Customer Loyalty towards reliance fresh

1. Where do you purchase your monthly household provision?

o Reliance Fresh, o Any other modern outlet, o Local Market

2. Please specify reason for regular/occasional purchase from Reliance Fresh?

o Quality stuff, o Availability of all items, o Good ambience, o Any other specific reason
3. Are you satisfied with the conditions, which they are provided towards products & services? Strongly agree Neither Agree nor Not Agree Strongly disagree 4. Are you aware of Reliance Fresh Customer Loyalty Programme? Agree Disagree

o Yes o No
5. If yes, have you enrolled in Reliance Fresh Customer Loyalty Programme?

o Yes o No
6. If yes, how you find the programme?

o poor o Good, o neutral o very good

7. Are you getting all your household requirements during your visit to Reliance fresh?

o Yes o No
8. Do you feel the products more in demand are often not available during your visit?

o Yes o No
9.How do you find the customer service staff of Reliance Fresh?

o poor o Good, o neutral o very good

10.Which section of Reliance Fresh you like most?

o a)Grocery. o B) Vegetables o c) Cosmetics & stationery

11. Give your opinion on our Services towards customer? I feel happy Average Unsatisfied 12. reliance fresh products & services, Give your rating? Excellent 5 4 3 2 Poor 1 Satisfied Poor

13. How reliance fresh price is lists comparing to others? Low Price GIVE YOUR RATING High Price

14. reliance fresh Sales executives are providing Deep details about products & Services. Are you agree with this statement? Strongly agree Disagree As per the situations Agree Strongly disagree

15. Which of the following characteristics are deciding the product & services Quality? Give your ratings? High a) b) c) d) e) Performance Easily availability Quality Quantity Durability 5 5 5 5 5 4 4 4 4 4 3 3 3 3 3 2 2 2 2 2 Low 1 1 1 1 1

16. Do you like to purchase goods & services again from reliance fresh? Yes No May be / May not be No Idea

17. Is the company is providing any extra benefits to the customers, TICK which are applicable? Former memberships By one get one free Exchange offers Discounts on cash
18. Give your overall rating towards loyalty? Fully trusted Partial loyalty 50-50 Nil

19. How satisfied are you with the purchase you made in reliance fresh - rating scale? (5-higly satisfied 4-satisfied 3-nutral 2-unsatisfied 1-highly unsatisfied) PARTICULAR 5 4 3 2 Overall shopping experience Quality Service Discounts Free Parking Home Delivery

20. Give your level of satisfaction with reliance fresh store. particulars Highly Satisfied Moderate satisfied Price Quality Brand Availability Quantity fresh product

Disatisfied

Highly dissatisfied

21.Gender:

o o o o o o o o o o o o o o o o o

Male Female (<18 ) (19 25) ( 25 40) (40 60) (> 60) Student Self employed Govt job Other Single Married (20k) (21k 35k) (36k-50k) (above 50k)

22.Age:

23.Occupation

24.Marital status

25. Monthly income

THANK YOU