Q Video Systems Campaign Pitch Presentation

UNIQUE STYLE
BEST SOLUTIONS
Q VIDEO SYSTEMS PR CAMPAIGN PRESENTATION PITCH
FRESH IDEAS
Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au
ABOUT ME
SOMETHING
I am the sole proprietor of LJR Services &
www.lachlanross.com.au
Who am I & what is LJR Services & Solutions?

Some of my past work completed for Q Video
Solutions, a public relations, marketing &

communications consultancy established in Jan, 2011
Systems includes:
The introduction of new QVS & API telephone numbering systems 131-KEY. Implemented 12 month AM radio promotion schedule for API promoting new phone
number
For more information please visit my website:
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VIDEOSYSTEMS
2ND largest and fastest growing business in the Australian CCTV industry Offers solutions for every security surveillance application Small cost effective CCTV systems to multisite, Enterprise level integrated security management systems
Unit 5 435 Williamstown Road PORT MELBOURNE VIC 3207 Ph: 03 9646 9016 Fx: 03 9646 9086
www.qvideosystems.com.au
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SOLUTIONS
24 hour emergency service 24/7 alarm monitoring Access control Business solution centre Car key cutting Master key systems Safe and vaults
API SERVICES &

Australias leading commercial locksmith
www.131key.com.au
Head Office: 5/435 Williamstown Road Port Melbourne, VIC, 3207 Australia
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TARGET MARKET
DEFINING THE
Melbourne population estimated at 4.08 million Home to 73.5% of Victorias population
228,965 receive gross weekly income of $2,000 or more = 20.7% of all households 447,357 dwellings in Melbourne are occupied by their owner CCTV retail sector worth $26.3 million in 2010 Market spread of 60;40, analogue to IP (ABS, 2011)
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OBJECTIVES
Enhance state-wide imagery and attitudes towards QVS and API. Capitalise on exposure to new markets that have been presented by the acquisition of API.
GOALS &
Develop brand awareness of QVS and API to be commonly known as the

retail sectors one stop shop for home security To integrate social media technology platforms with traditional media to reach a wider audience.
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RESULTS
RESEARCH
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HAD BETTER SECURITY?

70 60
DO YOU WISH YOU
50
40
30
20
10
0 YES NO
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& API
SERVICES QVS
Are you aware of what can be provided?
YES
NO
A LITTLE
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& API PRODUCTS

45 40 35 30 25 20 15 10 5 0 Previous victim of crime Peace of mind
DESIRE FOR QVS
What is the main reason you would want security on your property?
Theft protection
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& E-COMMERCE
you?
ONLINE SHOPPING
90 80 70 60 50 40 30 20 10 0 YES NO MAYBE
Would you purchase from QVS through their website if it was made avaliable to
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OF ANY SOCIAL NETWORKS?

90 80 70 60 50 40 30 20 10 0 YES NO
ARE YOU A MEMBER
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DEMONSTRATIONS
Would online video demos of QVS & API products assist your decision making of future purchases?
VIDEO
100 90 80 70 60 50 40 30 20 10 0 YES
NO
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PROBLEMS
That brand awareness of QVS and API is not at the top of minds within the Melbourne community
THE
That our target markets knowledge of what QVS and API products is
currently not at an acceptable level for them to make informed purchasing decisions
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OPPORTUNITIES
Over 80% of survey participants are active members of social networking sites and that they seek having better security systems at their properties. That over 60% of respondents are open to the idea of shopping online but the only thing that is stopping them from doing so is the lack of understandable information being provided online. That 90% of respondents believe online video demonstrations of QVS and API products by QVS and API staff would assist them in making better informed
Lorem Ipsum is simply dummy text of the seek the services Lorem Ipsum is simply dummy text of the decisions on whether or not they that are able to be provided.
THE
Competitors do not have successful integration of social media.
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OF GOALS & OPPORTUNITIES

To build a stronger presence and to develop a positive relationship within neighbourhood communities To capitalise on exposure to new markets that have been presented with the acquisition of API
A QUICK REFRESH
To develop a full home security solution for retail by translating the commercial
success of QVS and API into retail success. To communicate effectively with the targeted market about the services QVS and API provide. Lorem Ipsum is simply dummy text of the
Inform and educate the targeted market on all aspects of CCTV and access control.
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WILL GET DONE
THIS IS HOW IT
Integrate social media with current communication plans
High emphasis on educational content through corporate blog. Sponsorship of community events that includes staff participation Trade information tutorials and demonstrations that are held in store and video recordings from it uploaded to website. Initiate option for selling of products and services through website.
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INTEGRATE SOCIAL
MEDIA WITH CURRENT COMMUNICATION PLANS
Establish an online identity.
Engage with customers in dialogue. Create online partnerships. Communicate with external and internal audiences. Where the end objective is to reach the point where publicity is generated as a by product of participation.
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FRUSTRATION
REGISTRATION
75% of consumers resent being asked to register for websites
65% believe social sign in is a good solution to website registration 55% are more likely to return to a site with social sign in 48% are more likely to make a purchase. (Blue Research, 2011)
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CORPORATE BLOG
EDUCATIONAL CONTENT
Become known as an source of expert opinion in the security industry

Readers are going directly to companies for online media content Blogger engagement=Journalism engagement
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TUTORIALS & DEMONSTRATIONS

Rich medium that can effectively disseminate complex messages. 90% of survey respondents said video content will assist their purchasing
ONLINE VIDEO:
decisions.
Videos can be syndicated to other sites and online channels e.g.. Facebook, YouTube, blogs.
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COMMUNITY INVOLVEMENT
SPONSORSHIP IDEAS
QVS and API partnership with Relay For Lifes annual charity event. Create a QVS/API care day.
Sponsorship of little league sports team.
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END RESULT
SOLUTION -
Greater market presence and brand recognition.
Become an industry expert and leader.

Become one stop security solution centre. Known as the go to people. Greater awareness within the community.
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MEASUREMENT
Qualitative Discussion Online Online Reputation
SOCIAL MEDIA
Quantitative Downloadable views Fans/Followers Key Term Searches Online Revenue Number of Social Bookmarks
Engagement with followers Tone of dialogue Relationships
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TIME FRAME
Month 1
Week 1
SCHEDULE:
Month 2
Begin promoting charity contribution; publish 4th blog; seek publicity for in store demo Hold 1st in store demonstration; publish 5th blog with in store content Publish 6th blog; Publish 7th blog; generate noise for next weeks charity
Month 3
Publish 8th; community event with guaranteed coverage in newspapers Publish 9th blog; generate publicity for success of comm. event Publish 10th blog; launch
next series of video content
Designate campaign manager & develop content strategy
Week 2
Launch social sites and publish first blog
Week 3 Week 4
Launch 1st video in 2nd blog Begin offering expert opinions on other peoples content; publish 3rd blog
Publish 11th blog & review campaign to date
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BUDGET
Title Online Community Manager Description Responsible for all online content, producing, publishing & updating (approx. 4hrs x 5days p/week) Rate $60 p/h
For 3 month campaign: 20hrs x 12 weeks = 240hrs 240hrs x $60 $14,000 + GST $15,400
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ME?
WHY
I have worked alongside Christian for the past 8 months and have a deep understanding of what is required. Im aware of the latest technologies that are needed to implement the key messages and campaign strategies. This campaign is a method of communication which is the key focus of a
Public Relations professional.
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CONCLUSIONS
Integrate social media with current communication plans High emphasis on educational content through corporate blog. Sponsorship of community events that includes staff participation Trade information tutorials and demonstrations that are held in store and video recordings from it uploaded to website.
Initiate option for selling of products and services through website.
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CONTACT ME
How you can find out more
GET IN TOUCH
Feel free to contact my self through any of the following channels. I will promise you that I will answer your questions or queries in the timeliest of manners.
f t
facebook.com/lachlan.ross2
twitter.com/lachlanross84
Address: 39 Grey St. East Geelong, Vic, Australia, 3219 Phone: 0424378262 Email: info@lachlanross.com.au
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THANK YOU

Q Video Systems Campaign Pitch Presentation

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UNIQUE STYLE

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Who am I & what is LJR Services & Solutions?

Solutions, a public relations, marketing &

For more information please visit my website:

API SERVICES &

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Develop brand awareness of QVS and API to be commonly known as the

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

HAD BETTER SECURITY?

DO YOU WISH YOU

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Are you aware of what can be provided?

& API PRODUCTS

DESIRE FOR QVS

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

OF ANY SOCIAL NETWORKS?

ARE YOU A MEMBER

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Competitors do not have successful integration of social media.

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

OF GOALS & OPPORTUNITIES

WILL GET DONE

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Become known as an source of expert opinion in the security industry

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

TUTORIALS & DEMONSTRATIONS

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Sponsorship of little league sports team.

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Greater market presence and brand recognition.

Become an industry expert and leader.

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Engagement with followers Tone of dialogue Relationships

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Designate campaign manager & develop content strategy

Launch social sites and publish first blog

Publish 11th blog & review campaign to date

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Public Relations professional.

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Initiate option for selling of products and services through website.

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

Contact Me 39 Grey St, East Geelong, Vic, 3219 P. 0424378262 / info@lachlanross.com.au

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