INTRODUCTION TO UNILEVER

On any given day, two billion people use Unilever products to look good, feel good and get more out of life.

Unilever's corporate vision helping people to look good, feel good and get more out of life shows how clearly that the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout Unilevers history.

LIFE PARTNERS
With more than 400 brands focused on health and wellbeing, no company touches so many peoples lives in so many different ways. Unilevers portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. Unilever produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmanns and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.

RESPONSIBLE BUSINESS
Unilevels sustainability is integral to develop business. With 7 billion people on our planet, the earths resources can be strained. This means sustainable growth is the only acceptable model of growth for our business. The Unilever Sustainable Living Plan sets out to decouple our growth from our environmental impact, while at the same time increasing our positive social impact. This plan has three big goals that by 2020 will enable us to : Help more than a billion people to impove their health and well-being. Halve the environmental footprint of our products. Source 100% of our agricultural raw materials sustainably and enhance the livelihoods of people across our value chain. To embed sustainability into every stage of the life cycle of our products, Unilever is working with their suppliers to support responsible approaches to agriculture.Theyre also learning from NGOs and other organisations, recognising that building a truly sustainable business is not something they can do without expert advice. As a business Unilever have a responsibility to their consumers and to the communities in which it have a presence. Around the world we invest in local economies and develop peoples skills inside and outside of Unilever. And through our business and brands, Unilever run a range of programmes to promote hygiene, nutrition, empowerment and environmental awareness.

IMPACT & INNOVATION Unilever invests around 1 billion every year in research and development, and have established laboratories around the world where our scientists explore new thinking and techniques, applying their expertise to our products. Consumer research plays a vital role in this process. Unilevers unrivalled global reach allows them to get closer to consumers in local markets, ensuring they understand their diverse needs and priorities.

UNILEVERS VISION
Unilever is a unique company, with a proud history and a bright future. We have ambitious plans for growth and an intense sense of social purpose.

A CLEAR DIRECTION
Unilever works to create a better future every day, with brands and services that help people feel good, look good, and get more out of life. In 2009, the company launched what they call The Compass Unilevers strategy for sustainable growth. It sets out a clear and compelling vision of our future, in which our brands and services reach and inspire people across the world, helping them double the size of our business while reducing our environmental footprint and increasing our positive social impact. Its a goal the company is seeking to achieve by developing new ways of doing business through which they can minimise their direct impact and improve hygiene, nutrition, opportunities and health for communities. Unilever is working with their own suppliers, consumers and the retailers who sell their brands to improve their sustainability credentials too.

OUR PRIORITIES & PRINCIPLES

Unilever is committed to supporting sustainability and providing their consumers around the world with the products they need to look good, feel good and get more out of life. A MORE CONFIDENT FUTURE Doves Campaign for Real Beauty uses real women instead of models in its advertising campaigns. The brand has also launched the Dove Self Esteem Fund which educates and inspires millions of young women. A BETTER FUTURE FOR CHILDREN Unilevers oral care brands Signal and Close-Up encourage children to brush their teeth day and night for optimal dental health. Brands such as Omo and Persil have helped parents believe the unconventional philosophy that Dirt is Good. Children learn through play, and mud spatters and grass stains can easily be removed with effective laundry products.

A HEALTHIER FUTURE The Flora/Becel margarine brands have been scientifically proven to help reduce cholesterol levels. Lifebuoy soap has long had a presence in developing markets around the world, and its campaign to promote handwashing with soap has reached more than 70 million people in rural India. A BETTER FUTURE FOR THE PLANET Unilever is aiming to grow our business while reducing their environmental footprint and working across the supply chain for every brand to do so; Unilevers Laundry brands, including Surf, Omo, Persil and Comfort, have launched the Cleaner Planet Plan together, encouraging consumers to change their laundry habits to reduce water and energy consumption; Unilevers Lipton tea brand backs sustainable forest management projects in Africa. A BETTER FUTURE FOR FARMING & FARMERS Many companys brands contain ethically and sustainably sourced ingredients that are independently certified; Among these are Lipton tea, which is accredited by the Rainforest Alliance, and Ben & Jerrys ice cream, which includes Fairtrade vanilla and almonds in various flavours; Around half Unilevers raw materials come from agriculture and forestry, so theyre working towards making our key crops 100% sustainable.

Unilevers LOGO
Unilever help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

Unilevers identity expresses Unilever's core values, with each icon representing an aspect of the business. Obviously the big blue U of our logo stands for Unilever. But look a little closer and youll see theres much more to it. Our logo was designed to include 24 icons, each of which represents something important to Unilever. From a lock of hair symbolising our shampoo brands to a spoon, an ice cream, a jar, a tea leaf, a hand and much more, the little icons all have a meaning.

SUN Our primary natural resource, the sun evokes Unilever's origins in Port Sunlight and can represent a number of our brands. Flora, SlimFast and Omo all use radiance to communicate their benefits. HAND A symbol of sensitivity, care and need. It represents both skin and touch.

BEE Represents creation, pollination, hard work and bio-diversity. Bees symbolise both environmental challenges and opportunities.

PALM TREE A nurtured resource. It produces palm oil as well as many fruits coconuts and dates and also symbolises paradise. BIRD A symbol of freedom. It suggests a relief from daily chores, and getting more out of life.

HAIR A symbol of beauty and looking good. Placed next to the flower it evokes cleanliness and fragrance; placed near the hand it suggests softness.

TEA A plant or an extract of a plant, such as tea. Also a symbol of growing and farming.

BRANDS IN ACTION
Unilevers brands play a major part in helping us achieve our sustainable living aims of helping more than a billion people improve their health and well-being!

UNILEVER : BRANDS, HERITAGE AND MISSION

Unilever's brands range from luxurious hair treatments and mouth-watering ice creams to low-cost nutritious foods, antibacterial soaps, germ-killing sprays and much more. Unilevers range might be diverse, but theres one thing all these brands have in common a commitment to Unilevers vision to create a better future every day. Its a philosophy based on the spirit in which the company was formed over a century ago. You might be familiar with Unilevers foods, personal care or home care brands because you use them at home every day or youve seen several commercials, which in 2012 scooped a record 25 Cannes Lions awards, the advertising industrys most sought-after accolades.

CLEAR AXE
DOVE REVEALS WOMEN ARE THEIR OWN WORST BEAUTY CRITICS. Dove believes that when women look and feel their best, they feel happier.

DOVE
Dove is committed to helping women realise their personal potential for beauty by engaging them with products that deliver real care.

OVERVIEW
Dove believes that beauty - feeling and looking your personal best - is the result of proper care. Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care, because when you look and feel beautiful, it makes you feel happier. Its a feeling every woman should experience every day. From the beginning Dove has always celebrated real women at the heart of everything the brand does and believes. Real beauty embraces diversity - no woman is or should feel excluded from the world of beauty that the brand represents. Real women are the brands true inspiration!

THE DOVE DIFFERENCE

The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. With its patented blend of mild cleansers and moisturising cream, Doves iconic Beauty Bar rinses cleaner than soap, leaving skin clean, soft and smooth. It is #1 Dermatologist Recommended brand in the US, Canada and France and strongly endorsed by Dermatologists across the world. Dove brands heritage is based on moisturisation - proof not promises grew Dove from a Beauty Bar into one of the worlds most beloved beauty brands. Today Dove offers a range of products: Body Washes, Hand and Body Lotions, Facial Cleansers, Deodorants, Shampoos, Conditioners and Hair Styling products, all developed on the universal premise of real care. Dove Beauty Bar Dove Deodorant Dove Hair Care