Table of Contents

Introduction.2 Company overview: Morrison Supermarkets PLC.3 1. Understand the process of strategic planning..3 1.1 Missions, visions, goals and competencies 3 1.2 Review the issues involved in strategic planning.5 1.3 Explain the different planning techniques5 2: Be able to formulate a new strategy .6 2.1 Produce an organizational audit for Morrison supermarkets6 2.2 Carry out an environmental audit for Morrison supermarkets.....7 2.3 Morrison supermarkets stakeholders..9 3 Understand approaches to strategy evaluation and selection.11 3.1Analyze possible alternative strategies relating to substantive growth, limited growth or retrenchment for Morrison supermarkets..11 3.2 Select an appropriate future strategy for Morrison supermarkets12 4 Understand how to implement a chosen strategy 13 4.1 Compare the roles and responsibilities for strategy implementation in Organizations.13 4.2 Evaluate resource requirements to implement a new strategy in Morrison Supermarkets.13 4.3 Discuss targets and timescales for achievement in Morrison supermarkets to monitor a given strategy had not gone into administration.14 Conclusion15 References.16

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Introduction: Business strategy is a key word for business organization. Business strategy means set a proper strategy which is mainly helps to achieve the organization goal. Movement, Balance and leverage are three key elements are needed to set a perfect business strategy. Strategy turns out to be still essential when it is recognized there are inadequate funds to achieve these objective. Business strategy is necessary to develop a plan for long term. Business strategy main aim is to enhance the overall organization growth and increases the quality of performances. Management must be research about whole business condition very closely. After that they can easily decide which way is best for their organization. Business strategy mainly provides a vital guideline which is very effective for business organizations. . Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value( Michael H.Porter) This assignment includes analysis of the business external environment of this organisation by analysis of the micro and macro environments and using different analysis techniques. Such as: SWOT Analysis, This also covers formulate a process of business strategy planning of the organization.

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Company overview: Morrison Supermarkets PLC

To meet the requirements, the researchers choose Morrison Supermarkets PLC for this case study. The access of the researcher to this business is allowed, that overcome the whole information wanted to learn the organizations. Morrison Supermarkets PLC is mainly service oriented organization. Morrison Supermarkets PLC is one of the oldest organizations in overall food industry. They started their operation from 1958 with small shop. After that they are facing several problems but they recover it easily. In few years ago they broke the record which is mainly unbroken last 35 years. Nowadays they provide best quality of services. They achieved the Knighthood awarded in 2000. 1. Understand the process of strategic planning: 1.1 Missions, visions, goals and competencies Morrison Supermarkets is a British multinational company. Morrison Supermarkets are to set their target. Here we discuss the vision, mission and Principles: Vision: Morrison Supermarkets vision is to be the world's top brand for inspirational, creating and delivering a spirit of adventure. Morrison Supermarkets inspires and stretches everyone to deliver extraordinary results for their customers. Their main vision is to Provide quality food for every person. Mission Statement: The mission of Morrison Supermarkets is to provide individual skill to provide best services products and information that fulfill their wants and needs at the right price. Principles: Honesty: Morrison Supermarkets meets their commitment and speaks truth about their product. These help them to create a long term relationship with their customers. Customer delight: Morrison Supermarkets ensures customer satisfaction both before and after purchase of product. Capability: To maintain their leadership in food industry they use installed base, industry connections, financial control, and purchasing power to get top selection.
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 Teamwork: Achievement of a goal depends on their employees teamwork. Goodwill and brand image: Morrison Supermarkets creates goodwill and strong brand image through their product. Personal leadership: Morrison Supermarkets creates a dynamic environment for their people in which excellence will be achieved. Courage and accountability: Employees of Morrison Supermarkets take decision and assume full responsibility. Continuous improvement: Employees of Morrison Supermarkets both individually and collectively tries to serve better to their customer. Open communication: Two ways communication is practiced in Morrison Supermarkets industry. Quality: Morrison Supermarkets is committed to expressing quality by exceeding
customers' expectations.

1.2 Review the issues involved in strategic planning: Strategic planning issues are really involved in overall business organization. Business strategy planning review issues analyzing is very much essential for overall business strategy policies. Here we discuss the review issues which are directly involved in overall Morrison Supermarkets strategic planning: Issues of strategic planning: Strategic planning issues are directly impact on overall business policies. Here we discuss that how it is impact on overall business policies: Impact on managers: Strategic planning issues are directly impact on Managers activities. Targets: Targets are another step of strategic planning. It is always plays a important part of strategic planning issues. Target people of the organizations are: Consumers, Supplier and other external stakeholders. When to plan: Plan is mainly set when organization is issues a new business development product or services. New investment are involved in different sectors than they need to develop these strategic plan

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 Who should be involved: Strategic plan are involved both internal and external stakeholders. Stakeholders are the main operators in overall business procedure. Role of planning: Strategic plan need to play a role which is plays a big part for organization growth 1.3 Explain the different planning techniques: Here we analyze the different planning techniques: SPACE: Financial strength, Competitive advantage, Environmental stability and Industry strength are the important elements of Space techniques. Through this strategy Morrison Supermarkets gives emphasis to a particular element of the marketing mix that is seen by customers to be important and as a result gain meaningful competitive advantage. Through strong brand identities, consistent pursuit of those factors which customers perceive to be important, greater flexibility, higher service levels, speed of distribution, differentiation strategy can be achieved. 2: Be able to formulate a new strategy 2.1 Produce an organizational audit for Morrison supermarkets: Strength: International strategy: Morrison Supermarkets added some of senior managers in the new companies or market so that company can run as per old settings. Globalization: Morrison Supermarkets has a strategy to all over the world. Domestic Strategy: Morrison Supermarkets is putting effort by fulfilling the commitment to maintain its reputation. R&D: Morrison Supermarkets spends a lot on R&D and develop very useful machine. Employment: Morrison Supermarkets creates a job opportunity in a huge amount of unemployed people.

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Weaknesses Wrong Advertisement: One of the major reasons for company failure is wrong advertisement of media Service: Selling of Morrison Supermarkets foods are reduces because they are unable to fulfill the customers demand. Opportunities Increasing demand: Increasing demand of customer is a big opportunity for Morrison Supermarkets. Technology: Improved or advanced technology helps the Morrison Supermarkets company to create new products. Political: Political stability also creates a big opportunity for Morrison Supermarkets Company. Threats Demography: Population increase rate causes unemployment problem that might affect the number of potential customer. Economy: A fast growing economy sometimes creates competitors. Technology: Spending on R&D sometimes unable to create desired outcome. 2.2 Carry out an environmental audit for Morrison supermarkets: The factors that affect from outside of the organization are external environment factors. External environment factor is divided into micro environment and macro environment factors. Micro and macro environment factors of Morrison Supermarkets are given belowMicro environmental factor Customers: Customer is the heart of any business organization. Organization need to know the expectation of consumers. In this world, customers are not waiting for long time. Quick delivery can help the organization to increase their consumer satisfaction level. So Morrison Supermarkets should aim to attract and retain customers through products.
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Employees: Employees are another important part of micro environmental factors. Well trained and skill employee can change the overall position of any organization. Morrison Supermarkets is always conscious about their existing employee skill, knowledge and individual performance. Morrison Supermarkets believes that trains its employees in a way that they can serve their customer properly. Suppliers: Supplier is another integral part of any business organization. Morrison Supermarkets always maintains good relationship with suppliers. Morrison Supermarkets collects its raw materials they need to carry out their business activities from supplier. Distributors: Distributor plays a vital role in business strategy plan. Morrison Supermarkets is always aware about their existing distributor activities. Sometimes Morrison Supermarkets sells their product through distributors. Competitors: Competitors is the key factor in any global or local organization. Morrison Supermarkets is always conscious about their competitor. Morrison Supermarkets maintains a professional management team to recover these factors. Their main activities are observing competitor very closely. Because they believe that competitor are always looking for their activities. Rivalry between competitors is potentially the most threatening force that managers of Morrison Supermarkets must deal with it. Macro environmental factor: Technological factors: Nowadays technological factor is increased day by day. Technological environment of Morrison Supermarkets consist of the following things New manufacturing process. Industrial productivity Efficiency of infrastructure Socio Cultural factors: Socio-cultural factor is another macro environmental factor. Here we shows some factors which are directly connected to business activities: Population size and distribution Education levels Income levels Age level
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 Growth level Other demographic factors

Legal factors: Legal factor is also linked with macro environmental factor. Here we shows some Legal factors which are directly related to business organization: Worker safety law Environment protection law Minimum wage law

Economical factors: Here we shows some economic factors which is related Morrison Supermarkets operations: Economic growth. Inflation rate. Financial and political health of trading partners Inventory levels

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2.3 Morrison supermarkets stakeholders Importance of Stakeholder analysis: Stakeholders are important part of business organization. Stakeholder analyses are required to be considered to achieve their organization goals. When we are analyze the importance of stakeholder analyses than they get some benefited. Here we discuss the benefits of stakeholder analysis: Identify the organization lacking easily Need to collect potential issues Easily distribute organization information Reduces the negative impacts Increase organization brand image Perfectly execute organization plan Take the opportunities Stakeholders can change the overall organization Morrison supermarkets stakeholders: Morrison supermarkets are maintaining both internal and external shareholders. Internal stakeholders are directly impact on their internal activities. On the other hand, external stakeholders are directly impact on their external activities.

Sources: leadershipchamps.wordpress.com
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3 Understand approaches to strategy evaluation and selection: 3.1Analyze possible alternative strategies relating to substantive growth, limited growth or retrenchment for Morrison supermarkets: Organic growth Strategies: Organic growth strategies are one of the important part of overall business strategy. Strategic plan always requires some strategy which is helpful for them to continue their business. Revenue, Public Relations and Quality are the main function of overall organic growth. Sustainable growth strategies: Sustainable growth strategies are mainly constantly supported business activities. They try to focus on reduction policies and other internal activities. Limited growth strategies: Limited growth strategies are one of the significant part of overall business organization. Market Share Costs Complexity and Considerations are the main functions of business Limited growth strategies. Retrenchment Strategy; Turn around Strategies, Divestment Strategies and Liquidation Strategies are the main functions of retrenched strategy. 3.2 Select an appropriate future strategy for Morrison supermarkets: Organic growth strategies are one of the better alternatives. Morrison supermarkets easily maintain this growth rate process. It assists to organization to accomplish their goal. When Morrison supermarkets are maintaining Organic growth strategies perfectly than they can take advantage. Here we discuss that how Organic growth strategies an appropriate future strategy for Morrison supermarkets: Revenue: Revenue is always effective for business organization development. Public relation: Public relations are plays a vital role in overall economic procedures. Organization need to focus on these elements.

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Quality: Quality maintain is an integral part of every business organization. Otherwise they are not sustaining in the market.

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4 Understand how to implement a chosen strategy 4.1 Compare the roles and responsibilities for strategy implementation in Organizations: Strategic implementation is important to a companys success. A successful implementation plan must have a very clear vision about companys visions and goals. Everyone in the organization must be engaged in the strategic planning process to make the company successful. Roles and responsibilities of strategic implementation process in Morrison supermarket are given below Communication: To carry out the strategy successfully it should be clearly communicated throughout the organization. Communicated strategy helps everyone to understand their responsibilities. Project teams: A project team with efficient members helps the organization to achieve the organizational goal and carry out the strategic plan effectively. Identify team and their responsibilities: Putting wrong people in the team may destroy the project fully. So it is the managements duty to select the right person for the team and help them to understand their responsibilities. Benchmark targets: It is the managements duty to select the target of the organization and lead the project members according to it.

4.2 Evaluate resource requirements to implement a new strategy in Morrison Supermarkets: Successful allocation of resources depends on the proper allocation of resources. It helps the organization to make the best use of available resources and other assets. Finance, Human Resources, Materials and Time are most common and most important resources for every organization. A brief description of the resources of Morrison Supermarket are given below Finance: Without financial support no one can run the business for a single day. Morrison Supermarket makes effectively financing their project to make profit for short run and as well as long run and keep a fund to meet quick financial need.

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 Human Resources: Without proper human resources it is very difficult to run the business effectively. Morrison Supermarket hires and recruit right people to run their project smoothly. Materials: A continuous success of any product or services depends on the high quality raw material. Morrison Supermarket ensures the quality of their raw materials. Time: Morrison Supermarket run their business by delivering the products and services at the right time. 4.3 Discuss targets and timescales for achievement in Morrison supermarkets to monitor a given strategy had not gone into administration Without knowing the targets and maintaining timescales no one can make effective use of their strategic plan. Effective implementation of strategic plan depends on these two factors. Now we are going to discuss about the Morrison supermarkets targets and timescales Morrison supermarkets Targets: Without specific target no business can survive for long run. Morrison supermarkets set specific target for their organization and lead the employees toward the targets and monitoring their performance. Timescales: Morrison supermarkets set a timescale for their activities to achieve thin their goal within the time limit. .

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Conclusion: Land rover UK is one of the oldest brands in this world. Land Rover UK need more concentrate about their existing business policy. They need to develop some attractive marketing policies which are really grateful for them. They need to focus on some strategic elements such as shifting business policy according to market situation, always conscious about their competitor activities and develop skilful resources team. If they implement these perfectly than they can easily achieve their business objectives. Nevertheless, Land rover UK plays a vital role for development in our global economy.

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References: Adams.C.A, Hill, W.Y and Roberts, C, B,(1995b),Environmental, Employee and Ethical Reporting in Europe. ACCA Research Report No.41, London: ACCA Bowman ,E.H(1978),Strategy, annual reports and alchemy, California Management Review, 20 (3),64-71 Bowman ,E.H And Haire,M (1975), A Strategic posture toward Corporate Social Responsibility, California Management Review ,18(2),49-58 Belkaoui,. A (1976). Financial Management, The impact of the disclosure of the Environmental affect of the organizational behavior on the market. 5(4), 26-31 Briggs, Geoffrey (1971). Civic and Corporate Heraldry: A Dictionary of Impersonal Arms of England, Wales and Northern Ireland. London: Heraldry Today. pp. 184185. Brophy. M (1998), Environmental policies in Welford, R(Ed), Corporate Environmental Management,1: System and Strategies, Second Edition ,Earth scan: London-(150-76) Campbell .D. Stonehouse .G.Houston. B (2000), Business strategy-An introduction, Oxford, Auckland, Boston, Johannesburg, Melbourne and New Delhi: Butterworth Heinemann Chandler, A.D., (1962),Strategy and Structure, MIT Press, Cambridge, Mass., Johnson, G., Scholes, K. & Whittington, R. (2009) The Fundamentals of Strategy London: FT Prentice Hall Johnson, G., Scholes, K. &Whittington, R. (2011) Exploring Corporate Strategy (9th Ed) London: Prentice Hall Europe Johnson, G., Scholes, K. &Whittington, R. (2008) Exploring Corporate Strategy (8th Ed) London: Prentice Hall Europe Lynch, R. (2009) Corporate Strategy (5th Ed) London: Pitman Website: www.morrisonsupermarket.co.uk. businesscasestudies.co.uk.

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