Snapshot of TV advertising during Jan- Sep 2011 Key Findings:

Jan - Sep 2011 witnessed a growth of 19 per cent in comparison with the same period in 2010 Food & Beverage, Personal Care / Personal Hygiene and Service were the top three sectors that contributed to 33 per cent overall TV Advertising during the first three quarters of 2011 Social Advertising, Toilet Soaps and Cellular Phone Service were the top three categories advertised during Jan - Sep 2011 In comparison with regional channels, national channels bagged maximum advertising during Jan - Sep 2011

TV advertising witnessed a growth of 19 per cent during Jan - Sep 2011 in comparison with Jan - Sep 2010

Top 10 Sectors of TV advertising (during Jan-Sept 2011) Rank 1 2 3 4 5 6 7 8 9 10 Sector Food & Beverage Personal Care/Personal Hygiene Services Hair Care Personal Accessories Auto Telecom/Internet Service Providers Banking/Finance/Investment Household Products Personal Healthcare Share% 14% 13% 6% 5% 4% 4% 4% 3% 3% 3%

6 of the top 10 sectors are youth markets Food & Beverages sector led the list of top 10 maximum advertised sectors on TV during first three quarters of 2011 The top 10 sectors contributed to 60 per cent share of TV advertising during Jan - Sep 2011

Top 10 Categories of TV Advertising (during Jan-Sept 2011) Rank 1 2 3 4 5 6 7 8 9 10 Category Social Advertisements Toilet Soaps Cellular Phone Services Shampoos Cars/Jeeps Cellular Phones Toothpaste Milk Beverages Soft drink Aerated Corporate/ Brand Image Share 4% 4% 3% 3% 2% 2% 2% 2% 2% 2%

5 of the top 10 categories are youth markets Social advertising and Toilet Soap categories shared first position with four per cent share each Overall contribution of top 10 categories was 26 per cent during Jan - Sep2011

Hindustan Lever undoubtedly dominated the list of top 10 advertisers with eight per cent share followed by Reckitt Benckiser with three per cent share Top 10 advertisers contributed to 23 per cent share of overall TV advertising during Jan - Sep 2011 Top 10 Brands of TV advertising (during Jan-Sept 2011) Rank 1 2 3 4 5 6 7 8 9 10 Brand Vodafone Sprite Fair & Lovely Complan Airtel Cellular Vivel Active Fair Colgate Dettol Idea 3G National Integration

6 of the top 10 brands are youth focused TV Ad Volume by to 10 brands added up to a share of 4 per cent out of total TV advertising done during Jan - Sep 2011

National channels bagged 55 per cent TV advertising during Jan - Sep of 2011

Data Source: AdEx India