Welcome!

Todays Webinar:

Monetizing VoLTE and RCS

How to Grow Revenue Beyond Flat-rate Data Plans
Presented in partnership with

Radisys Corporation Confidential

Topics
LTE Services
Trends and Opportunities in VoLTE, RCS, and beyond Strategies to attract subscribers and grow revenues
Speakers
Ian Maclean
Vice President, Strategy and Marketing

Mavenir Systems

IMS Architecture
Technical foundation for VoLTE and RCS Role of Media Resource Function (MRF)

Adnan Saleem
Chief Architect

Radisys

MetroPCS Case Study

Worlds first VoLTE deployment
Moderator
Ray Adensamer
Senior Manager, Product Marketing

Radisys
Copyright 2013 - Radisys Corporation 2

Monetizing VoLTE and RCS

How to Grow Revenue Beyond Flat-rate Data Plans

Partnering with:

Ian Maclean
marketing@mavenir.com Vice President, Strategy & Marketing Mavenir Systems May 14, 2013

2013 Mavenir Systems

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Leader in VoLTE & RCS Transforming Mobile Networks

Focus
Transforming mobile operator networks Solving deployment challenges through innovation & flexibility Accelerating Time-toMarket

Accomplishments
First Mover status for VoLTE & RCS Created mobile centric IMS solutions Leader in convergence between generations of technology Wide breadth of portfolio including applications, core & key enablers

Solutions
Voice & Video Enhanced Messaging IMS Core, Applications, & Unified Access GW Virtualized IMS Cloud Services

Customers
Early Adopters Innovators Mobile Operators 3 of top 5 operators in North America 4 of top 5 operators in Europe

FIRST in-service IMS-based mobile voice over Wi-Fi T-Mobile

FIRST commercial VoLTE launch

globally MetroPCS

FIRST commercial RCS 5.0 launch

globally MetroPCS

2013 Mavenir Systems

Monetizing VoLTE and RCS Webinar

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LTE Market Update

Commercial LTE Network Launches

Source: GSA Evolution to LTE report 11/2/12

250 200 150 100 50 0

LTE Only LTE + RCS VoLTE + RCS

The faster data networks have created an opportunity for additional services beyond the offering of mobile network operators. (The OTT Model)
Source : Wireless Intelligence, 2013

2013 Mavenir Systems

Monetizing VoLTE and RCS Webinar

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A Compelling Event the Need for VoLTE & RCS

LTE
Cost
LTE spectral efficiency significantly improves cost per megabit

VoLTE
2G/3G Service Parity
LTE support for Voice & SMS (VoLTE) and mobile services (IN)

RCS
OTT
Fully interoperable & reliable likefor-like rich services competitive with Skype, Whatsapp, etc

Speed
LTE speeds provide optimum user experience for data hungry mobile apps and services

Interoperability
VoLTE provides global interoperability and roaming, and roaming between coverage areas

3G

LTE

Faster Data Network

First Gen 4G Devices High latency call setup (CSFB) Separate Voice/Data Battery Life (DR Devices)

Better Voice Network

Next Gen 4G Devices Low latency call setup Simultaneous Voice/Data Battery Life (SR Devices) Service Paucity (2G/3G User Experience)

Richer User Experience

Broad 4G Device Ecosystem Single Mobile Identity HD Voice & Video Real-time multi-media messaging Reliability & QoS

2013 Mavenir Systems

Monetizing VoLTE and RCS Webinar

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Polling Question 1

What is the market status for VoLTE & RCS Solutions?

a) VoLTE & RCS are table stakes and will be deployed by mobile operators globally. b) VoLTE is table stakes, and RCS will be deployed only if there is a positive business case. c) VoLTE & RCS are optional, where the alternative is to provide Internet Service Provider (OTT) solutions. d) I dont know.
2013 Mavenir Systems Monetizing VoLTE and RCS Webinar | 5/14/2013 | Page 7

The Need for IMS-based VoLTE and RCS

Service Parity
MSC Features IN Services 2G/3G Core Networks 4G Core Networks

Infrastructure Re-use
Pre & Postpaid Billing Subscriber DBs

Simplify Deployments
Service Synchronization Network Upgrades

Backwards Compatibility
Single Number Routing SMS/MMS Interworking

Investment Protection
Common SW Platform Cloud Computing Migration

2013 Mavenir Systems

Monetizing VoLTE and RCS Webinar

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The New Minimum User Expectations

OTTs are providing a more rich and diverse set of features:

IP Voice Calling IP Video Calling Sharing while on a voice call (e.g., see what I see) Progressing from voice to video call

Network Address Book Video Mail / Messaging Multi-device and Presence File, contact, and location sharing

OTT providers have raised the standard for what is an the minimum set of user expectations.

2013 Mavenir Systems

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Mobile Operators Opportunity: Unifying the UX

Status Quo: A highly fragmented user experience.
RCS provides a unified experience for multi-faceted communication in a single platform.

Voice

Wi-Fi Calling
Phonebook Messaging

Video Calling

VAS

Video

Enriched Chat

Content Sharing

Contact Presence

2013 Mavenir Systems

Monetizing VoLTE and RCS Webinar

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Mobile Operators Opportunity: Innovation & Mash-ups

Minimum User Expectations

OTT Providers Current Offering

IM/Chat Community Web Messaging / Message Storage Mobile VoIP & Video Multi Device Delivery

Innovation
Mobile operators opportunity lies in using RCS as a foundation to innovate beyond the expected feature set and deliver a superior, superset of services. (Facebook Chat Heads)

The combined set plus: Single Number Single Integrated App Quality of Service (QoS) Carrier Grade Reliability HD Voice & Video Global interoperability Federation with OTT

Mobile Operators Current Offering

Voice Messaging Data

Mash-ups:
Through strategic partnerships, operators can create experiences tailored to specific groups of users. (RCS+Enterprise)

RCS & Joyn need to be used to create something unique that improves the user-interaction model.
2013 Mavenir Systems Monetizing VoLTE and RCS Webinar | 5/14/2013 | Page 11

Polling Question 2

What monetization opportunities do you see for VoLTE & RCS?

a) Operators will be able to charge more for improved voice and messaging services. b) Operators will open their networks to 3rd party app developers to use their VoLTE & RCS services to generate revenue through new and innovative services. c) Operators will federate their own IP communication services by interworking with Internet Service Providers (OTT) to share revenue. d) I dont know.
2013 Mavenir Systems Monetizing VoLTE and RCS Webinar | 5/14/2013 | Page 12

Beyond VoLTE & RCS Monetizing 4G Investments

VoLTE
New Service Models Network Consolidation Revenue Generation Cost Optimization
Voice over WiFi Voice over HSPA+ Open Networks (OSA) Fixed NGN Business ISDN Enterprise HD Audio Video Calling Video Conferencing Cloud Computing Infrastructure Re-use

RCS
Unified Communications Cloud Storage WebRTC SMSC Replacement MMSC Replacement Voice Mail Replacement IM Chat (1:1, Group) File Transfer / Image Share Video Share / Video Mail Cloud Computing

2013 Mavenir Systems

Monetizing VoLTE and RCS Webinar

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Topics
LTE Services
Trends and Opportunities in VoLTE, RCS, and beyond Strategies to attract subscribers and grow revenues

IMS Architecture
Technical foundation for VoLTE and RCS Role of Media Resource Function (MRF)

Adnan Saleem
Chief Architect

Radisys

MetroPCS Case Study

Worlds first VoLTE deployment

Copyright 2013 - Radisys Corporation

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Advantages of VoLTE and RCS

Reduced Cost and Complexity of Network
Single All IP Network for Voice, Video, and Data IMS Core Network enables Resource Sharing

Eliminates the Need for 2 Separate Networks

Initially Circuit Switched Fallback, But Migrating to all IP Reuse of IMS Core Network for Resource Sharing

Unified Services via VoLTE and RCS

Common IP Network with IMS Simplifies Unified Services Innovations, Multiple Applications with Common Media

Monetizing Enhanced Value Added Services

Counter or Collaborate With Over the Top Services
Copyright 2013 - Radisys Corporation 15

MRF in LTE IMS Core

GPRS Core 2/2.5G (Getran) BSC 3G (UTRAN) RNC MME Mb eNodeB Evolved Packet Core SGSN HSS
PCRF

Services in Packet Data Network AS

Rx CSCF ISC Mr

AS

Mr/Cr

IMS Core
MRF

4G/LTE

SGW

PGW
Internet

Multiple Applications
(MMTel AS, RCS AS, Conferencing)

VoLTE/RCS and 3GPP Standards Compliance Scalable HD Video and Transcoding for Mass Deployment, Multiple Device Types MRF Reuse Across Multiple Media Applications
Copyright 2013 - Radisys Corporation

Corporate Intranets

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MRF in 3GPP IMS Architecture

Copyright 2013 - Radisys Corporation

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MRF Use Cases beyond VoLTE

Some VoLTE pt-to-pt calls using same codec Typically Do Not Require MRF
However, Many VoLTE, RCS, and MMTel Services Rely on Media Resource Function (MRF) Basic Network Services
Network Announcements, Collecting Digits

Video Calling / Video Share

IP-to-IP transcoding
(e.g. AMR-WB <-> AMR-NB, H.264 <-> VP8 for WebRTC)

Revenue-Generating VAS services

Ringback Tones or Adverts Messaging (record and playback) Multimedia Conferencing And many more.
Source:

Seeing through the Cloud.

A survey of mobile operators views on the evolution of the mobile core., Monica Paolini, Senza Fili Consutling, Feb 2013

Copyright 2013 - Radisys Corporation

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MRF Characteristics in VoLTE

End to End IP (No CS Domain Voice)
Increases and Exposes Network Bandwidth Variability from End Terminals Directly to IMS Core Network and MRF (i.e., no Traditional CS-IP MGW)

Key Aspects of MRF in LTE and non-LTE Deployments

IMS-based All-IP Voice and Video (multiservice MRF) Service Continuity with Legacy 2G/3G Handsets (via IMS GWs) High Availability with Low Latency and Jitter (media quality) New Services for Increased Revenues (app-independent MRF reuse)

MRF: Essential Resource for VoLTE Supplementary Services

Network voice services (Ann, IVR, RBT) Two-way or Multi-party (conferencing) Voice Quality for IP Mobile Environment

Media Recording / Legal Intercept

Media Transcoding / Adaptation
Copyright 2013 - Radisys Corporation 19

Trends and Impacts on MRF Design

LTE Device Evolution

LTE Device Evolution
More Devices, Increasing Capabilities Wideband Audio Codecs High-end Video

LTE MRF Requirements

H.264 Video (Baseline to High Profiles) OTT Media Codecs, Eg: VP8, OPUS Wideband and UltraWideband Audio Codecs with dynamic transcoding / transrating

64 kbps

384 kbps 768 kbps (Synchronous up/down)

768kbps 3 Mbps (Synchronous up/down)

3+ Mbps (HD)

Audio Narrowband -> Wideband -> Full Band

GSMA IR.92

Video Small Screens & Low Bitrates -> HD / UHD High Framerates
GSMA IR.94

Copyright 2013 - Radisys Corporation

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Trends and Impacts on MRF Design

Mobile Data Bandwidth

Mobile Data Bandwidth
Broadband, but highly variable QoS and Policy Enforcement

LTE MRF Requirements

Support for 2-way Interactive Services Support for 1-way Streaming Services Dynamic Rate Adaptation, Adaptive Bitrates Policy Enforcement Functions via PCRF

Bandwidth

Policy Control Resource Function (PCRF) time

AS

IMS Core
LTE Packet Radio Access Network
Evolved Packet Core Network Multimedia Content

4G IP Handsets (IPv6)

2-way (RTP, RTCP) 1-way (HTTP, RTMP, RTSP)

Radisys
Media Resource Function
(LTE IMS MRF)

Copyright 2013 - Radisys Corporation

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Trends and Impacts on MRF Design

Mobile Applications
Mobile Applications
Growing 3rd party applications and cloud services based on network MRF services, exposed by Open APIs

LTE MRF Requirements

Network-based MRF under 3rd party network and device applications Growing interest in MRB (Media Resource Broker)
3rd Party Application Server(s) 3rd Party Network Applications

WebRTC Device Applications Network MRF Resources OTT and Enterprise Networks CSCF

Open Application APIs

Application Server(s) Network MRF Resources

Open Application APIs

LTE Packet Radio Access Network

Evolved Packet Core Network

Media Resource Broker (MRB)

IMS Core
MRF Resource Pool

Radisys
Media Resource Function
(LTE IMS MRF)
Copyright 2013 - Radisys Corporation 22

OTT/WebRTC IMS Core Network

WebRTC IMS Services Interworking
OTT Networks Google, Facebook,
OTT Auth Registration Connectors

Carrier IMS Network

HSS
IMS Auth Register

CSCF

IMS Conf App Srvr

SIP (IMS)

WebRTC Clients

CSCF

Internet Or Enterprise Network

WebRTC Websockets

SIP (IMS) SRTP Web App WebRTC GW

MRF
RTP/RTCP IMS SIP

RTP/RTCP SRTP

RTP/RTCP SRTP

WebRTC Client Application (HTML5 / Javascript Websocket, JSEP, REST WebRTC APIs Browser / Media Access Browser Platform

User Auth & WebRTC Client Application WebRTC Websockets

Web Server WebRTC/HTML5 App Authentication OTT Network Connect WebRTC SIP Control Interworking RTP/RTCP / SRTP Media Interworking
Copyright 2013 - Radisys Corporation

Web App Portal Sub Identity

LTE Access (VoLTE & Video)

IMS SIP GW RTP/RTCP

RTP/RTCP

MMTel IMS SIP Clients

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IMS Services Core for Video VAS and Conferencing

Smartphone
Small Screen Video IP WAN

Tablet
Mobile Laptop

Mobile Broadband 4G/LTE, WiFi, HSPA

IMS Services Core

Wireline Broadband DSL, Cable
HSS/PCRF
Application Server (AS)

Home Office (SMB) Office Desktop

Enterprise UC

Corporate IP VPN

Call State Control Function (CSCF)

HD Video

Corporate HD Video

Media Resource Function (MRF) HD MCU

Head Office Telepresence

Video Content/ Storage

Copyright 2013 - Radisys Corporation

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Cloud Media Processing for 3rd party Developers to Extend IM/Presence with Multimedia Conferencing

Customer Care Interactive Web Session

Cloud Customer Care Service

Customer Care SaaS Application

IP Access LTE Mobile

Internet, IP VPN

Click to Conference Request

Web-based APIs

Conferencing Application

Real-time 3-way Video Conferencing Session

MPaaS

Cloud Communications Service

Copyright 2013 - Radisys Corporation

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Topics
LTE Services
Trends and Opportunities in VoLTE, RCS, and beyond Strategies to attract subscribers and grow revenues

IMS Architecture
Technical foundation for VoLTE and RCS Role of Media Resource Function (MRF)

MetroPCS Case Study

Worlds first VoLTE deployment

Ian Maclean
Vice President, Strategy and Marketing

Mavenir Systems

Copyright 2013 - Radisys Corporation

26

MetroPCS Case Study

Partnering with:

Ian Maclean
Vice President, Strategy & Marketing Mavenir Systems May 14, 2013

2013 Mavenir Systems

Page

VoLTE and RCS are here!

Dallas, Texas 7th August, 2012 First Commercial VoLTE service launched Dallas, Texas 31th October, 2012 First Commercial RCS 5.0 service launched

Delivered IMS Core and Telephony Application Server Delivered commercial RCS service in less than 90 days with Rich Messaging and Presence Servers

2013 Mavenir Systems

Monetizing VoLTE and RCS Webinar

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Live MetroPCS RCS 5 service

2013 Mavenir Systems

Monetizing VoLTE and RCS Webinar

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Mash-ups and Mass Adoption

Non-Telephony: We anticipate RCS mash-ups will create unique and differentiated services tailored for the Operators end users
RCS + Gaming: RCS + Enterprise RCS + Customer Care
Enhance customer care experience with video capabilities or access to real-time sharing of information/troubleshooting

RCS + Multimedia
Share music playlists instantly with friends

RCS + Financial

Telephony: We project linking RCS services with OTT app communities will create the ubiquity needed for mass adoption
Video Call Enriched Chat Presence

Source : GSMA RCS Feb 26, 2013

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Thank You for Attending

Ian Maclean
Vice President, Strategy and Marketing

Mavenir Systems

Please join us for the next webinars in this series 11am ET: Adnan Saleem

Tuesday, June 11 Living Up to the 3Cs: Capacity, Coverage & Customer Satisfaction
Thursday, July 11 The Telecom Cloud: Critical Deployment Strategies Register: www.radisys.com/Transform

Chief Architect

Radisys adnan.saleem@radisys.com

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