Media Information 2012

WINNERS OF OUR ANNUAL PHOTOGRAPHY CONTEST

APR I L 2012

GOURMET GETAWAYS
Ski a new backcountry sweet spot

Food festivals & events across the park

Reach the people who love the Adirondacks in print and on the web

ADIRONDACK LIFE magazine and adirondacklife.com are the best ways to share information about your great destination, quality products or professional services

ADIRONDACK LIFE since 1969

M

HUDSON RAFTING UNDER SCRUTINY

EGGHEADS : TEST YOUR BIRD BRAIN

LAKE GEORGES FRESHEST EATERY

BOOM OR BUST ? Two mega-resorts

could change the park forever

JUNE 2011

ADIRONDACK LIFE magazine reflects the exceptional beauty of the Adirondack Park and provides readers with valuable information on special places, interesting people, rare wildlife, fascinating history, distinctive architecture, successful businesses and quality products. In eight issues every year, people learn about what to do and where to go through in-depth articles and attractive advertising. The magazine reaches more than 162,000 avid readers through home subscriptions, waiting rooms and affinity programs. ADIRONDACK LIFE has a strong newsstand presence throughout the Northeast, outperforming other regional titles. Adirondacklife.com attracts more than a million page views every year. Since 1969 the magazine, based in Jay, New York, has earned accolades for stunning photography, elegant design and excellent writing. In 2004, 2008 and 2011 ADIRONDACK LIFE was named Magazine of the Year by the International Regional Magazine Association, a trade group that includes Arizona Highways, Down East, Cottage Life and similar publications. Our close focus on the region has made the magazine the top source for information on the Adirondack Park, according to recent reader surveys. We know the Adirondacks from mountain to valley, and we know how to keep our readers engaged. Readers spend two hours looking through a typical issue; most subscribers treasure issues for three years or more. The pictures and articles are timeless, worth savoring, and this adds value to any advertising in our pages or on our website.

Magazine of the Year

PAGE DIRECTORY

Why Advertise in ADIRONDACK LIFE? Demographics at a Glance Planning Calendar and Ad Deadlines Advertising Rates Ad Sizes and Specifications Advertise with Adirondacklife.com

ADIRONDACK LIFE is a superb way to showcase your services and products, your destination or property. We deliver the most targeted and loyal audience of any regional media.

www.adirondacklife.com
Questions? Contact your ADIRONDACK LIFE sales representitive today:

Jo'el Kramer Sales Director jkramer@adirondacklife.com 518-946-2191 x101 518-570-5004 Cell Liz Tait Ad Sales ltait@adirondacklife.com 518-383-0967 518-366-1602 Cell Linda Bedard Ad Sales lbedard@adirondacklife.com 518-946-2191 x106

Why advertise with ADIRONDACK LIFE?

J

Why advertise in magazines? In the age of the Internet, people still read magazines. In fact, magazine readership has increased over the past five years. There are now nearly 300 million magazine subscribers. 91% of people owning iPads or other e-readers read magazines. They say print magazines relax them, make them think and give them good ideas. Magazines remain the #1 medium for driving puchase intent and action. The immersive power of magazines promotes deeper connections and creates relationships that extend to the advertising. Readers retain print information far better than radio, television or other media. Print ads rank #1 in driving traffic to your website. Why advertise with ADIRONDACK LIFE? Reach 162,000 readers who pay to read the magazine, including subscribers and newsstand buyers in all 50 states. Readers average 1.9 hours reading articles and advertisements in each issue. 85% of readers say their primary source of information about the region comes from ADIRONDACK LIFE. 81% say they have taken action in the past 12 months as a result of articles and 70% have taken action as a result of advertising in the magazine. Your ad will be showcased with beautiful photographs and award-winning stories eight times a year. You will get a link to your website from our online advertising directory and be listed in the print directory as well. Ad production is available at no additional charge. This affluent, well-educated group is an ideal audience for your businesswhat better way to reach them than having them see your message while engrossed in their favorite magazine!

LAKE GEORGE C E N T U RY R I D E

INSIDE THE LAKE P L AC I D H O R S E S H O W S

ON THE ROCKS: GEM HUNTING

ULTIMATE SUMMER GUIDE

Where to go, what to do

Going public?
The future of Follensby Pond, the parks largest private lake

Dont take our word for it hear what our advertisers are saying! Weve made several multi-million-dollar real-estate sales as a result of advertising in ADIRONDACK LIFE. We love you guys! Merrill L. Thomas, Inc. Real Estate Lake Placid, NY "ADIRONDACK LIFE has produced our best advertising response for over a decade." Pete Schoonmaker, Adirondack Westport Chair Gloversville, NY Displaying our architecture and interior design ads in ADIRONDACK LIFE has been an effective tool for branding awareness in the Adirondacks through the yearswe hold their readership in high regard and find their content extremely relevant. Phinney Design, Saratoga Springs, NY

Back to Directory

Jo'el Kramer Sales Director jkramer@adirondacklife.com 518-946-2191 x101 518-570-5004 Cell Liz Tait Ad Sales ltait@adirondacklife.com 518-383-0967 518-366-1602 Cell Linda Bedard Ad Sales lbedard@adirondacklife.com 518-946-2191 x106

Demographics at a glance
A little insight into our superior demographic makeup.
Circulation - The rate base for the magazine is 45,000 and 55,000 for the Annual Guide to the Great Outdoors and the Home Issue. Pass-along readership, according to Readex Inc., is 162,205. No other publication covering the region reaches as many people as ADIRONDACK LIFE. We build our subscriber base by direct-mail campaigns and affinity programs with leading nonprofit groups and colleges every year. We are actively pursuing new readers through innovative partnerships. ADIRONDACK LIFE is purchased in newsstands, bookstores, supermarkets, museums, resorts and retail shops; when people buy the magazine they invest in the content in ways that free periodicals can't touch. Audience - Based on the most recent outside surveys, readers are typically 50-60-year-old, married individuals. We know our readers and their interests through independent surveys we commission on a regular basis. No other North Country periodical takes this step to understand who readers are and what they enjoy. This research helps advertisers promote specific products and services while assisting editors in selecting topics, destinations and activities that will resonate with our core group. ADIRONDACK LIFE readers share each issue with at least two other adults in the household. They save issues an average of 3.1 years. They spend 21.8 days visiting the area each year and 85% live outside the Adirondack Park. Visibility - In a recent collaborative survey reaching over 20,000 adults, 71% of respondents indicated that they read ADIRONDACK LIFE to stay in touch with Adirondack issues and 53% say it provides information on new destinations to explore and activities to try. They regard the magazine as a trusted source of information; no other regional publication earns this level of engagement. ADIRONDACK LIFE is a well-known institution in the region, appreciated for its depth of coverage and authoritative voice on subjects of local interest.

ADIRONDACK LIFE readers are well educated. * 71% are college graduates * 50% have post-graduate education ADIRONDACK LIFE readers are professionals. * 18% are doctors, attorneys, accountants and teachers * 11% are executives or managers * 9% own businesses Our readers attain a high level of income and asset accumulation. * average annual income is $152,000 * average value of primary residence is $417,000 * average net worth is $1.17 million * 33% own vacation homes valued at an average of $441,000 In a recent independent survey readers stated they own or plan to buy * books and maps about the Adirondacks * camping gear * Adirondack-style furniture * outdoor sportswear * garden/yard equipment * sports equipment ADIRONDACK LIFE readers are very active. * 59% hike * 54% garden * 44% swim * 43% canoe or kayak * 36% bicycle * 23% cross-country ski * 19% downhill ski

PAGE DIRECTORY

ADIRONDACK LIFESince 1969 Why Advertise with ADIRONDACK LIFE?

Planning Calendar and Ad Deadlines Advertising Rates Ad Sizes and Specifications Advertise with adirondacklife.com

www.adirondacklife.com

Jo'el Kramer Sales Director jkramer@adirondacklife.com 518-946-2191 x101 518-570-5004 Cell Liz Tait Ad Sales ltait@adirondacklife.com 518-383-0967 518-366-1602 Cell Linda Bedard Ad Sales lbedard@adirondacklife.com 518-946-2191 x106

Planning calendar and ad deadlines

The right timing and proper planning will help in hitting that target audience.
WINNERS OF OUR ANNUAL PHOTOGRAPHY CONTEST

Issue March/April

Deadline 1/3/12

Available mid-February

APR I L 2012

GOURMET GETAWAYS
Ski a new backcountry sweet spot

Food festivals & events across the park

FREE HIKING GUIDE

PLAN YOUR TRIP

Highlights Issue with highest response to advertising Annual Photo Contest Winners Food Tourism & Events Backcountry Skiing Summer planning issue Vegetable & Flower Gardens Choice Fishing Spots Adirondack Cheese Guide to the Great OutdoorsAdditional newsstand copies on sale all summer Long Lake Kayaking & Camping Camping, Hiking & Biking Paul Smiths Woodsmens Camp Highest newsstand sales Adirondack Moose Art Renaissance in Old Forge Offbeat Road Trips Michigan Hot Dogs Fall planning Ausable River after Irene Adirondack Fashion Fort Ticonderoga Glamping Additional newsstand copies on sale all year Decorate Adirondack-Style Adirondack Cocktails; Beekeeping Traditional Family Camps Holiday gift guide Ski & Snowshoeing Guide New Adirondack Books

May/June

2/13/12

mid-April

Annual Guide

3/19/12

mid-May

July/August

4/23/12

mid-June

September/ October

6/18/12

mid-August

Home Issue

7/23/12

mid-Sept

November/ December

8/30/12

mid-October

January/February

10/17/12

mid-December

Winter Planning Issue Adirondack Weddings Ski Hostels Perils of the Adirondacks

All issues include Dining & Lodging, Real Estate, Mountain Made Products, Water Sports and Classified special advertising sections. Other special sections are frequently added ask us about updates relevant to your business. Advertising material is due one week after the space deadline. Back to Directory

Jo'el Kramer Sales Director jkramer@adirondacklife.com 518-946-2191 x101 518-570-5004 Cell Liz Tait Ad Sales ltait@adirondacklife.com 518-383-0967 518-366-1602 Cell Linda Bedard Ad Sales lbedard@adirondacklife.com 518-946-2191 x106

ADIRONDACK LIFE Advertising Rates

Contact your sales representitive for other special rates and discounts.
C

AT HOME IN THE ADI RONDACK S 2011

GENERAL ADVERTISING

Whats Your Great Camp Fantasy?

INSIDE THE PARKS MOST EXCLUSIVE LAKESIDE LODGES AND RUSTIC RETREATS

Four Color Full 2/3 1/2 1/3 1/6 1/12 Black & White Full 2/3 1/2 1/3 1/6 1/12 Covers/Premium Back Outside Front Inside Back inside Pg 1 or 2 Spread

1x 3,100 2,475 2,315 1,475 925 505 2,295 1,765 1,425 915 500 370 Pages 3,880 3,755 3,295 3,560 5,825

3x 2,860 2,290 2,140 1,325 850 430 2,080 1,630 1,260 840 440 285 3,700 3,545 3,050 3,285 5,410

6x 2,640 2,115 1,965 1,215 790 405 1,920 1,500 1,175 805 415 260 3,655 3,500 2,815 3,225 5,150

8x 2,600 2,090 1,955 1,200 785 400 1,875 1,460 1,155 790 405 255 3,625 3,465 2,790 3,170 5,100

DINING AND LODGING

atio Incredible loc

ter of Lake n in the cen

Placid ...

Four Color 1x 3x 6x 8x Full 3,100 2,860 2,640 2,600 2/3 2,475 2,290 2,115 2,090 1/2 2,315 2,140 1,965 1,955 1/3 1,475 1,325 1,215 1,200 1/6 925 850 790 785 1/12 505 430 405 400 Black & White Full 2,295 2,080 1,920 1,875 2/3 1,765 1,630 1,500 1,460 1/2 1,425 1,260 1,175 1,155 1/3 915 840 805 790 1/6 500 440 415 405 1/12 370 285 260 255 Dining and Lodging includes free fifty word listing. Listing only available for $99; 3 consecutive issues, $89. Four Color Full 1/2 1/4 1/8 Black & White Full 1/2 1/4 1/8 Four Color 3/10 1/5 1/10 Black & White 3/10 1/5 1/10 DISPLAY per col.in. TEXT per word 1x 3,100 1,800 925 500 2,295 1,300 695 420 1x 1,325 885 470 850 540 345 200 2.90 3x 2,860 1,670 860 470 2,080 1,075 590 370 3x 1,155 770 405 670 435 265 180 2.80 6x 2,640 1,540 790 425 1,920 975 550 340 6x 1,075 700 375 615 415 240 160 2.65 8x 2,600 1,500 780 420 1,875 945 540 330 8x 1,060 690 370 590 405 235 150 2.60

CID, LAKE PLA

NY 12946
ORT Located

the only Proud to be USA to have resort in the achieved the tys highest Audubon Socie hotels. green rating for

REAL ESTATE

E RES town W LAKESID GOLDEN ARROLake, in the heart of down is the only

directly

OCK TIMBERL
Ind Yor k ian Lak e, New ww w. tim ber lock .com

en Arrow on Mirror id, the Gold offer all nonLake Plac Olympic village to pean-style resort in the t rooms. This Euro te whitegues priva smoking r views, a le , home-sty s spectacula tary boats resort offer ! h, complimen health spa and more sand beac , t, nightclub en-Arrow.com. uran resta 540 or Gold (800) 582-5 3
14 gues

IN TH E
BIG MOOSE

AD IR ON

DA CK S
NY 13331

, NY Lake Placid

LODGE, with ck motif, is THE ALPINE s, all with an Adironda e lodging en suite most uniqu

EK, NY 1285 NORTH CRE 5 t rooms &

494 518-648-5

kitch the Mountain and one of the newest beautiful 4-season Gore ed in the the cks. Its locat facilities in ethe Adironda North Creek, a conv region of of midst of the small town charming ion in the on town locat . www.adir nient down ) 251-2451 (518 cks. Adironda . elodge.com alpin dack 12855

fireplaces cottages with lished M Fifteen THE WALDHEI c Big Moose Lake. Estab little since. g sceni overlookin has changed Waldheim served daily ous meals in 1904, The de three delici red opportuRates inclu . Unstructu room g or be with dinin , recreate in a central guests to relax .thewaldheim.com. nities allow www 357-2353. family. (315)
majestic midst of the ds Lake, DGE In the e where luxAdirondacks wondrous guesthous gent baths, sa beds, indul there stand gs, sumptuous fast join an atmosurious lodgin ide living. rgettable break and an unfo c elegance and lakes r (formerly rusti phere of . Sharon Taylo 238. www s Greg and Innkeeper . (518) 494-7 Lake Inn) of Friends ge.com. thefernlod
ondack shioned Adir New y an old-fa the e ed atmospher family-owned Rustic, relax a beautiful st Preserve. ooking York Fore le cabins overl hiking, ten. . . comfortab Swimming, boating, . lake. much more and g wilderness g, fishin ty, healthful back ridin nis, horse de three hear 494 or (802) inclu Family rates (518) 648-5 Brochure. . meals a day. erlock.com www.timb 453-2540.

LE BAY, LAKE, EAG

ce, Euro pean Full servi

rt -style Reso

The Only Thin

877-8

g We Overloo

k is the Lak

12946 Placid, NY n-arrow.com Street, Lake 2559 Main w.com golde golden-arro 32-9915 info@

7 WN, NY 1281 CHESTERTO

THE FERN LO overlooking pristine Frien

ELK LAKE LOD

NORTH Ten Peras one of the rica by GE Chosen North Ame Resort s Lodges in Hotel, fect Wilderneszine. The Zagat U.S. ugh-Novem Outside Maga says: This May-thro the Eastern ey loveliest in & Spa Surv y is one of the buy. See our displa ber resort best ied ge.com. a certif .elklakelod U.S.and 616. www 532-7 (518) ad. 0
elegance at Adirondack executive E INN B&B SILVER SPRUC ored mid-1920s 16-acre , imposcommon areas its best. Rest and gazeues, grand retreat, antiq sun porch, garden grove ns, each datio aces, mmo ing firepl g acco om fireoutstandin lpools, in-ro Conbo. Truly te bath. Whir try breakfast. rness. with full priva e-cooked coun wilde the Hom s. and place camps, lakes d. Call for informavenient to roun 532-7031. open yearSmoke-free, or reservations: (518) ure tion, broch 12985

NY HUDSON,

E, INDIAN LAK

NY 12842

LAKE, NY SCHROON

1287

the midst of TIMBERLOCK Enjo resort set in

uce Inn Silver Spr akfast Bed & Bre

last old time one of the est. 1904 k resor ts, 300 acres Area. Adirondac d by State Wilderness aces, surrounde cottages with firepl er . 16 summ g Big Moose Lake ded. overlookin maid services provi central d in Firewood, meals serve ked Homecoo . American Plan. , dining roombeach, hiking trails Swimming picnics and canoeing. gh cookouts, week of June throu ation Open last Day. Further inform ct: Columbus vations conta and reser y Martin Pratt Mrs. Nanc 53 1 315-357-23 e, NY 1333 Big Moos aldheim.com www.thew

order go online to 28-4461 or com Call 800-3 ndacklifestore. www.adiro

Sampler Butter size for your Peanut treats are the right ful spreads

almond butter Our latest erries (peanut and dack Jack seeds, cranb sunflower (banana flaxseed, us, health These tasty Monkey Boy late (dark Four delicio honey) with ). These probackpack. jars: Chillin Choco choco- and t butter with raisins spreads are y peanu in 8-ounce d Butter (white PB), Blizzar Springs. na PB with tein-rich, heart-health chocolate Boy (bana in Saratoga great Monkey fresh for us $ 20.95 sack makes made late PB), t Burlap . 16S Maple are perfec 2 16-oz jars. PJ raisins) and akable jars ging; unbre 04P $20.95 gift packa SB ture. for any adven

-Pack Butter Two AdironPeanut pairin g combines s,

12942 KEENE, NY

path, at the all your COZY CABIN A for the beaten

Call or order online

SCHUYL log cabin Adirondack tip of the charming located off Park. An ideal spot to Whiteck ral location h. Enjoy Adironda ities. Cent sburg vacation activ , Lake Placid, Platt shoeing. ling and snow te face Mountain g, snowmobi land with a very priva XC skiin 643-0330. 10 acres of Located on the Salmon River. (518) to walkway hoo.com. Lindab135@ya

ER FALLS,

NY

a ODGE, set in des the rustic DARTBROOK L Peaks, provi in the

unded by valley surro

ck Eleg . .Historically Adironda . acres, g Hospitality 16 landscaped Uncompromisin red Inn on private bath. g Significant Resto oms each with full ces. Outstandin King-size bedro in-room firepla Round Whirlpools, breakfast. Open Year031 country (518) 532-7
NY on Lake, NY Schroon Lake, Route 9, Schro listing under see additional .silverspruce.com www
IFE DAC K L

ance

MOUNTAIN MADE
53

ck High ished the Adironda home. Furn ans, the a mountain by local artis te cotcomfort of p tradition priva appointed Great Cam range of well- hes, kitchens and lodge has a porc suites, with 080. www.dart tages and (518) 576-9 res. featu e other uniqu e.com. brooklodg

2011 /October September

ADIRON

54

ADIRON

IFE DAC K L

2011 /October September

ADIRONDACK LIFE
Dining & Lodging Section

CLASSIFIED

For a second color add $85 to the B&W rate (Color Match requests accepted, but not guaranteed.) Guaranteed Position: Add 10% of gross space rate. Bleed: Add 15% of gross rate. No charge for covers.

Back to Directory

Jo'el Kramer Sales Director jkramer@adirondacklife.com 518-946-2191 x101 518-570-5004 Cell Liz Tait Ad Sales ltait@adirondacklife.com 518-383-0967 518-366-1602 Cell Linda Bedard Ad Sales lbedard@adirondacklife.com 518-946-2191 x106

Ad sizes and specifications

Need help creating just the right ad? Let our graphics department produce it for you.
Full Page With Bleed
Trim - 8 3/16" x 10 7/8" Bleed - 8 5/8" x 11 1/2" Keep live material at least 3/8" in on all sides from trim dimensions.

Digital Ad Submissions
Electronic files may be supplied on CD or DVD in Macintosh format. Digital files up to 10 MB may also be emailed to mkilburn@adirondacklife.com. For sending files larger than 10 MB via internet contact your sales representitive for FTP (File Transfer Protocol) information. A faxed or jpg sample of your ad for guidance will be required. File Format: We accept Quark XPress 7, Adobe Photoshop files up to CS3, Adobe Illustrator files up to CS3 and Adobe Acrobat PDF files with all fonts embedded (X 1-A Compliant). Please include all EPS files, TIFF files and other graphic files linked to the document. All photographic or tonal images should be in CMYK or Grayscale and at least 300 dpi when used at 100% of original file size. All line art or bitmap images should be at least 1,000 dpi when used at 100% of original file size. All ads must have fonts supplied in Mac format, embedded fonts or fonts converted to curves/line art are also acceptable. Ads must be supplied as CMYK or grayscale, not RGB, Spot or pantone colorsincluding any embedded image files. Black and white ads must come with a paper proof. Color ads should be accompanied by color guidance, such as an iris or tektronics. If proper color guidance is not submitted, Adirondack Life is not responsible for any color variances.

Three Column Format

Full Page 7" x 9 5/8" 2/3 Vertical 4 5/8" x 9 5/8" 1/2 Vertical 4 5/8" x 7" 1/6 Horizontal 4 5/8" x 2 1/8"

1/3 Square 4 5/8" x 4 5/8" 1/3 Vertical 2 1/8" x 9 5/8" 1/12 Square 2 1/8" x 2 1/8" 1/6 Vertical 2 1/8" x 4 5/8" 1/2 Horizontal 7" x 4 5/8"

Real Estate Format

Full Page 7" x 9 3/8" 1/2 Horizontal 7" x 4 7/16" 1/2 Vertical 3 3/8" x 9 3/8" 1/8 Horizontal 3 3/8" x 2 1/8" 1/4 Horizontal 7" x 2 1/8" 1/4 Vertical 3 3/8" x 4 7/16"

Ad Creation and Production Charges

ADIRONDACK LIFE does not charge for standard ad design or production services. Advertisers will be provided an e-mail proof of their ad for approval. Custom artwork (image manipulation, special effects, multiple ad variations or changes) will be billed at the rate of $50/hour. Advertisers must provide images, photos or drawings, logos and ad copy to be used in ads. Additional custom services ..........$50/hour (Billed in 15-minute increments.) Digital copy or proof of ad on disk ....$15.00 (Plus shipping if applicable. No charge for e-mail proofs.) Color printed proof of ad ..................$40.00 (Plus shipping if applicable.)
All photographs will be returned after publication. All other materials will be returned upon request only.

Mountain Made
1/10 Horizontal 3 3/8" x 1 5/8" 1/5 Vertical 3 3/8" x 3 1/2" 3/10 Vertical 3 3/8" x 5 3/8"

Email your ad and accompanying files to:

mkilburn@adirondacklife.com
Back to Directory
Please notify our production department to expect your ad via e-mail, and fax a sample of your ad for guidance.

Jo'el Kramer Sales Director jkramer@adirondacklife.com 518-946-2191 x101 518-570-5004 Cell Liz Tait Ad Sales ltait@adirondacklife.com 518-383-0967 518-366-1602 Cell Linda Bedard Ad Sales lbedard@adirondacklife.com 518-946-2191 x106

Advertise with ADIRONDACK LIFE Online

Banner Ads
468 x 60 Pixels Formats: Jpg - 60-90% optimized Gif - progressive, interlaced (only vector art) Embed color profiles No flash or PNG files

Dynamic slideshow of Adirondack landscapes

Button Ads
180 x 150 Pixels Formats: Jpg - 60-90% optimized Gif - progressive, interlaced (only vector art) Embed color profiles No flash or PNG files

Select content from the current issue Daily Adirondack news feed

Weekly blogs on outdoor recreation, history, nature and lifestyle

During the past year our website generated over 1.2 million page requests and with the launch of our new website we expect this number to grow significantly. Internet Sales Manager Linda Bedard lbedard@adirondacklife.com 518-946-2191 x106 Jo'el Kramer jkramer@adirondacklife.com 518-946-2191 x101 518-570-5004 Cell

Back to Directory

Liz Tait ltait@adirondacklife.com 518-383-0967 518-366-1602 Cell