copyright 2013, Oracle and/or its affiliates. All rights reserved.

23

ETDW/BI Access Layer

Operational Systems

Streaming Data PNR

ETDW
Traveler
Extract, Transform, & Load (ETL) Reporting Suites

PNR
Traveler

VCR OPs

Analytics Data Products Adhoc

OPs

Enterprise Data Warehouse (EDW) Operational / Historical Depth

VCR
24 24

Dash Boards

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Hitting the target Above and beyond

Eliminated Complexity Standardized development for global development teams Reduced time to market for solutions and enhancements by 40% Gained ability to initialize new customers on our products Consolidated diverse sources with high data volumes Streamlined support and maintenance operations

Achieved real time view in the execution of the integration processes

Has the ability to manage the DW & BI performance on demand Allowed enforcement of corporate IT best practices

125Million transactions/day through ODI

48Million inserts/updates/day through GoldenGate
25 25
Copyright 2013, Oracle and/or its affiliates. All rights reserved.

ETDW Growth Matrix

Data Growth
30 26 22 18 14 10 6 2
5650 5550 16 5380

Application Growth
Number of application 26 200 175 150 125 100 75 50 25

198

Storage in TB

11

5200

55 33 2004 2006

83

95

2004

2006

2008

2010

2012

2008

2010

2012

ETDW Data Sources

Data Sources 55 45 35 25 15 5 7 2004 15 2006 2008 2010 24 30

User Growth
57 Users 1000 1052 650 254 30 2004 2006 2008 2010 2012 785

800
600 400 200 0

2012

26 26

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Plans ahead
Increase data assets in ETDW Decrease latency on our batch type sources

Drive better data quality with tighter data integration

Create trigger alerts to source teams during operational issues Integrate data sources in ODI and GoldenGate

Test data management using ODI

Data replication to our Big Data Solution Integration between ETDW and Big Data Solution Increase operational coverage for high availability applications
27 27

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Thank You

28 28

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Oracle Data Integration for Operational DW/BI

Meeting Key Requirements
Reduce Data Latency
Real-time data capture and delivery for upto-the minute information Ensure reliability, high performance and scalability, fast data loading Log-based change data capture and continuous data feeds Built-in data quality and profiling for trusted data

Fast Loading and Transformation

Minimize Batch, Maximize Availability

Ensure Trusted Data

29

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Join the Data Integration Community

Twitter twitter.com/ORCLGoldenGate LinkedIn Oracle Data Integration

Facebook facebook.com/OracleDataIntegration

Oracles Data Integration blog blogs.oracle.com/dataintegration

Oracle GoldenGate YouTube channel youtube.com/oraclegoldengate

Fusion Middleware Innovation Awards oracle.com/goto/fmwinnovation

Oracle.com/goto/dataintegration

30

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Q&A

31

Copyright 2013, Oracle and/or its affiliates. All rights reserved.