Deborah Grubbe DuPont

5/12/2011
Transforming Workplace Culture through Felt Leadership

A Holistic Approach to Safety
May 4, 2011 Enform Petroleum Safety Conference Leadership: The Evolution of Safety (1951 2011) Banff, Alberta Deborah Grubbe, PE, CEng.
Safety is Tone at the Top: A DuPont Ritual
How do you THINK about Safety? Personal Safety? Process Safety?
Personal Safety
Process Safety
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Copyright 2011 DuPont. All rights reserved. The DuPont Oval Logo, DuPont, and The miracles of science are registered trademarks or trademarks of DuPont or its affiliates.
Safety & DuPont DnA: DuPont Integrated Approach for Safety Felt Leadership
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The DuPont Company

Worldwide Benchmark for Industrial Safety Owner/Operators 209 years of continuous operations $31.5 billion in annual revenue 60,000 employees Diverse Operations Businesses in more than 90 countries DuPont delivers expertise developed through years of experience managing a discipline safety culture through DuPont Sustainable Solutions
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DuPont Core Values

1. Safety and Health 2. Environmental Stewardship 3. Highest Ethical Behavior 4. Respect and Value for People
Our Goal is ZERO!

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Safety is in our DNA - Ellen Kullman, 2010
Powder mill operation began in 1802. First safety rules established in 1811.
Safety is a line management responsibility. No employee may enter a new or rebuilt mill until a member of top management has personally operated it. E. I. du Pont
Safety statistics began in 1912. Goal is Zero established in 1990s. Off-the-job safety program began in the 1950s.
Belief that all injuries are preventable developed in the 1940s.

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DnA: DuPont Integrated Approach for Safety

DnA is a comprehensive safety management system that integrates:
Behavior Based Safety Cognitive Learning Social Influences
DnA delivers stronger safety management capability, as a fully integrated component of business strategy and operations
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DnA: DuPont Integrated Approach for Safety A practical example of why intrinsic thinking needs to be addressed: 2009; Shah Gas Field, Middle East Hydrogen Sulfide; 3 deaths; 2 due to intrinsic factors
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DnA is a holistic system based on

The most current thinking in behavioral science and learning practices DuPonts 208 year owner-operator experience Knowledge gained from thousands of transformation and safety engagements with clients from around the world
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The DuPont Bradley Curve
Safety by natural instinct Compliance is the goal Delegated to safety manager Lack of management involvement
Management Commitment Condition of Employment Fear/Discipline Rules/Procedures Supervisor control, emphasis and goals Value all people Training
Personal knowledge, commitment & standards Internalization Personal value Care for self Practice and habits Individual recognition
Help others conform Being others keeper Networking contributor Care for others Organizational pride
Relative Culture Strength

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DnA: Driving Sustained Improvements

Behavior Based Safety Programs help organizations move from reactive stage to independent stage
Most organizations reach safety performance plateau and find it hard to move beyond
DuPont Integrated Approach helps achieve and sustain world class safety performance
Safety by natural instinct Compliance is the goal Delegated to safety manager Lack of management involvement
Management Commitment Condition of Employment Fear/Discipline Rules/Procedures Supervisor control, emphasis and goals Value all people Training
Personal knowledge, commitment & standards Internalization Personal value Care for self Practice and habits Individual recognition
Help others conform Being others keeper Networking contributor Care for others Organizational pride
Relative Culture Strength

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How does DnA Work?

A practical model of human behavior that includes consideration of
a. How the brain processes information b. Our thoughts and beliefs c. Influential external factors such as work environments and social climates.
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DnA: A Competency Based Learning Experience
Felt Leadership is an integral part of DnA
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Components of Safety Culture

Leadership
Management commitment Policies and principles Goals, objectives and plans Procedures and performance standards Line management accountability and responsibility Safety personnel Integrated organization structure Motivation and awareness Effective Communication Training & Development Incident Investigation Observations & Audits
Safety Management System
Structure
Processes & Actions
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Safety excellence journey is a CULTURAL TRANSFORMATION that requires Felt Leadership.

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What is Felt Leadership?

Felt leadership is demonstrating commitment and taking actions for the well-being of people Felt leadership involves employees at all levels It is a building block in generating trust and developing relationships among employees, customers, shareholders and communities
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Felt Leadership
Is easily observable Clearly demonstrates belief in safety Makes a positive impression on employees Demonstrates a personal commitment Pervades the organization Affects all levels of employees Involves all levels of employees
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Felt Leadership Framework

MODES INSPIRATION
Inspire / Motivate Gain Commitment Convince / Persuade
AGREEMENT
Get Agreement Gain Alignment
ENFORCEMENT
Gain Compliance
Goals
Documents Systems Tools
Vision / Principles / etc. Reward & Recognition Communications Safety Observation
Stds / Rules / Procedures Performance Management Communications Safety Observation
Stds / Rules / Procedures Discipline Process Communications
Leadership Action
Articulate Vision / Principles Coach Demonstrate Commitment Remove Barriers Recognize Achievements
Define Expectations Manage / Supervise
Demand Compliance Counsel Warn (verbal / written) Suspend / Terminate
range of action All Managers FLS --- CEO

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Pillars of Felt Leadership
Felt Leadership
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Visible & Demonstrated Management Commitment
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Clear, Meaningful Policies and Principles
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Challenging Goals and Objectives
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High Standards of Performance
Ethics
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Felt Leadership Best Practices

Setting personal goals and objectives for self and line management on safety. Getting personally involved in high potential and serious incident investigations. Ensuring Compliance e.g.
All injuries and significant incidents are reported within 24 hours. Observation data is reported, trended and follow-up programs developed.
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The Key to Safety is..
You get the level of safety performance and excellence that you, as a leader, personally demonstrate that you want.
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After all, its about People

Many lives will be saved. Many people will be spared disabling injuries and lost time from work each year. More will go home to their families safely.
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Deborah Grubbe DuPont

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Deborah Grubbe DuPont

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5/12/2011

Transforming Workplace Culture through Felt Leadership

Safety is Tone at the Top: A DuPont Ritual

How do you THINK about Safety? Personal Safety? Process Safety?

The DuPont Company

DuPont Core Values

Our Goal is ZERO!

Safety is in our DNA - Ellen Kullman, 2010

Belief that all injuries are preventable developed in the 1940s.

DnA: DuPont Integrated Approach for Safety

DnA is a holistic system based on

The DuPont Bradley Curve

Relative Culture Strength

DnA: Driving Sustained Improvements

Relative Culture Strength

How does DnA Work?

DnA: A Competency Based Learning Experience

Felt Leadership is an integral part of DnA

Components of Safety Culture

Safety Management System

Processes & Actions

Safety excellence journey is a CULTURAL TRANSFORMATION that requires Felt Leadership.

What is Felt Leadership?

Felt Leadership Framework

Documents Systems Tools

Vision / Principles / etc. Reward & Recognition Communications Safety Observation

Stds / Rules / Procedures Performance Management Communications Safety Observation

Stds / Rules / Procedures Discipline Process Communications

Define Expectations Manage / Supervise

Demand Compliance Counsel Warn (verbal / written) Suspend / Terminate

range of action All Managers FLS --- CEO

Pillars of Felt Leadership

Felt Leadership Best Practices

The Key to Safety is..

After all, its about People

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