Meet Malaysia’s first homegrown MPV:

The amazing new Proton Exora. An ideal family

vehicle conceptualized by Malaysians,
designed for Malaysians, and realized by
Malaysians. All to high standards in safety,
technology, comfort and performance

Proton Internal Circulation Only Perusahaan

Perusahaan Otomobil
Otomobil Nasional
Nasional Sdn.Bhd.
Sdn.Bhd. 2009 2009
Copyright
 The Product
Overview

Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
 71o

85o

Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
 PRODUCT OVERVIEW
COMFORT & PRACTICAL
• Generous space in it’s class, Seating comfortably fits full 7 adults (up to 188cm height)
• Dual air-con blower units with 4 units rear ventilator – whole cabin distribution efficiency
• Equipped with Intelligent Electronic Body Control Module (BCM), where all basic / standard body
functions of a car are controlled by one integrated control module, hence, offer interesting & value
added features to customer.
SAFETY
• Strong body structure / European, Australia & Gulf crash standard compliances with at least 4star
EuroNCAP achievement compare to Avanza, Innova and Livina
• Body Strength optimized through sensitivity analysis and effective design case study analysis –
dynamic and static stiffness – increase stability, excellent ride & handling
• Dual front airbags & seat belts with pre-tensioners – standard for all models
• Anti Braking System (ABS) + Electronic Braking Distribution (EBD) – standard for all models
ADVANCED TECHNOLOGY
• Extensive application High Strength Steel Application for lightweight and improvement of crash
performance – bigger but lighter in its class
• Hybrid Plastic Front End Module to improve fitting accuracy, eases in assembly and significant
weight reduction (First in Malaysia)
• Hydroforming process subframe to improve frontal crash absorption, increase accuracy and
lightweight (First in Malaysia)
Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
 Size vs. Price – Bigger in size and Affordable
Price vs Area Mapping
Toyota Wish
160.0 RM156.9K

150.0 RM153.8K

RM147.8K RM140.2K
140.0
(OTR Price : RM1,000)

Honda Stream
130.0
Volume mostly come RM130.2K
from the entry level MPV Nissan Serena
120.0
Nissan G. Livina
110.0 RM109.8K RM109.9K
RM109.9K
Toyota Innova
100.0
RM103.9K
RM96.8K RM96.8K Naza Ria
90.0
RM84.0K
Toyota Avanza Naza Citra EXORA
80.0 RM79.9K
RM77.1K RM75.9K
70.0

RM62.0K RM69.9K
60.0
6.00 6.50 7.00 7.50 8.00 8.50 9.00 9.50
(SIZE: O.A. length x O.A. width : ㎡)
Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
 Against Competitors - Bigger & Spacious
FEATURES EXORA CPS G.Livina 1.6 Avanza 1.5
EXTERIOR DIMENSIONS *
• Exterior Length 1380 1245 1120
• Exterior Width 1906 1785 1635 EXORA
• Exterior Height 4592 4420 4150
• Wheelbase 1809 1690 1630
• Height 1691 1590 1695
• Wheelbase 2730 2600 2655
• Ground Clearance 155 180 180
• Turning Radius 5.4 5.2 4.7
AVANZA
INTERIOR DIMENSIONS *
• Interior Length 2597 2600 2455
• Interior Width 1480 1400 1400
• Interior Height 1323 1208 1260
• 1st Row Headroom 1039 992 992
• 2nd Row Headroom 1010 980 988
• 3rd Row Headroom 954 855 902
LIVINA
• 1st Row Legroom 856 835 800
• 2nd Row Legroom 804 680 760
• 3 Internal
rd
Proton Row Legroom
Circulation Only 767 Otomobil Nasional
Perusahaan 620 700
Sdn.Bhd. Copyright 2009 * Based on Proton Internal data
Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
 EXORA Technology – Body Control Module
What is BCM?
Body Control Module
10 Controllers 1 Integrated controller

FR/RR FOG
Speed Alarm cancellation
Chime
Flasher Timer

BCM

Wiper Central Hazard Buzzer Defogger

Lock timer
INT

BCM means that all basic/standard body functions of a car will be controlled by
one integrated control module. Normally used on high end models such as
Camry, BMW (I-Drive) and Mercedes, Nissan Sylphy.
z Advantages of BCM
More value added features Additional features ability
As a selling point to customer. Reduce total components
Improve productivity Reduce weight
Cost reduction, Cost efficiency Diagnostic ability
Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
 Body Control Module Features in EXORA
SAFETY
1. Lane change flashing tap switch once
Æ flash 3 times: easy during lane
change.
2. Hazard on deceleration Sudden braking
at vehicle speed >96 km/h will activate
hazard light. Purposely for safety.
3. Driver door only unlock – In driver door
unlock mode, push unlock button 1st
time will only unlock driver door. 2nd
time push unlock, will unlock all doors.
4. Actuator over heating protection (after
30 times consecutive operation
lock/unlock, actuator will prevent any
more operation.
5. Auto unlock the door after key
removed from key cylinder.
6. Auto room lamp ON after key
transmitter disarmed for the period
of 30s.
7. Door open warning if vehicle reach
speed >7km/h and any door still ajar.
8. Auto unlock during vehicle crash with
hazard – command send to BCM from
airbag control unit.
HIGH TECH FEATURES AT AFFORDABLE PRICE
Proton Internal Circulation Only
Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
SECURITY COMFORT
1. Vehicle alarm system to monitor and
1. Battery saver for all room lamps, luggage and
activate vehicle horn incase of any
key ring illumination: in-case of driver forgot
possible illegal intrusion. to switch OFF room lamp switch.
2. Driver door only unlock – In driver
2. Dimming (in/out) for room lamp
door unlock mode, push unlock
3. Front & rear wiper drip wiping: operation
button 1st time will only unlockduring wash + wipe to remove excess water:
driver door. 2nd time push unlock,
4. Alarm history for all 7 inputs: doors, hood and
will unlock all doors.
trunk will produce history incase of any
3. Auto unlock during vehicle crash with
intrusion.
hazard – command send to BCM from
5. Auto rear wiper wiping during reverse gear
airbag control unit. SAFETY
engage if front wiper ON: automatic wipe on
4. Remote key transmitter function:rear glass.
switch unlock mode between driver
6. Rear wiper mode follow front wiper mode.
door unlock and all door unlock.
7. Room lamp ON after key disarm for 30s.
Method: push lock + unlock button
for 2s, mode will swap. 8. Remote key function: vehicle search – push
lock button twice within short time.
5. Vehicle reminder if rear door not
fully closed after remote key
9. Transmitter key LED battery level Æ indicate
transmitter lock command sent. at meter combination LCD display.
6. Remote command inhibit if any of
10.Front wiper change mode from low speed to
front door not fully closed during key
INT when vehicle move and fully stop such as
transmitter lock command sent. at traffic light.
7. Auto lock after vehicle speed
11.Programmable front wiper INT (1s Æ 25s)
reached 20km/h. default 4.5s: change of intermittent mode
depends on rain amount.
12.Follow home lamp: guide in the dark.
Operation; within 20 minutes after ignition off,
manually switch ON-OFF the lighting switch to
tail/headlamp within 2s.
 EXORA Performance vs. Competitors

1.6 CamPro CPS

…sufficient power!
Better power than competitors
Ref:
Toyota Toyota
Model Proton Exora Nissan Livina CamPro 1.6
Avanza Innova
AFM
Capacity 1.6 CPS 1.6 1.5 2.0 1.6 IAFM
125hp/ 104hp/ 108hp/ 134hp/ 110hp/
POWER 92kW 77kW 80kW 100kW 82kW
@6500rpm @5200rpm @6000rpm @5600rpm @6000rpm
150Nm 150Nm 141Nm 182Nm 148Nm
TORQUE
@4500rpm @4400rpm @4400rpm @4000rpm @4000rpm
Power /
88.0bhp/tan 83.5bhp/ton 96.4bhp/ton 85.1bhp/ton
Weight
@ 1422kg @1245kg @1120kg @ 1575kg
Ratio
Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009 * Based on Proton Internal data
 EXORA – Safest cabin with global standard
BEST OCCUPANT CABIN INTEGRITY FOR VARIOUS CRASH CONDITION

Front strength
Overall > 30% better than regulation requirement
Benefit : Increase energy absorbance during crash event

Roof strength
Structural deformation :> 75% better than regulation requirement
Benefit : Increase survival space in event of rollover crash
Side strength
• Structural Loading : > 45% better
than regulation requirement
• Structural Deformation : > 35%
better than regulation requirement
Benefit : Increase survival space in
event of side crash

*The above photos shown are based on actual crash regulation tests

Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009
 EXORA – Structural Strength
Torsion stiffness
Hybrid Plastic Front End Overall, the highest among competitors.
Module
(frontal crash absorption
& lightweight)

Bending Stiffness
Overall, among the highest in the
Hydroforming process subframe Proton range and competitors.
(lightweight and accuracy)

Benefits :
• Contributes to better vehicle control, ride and handling especially during braking
and negotiating corners.
• Less body response to suspension movement contributes to vehicle control
which leads to greater security feeling.
• Better protection to occupant due to stronger body shell.
Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009 * Based on Proton Internal data
 Amaze = Rich with features
Amaze = Affordable price tag
Amaze = Enhances family lifestyle

Proton Internal Circulation Only Perusahaan Otomobil Nasional Sdn.Bhd. Copyright 2009