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Nicole Troelstrup

Phone: 617.412.6725 E-mail: Twitter: @SidneyColie Blog: Address: 745 East 6th St. Apt. 3D, New York, NY 1009

Professional Industry Experience

FlipKey by TripAdvisor Boston, MA Online Search/Marketing Assistant May 2012 May 2013

Drove online campaigns to increase SEO, content marketing and public relations goals for leading travel startup backed by TripAdvisor. Supported SEO team by developing content and conducting keyword research. Surpassed quarterly goals, increasing traffic for key terms in top vacation destinations. Analyzed and organized in-house data using SQL to develop a series of traveler infographics resulting in coverage from top travel bloggers and media outlets like The Huffington Post, Skift, Gadling, and the International Business Times. Managed all social accounts, increasing Twitter daily gains by 75% and Facebook discussions by 30% in past 90 days.

Young Women in Digital Boston, MA Co-Founder

Jan. 2013 - Present

Launched a professional networking group for women interested in the digital, social, and online marketing space. Organized a Speed Meet and Tweet as our first event, doubling our anticipated attendees and gaining a sponsor.

The Rabbit Agency London, UK Social Media Intern

Jan. - May 2012

Managed major social accounts for leading PR agency, named Social Media Agency of the Year. Generated analytics and created social content for airline British Midland International helping to produce an awardwinning visual campaign with over 80,000 shared photos named My Europe. Built relationships with beauty bloggers to increase brand buzz as primary community manager for Ministry of Waxing.

Schneider Associates Boston, MA Consumer Food/Retail Intern Elie Wiesel Center for Judaic Studies Boston, MA Web Editor and Social Media Manager

Sep. - Dec. 2011

Wrote press releases and pitches for major clients Baskin-Robbins, Dots, Baileys and Dave & Busters.

Sep. - Dec. 2011

Edited and created website content and revamped all social profiles, increasing twitter followers by 37% in 90 days. Promoted and helped organize major event featuring Sarah Silverman and her sister resulting in 250 attendees.


Boston University, Boston, MA Bachelor of Science in Communications, Concentration in Public Relations

Anticipated: May 2013 GPA: 3.4/4.0

Boston Bloggers, Member American Marketing Association, Twitter Team PRSSA, Member

Blogging and Social Media: Tumblr, Wordpress, Storify, Twitter, Facebook, Pinterest, Instagram, Foursquare PR/Marketing: Cision, Salesforce, Hootsuite, Buzzstream, HTML, Photoshop, Illustrator, InDesign, CSS, SQL Fluent in Spanish and conversational in German