(6 pages) OCTOBER 2012

P/ID 28503/PCMC
Maximum : 100 marks

Time : Three hours

PART A (10 2 = 20 marks) Answer ALL the questions, each in 50 words. All questions carry equal marks. 1. Define Marketing.

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2. What is the Societal Marketing Concept?

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3. Define Strategy.

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4. What is a Brand?

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5. What is price elasticity of Demand?

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6. Define Markup Pricing.

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7.

Who is an intermediary in Business?

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8. Define Sales Promotion.

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9. Define Negotiation.

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10. What are the elements of Promotion Mix?

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PART B (5 6 = 30 marks) Answer ALL the questions, each in 250 words. All questions carry equal marks. 11. (a) On what basis segmented? the market will be

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Or (b)

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P/ID 28503/PCMC

12.

(a)

How will you differentiate products?

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Or (b) Explain the product Life Cycle Marketing Strategies in brief.

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13. (a) What are the types of costs?

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Or (b) How will you choose the pricing method?

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14. (a)

What are the reason for the channel conflict?

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Or (b) What are the techniques used to identify the target audience?

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P/ID 28503/PCMC

15.

(a)

What are Supplementary motivators of the sales force effort?

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Or (b) Describe the Marketing. growth of Relationship

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PART C (5 10 = 50 marks) Answer ALL the question, each in 500 words. All questions carry equal marks. 16. (a) Discuss the nature, scope and importance of marketing.

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Or (b) Explain the marketing management process in detail.

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P/ID 28503/PCMC
[P.T.O.]

17.

(a)

Which are the factors to be considered before going for the commercialization of the produce? Explain.

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Or (b) Explain the consumer adoption process in detail.

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18. (a) How to improve the off season buying suggest measures? Discuss.

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Or (b) Discuss the strategies and techniques of a pricing policy.

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P/ID 28503/PCMC

19.

(a)

What are the choices among the media categories to communicate the message? Explain.

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Or (b) Explain the scope salesmen training. and importance of

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20. (a)

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Enumerate the task of Brand Managers.

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Or (b) Differentiate Market Management Customer Management. and

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P/ID 28503/PCMC