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B Maklumat terperinci setiap mata pelajaran Bil.

1 2 3 4 Name of Course /Module Course Code Name of Academic Staff Rationale for the inclusion of the course/module in the programme TYPOGRAPHY 2
DGD 2123


Akan diisi selepas mendapat kelulusan Understanding the basic principles of Typography and its terminology so as to handle higher level of design projects. To emphasize Typography as the medium and the message of symbolic communication, as well as to explore the typographic relationships with other graphic elements. Year 2, Semester 4 Face to face L T P O Total Guided and Independent Learning Total Guided +Independent Learning = SLT (14+ 42) + 64 = 120 Lecture = 14 hrs Tutorial = 42 hrs Self Study = 64 hrs Total = 120 hrs

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Semester and year offered Total Student Learning Time (SLT) L = Lecture T = Tutorial/Seminar P = Practical/Studio/Workshop O = Others/Self Study

14 hrs

42 hrs

0 hrs

64 hrs

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Credit Value Prerequisite (if any) Learning Outcomes

3 TYPOGRAPHY 1 On completion of this module, the student will be able to demonstrate the following: Understand the history and classification of Typography. Deepen the knowledge of concepts development of Typography. Define basic layout and typography terminology Describe the basic design process Identify basic problem-solving requirements and client objectives Appreciate the role of individual student creativity in solving design problems Develop visual aesthetics and styles Relate type and image in effective page layouts Understand the importance of visual hierarchy and how to carry visual hierarchy across multiple pages To be able to deepen the knowledge of concepts development typography To be able to design and illustrate own typeface To be able to communicate typeface with design Differentiate among calligraphy, lettering, and type Gain knowledge of type definitions and nomenclature Learn about type measurement, basic type specification, and classifications of type.


Transferable Skills


Teaching-learning and Assessment Strategy

A combination of Demonstration, Tutorials, Exercises, Projects, Research Project brief Practical work

Directed and research Presentation and critique Class participation and coaching Demonstration

Assessment Scheme: Visualization of concept and creativity Presentation and execution quality Image making techniques Designing with type 12 Synopsis This subject aims to introduce the basic specification, copy fitting, and kerning as well as developing a full understanding of the terminology used by typographers. Structured to let students feel at ease with the technical aspects of typography that must be learned if they are to design and work with type intelligently and creatively. The next stage of Typography aims to extend information learned; therefore Typography now becomes the medium and the message of symbolic communication. Thus inherent from different typefaces is explored. Typographic relationships with other graphic elements are investigated through brochures, poster, and other 2-dimensional projects. Lecture, Tutorial, Presentation, Demonstrations, Critiques Session (Open Discussion) Participation Quiz Projects Total 10% 20% 70% : 100% Major Contribution Minor Contribution

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Mode of Delivery Assessment Methods and Types


Mapping of the course/module to the Programme Aims Course/module Aims To foster self-confidence and the ability to develop informed design strategies; it will also encourage student to bring their own experiences and interests to the course. Student will develop their own unique and individual approach to visual problem solving. To excel the student with a range of abilities that include knowledge, technical, critical, conceptual, interpersonal, attitudes and learning skills, which will enable them to enter many varied areas of industry.


Mapping of the course/module to the Programme Learning Outcomes Course/module Learning Outcomes be capable of using traditional media and computer technology to perform print work and digital artwork with the necessary understanding of graphic reproduction techniques. master the basic theoretical knowledge in visual communication such as Advertising Design, Graphic Design, Publishing and Digital Media. Major Contribution Minor Contribution

become proficient in the use of industry-standards software such as Adobe Photoshop, Illustrator and InDesign to prepare artwork for digital print production. hold a diploma qualification which will enhance their employability in both large and small firms, whether in Malaysia or other countries. possess other common skills, such as computer, English language and study skills, as well as personal abilities, such as self-management, critical thinking, independent work and teamwork. know the requirements for continuing professional development. be aware of professional and ethical responsibilities including the global and social context of visual communication. 17 Content Outline of the course/module and the SLT per topic

Contact Hours Self Study Total SLT 8 14 18 18 18 Course Content Outline Topic Area

1. 2. 3.

Alternative organizational approaches to typography. Advanced methods of integrating type and image. Type as image Transforming words into pictures. Advanced issues in paragraph sequencing. The visual texture of language. Complex issues in establishing typographic hierarchy. Advanced issues in combining Typefaces and Typographic aesthetics. Form and counter-form within text.

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Tutorial 3 6 6 6 6


4 6 10


Information Leaflet Design Emphasize of Frame / Format Design criteria Ideas The principles of design The elements of design Style


5. Type and Image - Posters Design Using the principle of complementary and contrasting Typography



Newsletter Design Understanding Style Content organization Function Concept and Ideas Exploring Thematic approach



7. Expressive Typography - Book Cover Design The use of appropriate typestyle Expressive word-design 8. Bits, Byte and Typographic Design Typographic Designer of Today Post Modernism & Reconstruction, Fine Form & Zombie Total Hours 18 Main references supporting the course







Ambrose, Gavin; Harris, Paul. The fundamentals of typography. Ava Academia, 2006. Ambrose, Gavin; Harris, Paul. Typography: n. the arrangement, style and appearances. AVA Publishing SA, 2005. Rob Carter, Ben Day, and Philip B. Meggs (2006), Typographic Design: Form and Communication , Wiley; 4 edition Samara, Timothy. Typography workbook: a real-world guide to using typography. Rockport Publishers, 2004. Ina Saltz (2009), Typography Essentials: 100 Design Principles for Working with Type, Rockport Publishers


Additional references supporting the course

Blackcoffee. 1000 icons, symbols + pictograms: visual communication. Rockport Publishers, 2006. Johnson, Ron; ed. The best of newspaper design: the 2005 creative company. Society for News Design, 2005. Rivers, Charlotte. Poster art: innovation in poster design. RotoVision, 2007. Rivers, Charlotte. Type specific: designing custom fonts for function. Rotovision, 2005. Samara, Timothy; comp. Type style finder: the busy designer's guide. Rockport Publishers, 2006. Serrats, Marta. Sign graphic. Collins design, 2005. Shigo Yamaguchi. Promotion design. 3. Grahic-Sha, 2006. The Type Directors Club. Typography 27: the annual of the type directors. Harper Collins Publishers, 2006.


Other additional information