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if youre
a u d i e n c e
BEING
you will
authentic
F I N D
David Karp
nce you will nd an audie if youre beign authentic,
a n
FERNANDA ROMANO
Quadri-lingual, multi-award-winning, CCO and Partner at Naked Brasil, this digital guru is funny, too: "We were working at DM9DDB in So Paulo, my area was called 'other media and special projects' and the agency got a brief from Henkel to build a new website for its super-glue. Every few days I gathered the whole team into my office to chat. I would go to a grocery store across the street, get a few boxes of chocolate, a couple of big bottles of soda and, as we didnt have enough chairs we didnt have room for that many chairs anyway we all sat on the floor. The joke in the office was that 'the Internet was down.' Yes, they thought that was funny."
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