According to latest stats issued by Pakistan Telecommunication Authority, cellular industry of Pakistan ended 2012 with almost 120 million subscribers or 119,860,799 subscribers to be exact. PTA updated the stats of cellular subscribers , in which Mobilink, Telenor, Ufone and Zong showed positive growth while Warid lost quarter a million subscribers per month to continue its data cleanup process. Mobilink stood at top position with 36,048,127 subscribers, followed by Telenor with 29,896,660 subscribers. Ufone contented at third slot with 23,550,270 subscribers and Warid had 13,798,974 followed by zong.
iaH aoppH seH woH hilocH loltilscH ocH oepiH oppH wiaH ocH hteioleH woH hilocHwoeHocolooHocHopeiHwoHlonoctoHocoloo In Pakistan since 2007, China Mobiles Zong was the last player to join cellular mobile operators (CMOs) in the country. It is currently ranked fourth based on the size of its customer base with more than 17 million subscribers. Zong recorded 50% growth in its subscriber, and it is likely to achieve similar growth this year, according to the company. Owing to its strategy, which focuses on expanding the companys subscriber base and cheaper calling rates, Zong has gained close to a million subscribers in the quarter alone. Zong launched Timepey (on time), its own brand of mobile banking services, joining other operators already in the industry.Zong launched its financial services last year in collaboration with Askari Bank Limited with aim to tap the potential market through its fastest network of money transaction. The network has been growing countrywide and the services are being benefited to a large number of masses. Zong is also using a combination of alternate energy sources to adjust its rising fuel costs one of the major headaches cellular operators are currently grappling with. Zong is currently working on several joint ventures with Warid Telecom. The latter is said to be in talks with all telecom operators for a possible merger. If the two operators go for it, Zong might not have to wait until 2014 to become the industrys second largest player. Which product of the company is performing well? Although, every cellular network company of Pakistan brings exciting internet packages for their customers, but the most exciting internet packages are brought by the Zong Pakistan network. ZONG Mobile Internet Bundles are presented by Zong Pakistan so that the customers can choose the particular Zong internet bundle which is best suited to their needs as well as budget. Their names are given below: 1) Zong hourly Internet Bundle package 2) Zong daily Internet Bundle package 3) Zong weekly Internet Bundle package 4) Zong monthly Internet Bundle package Zong, the king of Location Based Charging, has decided to abandon unlimited calls for LBC package holders by putting a fair usage policy on utilization of daily free minutes. Zong remained most successful amongst all local operators in capitalizing the location based charging. This is evident from the fact that Zong registered record number of sales in last 12 months over the shoulders of these LBC offerings. However, now Zong has decided to cap the unlimited calls by limiting the quota for daily usage. Which product or service do u think will be the market leader as compared to other competitors product? LBC(location based charging) and GPRS bundle offers of the company are performing well. Zongs postpaid service named BizXcess will be marker leader as compared to others. Because the service provides its subscriber a simple communication and connectivity solution through which they can enjoy the best value for money and the right fit for their needs. Package plans are designed to provide ZONGs valuable customers a hassle free experience that they truly deserve. BizXcess is designed to do just that! Whether you are an individual seeking convenience of postpaid or business looking for cost control, BizXcess brings it all together with a wide range of package plans, enterprise solutions & amazing customization options that have been carefully developed for providing you the communication experience that you deserve. BizXcess is also offering enterprise solutions which include solutions spanning from promotion/polling campaign management to end-to-end telemetry and hosted services to location based information services. Subscribers will also be able to avail priority customer care, multiple payment options, round the clock one link ATM & online banking and comprehensive monthly billing. Does the company have any plans to increase/decrease price of its services offered? Zong has always offered its subscribers packages with competitive rates & services keeping in mind premium experience for all. Prices are changed time to time according to the market, customers needs and demands also keeping its competitors in mind. Which promotional activity costs you the most and which promotional activity persuades the customer most? In October 2011, ZONG signed a three-year partnership deal with the English football club Manchester United F.C. [3][4] ZONG also made a television commercial featuring the Manchester United players Dimitar Berbatov, Rio Ferdinand, Darren Fletcher and Ashley Young playing street football with Pakistani children.
With this agreement, Zong planned to launch dedicated value added services and products specifically for Man U fans that will enable the clubs estimated 10 million fans in Pakistan a chance to see all the goals scored, as well as exclusive interviews, news and behind-the-scenes access bringing them closer to Old Trafford than ever before. Does the company intend to increase the number of franchises? The increase in franchises is also the challenge for the zong management. The numbers of franchises in Pakistan are 272. For example, in Sialkot there are only two franchises, at kotli behram and at pasrur road. Hence the management has decided to open 50 more new franchises at the end of 2013 all over the country. This can also attract the new customers. Which segment of the customers does the company intend to focus on in coming time period? Company is intending to focus on postpaid services as these services are performing well in the market and are capable of generating high revenue in the coming time period. Which marketing strategies were most successful? Most successful marketing strategies were: Cost leadership Marketing Mix (4Ps) Which marketing strategies the company is currently working on? The company is currently working on the following strategies: Cost leadership Marketing Mix (4Ps) Competitive Strategy Expansion of network Acquisition of other telecom business in Pakistan Which competitor do you think will give you tough time in future? In future in think Telenor company will give tough time to the company as currently it is the biggest competitor of the company and is on 2 nd position where Zong wants to reach, so to maintain its position on 2 nd it will probably give tough time to Zong. Which difficulties and threats company faced earlier and is it facing any now? The first difficulty faced by the zong was their network problem. People often complaint that they feel disturbance and busy network. The second difficulty faces was competitors of Zong were in very strong position. Zong started well in 2008 but after that, they lose their market control and facing many challenges from competitors. Improvement in advertising was also the main challenge for Zong. In the past zong, attract many customers with their excellent advertisements like 50 paisa, 3 paisa, 1 paisa call rates. The other competitors like ufone are the main threat in the advertising. The increase in franchises is also the challenge for the zong management. The management has decided to open 50 more new franchises at the end of 2013 all over the country. This can also attract the new customers. The one of the major challenge is the electric crisis faced by Zong. The load shedding is increasing day by day and due to this situation the servers of the company get down which makes the network unavailable. The management of Zong is trying to make huge investment for the backup of electric crisis. Threats faced by the company are Electric crisis, Economic situation, Price wars, Strong competitors, Better packages by other competitors and above all Perception of china Cheap.
Are current customers satisfied by the performance of the services offered? Yes, the customers are highly satisfied by the performance of the services offered by the company. That is the reason that by the end of the year 2012 the number of its subscribers was surprisingly increased and is still increasing day by day. How often do the customers complaint? And how the company acts on those complaints? Customers' input received is a major contribution for the company to come up with packages and offers which are up to the customers' expectations or even beyond expectations. For this company ensures that it provide the maximum touch-points to our valuable subscribers to reach us. The channels through which our consumers can reach the company are: Via 24/7 helpline 310 where representatives are available round-the-clock to furnish help to valued subscribers. 24 Customer Service Centers/ 177 Franchises spread nation-wide making customer facilitation on the front-end in easy reach of the customers. Via email by writing to company at customerservices@zong.com.pk Via Fax to 051-111-031-031 Via P.O Box # 1810 Via FACEBOOK ZONG is a pioneer in launching complaint handling via this mode. Company receives complaints, queries, suggestions and requests through the above- mentioned channels and will handle them according to the nature. Company Call Center has a pre-defined service level agreement with all related departments which has been set according to the complaint/request classification keeping in mind immediate customer facilitation.
Is the company intending to launch a new innovative product? Which had never been launched before in Pakistan? New and innovative ideas have been one of the distinguishing factors for ZONG since inception and taking pride in this image and raising the bar further on customer facilitation standards. ZONG, in collaboration with Adamjee Life Assurance Company, announces the launch of ZONG Insurance, Pakistan's first Accidental Insurance via Mobile phone service. An unexpected misfortune may hit anyone at anytime, thus insurance is a necessity but owing to the painstaking and lengthy process it was restricted to just a handful of people. Like such products company many also launch something more innovative in the market which has never been launched before by any company. Does the promotional activity you conduct are based for targeting specific segment of the market or its done on the mass level? The promotional activity company conducts are based on mass level rather than targeting specific segment of the market as the company wants to grab huge market share for which it is important to target the market on mass level. How well is the company performing in the other countries? The company is definitely performing well in other country thats why it is known as the worlds largest telecom company. Over the years, company has built direct connections with carriers around the world to get to the massive reach where we are today. It is recognized as the largest telecom company in the world, ranking 77th on Fortune 500s biggest companies across the globe. Keeping in mind the fact that among each ten people in this world, there is one using its services, China Mobile is a considerable communications force to be reckoned with.