INSTITUTE OF PRODUCT LEADERSHIP

Transforming Technology Professionals into Global Product Leaders

Keeping Management Education Relevant

An education & research platform to nurture the growing product ecosystem in Asia Offer actionable education programs that transform technology professionals into global product leaders

Vision

Goal

The Need..

Companies want to Tech Professionals want to Transition R&D centers Accelerate career path from a cost-center to without changing revenue enablers industries Avail of relevant Learning experiences that business are relevant for product management companies as compared programs for to generic programs engineering Excel as a Techno-Business professionals leader

Launching in Jan 2013

Executive Post Graduate Program in Product Leadership Highlights
32 course topics, delivered over weekends across 1 year Strong Practitioner Approach
All projects are live industry projects sponsored by Tech

companies around the world. Delivered by world class faculty with a blend of practitioners (McAfee, Motorola, Sirius, Intuit) as well as professors from MIT, Stanford, Wharton etc.
Special focus on leadership & soft skills (ex. cross culture

communication, influence building, negotiation..)

Continuous Executive Coaching with 3600 pre/post assessments

Industry Connect & Networking

1:1 Mentoring from CEOs and senior execs Career Path Assistance for self sponsored candidates

Executive Post Graduate Program in Product Leadership (EPGPL)

Curriculum Theme

Customer Connect & Market Research (4)

(# of courses)

Product Design and Innovation (5)

Product Lifecycle Management (5) General Management (5)

Go To Market (4)
Leadership & Soft Skills (5) Special Concentrations(4)

Executive Post Graduate Program in Product Leadership (EPGPL)

o Customer Connect &
o Idea & Innovation

Market Research

Courses

o Consumer Insighting

Management o Managing Intellectual Property

o Market Research Techniques

o Competitive Strategy and

o Product Life Cycle

Management

Analysis o Target market sizing & segmentation

o Customer Life Cycle

o Product Design and

Innovation

o New Product Initiatives o Usability & Experience Design o Applied Usability Design &

Design Thinking

Management o Requirements Management & Road mapping o Product Portfolio Analysis o Product Management for mature products o SaaS and Freemium Business Models

Executive Post Graduate Program in Product Leadership (EPGPL)

o Go-to-Market
o Solution Management
o Strategic Marketing o Enhanced emotional

intelligence and self awareness

o General Management
o Finance & Accounting for

Courses

o Strategic Pricing o Social media & online

marketing

o Leadership & Soft Skills

o Leading by influence o Negotiation and conflict

resolution o Building Executive presence Impactful Communication & Presentation Skills o Cross Culture Communication

Engineers o Emerging Business & Monetization Models o Corporate & Product Strategy o Operations & Supply Chain Management o Organizational Behavior

Executive Post Graduate Program in Product Leadership (EPGPL)

Special Concentrations

o Product

Management/Marketing
o Portfolio Rationalization o Solution Management o Strategic Marketing o Strategic Pricing o Lead Generation & pre sales o Customer relationship

o Product Engineering
o Corporate Entrepreneurship
o Enterprise Architecture Models o Distributed Engineering &

Stakeholder Management o Buy, Build, Partner Frameworks

o Startup & Entrepreneurship

o Entrepreneurial Finance o Lean Process o Bootstrapping Ventures o Building Startup Teams o Social media & online

management

marketing

Delivery Timelines
Qtr 1
+ Immersion Week + 3 Weekends Fri (2-7pm), Sat, Sun

Qtr 2
+ 3 Weekends Fri (2-7pm), Sat, Sun

Qtr3
+ Immersion Week + 3 Weekends Fri (2-7pm), Sat, Sun

Qtr4
+ 3 Weekends Fri (2-7pm), Sat, Sun + Final Immersion Week

6 themes, 3 specializations Discussions led by HBR, MIT 3 immersions cases studies 32 course topics Industry sponsored live Total 440+ contact hours projects every quarter

Executive Post Graduate Program in Product Leadership (EPGPL)

o Tuition Cost: 7.5 lakhs + taxes o Engineering Leaders (Dev/QA/UX)

Details

on personal interviews with Industry Execs (EPIC Board) o Immersion sessions will be in Bangalore, India Campus o TelePresence Sessions available on request

Ideal for

o Applications selected based

o Architects & Technologists o Product Managers, Product

Marketing Managers, Solutions Managers o Program Managers, Project Managers o Pre / Post-Sales, Support
Min 5 years of experience working in

product or IT services companies. Strong appetite to grow into a technobusiness leader

Executive Post Graduate Program in Product Leadership (EPGPL)

Vishy P. Leadership & Executive Coach Associations: ITC, Motorola Greg Brown Customer Connect & Product Marketing Associations: McAfee S. Deshpande Usability & Interface Design Associations: NID, Symantec Prof. Pathak Operations Mgmt. Associations: Uof Florida, Wharton

Faculty

Bob Tesh. Solutions Mgmt. Associations: netIQ, Sirius, Symantec

P. Shah Product Innovation Associations: Purdue, McAfee, IBM

* confirmations pending with some

Executive Post Graduate Program in Product Leadership (EPGPL)

A. Kenghe New Product Innovation Associations: Google, Bain Consulting Merlyn J. Agile, Product Operations Associations: CDC Software Prof. Tom Kosnik Associations: Stanford, Harvard, NUS,

Faculty

Lyudmila Bloch Etiquette Expert Associations: Columbia, NYSU

Anand D. New Product Initiative Associations: Purdue, Intel, Accel Partners (VC)

Prof. M. Hastak Consumer Behavior Associations: UIUC, American Uni, DC

* confirmations pending with some

Executive Product Industry Council(EPIC)

Board Members

Sharad Sharma CEO BrandSigma, Exec Council NASSCOM Board Member, IoPL Anand Prahlad VP Engineering, McAfee, India Dr. K. Subramanian MD, Symbol Technologies, India (Motorola) Srini Sundararajan Head of Engineering Alcatel-Lucent India

Sanjeev Kumar Head Informatica India Chair, EPIC Dr. Gopalan Head of IBM labs, India Ganesh K. Head of Engineering, LinkedIn, India

Venkatraman V. Director Engineering, Ericsson India

Executive Product Industry Council(EPIC)

Board Members

Pari Natarajan Co-Founder and CEO, Zinnov

Pinkesh Shah, Director of Programs, Institute of Product Leadership. CEO, Adaptive Marketing

ROI Measures for the organization

Engage, Retain and Motivate high performing employees 2. Upgrade skills of high performing employees to enable greater performance in senior roles 3. Reward exceptional performance and hence increase employee loyalty 4. Immediate application of learning within the organization
1.

ROI for the individual

1.

Greater visibility at the management level Enhanced capability at knowledge, skill and behavioral levels to productize ideas Greater likelihood of increased role responsibilities & career advancement 1:1 Executive Coaching and Mentoring from Industry Execs

2.

3.

4.

* Research from premium exec education programs suggest that % probability for advancement increases by upto 70% vs a control group

High

Audience Maturity

Low Low
India Leadership Exec MBA INSEAD Exec

Tier 1 MBA

ISB

Its not for everyone!

IIMB PGSEM

Registered trademarks and brands mentioned are that of their respective companies and are the sole property of their respective manufacturers.

Relevance to Technology Professionals

High

EPGPL

Next steps
Applications Oct 15, 2012
Need more info?
Visit www.productleadership.

in

Get in touch with our enrollment advisor at +91 98863 01161

Or mail at apply@productleadership.in / engage@productleadership.in

www.productleadership.in

pinterest/prodleader

Connects

twitter/prodleader

lnkd.in/institute-of-productleadership