CP-302 Entrepreneurship Development Objectives: Entrepreneurship is the behavioral ability of an individual or a group to respond in a way that identifies, develops

and creates opportunities, if none already are apparent. This course introduces key concepts that an entrepreneurial aspirant will need to first understand before being able to evaluate and then manage opportunities that in modern times are mostly fleeting keeping in view the very typical startup resource crunch, the more than often evidently stringent competition and fast changing times. Students will learn to take an idea or a technology to market, to grow the venture and to secure a successful exit. The focus of the course is highly practical and class participation is mandatory. Inputs from recent and experienced entrepreneurs shall be invited to further enrich student learning. Course Outline UNIT I Introduction to Entrepreneurship - Introduction to Entrepreneurship, Opportunity Assessment & The Entrepreneurial Mindset: Introduction to the module, learning objectives and assessment, Clarifying the concept and characteristics of the entrepreneur, A glance at entrepreneurship world wide. Finding, creating, and evaluating opportunities, The Entrepreneurial Mind attributes of a successful entrepreneur. Getting Creative: from idea to opportunity to application, brainstorming and other techniques of idea generation UNIT II Market Size Determination, Intellectual Property & Entrepreneurial Strategy Market Analysis: estimating demand and the market size, developing a market entry strategy, Protection strategy and freedom to operate Analysis: the concept of appropriability, how to protect an idea (methods), techniques to analyze the freedom to operate, what is IPR (Patent process, Copyright, Trademark and other related information), Entrepreneur's Strategic Analysis: value chain analysis, Various business models (Teece, Schumpeter, Henderson-Clarke, innovation S-curve and others), Entrepreneurial strategy UNIT III Venture Financing & Valuation - Sources of capital for the venture: Capital need assessment, Informal equity, Venture capital, Financing mix, Valuation of new firms: Net present value, IRR and other valuation methods, Relative valuation, Real option analysis, Qualitative approach UNIT IV Governmental Incentives & International Entrepreneurship - Entrepreneurship and Government Assistance: Government grants and monetary aids, Government provided training and technology aids, International entrepreneurship: Importance of internationalization for new ventures, Entry mode decision, Mechanisms to speed up internationalization Final Practical: Student groups of 4 each will present ideas/ plans for Entrepreneurship, Write a business plan to enter a business plan contest, Qualifying ideas may even be presented to a Venture Capitalist or such agency Suggested Readings: S.S.Khanka, Entrepreneurial Development (Text Book), S Chand & Co. Schempter, Entrepreneurship & Economic Development, Pergamon Journals Ltd. Joy P.K., Total Project Management; The Indian Context, MacMillan India Ltd. Tandon B.C., Environment & Entrepreneur, Chand Publications. Nicholas Siropolis, Entrepreneurship & Small Business, Houghton Mifflin (T)