Industry Overview

SAP FOR RETAIL

DESIGNED FOR YOUR INDUSTRY. SCALED TO YOUR BUSINESS. READY FOR YOUR FUTURE.

You dont run a generic business. So why use generic solutions? SAP for Retail is a portfolio of solutions that are tailored to the specific standards, processes, and challenges of the retail industry. So they are built to fit the way you do business. They deliver rich functionality and productivity-building tools throughout your organization. And they help you adopt best practices that weve developed in over 30 years of working with industry leaders from around the world. Because theyre modular in nature, SAP for Retail solutions give you the flexibility to select the building blocks you need and implement them quickly. So you can start earning a rapid return on investment. And because they offer easy integration and virtually unlimited scalability, SAP for Retail solutions are an investment you cant outgrow.

RETAILING IN TODAYS ECONOMY (OKAY EVERYBODY, FOCUS ON THE CUSTOMER)

POINT YOURSELF IN THE RIGHT DIRECTION

All this points to a stronger-than-ever need for an integrated solution that understands the new retail environment, one that helps you show a profit by: Enhancing your supply chain efficiency with comprehensive planning, forecasting, allocating, and replenishing Using e-business versatility to collaborate with suppliers and communicate with customers Using powerful data-mining tools to dig out information for reports, customer profiles, and a complete view of your entire operations from end to end Ensuring customer loyalty by delivering excellent service through multiple sales channels and tailored marketing campaigns Quite a list of requirements, isnt it? Dont be overwhelmed. SAP for Retail, a portfolio of solutions, applications, and services tailored to the needs of the retail industry, meets each of these requirements. The SAP for Retail industry portfolio provides end-to-end customer focus while delivering top-line growth and cost reductions. Its the only retail offering that integrates customer relationship management and supply chain management capabilities into a portfolio that is totally focused on the customer.

Its undeniable. Todays customers are calling all the shots. They demand good service, great selection basically they want everything their way. Add the Internet into the equation, and youve got a customer base that is bolder, more confident, and better aware of their choices than ever before. So what does this mean for you the retailer? Well, the customer had better be the focus of the traditional retail supply chain. Forecasting, planning, allocation, and replenishment are now geared to what the customer wants, how they want it, and when they want it. Does this mean that inventory control is not important? No, it is, but it has to be driven by customer needs. And because of the broad range of choices, retailers have to provide the kind of shopping experience that increases long-term customer loyalty keeping them coming back to you again and again.

THE RETAIL BUSINESS

mySAP Business Suite is a family of solutions that empower retailers and their business partners to collaborate successfully anywhere, anytime. SAP for Retail is completely integrated with the mySAP Business Suite, giving you the power of online collaboration. The end result is that you can better serve your customers, control your merchandise, and manage your suppliers. Of the many powerful mySAP Business Suite solutions, here are the ones that give SAP for Retail its business strength: mySAP Supply Chain Management (mySAP SCM) integrates your extended supply chain to derive real advantages from e-business. Enhance forecasting, planning, and allocation. Improve your inventory management and replenishment capabilities. Communicate directly with business partners in both buying and selling relationships. Share information. Be more productive. mySAP SCM can transform your supply chain into a collaborative community of synchronized activities.
mySAP Customer Relationship Management (mySAP CRM) gives you state-of-the-art features and functions to provide the kind of service that helps you find, attract, and retain customers. Keeping the customer happy has always been important. With mySAP CRM you can improve customer loyalty and support multichannel sales order processing. Create targeted marketing campaigns. Maintain effective customer information profiles so you can provide the kind of service that customers demand.

mySAP Business Intelligence (mySAP BI) delivers the critical internal and external information you need to run a retail business. From synchronized customer sales histories to market and competitive data, mySAP BI delivers it all directly to you, exactly how you want it. And its integrated seamlessly across mySAP Business Suite solutions and non-SAP software. Imagine a complete view of all your business operations and information thats mySAP BI. mySAP Supplier Relationship Management (mySAP SRM) is the direct, online way to get goods and services quickly and efficiently. Forecast, plan, and monitor purchasing budgets. Handle all purchasing activities from perishables to invoice verification. Manage settlement issues like end-of-period rebates. The result is reduced costs, increased efficiency, and improved asset utilization. You can also monitor vendor and cost center trends, manage strategic suppliers, and take part in online bidding. Buying and selling sites are integrated, making it easy for you to procure all the material goods that you need.

mySAP Marketplace provides a collaborative platform for all your retail business partners. Improve customer relationships. Increase your productivity. Take part as multiple organizations buy, sell, and conduct collaborative business via private and secure online exchanges. mySAP Enterprise Portal is the heart of the information action. Its a role-based enterprise portal that gives you personalized access to information, applications, and services inside and outside the enterprise anywhere, anytime. mySAP Enterprise Portal comes ready to run with generic roles for retail functions, such as retail category manager, store manager, and regional sales manager. You can also create customized roles to fit the broad range of roles and tasks associated with the retail industry. mySAP Mobile Business provides system access via personal computing devices. Its an excellent way to receive and respond to business developments. You can access key data, such as price availability or delivery dates, at the shelf right from the palm of your hand. Or strengthen customer relationships by creating a mobile sales channel that increases your ability to provide incredible service. And its totally wireless.

THE BENEFITS OF GOOD RETAIL: SERVICE, SELECTION, LOYALTY, PROFIT

With your suppliers: Improved vendor management Streamlined procurement Strategic sourcing With your operations: Inventory management Merchandise planning and assortment management Forecasting and allocation On-target replenishment Comprehensive data warehousing Superior fulfillment
PROFITABILITY: THE SIGN OF A SOLID ROI

For almost 30 years, SAP has been one of the worlds leaders in providing industry solutions for todays businesses. SAP for Retail takes SAPs proven retail experience and expands it. It can help your business thrive, succeed, and be more profitable with some very real business benefits: With your customers: Exceptional customer service Integrated, multiple sales channels, including store, catalog, Internet, interactive TV, and mobile commerce Increased customer loyalty Effective call centers

SAP for Retail is a sound investment in your companys future, delivering a faster return in important ways: Increased sales through customer loyalty and retention activities Increased inventory turnover Decreased stock level Reduced costs through more efficient sourcing, transportation, and collaborative supply chain management Improved labor scheduling Increased profits through better monitoring of profit structure across all channels
LOOK AT THE CUSTOMERS VIEW OF THINGS

From managing your customer relationships to creating an efficient supply chain, SAP for Retail can help you use the collaborative power of e-business so you can focus on the customer. And, ultimately, that translates into real profitability. To learn how SAP for Retail is ready to deliver, visit our Web site at www.sap.com/retail

COMPARE FEATURES AND BENEFITS, AND YOULL CHOOSE SAP FOR RETAIL
FEATURE Integrated merchandise planning, demand forecasting, sophisticated allocation, and replenishment Multichannel relationship and transaction management, automated marketing, and customer self-service ADVANTAGE

Assortment, shelf management, mass customization, and cross-selling Integrated reporting analysis capabilities with integrated merchandising, customer, financial, and employee information Efficient store operations through a Web-based store portal

Increased visibility and flexibility throughout the entire supply chain Streamlined, seamless collaboration with suppliers Increased top-line growth Reduced costs Increased sales Increased shopping frequency and shopping basket size Improved customer loyalty customized merchandising Increased customer retention Optimized contact with existing and future customers Reduced stock levels Improved shelf-space efficiency and availability Increased product profitability Prolonged product life cycle Faster adaptation to market changes Improved insight into customer preferences Enhanced visibility of store operations Centralized data storage Improved access to real-time data at the store level Improved visibility of store operations Increased efficiency of store personnel Minimized training and operating costs through high user-friendliness

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