Prepared By: G.

RAGHU

RURAL MARKETING QUESTION BANK M.B.A. IV Semester

Reference: Old VTU question papers from 2006 to 2010

Module 1 1. Define rural marketing? 2. Discuss the scope of rural marketing? 3. Mention the components of rural markets? 4. Explain the different types of rural markets? 5. Differentiate between rural vs. urban markets? 6. Differentiate between rural and urban consumer? 7. Mention the profile of rural consumer? 8. What are the basic concepts of rural economy? 9. Write a note on rural entertainment? 10.Explain the issues related to rural market environment?

Module 2 1. Enumerate the rural occupation patterns? 2. Discuss land and irrigation issues in rural India? 3. Explain different programs initiated by government to improve rural infrastructure? 4. What are rural credit institutions? How are they changing? 5. What do you mean by rural retail outlets? 6. Explain the role of print media in rural area? 7. Explain the problems of rural markets? 8. Discuss the potential of rural markets in India? 9. What do you mean by rural market index? 10.Suggest measures to improve the rural economy?

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Prepared By: G.RAGHU

Module 3 1. Mention the Factors affecting rural Consumer Behavior? 2. How the economic and Technological Factors influence rural consumer behavior? 3. Discuss the tipical characteristics of rural consumer? 4. Discuss the impact of lifestyle and income on rural consumer? 5. Discuss the brand and its awareness in rural India? 6. Explain the pre purchasing behavior? 7. Discuss the role of opinion leaders in consumer decision making process? 8. Explain Brand loyalty and its impact on rural marketers? 9. How the purchasing behavior is influenced by rural retailers? 10.Explain the mode of adoption of new products in rural markets?

Module 4 1. What is market research? 2. What is Research design? 3. What do you mean PRA approach? 4. What is the need and importance of PRA? 5. What are the challenges faced by rural market researcher? 6. Mention the factors to be considered in rural market research? 7. Mention the applications of market research adapted by HUL? 8. Explain the stages involved in rural market research? 9. Discuss the research problems of agricultural marketing? 10.Explain the diff areas of Agrl. marketing where in detailed research work can be done?

Module 5 1. What do know about rural market segmentation? Explain. 2. What are the rural pricing strategies? 3. Write short notes on targeting and positioning for rural markets? 4. What are the rural distribution strategies? 5. What are the rural product strategies? 6. Explain the different promotional methods in rural marketing?
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Prepared By: G.RAGHU

7. How do you develop a new product for rural market? Explain with an example? 8. Explain the reasons for the existence of fake brands in rural markets? 9. How a company differentiate its branding strategies from rural to urban? Module 6 1. What are the infrastructural problems for rural distribution? 2. Explain the different distribution channels suitable for rural markets? 3. Mention the different modes of distribution? 4. Discuss the Evolution of Rural Distribution Systems in India? 5. Mention the problems faced by PDS? 6. Explain the benefits of PDS to rural people? 7. Mention the strategies for Distribution of FMCG products? 8. Explain the different distribution models followed by ITC? 9. Mention the strategies for Distribution of Durable products? 10.Mention the strategies for Distribution of Agrl. inputs?

Module 7 1. Mention the Challenges in Rural Communication? 2. Discuss the effectiveness of Communication Process? 3. How to develop an effective communication channel for a product? 4. Discuss a strategy to attract rural Audience? 5. How to design the message in rural promotion program? 6. How do you decide on rural promotion mix? 7. What are the factors influencing selection of suitable communication channel? 8. How do you plan to advertise for rural audiences 9. Mention the most effective and powerful rural media? 10.What do you mean by Non-Conventional Media, 11.What is Personalized media? 12.Mention the Influence of Consumer Behavior on Communication strategies? 13.Discuss the strategy followed by P&G in penetrating rural India?

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Prepared By: G.RAGHU

Module 8 1. Discuss the future of Rural Marketing in India? 2. What is Focused Marketing Strategy? 3. How to Glamorize Rural Marketing programs? 4. Discuss the role of Public-Private Partnership in rural India? 5. What is e-Rural Marketing? 6 Discuss the role of IT in rural marketing? 7 Explain the success of E-CHOUPAL Project? 8 How HUL implemented PROJECT SHAKTI? Discuss.

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