YouTube SEA Media Kit NEW!!

Updated: December 2012

Google Confidential and Proprietary

Home Page

Google Confidential and Proprietary

Homepage Offerings
AD SPECS HOMEPAGE Masthead Custom Execution Masthead In-house Build Masthead Lite NEW!

Standard

970 x 250 Size

970 x 250

760 x 150

Expandable

970 x 500

970 x 500

970 x 500

Lead time Creative Options

Standard

9 business days

5 business days

4 business days

Flexibility

Maximum

Limited

Limited

Layouts

Can develop custom and complex concept

Pre-built template by Google

Banner with video asset

Client Profile

Style

Wants never done before execution.

Requires short turnaround time

Requires a short turnaround time and with limited Budget

Experience

Very experienced with masthead execution

Less experienced with masthead execution

New to masthead

USP Examples / Gallery Ad specs Link

Creative, highly interactive and engaging

Easy execution and Faster execution, fewer quick turnaround time resources, lower cost

Rich Media Specs

Specs

Specs

Homepage Ad Rates
RATES (CPD) MASTHEAD Masthead Custom Execution Masthead In-house Build Masthead Lite NEW!

Q4 RATES

PH SG Standard Masthead MY ID

(USD) (SGD) (MYR) (USD)

10,000 16,000 45,000 12,500

8,000 13,000 40,000 10,000

6,000 10,000 30,000 8,000

PH SG Expandable Masthead MY ID

(USD) (SGD) (MYR) (USD)

12,500 20,000 55,000 15,500

10,000 16,000 50,000 12,500

8,000 13,000 35,000 10,000

Watch Page

Google Confidential and Proprietary

YouTube Product Info

PRODUCT INFO Watch page 5 Targeting Options NEW!! Details

Platforms

Targeting any or all of the platforms: TV Devices Mobile Desktop Embeds

Demo

Targets: Gender Age

Content

Targets specific content (verticals & categories) such as: Auto, Finance, Sports Entertainment Music Etc.. Any ICM / IBA related categories. Interest categories such as: business interest, beauty interest. Content vs. Interest Targeting: Content Targeting is targeting the video that is playing while interest targeting is targeting a person/user. i.e. targeting content entertainment such as x-men is targeting the videos itself however, targeting interest entertainment such as x-men is targeting a person who has or likes to watch those videos. Please kindly refer to next page for more details on content labels.

Interest

Content Labels

YouTube Product Info

PRODUCT INFO Content Labels

YouTube content labels offer even more control to advertisers who are concerned about the type of content alongside which their ads might serve.

Details

Advertisers running campaigns on YouTube may apply filters to restrict their ads from showing on content that is suitable only for mature audiences, audiences aged teen+ and/or all audiences. Mature content will be excluded with standard targeting Advertisers concerned about brand safety Advertisers who want to show/exclude their content from running on general, teen and/or mature content

Target Audience

Examples: Disney may want to target only content suitable for all audiences. Axe may want to target their risqu ads to content suitable for teen and mature audiences Captain Morgan may want to use age gating and target their ads to content suitable for teens (though viewed by 21+ adults) as well as mature content

Key Features

Available via reservation and auction Four levels of content labels: General Audience (G), Parental Guidance, (PG), Teen+ (T), Mature Audience (MA) Mature content automatically excluded from most campaigns by default Mature content is now excluded from all buys. Advertiser will be given an option for opts in.

*All content products automatically exclude DV-MA. You only need to pay for an additional targeting layer if you request a specific Content Label, such as only DV-G.

YouTube Product Info

Tier Targeting Targeting Options

Tier 1

Run of Site Across YouTube Content on all platforms. NO Targeting preference

Across all YouTube content, no targeting preference

Tier 2

Targeting ONE out of 5 targeting options

Tier 3

Targeting TWO out of 5 options

Tier 4

Targeting THREE or more out of 5 options

AD SPECS (Watchpage Instream)

Click here for Ad Specs

Watchpage Ad Rates
RATES (CPM) In-stream Ads Instream Select (Skippable) Instream (15-sec) Instream (30-sec)

PHILIPPINES - USD

Tier 1 All Platforms Tier 2 Target 1 of Tier 3 Target 2 of Tier 4 Target 3+

2 3 4 6

3 4 6 7

4 6 7 9

SINGAPORE - SGD Tier 1 All Platforms Tier 2 Target 1 of Tier 3 Target 2 of Tier 4 Target 3+ 10 12 16 18 12 16 18 21 16 18 21 24

MALAYSIA - MYR Tier 1 All Platforms Tier 2 Target 1 of Tier 3 Target 2 of Tier 4 Target 3+ 18 21 27 31 21 27 31 36 27 31 36 41

INDONESIA - USD Tier 1 All Platforms Tier 2 Target 1 of Tier 3 Target 2 of Tier 4 Target 3+ 6 7 8 10 7 8 10 12 8 10 12 14

Watchpage Ad Rates
RATES (CPM)

WATCHPAGE Invideo Overlay & Display Banner

Tier 1 (ROS)

Tier 2

Tier 3

INVIDEO OVERLAY PH (USD) 2 3 4

SG

(SGD)

11

MY

(MYR)

12

15

18

-->Ad Specs

ID

(USD)

DISPLAY BANNER (300 x 250) PH (USD) 1 2 2

SG

(SGD)

MY

(MYR)

10

12

14

->> Ad Specs

ID

(USD)

Search Page

Google Confidential and Proprietary

YouTube Search Ad Rates

RATES
SEARCH PAGE Display Banner

PH (USD)

SG (SGD)

MY (MYR)

ID (USD)

STANDARD BANNER MPU (300 x 250) - SEARCH Tier 1 - Run of Search 1.00 4.00 7.60 2.50

Tier 2

2.00

5.00

9.20

3.00

Tier 3 ->> Ad Specs

2.40

5.00

9.20

3.00

Reach Packages

Google Confidential and Proprietary

YouTube Reach Packages

RATES REACH PACKAGES PH (USD) SG (SGD) MY (MYR) ID (USD)

OTHERS

Homepage Masthead

10,000

16,000

45,000

12,500

First Watch

First Watch 24-hour high SOV sponsorship of users first partner watch views of the day.

6,500

4,700

17,000

5,000

mYT Roadblock 100% SOV Exclusive access to YTs mobile Audience

2,200

6,300

23,000

3,000

YouTube Reach Packages

RATES REACH PACKAGES PH (USD) SG (SGD) MY (MYR) ID (USD)

OWN YOUTUBE FOR A DAY SPECIAL PACKAGES!!

11,500

20,400

61,500

14,500

Homepage Masthead + mYT Roadblock

First Watch
14,900 Homepage Masthead + First Watch 19,500 54,000 16,000

First Watch
18,000 Homepage Masthead + First Watch + mYT Roadblock 25,000 78,500 19,600

YouTube Product Info

COUNTRY PRODUCT INFO Homepage & First Watch PH SG MY ID

HOMEPAGE

Impressions

6.1 million

1.25 million

3 million

2.5 million

Unique Visitors

2.4 million

590,000

1.4 million

Interaction Rate FIRST WATCH

12.5%

10.7%

11.3%

First Watch

Key Features

First Watch is a 24-hour high Share of Voice sponsorship of users first Partner Watch views for the day. First Watch reaches approximately 90% of applicable unique Partner Watch users in a given country over the course of the day. This product is independent of a YouTube Homepage Roadblock. It engages users that enter YouTube through the side door and do not visit the homepage. In-stream (:15 sec only) & Invideo Priority: First Watch is prioritized to serve before standard YouTube ad inventory. For most users a First Watch ad will be the first ad they see upon visiting a YouTube Partner Watch Page. Frequency Cap: Each format is frequency capped at 1 (max frequency of 2 per / user). Users have the opportunity to see both formats back to back at the start of a video viewing session.

Brand Channel

Google Confidential and Proprietary

Brand Channel
RATES BRAND CHANNEL PH (USD) 10,000 30,000 SG (SGD) 13,000 38,000 MY (MYR) 32,000 96,000 ID (USD) 10,000 30,000

Minimum spend (for a YouTube Order) Minimum spend for Sponsorship

Minimum spend for Basic Brand Channel Minimum spend for Advanced Brand Channel Minimum spend for Premium Brand Channel

30,000 50,000 70,000

38,000 64,000 89,000

96,000 160,000 223,000

30,000 50,000 70,000

Minimum spend for mobile basic Brand Channel Key Features

7,500

9,500

24,000

7,500

Allows advertisers to create a custom home where brand can interact with its users. Build a loyal audience of subscribers Drive traffic, attract subscribers, and enable distribution Brand safe features for commenting, uploads and management Ad Specs Guide: here Layout Guide: here