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Perceptions of the

It serves
It is a wellIt is a good It takes care of its
company are held It's a good place
stakeholders
managed
employer.
employees
by its stakeholders to work with
aspirations
company
including staff
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5
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210

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201

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209

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210

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213

It has effective
employees

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202

It moves
An organisation is
Communicates
It is an innovative according to
led by a
values clearly to
company
market
competent CEO.
its stakeholders
opportunities
5
5
5
5
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201

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207

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5
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1
203

Its management Its management


Its management
It is a progressive It act as change
has an ability to
has strong
believes in conflict
company
agent
deal with
corporate
resolution
emerging issues
governance
5
5
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1
205

5
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184

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200

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203

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2
3
3
3
205

Its management
Its management is
Its leadership
It is a company
involves
It offers unique It believe in
competent at
whose
employees in the demonstrate a
products &
healthy
managing the risk
sense of
performance one
setting up
services
competition
of innovation
ownership
can trust
company's
objectives.
5
5
5
5
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5
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5
5
5
5
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3
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1
1
3
4
3
2
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3
2
3
2
198
196
203
188
180
202

It is transparent in
It exhibits social
communication
It always supports It operates in an It has high good
ethical
with its
good causes
ethical manner
will
responsibility
stakeholders
5
5
5
5
5
5
5
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4
3
4
3
3
2
3
3
203

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195

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197

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202

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5
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2
203

It provides a
It has a strong
Its products &
It has a little
It looks like a low
consistent return
record of
services are very sense of purpose
risk investment
to shareholders.
profitability
reliable
about values.
5
5
5
5
5
5
4
5
4
5
5
3
4
4
4
4
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5
4
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195

5
5
5
5
5
5
4
5
4
3
4
4
4
4
2
3
2
3
4
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4
4
4
4
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3
3
4
4
4
4
4
4
4
4
4
4
4
4
3
3
3
3
3
3
2
3
4
2
184

5
5
1
4
3
5
5
5
4
4
3
4
4
3
2
2
2
3
2
2
1
4
3
3
3
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3
4
3
3
3
3
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3
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3
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3
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1
156

5
5
5
5
4
5
4
5
5
4
4
5
4
4
2
4
5
4
5
4
5
3
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4
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3
3
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4
4
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3
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3
1
191

5
5
5
5
4
1
5
1
3
5
3
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5
1
4
4
4
3
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4
3
4
2
3
2
3
1
4
3
3
5
4
4
4
3
2
3
3
4
3
169

It is a respected
corporate brand

5
5
5
5
5
5
5
5
5
5
5
5
5
4
4
4
4
4
5
3
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4
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4
4
3
4
3
4
4
4
3
5
4
3
3
4
4
3
4
3
2
202

It is a company
brand that
Total
creates
confidence.
5
5
5
5
5
5
5
5
5
4
4
5
4
5
5
5
5
4
5
4
5
3
4
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4
4
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4
4
4
5
4
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4
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2
209

169
166
165
162
162
161
161
161
156
151
151
148
147
146
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143
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136
136
133
132
131
131
131
131
130
127
127
126
125
125
124
123
120
118
116
108
102
70

Perceptions of the
It serves
It is a wellIt is a good It takes care of its
company are held It's a good place
stakeholders
managed
employer.
employees
by its stakeholders to work with
aspirations
company
including staff
4
5
3
4
5
5
4
4
5
4
5
5
4
5
4
5
5
4
3
2
4
5
5
5
5
5
3
4
4
4
5
4
4
5
4
5
4
3
5
2
5
5
5
4
4
5
4
4
4
210

5
5
4
4
2
5
4
3
5
5
5
5
4
5
4
4
5
4
5
3
5
5
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3
5
5
4
4
3
4
2
3
4
4
4
5
3
3
3
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4
4
4
3
3
4
4
196

4
5
3
5
1
5
4
4
5
5
5
4
4
4
4
3
5
5
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4
5
5
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5
5
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4
4
2
5
5
5
4
5
2
5
3
4
4
3
4
4
4
3
3
4
4
201

5
5
4
4
1
5
4
4
5
5
5
5
4
4
3
4
5
5
5
4
5
5
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5
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4
4
4
5
4
5
5
5
5
4
5
4
1
4
3
4
3
4
5
3
5
4
209

4
5
3
4
3
4
5
3
5
3
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5
4
4
5
4
5
4
3
5
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4
4
5
5
5
5
4
4
5
4
3
4
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4
4
5
5
4
4
5
5
5
210

5
5
2
4
5
4
4
4
5
5
5
4
4
5
4
5
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5
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4
5
5
4
5
4
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5
5
5
4
4
4
5
4
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213

It has effective
employees

5
5
3
4
4
4
5
3
5
4
5
4
3
5
4
5
5
4
3
4
4
5
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5
4
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4
4
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4
5
4
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3
3
4
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4
5
4
5
4
4
4
1
4
202

It moves
An organisation is
Communicates
It is an innovative according to
led by a
values clearly to
company
market
competent CEO.
its stakeholders
opportunities
5
5
2
3
5
4
4
4
5
4
5
4
3
5
4
4
4
5
5
3
4
5
4
5
4
5
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3
4
5
5
4
5
5
3
5
4
4
3
2
5
4
5
3
5
2
3
4
5
201

5
5
1
3
4
5
5
3
5
4
5
4
3
5
4
4
5
5
5
4
4
5
4
4
4
5
4
4
4
4
5
5
5
5
3
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3
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5
5
4
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5
4
4
5
5
207

4
5
3
3
5
5
4
3
5
4
5
5
3
5
4
4
4
4
3
4
4
5
5
4
4
5
4
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4
4
5
5
5
5
4
5
3
5
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5
5
5
4
5
4
3
5
5
207

5
5
2
4
5
5
4
4
5
5
5
3
2
5
4
4
5
4
3
4
5
5
3
5
4
5
4
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4
5
5
4
5
5
4
4
4
4
4
1
5
5
4
3
4
4
4
4
4
203

Its management Its management


Its management
It is a progressive It act as change
has an ability to
has strong
believes in conflict
company
agent
deal with
corporate
resolution
emerging issues
governance
5
5
2
3
4
5
5
4
5
5
5
4
3
5
4
4
5
5
3
4
5
5
4
5
4
5
3
3
4
4
5
5
5
4
5
5
3
4
3
1
5
5
5
3
5
3
3
5
4
205

2
5
4
4
4
3
5
3
4
3
4
4
2
5
3
4
5
4
5
4
3
4
4
5
4
4
4
4
3
4
1
3
4
4
4
4
5
3
3
2
4
4
5
4
4
3
3
4
4
184

4
5
3
3
3
4
5
3
5
4
5
4
2
5
4
4
4
4
4
4
4
5
4
5
4
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3
4
5
5
4
4
4
4
5
4
3
4
3
5
5
5
5
5
3
3
4
4
200

4
5
4
4
5
4
4
4
5
4
5
5
3
5
4
4
5
5
5
3
4
5
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4
5
4
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4
4
2
4
5
4
4
4
5
4
4
2
4
4
5
4
4
4
4
4
4
203

4
5
3
3
5
4
4
4
5
4
5
4
3
5
4
4
4
4
3
4
4
5
4
5
4
5
4
2
4
4
5
5
5
5
4
4
4
5
4
3
5
4
5
5
5
4
3
4
4
205

Its management
Its management is
Its leadership
It is a company
involves
It offers unique It believe in
competent at
whose
employees in the demonstrate a
products &
healthy
managing the risk
sense of
performance one
setting up
services
competition
of innovation
ownership
can trust
company's
objectives.
4
4
4
4
3
5
5
5
5
5
4
5
2
1
1
3
4
3
4
3
4
4
3
3
3
4
4
3
3
4
4
3
4
4
2
4
4
5
5
1
4
5
3
4
3
3
3
4
5
5
5
3
4
5
4
4
4
4
4
4
5
5
5
3
3
5
3
4
3
4
4
4
4
3
3
4
3
4
5
5
5
4
4
5
4
4
4
4
3
4
4
4
4
3
3
4
5
4
4
5
5
5
4
4
5
5
5
4
3
5
4
5
4
4
4
4
4
4
3
4
4
4
4
4
4
4
5
5
5
3
3
5
3
4
3
4
4
4
5
5
5
5
4
3
4
3
4
3
3
4
5
5
5
5
5
5
4
4
4
4
4
4
3
4
3
3
5
3
4
4
4
3
3
4
4
4
5
4
5
4
2
2
5
5
5
5
5
4
5
4
3
5
5
4
4
4
1
4
4
4
4
3
3
5
4
4
4
3
3
4
5
5
5
5
5
5
5
5
4
4
5
3
3
5
3
4
4
4
3
3
4
4
4
3
2
1
3
2
3
2
5
5
5
5
5
5
5
5
5
5
3
4
4
4
5
5
4
5
5
3
4
3
3
3
5
4
5
3
3
5
4
3
3
4
4
3
4
4
4
4
4
4
4
4
4
4
3
4
4
5
5
4
4
4
198
196
203
188
180
202

It is transparent in
It exhibits social
communication
It always supports It operates in an It has high good
ethical
with its
good causes
ethical manner
will
responsibility
stakeholders
5
5
3
3
2
5
5
4
5
4
5
3
2
5
4
4
5
5
4
4
4
5
3
4
4
5
4
3
4
5
5
5
4
5
4
5
4
3
3
3
5
5
5
5
3
3
5
4
4
203

5
5
3
3
4
4
4
4
5
4
5
4
4
4
4
4
5
5
4
3
4
5
4
1
4
5
4
4
5
4
2
3
5
5
4
5
4
2
4
2
5
4
4
4
4
3
4
4
4
195

5
5
4
3
3
3
5
4
5
3
5
4
3
4
4
3
5
4
5
3
3
5
4
3
4
5
2
4
4
4
4
4
5
5
4
5
4
4
4
3
4
4
5
3
5
4
4
4
4
197

4
5
3
3
3
4
5
4
5
4
5
2
3
4
4
4
5
5
4
4
4
5
2
5
4
5
4
4
5
5
5
4
5
5
5
5
4
4
4
1
5
4
4
4
5
4
3
4
4
202

4
5
3
4
4
4
4
3
5
4
5
3
3
5
4
4
5
5
4
4
4
5
3
5
4
5
4
3
3
4
5
5
5
4
4
5
5
5
4
2
4
4
4
4
5
4
4
4
4
203

It provides a
It has a strong
Its products &
It has a little
It looks like a low
consistent return
record of
services are very sense of purpose
risk investment
to shareholders.
profitability
reliable
about values.
4
5
4
3
4
3
4
3
5
4
5
3
3
5
4
4
4
5
5
3
4
5
3
3
4
5
5
3
4
4
5
4
4
4
3
5
5
2
4
3
4
4
5
4
3
4
4
4
4
195

3
5
4
3
3
4
2
3
5
4
5
4
3
5
4
4
4
3
4
3
4
5
4
3
3
5
4
2
4
4
4
5
2
4
4
5
4
3
4
2
4
3
4
4
4
3
4
4
4
184

2
5
3
3
2
3
2
4
5
3
5
3
3
4
3
3
5
4
4
3
3
5
3
1
3
1
4
2
3
4
2
2
2
3
4
3
4
3
4
1
4
3
3
5
4
4
3
3
1
156

4
5
3
3
3
4
5
3
5
4
5
3
2
5
4
3
4
4
3
4
4
5
3
3
4
5
4
4
5
4
5
4
2
4
4
4
5
2
4
1
5
4
4
4
5
4
4
4
5
191

4
5
4
2
5
4
4
3
5
4
1
2
3
5
4
3
5
5
5
4
4
1
2
1
3
5
3
3
1
5
4
4
4
1
3
4
4
4
4
3
3
3
3
3
5
4
3
4
1
169

It is a respected
corporate brand

4
5
3
4
5
4
4
4
5
4
5
4
4
5
4
3
5
5
4
3
4
5
4
4
4
5
3
3
4
5
5
3
4
4
4
5
4
3
4
2
5
4
5
3
5
4
4
4
5
202

It is a company
brand that
Total
creates
confidence.
5
5
5
4
5
4
5
4
5
4
5
5
3
5
4
4
5
4
3
4
4
5
5
2
4
5
4
4
4
4
5
4
5
5
4
5
4
3
4
2
5
4
4
4
5
4
4
4
5
209

143
169
102
118
125
138
143
120
166
138
161
131
108
162
132
131
161
151
139
124
138
161
131
136
137
165
126
116
130
147
142
140
144
146
133
162
136
123
127
70
156
143
151
131
148
125
127
136
140

Rotated Component Matrix


Sno
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34

Image of an organisation or company builts if

1
2
3
.865
.858
.835
.784
.777
.775
.492
.756
.756
.698
.659
.638 .500
.624
.615
.567
.567
.561
.847
.650
.684
.651
.525
.575
.495

It communicates values clearly to its stakeholders


It is a well managed company
It is a progressive company
It is an innovative organisation
It is led by a competent CEO
Its leadership demonstrate a sense of ownership
Its management has strong corporate governance
It moves according to market opportunities
It has high goodwill
Its management involves employees in the settingup companys objectives
It is a company whose performance one can trust
Its management is competent at managing the risk of innovation
It is a respected corporate brand
It operates in an ethical manner
It is a good employer
It is a company brand that creates confidence
It always supports good causes
It is transparent in communication with its stakeholders
Its products and services are very reliable
Its management believes in conflict resolution
It provides a consistent return to shareholders
It serves stakeholders aspirations
Perceptions of the company are held by its stakeholders
It takes care of its employees
It looks like a low risk investment
It has a strong record of profitability
It act as a change agent
Its management has an ability to deal with emerging issues
Its a good place to workwith
It believes in healthy competition
It offers unique products and services
It has a little sense of purpose about values
It has effective employees
.508
It exhibits social ethical responsibility
Factor-1 has more number of items

Component
5
6

Remarks

.512

16 VS 13
Common item
.483
34 VS 17

.863
.793
.651
.776
.689

21 VS 25,26
.877
.615
Values < 0.48
.820
.713
-.799

Negative
Values < 0.48
.590

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