JEEV SEWA SANSTHAN GROUP OF INSTITUTIONS FOR WOMEN: FACULTY OF MANAGEMENT PGDM II SEMESTER SPECIAL EXAMINATION PAPER April

2013 Research Methodology (C7)

Maximum marks: 30 Duration: 1 Hour

PART - A
Note: Attempt all question, each carries equal marks. (10 Questions)
1.

1 mark

a. b. c. d.

The research design that diagnoses the problem and the solution is . Descriptive Diagnostic Exploratory Experimental

2.

a. b. c. d.

Is the logical and systematic planning and directing of a piece of research. Questionnaire Research design Research methodology. Layout.

3.

Is a group of selected unit. Variable Sample Unit None

a. b. c. d.

4. Is a sampling procedure in which, the members of the population are first assigned to strata or groups, on the basis of some characteristics and a simple random sample is drawn from each stratum. a. b. c. d. 5. Systematic sampling Stratified random sampling. Simple sampling Cluster sampling.

describes the procedures of assigning numbers to various degrees of opinion, attitude and other concepts. a. Scaling b. Hypothesis c. Sampling d. Questionnaires

6.

is the mode of data collection.

a. b. c. d.

Observation Interviewing Questionnaire All the above.

7. is the one which is collected by the investigator himself for the purpose of specific inquiry or study. a. b. c. d. 8. a. Fundamental b. Qualitative c. Quantitative d. Descriptive 9. A _____ is the failure to reject a false null hypothesis. a. b. c. d. 10. A a. b. c. d. Type I error Type II error Type III error All of the above. is a specific statement of expected outcomes of an experiment. Research hypothesis Design Error. Sample Hypothesis Sample Primary data None of the above. Research is grounded on the measurement of amount or quality.

PART B Long Answers Note: Attempt any 1 out of 8, all question carries equal mark. 1. 2. 3. 4. 5. 6. 7. 8.
2 Mark each

Define Research design? What is research problem? Define the necessity of identifying a research problem. Give the advantages of using primary data in research? Differentiate between the null and alternate hypothesis. What is meant by type I and Type II error. What is the difference observed in the collection of primary and secondary data? What is Chi- square test? Distinguish between significance level and confidence level?

PART C
Note: Attempt any 1 out of 5, all question carries equal mark.

Long Answers

8 Mark each

1. Explain in detail the steps included in a research process. 2. Explain the different types of Research.

3. What is scaling? How many types of scales are there? Explain each type with examples. 4. Describe the various types of sampling methods. 5. The process of testing hypothesis requires the researcher to adopt several steps. Discuss the steps of hypothesis testing. PART D
Case Study

Case Study

10 Marks

A new food joint is to be opened shortly in the city. The owner of the joint wants to know the preferences and tastes of the localities before setting up the food joint. So he hires a research agency to conduct a survey for him before the food joint becomes functional. I. II. Prepare a detailed questionnaire for the survey of the food joint. How will you analyze the data collected through this survey?