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SMOKERS TRAP FOR LIFE active Individual passive preference dependence experience regular / irregular Increasing dissonance 'Happy' smokers, 30% Dissonant smokers, 70% "i want to do something about my smoking" market tobacco causes 3 million deaths per year I f current smoking patterns persist 500 million people presently alive (9% of the worlds population) will be killed by tobacco 500 million deaths from children who will start smoking 250 million deaths from existing smokers.
SMOKERS TRAP FOR LIFE active Individual passive preference dependence experience regular / irregular Increasing dissonance 'Happy' smokers, 30% Dissonant smokers, 70% "i want to do something…