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Marketing Bulletin
APD / AME 30th September 2011
Marketing Strategy
The new BHL-CP F Series range of machines are being introduced to meet the requirements of engine emissions and at the same time the F Series will build on the success of the E Series range of machines and provide customers and operators with improved performance, controllability and service access increasing productivity, operator comfort and convenience. These changes are being made in response to customer, dealer and business requirements and will better position the range of Cat backhoe loaders in the APD and AME markets. F Series Center Pivot model line up The range of F Series machines from April 2012:
E-series Model line up 416E 420E 430E F-Series Model First ship line up 416F Apr-12 420F Apr-12 430F Apr-12
Hinged cooling pack Hydraulic suction strainer Heavy duty battery Engine block heater Antifreeze (-55C/-67F) Product Link - factory fitted
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42 0C o m p a ris o n L ift C a pa citya tM a xhe ight (lb ) B re ako ut F o rce(lb ) M a xH in geP inH eigh t D u m pH e igh ta tM a xA ngle
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Driveline Improved loading and roading performance for increased machine productivity The 420F now has a stiffer (2.4:1) torque converter for improved loading and roading performance. The 416F has now been upgraded to hydraulically boosted brakes
Hydraulics Improved controllability and lower owning and operating costs A new electronic torque limiter on the 420F & 430F improves hydraulic performance and power management Revised hoe spool tuning provides the operator with improved controllability New larger hydraulic filter will increase service life. The environmentally friendly replaceable cartridge can be easily disposed of or incinerated. New hydraulic tank with suction strainer improves machine reliability
Electrical system improvements for increased operator convenience Batteries located in nose of machine provide space for right hand side storage box New remote jump-start provides operator convenience in the event of a dead battery. Product Link now available as a factory fitted option.
Machine improvements for increased operator comfort and convenience A new composite fuel tank will not rust and reduces condensation improving quality and reliability. Improved larger storage box for increased operator convenience Fender footstep improves service access when implementing daily checks New one-piece counterweights for improved stability
New Hinged Cooling pack for improved access and serviceability New engine side panels that require no tools to remove them, for improved access under the hood.
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Ordering Guide
Price lists will be available for the new 416F, 420F & 430F on the 30th September 2011 and the order board will be opened on the 3rd October 2011. All F Series models will continue to be built at the Leicester facility only.
The loader and backhoe hydraulics are now combined in the price list. Two batteries are now part of the cold weather package Optional Fuel tank guards are available for severe duty operations.
F a c ility L e ic e s te r L e ic e s te r L e ic e s te r L e ic e s te r L e ic e s te r UK UK UK UK UK
Production
First production of the BHL F Series range of machines will be in March 2012 in Leicester, UK with first shipment in April 2012.
Availability
The order board for F-series models will open on the 3rd October 2011 and will be managed through the local DSD order entry group for first ship in April 2012.
Pricing
There will be a dealer net price increase of up to 2% related to features and benefits of the F Series NPI, which excludes any impact from simplification and standardization changes that have been made.
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Attachments
Compatibility of attachments between the F-series and the current E-series range of machines:
F S e r ie s Loader end D ir e c t M o u n te d a tta c h m e n ts G P B u c k e ts M P B u c k e ts M P B u c k e t w ith F o rk s Q u ic k c o u p le r A ll H y d ra u lic lin e s g ro u p s C o u n te rw e ig h ts Q u ic k C o u p le r m o u n t e d a tta c h m e n ts G P B u c k e ts M P B u c k e ts F o rk c a rria g e B A 2 5 B ro o m M a te ria l h a n d lin g a rm H o e a tta c h m e n ts A ll B u c k e ts P in g ra b b e r c o u p le r Ham m er A26B Auger P C 4 0 4 C o ld p la n e r C V P 4 0 C o m p a c to r P la te H y d ra u lic lin e s g ro u p s L in e s ,o n e w a y k it L in e s , tw o w a y k it C o m b in e d F u n c tio n A u x ilia ry L in e s A W D G u a rd E S e r ie s
N ew N ew N ew N ew N ew N ew C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le N ew N ew N ew N ew N ew
C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le C o m p a tib le N o t C o m p a tib le N o t C o m p a tib le N o t C o m p a tib le N o t C o m p a tib le N o t C o m p a tib le
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Sales Support
Descrpition
Sales Support Material Bid Spec Comparative Bulletin Competitive Bulletin(s) Feature & Benefits Presentation Feature Comparison Product Bulletin Specalog Spec Sheet Pocket/Field Reference Guide Machine Spec Sheet Wizard Machine Spec Comparison Sustainability Certifications (Noise, Emissions, etc.)
dealer.cat.com
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Sales training
Training is being planned for Q1 2012 and will be announced separately.
Product Support Product material for the new BHL F Series range: OMM
Parts Manual
Title OMM (all HRC machines) OMM (all LRC machines) Media No. SEBU8715 SEBU8714 Available First Ship First Ship
Parts manuals:
CP LRC machines MANUAL, PARTS - 416(CD) MANUAL, PARTS - 416 (PAPER) MANUAL, PARTS - 420 -ST(CD) MANUAL, PARTS - 420 -ST (PAPER) SERP5933 SEBP5933 SERP5945 SEBP5945 First Ship First Ship First Ship First Ship
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MANUAL, PARTS - 420 -PL(CD) MANUAL, PARTS - 420 -PL (PAPER) MANUAL, PARTS - 430 -ST (CD) MANUAL, PARTS - 430 -ST (PAPER) MANUAL, PARTS - 430 -PL (CD) MANUAL, PARTS - 430 -PL (PAPER)
First Ship First Ship First Ship First Ship First Ship First Ship
Service Manual
Binder Label Contents Page Safety Torque Specifications ENGINE Disassembly and Assembly Engine Supplement C4.4 Engine Disassembly and Assembly C4.4 Specifications C4.4 System Operation Testing and Adjusting C4.4 Engine Troubleshooting for Industrial and Caterpillar Built Machines MACHINE Auto Shift Transmission Specs Sys Op T&A Standard Shift Transmission Specs Sys Op T&A Power Train Disassembly and Assembly Axles, Differentials and Brakes Specs Axles, Differentials and Brakes Sys OP T&A Hydraulic and Steering System, Specifications Hydraulic and Steering System, Sys Op T&A Hydraulic System Schematic Machine Systems, Disassembly & Assembly ELECTRICAL SYSTEM Electrical System Schematic UENR2316 UENR2317 SENR7733 SENR3130 UENR0298 KENR6082 KENR6642 KENR6643 KENR5392 UENR2301 UENR2302 UENR2303 UENR2304 UENR2305 UENR2318 UENR2319 UENR2320 UENR2321 UENR2322 First Ship First Ship First Ship First Ship
First Ship First Ship First Ship First Ship First Ship First Ship First Ship First Ship First Ship First Ship First Ship First Ship First Ship First Ship First Ship
Parts Availability
All parts will be available from first ship. A list of recommended dealer stocked parts will be listed in the dealer NPI kit.
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Warranty
The standard Caterpillar machine warranty applies to the BHL F-series range of machines.
Additional Information
Descrpition
Advertising/Trade Press/Promotion Press Release(s) Press Event Materials Brochures Promotional Items Ad Development / Finished Ads Photo Library Walkaround Video
dealer.cat.com
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Contacts
Product Specialists Kevin Hershberger Clayton, NC Marketing Material Kim Bain Cary, NC Product Support Materials David Council Clayton, NC
The information contained herein is intended for circulation only to Caterpillar and dealer employees whose duties require knowledge of such reports and is intended exclusively for their information and training. It may contain unverified analysis and facts observed by various Caterpillar or dealer employees. However, effort has been made to provide reliable results regarding any information comparing Caterpillar built and competitive machines. Effort has been made to use the latest available spec sheet and other material in the full understanding that these are subject to change without notice. Any reproduction of this release without the foregoing explanation is prohibited. CAT, CATERPILLAR, their respective logos, Caterpillar Yellow as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission.
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