Larry Walters

Guelph, N1H 8J2 (c) 647.988.3051 (e) waltersl@rogers.com (In) Larry Walters

QUALIFIED
Career Track Won several significant high value business contracts. Establish performance metrics and sales goals for product and services. Implement consistent goals, incentives and reward programs in relation to the business plan objectives. Highly successful business product developer and the assessment of new and adjacent markets. Directly responsible for creating and developing a wealth of new products and services over several years. Full Microsoft Suite including MS Project, Excel, Adobe Suite products as well as CRM databases, ERPs and Concrete 5 CMS web development. Attended and participated in several market and customer-focused conferences and workshops. Participated in Business After 5 seminars, community business affairs, and Communitech events in Ontario. Regularly attended industry trades including CITA, Fiber conferences, Canadian Wireless, and UTC conferences held in Canada. Workshop presentations provided at several industrial and public events.

Software Affiliated

EXPERIENCED EXECULINK TELECOM, KITCHENER DIRECTOR OF MARKETING & PRODUCT SERVICE DEPARTMENT (2010 2013) 2008 2013

Accountable for strategic & tactical decisions including all directives impacting the financial targets of the company s product portfolio through the creation, execution, and management of product/service and marketing plans. Managed the performance of 10 staff, including Market and Advertising Coordinators, Market Analyst, Product Management (Product Managers, Project Leads, Mobility SME), and Knowledge-Based Developers. Prime for all virtual teams in internal developmental plans and product development. Acquisition and agreements with all OEM products. Drive interdepartmental development groups in the support of new products and service launches. Focused on operating costs including ROI, P&L for all projects, product and new business development. Developed corporate brand image, social media programs, promotional & sales literature and web-page design direction. Directly responsible for business case development for a wealth of new business and consumer products and services. Lead on all new product introductions into the market and acting SME contact with the customers. Lead in all major RFP responses, proposals, contract development and vendor agreements. Oversaw, tracked, and measured the success of all new product & business development initiatives for new and current product portfolios. Responsible for continuous product and revenue improvements through internal and external feedback processes. Developed SWOT profiles for all products and services including new product roadmaps. Provided strong market branding and consumer messaging through social media, out-reach campaigns and presentations. Leveraged SEO and SEM metrics to improve website saturation. Combined keyword sourcing and external media advertising linking the website, which produced a strong and positive net image. Significantly improved the Click through Rate (CTR) by 40% in the first year of the new website design. Increased business leads by 60% and residential sales contracts by over 50%. Continuous improvement in ROI through internal process development utilizing MS project and scrum management techniques. Primary source for contract development, SLA agreements as well as retailer and vendor relationships. Major spokesperson for the company in all functions, media announcements and out-reach programs.

Larry Walters
Guelph, N1H 8J2 (c) 647.988.3051 (e) waltersl@rogers.com (In) Larry Walters

DIRECTOR OF PRODUCT & PROJECT IMPLEMENTATIONS (2008 2010)

Planned for all new product development initiatives and developed companys s trategic services proposals, starting with customer and market analysis, and threats and weaknesses review. Adherence to regulatory agencies, CRTC and Industry Canada guidelines. Developed business cases which introduced several new and revised products. Developed and utilized New Product Introduction (NPI) and scrum management processes to support product/service development. Trained staff in project management, allowing for more efficient and traceable work order flow. Brought to market several new products including enhanced fixed wireless and business internet connectivity, Ethernet over cable transport, SIP transport (NaaS), secure Wi-Fi, bonded DSL, mobility services, OEM hosted services, new IP phone features and fiber based solutions. Managed a team of Project and Product managers responsible for development and training on new internal processes, products and sales. Reversed negative residential account growth from 15% per year, to positive 10%. Introduced a new Usage Based Billing (UBB) internet plan and revised residential packages. Cloud based services enhancement providing new hosted business phone services and additional hosted ACD functionality (PaaS, IaaS); increased reoccurring revenue by 15% year to year.

TORONTO HYDRO TELECOM INC., TORONTO SENIOR MARKETING AND PRODUCT MANAGER

2007 2008

Directed all new product development initiatives including fiber based products for businesses, development of sales initiatives and promotional programs. Led a team of product managers and marketing communications staff. Opened up new opportunities for Toronto Hydro Telecom and Hydro One, allowing for growth in several key markets with data center services and business hosted phone and managed services. Acted as prime contact for all new fiber NNIs through-out North America. Developed new network inter-connect and fiber agreements. Managed all products and services, including fiber based solutions and OEM relationships. Analyzed and tracked all monthly revenue reports, cost of sales and programs, and prime for all RFPs, contracts and quotes. SME for all products and services offered.

ROGERS BUSINESS SERVICES; CARRIER SALES, TORONTO NATIONAL DATA SUPPORT MANAGER

2006 2007

Developed new products and sales strategies for the data and voice product portfolio. Developed business cases and sales forecasts for new and revised products. Supported fiber network products in Canada and all NNI partnerships. SME for all products and services. Introduced LANx and router leasing programs, developed Cisco relationship, and restructured core network to MPLS. Successfully brought NTT in as first new MPLS customer to Rogers network.

TELLABS CANADA COMM. LTD., TORONTO 1985 2005 NATIONAL MARKET DEVELOPMENT, PRODUCT SUPPORT MANAGER AND TECHNICAL TRAINING MANAGER
Managed staff 23 members; providing product marketing, sales support, and product repair across Canada. Prime for all strategic new business development and the support of existing products in the Canadian market. Sourced opportunities and helped negotiated sales in new markets, contributing to over 50% of Tellabs annual revenues in the last 4 years. Achieved a 55% increase in business through the introduction of new products and options in emerging markets over the last 5 years. Developed and assisted in the training of our customers on all products sold.

Larry Walters
Guelph, N1H 8J2

(c) 647.988.3051

(e) waltersl@rogers.com (In) Larry Walters

Helped bring DWDM and OADM products into the market. Provided market analysis and SME support for Canada. Managed all SLAs and customer product support across Canada. Directed the execution of strategic marketing initiatives to support new products and OEM products in all markets.

EDUCATED HONOURS BACHELOR OF SCIENCE DEGREE, UNIVERSITY OF GUELPH, GUELPH COMPUTER TECHNOLOGY DIPLOMA, CDI COLLEGE, TORONTO REFERENCES WILL VALIDATE WORK ETHIC AND RESULTS