Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9

January February March April May June July August September

Sales/Revenues
Customer size 25 40 60 90 140 210 320 480 730
Percentage increase 0 60 50 50% 56% 50% 52% 50% 52%
Average price per item $30 30 30 30 30 30 30 30 30
Items sold per month 75 120 180 270 420 630 960 1,440 2,190
Total sales/revenues $2,250 3,600 5,400 8,100 12,600 18,900 28,800 43,200 65,700

Cost of Sales
Per item shipping $11 11 11 11 11 11 11 11 11
Per item PayPal cost $4 4 4 4 4 4 4 4 4
Weapons $1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500
Armor $2,520 2,520 2,520 2,520 2,520 2,520 2,520 2,520 2,520
Clothing $840 840 840 840 840 840 840 840 840
Accessories $420 420 420 420 420 420 420 420 420
Total cost of sales $6,405 7,080 7,980 9,330 11,580 14,730 19,680 26,880 38,130

G&A Costs
Manager's salary $2,250 2,350 2,450 2,550 2,650 2,750 2,850 2,950 3,050
Accountants' salary x2 $2,000 2,100 2,200 2,300 2,400 2,500 2,600 2,700 2,800
Website Costs
Programmers' salary x2 $2,000 2,100 2,200 2,300 2,400 2,500 2,600 2,700 2,800
Web hosting $7 7 7 7 7 7 7 7 7
Total G&A costs $6,257 6,557 6,857 7,157 7,457 7,757 8,057 8,357 8,657

Marketing Costs
Marketing Director's salary $1,000 1,100 1,200 1,300 1,400 1,500 1,600 1,700 1,800
Search Engine Adword Purchasing $200 220 240 260 280 300 320 340 360
Number of Flyers 5000 0 0 0 0 0 0 0 0
Total flyer cost $250 0 0 0 0 0 0 0 0
Banner Ads $200 215 230 245 260 275 290 305 320
Viral Marketing
Partnerships/ Affiliations $0 0 0 0 0 0 0 0 0
Press Coverage $0 0 0 0 0 0 0 0 0
Emails $0 0 0 0 0 0 0 0 0
Word of Mouth $0 0 0 0 0 0 0 0 0
Total marketing costs $1,650 1,535 1,670 1,805 1,940 2,075 2,210 2,345 2,480
Total costs $14,312 15,172 16,507 18,292 20,977 24,562 29,947 37,582 49,267

Cash Flow (In US Dollars) ($12,062) (11,572) (11,107) (10,192) (8,377) (5,662) (1,147) 5,618 16,433
Month 10 Month 11 Month 12 Total by
October November December the end of year

1,100 1,700 2,500 7,395

51% 55% 47%
30 30 30
3,300 5,100 7,500 22,185
99,000 153,000 225,000 $665,550

11 11 11
4 4 4
1,500 1,500 1,500 $18,000
2,520 2,520 2,520 $30,240
840 840 840 $10,080
420 420 420 $5,040
54,780 81,780 117,780 $396,135

3,150 3,250 3,350 $33,600

2,900 3,000 3,100 $30,600

2,900 3,000 3,100 $30,600

7 7 7 $84
8,957 9,257 9,557 $94,884

1,900 2,000 2,100 $18,600

380 400 420 $3,720
0 0 0 $5,000
0 0 0 $250
335 350 365 $3,390

0 0 0 $0
0 0 0 $0
0 0 0 $0
0 0 0 $0
2,615 2,750 2,885 $25,960
66,352 93,787 130,222 $516,979

32,648 59,213 94,778 $148,571

Total Profits $148,571

 Second 12 Months
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7
January February March April May June July
Sales/Revenues
Customer size 3,000 3,100 3,200 3,300 3,400 3,500 3,600
Percentage increase 0 3.33% 3.23% 3.13% 3.03% 2.94% 2.86%
Average price per item $30 30 30 30 30 30 30
Items sold per month 9000 9300 9600 9900 10200 10500 10800
Total sales/revenues $270,000 279,000 288,000 297,000 306,000 315,000 324,000

Cost of Sales
Per item shipping 11 11 11 11 11 11 11
Per item PayPal cost 4 4 4 4 4 4 4
Weapons 2,250 3,000 3,750 4,500 5,250 6,000 6,750
Armor 4,000 4,750 5,500 6,250 7,000 7,750 8,500
Clothing 840 1,590 2,340 3,090 3,840 4,590 5,340
Accessories 500 1,250 2,000 2,750 3,500 4,250 5,000
Total cost of sales $142,590 150,090 157,590 165,090 172,590 180,090 187,590

G&A Costs
Manager's salary $4,450 4,550 4,650 4,750 4,850 4,950 5,050
Accountants' salary x2 $6,400 6,500 6,600 6,700 6,800 6,900 7,000
Website Costs
Programmers' salary x2 $6,400 6,500 6,600 6,700 6,800 6,900 7,000
Web hosting $7 7 7 7 7 7 7
Total G&A costs $17,257 17,557 17,857 18,157 18,457 18,757 19,057

Marketing Costs
Marketing Director's salary $3,200 3,300 3,400 3,500 3,600 3,700 3,800
Search Engine Adword Purchasing $420 440 460 480 500 520 540
Banner Ads $365 380 395 410 425 440 455
Viral Marketing
Partnerships $0 0 0 0 0 0 0
Press Coverage $0 0 0 0 0 0 0
Emails $0 0 0 0 0 0 0
Word of Mouth $0 0 0 0 0 0 0
Total marketing costs $3,985 4,120 4,255 4,390 4,525 4,660 4,795

Page 5
 Second 12 Months

Total costs $163,832 171,767 179,702 187,637 195,572 203,507 211,442

Cash Flow (In US Dollars) $106,168 107,233 108,298 109,363 110,428 111,493 112,558

Page 6
 Second 12 Months
Month 8 Month 9 Month 10 Month 11 Month 12 Total by
August September October November December the end of year

3,700 3,800 3,900 4,000 4,100 42,600

2.78% 2.70% 2.63% 2.56% 2.50%
30 30 30 30 30
11100 11400 11700 12000 12300 127,800
333,000 342,000 351,000 360,000 369,000 $3,834,000

11 11 11 11 11
4 4 4 4 4
7,500 8,250 9,000 9,750 10,600 $76,600
9,250 10,000 10,750 11,500 12,300 $97,550
6,090 6,840 7,590 8,340 10,000 $60,490
5,750 6,500 7,250 8,000 8,500 $55,250
195,090 202,590 210,090 217,590 225,900 $2,206,890

5,150 5,250 5,350 5,450 5,550 $60,000

7,100 7,200 7,300 7,400 7,500 $83,400

7,100 7,200 7,300 7,400 7,500 $83,400

7 7 7 7 7 $84
19,357 19,657 19,957 20,257 20,557 $226,884

3,900 4,000 4,100 4,200 4,300 $45,000

560 580 600 620 640 $6,360
470 485 500 515 530 $5,370

0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
4,930 5,065 5,200 5,335 5,470 $56,730

Page 7
 Second 12 Months

219,377 227,312 235,247 243,182 251,927 $2,490,504

113,623 114,688 115,753 116,818 117,073 $1,343,496

Total Profits $1,343,496

Page 8
 Third 12 Months
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7
January February March April May June July
Sales/Revenues
Customer size 4,100 4,200 4,300 4,400 4,500 4,600 4,700
Percentage increase 0 2.44% 2.38% 2.33% 2.27% 2.22% 2.17%
Average price per item $30 30 30 30 30 30 30
Items sold per month 12300 12600 12900 13200 13500 13800 14100
Total sales/revenues $369,000 378,000 387,000 396,000 405,000 414,000 423,000

Cost of Sales
Per item shipping $11 11 11 11 11 11 11
Per item PayPal cost $4 4 4 4 4 4 4
Weapons $12,000 12,075 12,150 12,225 12,300 12,375 12,450
Armor $14,000 14,075 14,150 14,225 14,300 14,375 14,450
Clothing $11,000 11,075 11,150 11,225 11,300 11,375 11,450
Accessories $10,000 10,075 10,150 10,225 10,300 10,375 10,450
Total cost of sales $231,500 236,300 241,100 245,900 250,700 255,500 260,300

G&A Costs
Manager's salary $5,550 5,650 5,750 5,850 5,950 6,050 6,150
Accountants' salary $4,400 4,500 4,600 4,700 4,800 4,900 5,000
Website Costs
Programmers' salary $4,400 4,500 4,600 4,700 4,800 4,900 5,000
Web hosting $7 7 7 7 7 7 7
Total G&A costs $14,357 14,657 14,957 15,257 15,557 15,857 16,157

Marketing Costs
Marketing Director's salary $4,400 4,500 4,600 4,700 4,800 4,900 5,000
Search Engine Adword Purchasing $640 660 680 700 720 740 760
Banner Ads $530 545 545 545 545 545 545
Viral Marketing
Partnerships $0 0 0 0 0 0 0
Press Coverage $0 0 0 0 0 0 0
Emails $0 0 0 0 0 0 0
Word of Mouth $0 0 0 0 0 0 0
Total marketing costs $5,570 5,705 5,825 5,945 6,065 6,185 6,305

Page 9
 Third 12 Months

Total costs $251,427 256,662 261,882 267,102 272,322 277,542 282,762

Cash Flow (In US Dollars) $117,573 121,338 125,118 128,898 132,678 136,458 140,238

Page 10
 Third 12 Months
Month 8 Month 9 Month 10 Month 11 Month 12 Total by
August September October November December the end of year

4,800 4,900 5,000 5,100 5,200 55,800

2.13% 2.08% 2.04% 2.00% 1.96%
30 30 30 30 30
14400 14700 15000 15300 15600 167,400
432,000 441,000 450,000 459,000 468,000 $5,022,000

11 11 11 11 11
4 4 4 4 4
12,525 12,600 12,675 12,750 12,825 $148,950
14,525 14,600 14,675 14,750 14,825 $172,950
11,525 11,600 11,675 11,750 11,825 $136,950
10,525 10,600 10,675 10,750 10,825 $124,950
265,100 269,900 274,700 279,500 284,300 $3,094,800

6,250 6,350 6,450 6,550 6,650 $73,200

5,100 5,200 5,300 5,400 5,500 $59,400

5,100 5,200 5,300 5,400 5,500 $59,400

7 7 7 7 7 $84
16,457 16,757 17,057 17,357 17,657 $192,084

5,100 5,200 5,300 5,400 5,500 $59,400

780 800 820 840 860 $9,000
545 545 545 545 560 $6,540

0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
6,425 6,545 6,665 6,785 6,920 $74,940

Page 11
 Third 12 Months

287,982 293,202 298,422 303,642 308,877 $3,361,824

144,018 147,798 151,578 155,358 159,123 $1,660,176

Total Profits $1,660,176

Page 12
 150,000
140,000
130,000
120,000
110,000
100,000
90,000
80,000
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
($10,000)
($20,000)
Colu Colu Colu Colu Colu Colu Colu Colu Colu C
mn B mn C mn D mn E mn F mn G mn H mn I mn J m
Months
 Cash Flow (In US Dollars)

Colu Colu Colu Colu Colu Colu

H mn I mn J mn K mn L mn M mn N
s
$375,000
$350,000
$325,000
$300,000
$275,000
$250,000
$225,000
$200,000
$175,000
$150,000
$125,000
$100,000
$75,000
$50,000
$25,000
$0
Colum Colum Colum Colum Colum Colum Colum Colum Colum C
nB nC nD nE nF nG nH nI nJ n
Months - Second Year
 Total sales/revenues
Total cost of sales
Total G&A costs
Total marketing costs
Total costs
Cash Flow (In US Dollars)

m Colum Colum Colum Colum Colum

nI nJ nK nL nM
Year
$475,000
$450,000
$425,000
$400,000
$375,000
$350,000
$325,000
$300,000
$275,000
$250,000
$225,000
$200,000
$175,000
$150,000
$125,000
$100,000
$75,000
$50,000
$25,000
$0
Colum Colum Colum Colum Colum Colum Colum Colum Colum
nB nC nD nE nF nG nH nI nJ
Months - Third Year
 Total sales/revenues
Total cost of sales
Total G&A costs
Total marketing costs
Total costs
Cash Flow (In US Dollars)

m Colum Colum Colum Colum Colum

nI nJ nK nL nM
Year