STEVEN R.

FOX
Qualifications Summary

Ladera Ranch, California 92694 949.429.6950 949-293-6309 spp.fox@cox.net

Accomplished, motivated, and decisive V.P. of Sales/Director of Sales/National Sales Manager with extensive experience in Retail Sales, Marketing, and Strategic Business Development. Show notable ability in establishing business with National accounts and implementing effective marketing programs, strategies, and plans to increase sales and revenue, capitalize growth opportunities, and maintain profitable retail operations. Excel in leading, developing, and motivating sales teams to provide innovative solutions and ensure total client satisfaction. Known for extreme capability to multi-task in quota-driven and fast-paced environment with dedication to superior service. Areas of Expertise Track record of opening Major accounts Presentation and Negotiation Expertise Forecasting Industry Contacts Outstanding Customer Relations Problem Resolution and Decision Making Professional Experience Retail Sales Action Plans and Development Profit and Loss Ownership Market Trends Identification to Increase Sales Leadership, Training, and Team Building Budget Management and Cost Reduction Competitive Market and Product Positioning

NATIONAL SALES M ANAGER HAAN USA LADERA RANCH, CA

2010 - 2013

In charge of all aspects of sales and marketing for most major retailers. Led sales team in opening and growing the National Accounts business. Coordinating all efforts in increasing the business with; Costco, costco.com, Costco Canada, Costco.ca, Meijer, walmart.com, Sams Club, J. C. Penney. Responsible for opening up the Canadian and Mexican markets. Notable Achievements: Increased sales from $1.4M to $4.2M in 2 years. Surpassed forecasts by 35 and 40%, in first two years. Opened up a distributor to cover vac shop channel, and added Meijer within the first 90 days with company. Initiated business with; Aafes, Costco, Costco Canada, Costco.com, Costco.ca, ESSCO, Home Depot.com, J.C.Penney.com, Lowes, Meijer, Navy/Nexcom, Nebraska Furniture Mart, New Egg, Sams Club, Sears Canada, SonicElectronix.com and The Shopping Channel. Grew walmart.com from $414K to a projected S1.5M in 2 years. Integral lead in establishing tests at Costco and Costco Canada. Increased business, with all divisions of Costco, from $65K to $1.6M in the first year. Led the efforts toward opening the Canadian market, as well as starting process to get into the Mexican market.

DIRECTOR OF CONSUMER PRODUCTS BSH HOME APPLIANCES (BOSCH) HUNTINGTON BEACH, CA

20032009

Directed and coordinated daily operational aspects of the consumer products division (Small Electrics/Floor Care), including: hiring, training, sales, marketing, new product introductions and budgetary accountability. Supervised, trained, and mentored 5-9 employees to develop their competencies and achieve their maximum level of performance. Established and maintained long-term quality relationships with partners, most notably, Kraft Foods.

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Notable Achievements: Instrumental in expanding the business from $4M to $23M within the six years tenure. Pivotal in launching the companys biggest-ever introduction, Tassimo achieved record sell-through of 55,000 units in one month. Initiated business with most major retailers such as Bed Bath and Beyond, Target, Macys , Bloomingdales, Kohls, Sears, JC Penney, Costco, Best Buy, Lowes, HSN, QVC, and Shopko . Consistently achieved the targeted annual cost-containment goal.

VICE PRESIDENT OF SALESNATIONAL ACCOUNTS FEDDERS APPLIANCES EFFINGHAM, IL Determined staffing requirements: hired and trained staff to enhance their knowledge and abilities. Notable Achievements: Boosted up overall business sales from $2.5M to $8.5M in two years. Played a vital role in the initiation of business with Sears and Best Buy.

20012003

Provided oversight and guidance to 2 direct reports and managed 11 manufacturers representative groups.

NATIONAL ACCOUNTS SALES DIRECTOR, EUREKA AREA M ANAGER, WHITE WESTINGHOUSE FLOOR CARE BLOOMINGTON, IL Notable Achievements:

19932001

Exemplified remarkable performance in elevating the business from $17M to $36M in three years at Eureka. Initially hired as an Area Manager for a start-up company, White Westinghouse Floor Care, then subsequently promoted to National Accounts Sales Director. SALES REPRESENTATIVE/AREA SALES M ANAGER/ REGIONAL M ANAGER DAZEY CORPORATION CLEVELAND, OHIO 19871993

Education BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION University of Kansas, Lawrence, KS 100% Self-Financed

Technical Skills Microsoft Office Suite: Word, Excel, and PowerPoint including Windows