Serial Innovators June 2012 Brown Bag

2012AnnualMeeting
DrivingGrowth:Here,There&Everywhere
SerialInnovators: HowIndividualsCreateandDeliver BreakthroughInnovationsinMatureFirms

BruceA.Vojak andRaymondL.Price
UniversityofIllinoisatUrbanaChampaign
and ImplicationsforCreatingan InnovatorFriendlyCulture

BruceA.Vojak andRaymondL.Price
UniversityofIllinoisatUrbanaChampaign
Contrastingopportunities:incrementalandbreakthrough
Incremental innovation
likelihood of success
Breakthrough innovation
degreeofdifficulty
Copyright2012BruceA.VojakandRaymondL.Price;allrightsreserved;donotdistributewithouttheconsentoftheauthors
Ourresearch
Overtenyearsexploringapeopleview of breakthroughinnovation Rareindividualswithsignificantandrepeated breakthroughimpact ontheirfirmsandindustries Over125indepthinterviews;418surveyresponses Broadindustrycoverage Resultspresentedin:1book,2bookchapters,8journal articles,and12conferencepresentations
Ourresearch
SerialInnovatorcharacteristics:salientfeatures
MotivationWhatdrivesthem? Selfmotivatedtosolvecustomerproblems PersonalityHowaretheyhardwired? Curious,systemsthinking,creative Tenacious,seeitthroughtocompletion PerspectiveHowdotheyviewtheworld? Technologyisthemeanstoanend Inbusinesstocreatevalue(profit) Valuepeople PreparationHowdidtheygetreadytoinnovate? Agilelearners broadanddeep
SerialInnovatorcharacteristics:howtheyengage
Problems Curious,systemsthinking,creative Projects Tenacious,seeitthroughtocompletion BusinessandPeople Inbusinesstocreatevalue(profit) Technologyameanstoanend Valuepeople,seetheirstrengths,enlisttheirhelp Managerialimplications Itisthecompletesetofcharacteristics
SerialInnovator processes:salientfeatures
Front End
Back End
SerialInnovator processes:convergenceofunderstanding
Customer Technology Market
Solution
SerialInnovator processes:holisticdiscovery
SerialInnovator processes:managerialimplications
KeyfeaturesofSerialInnovator processes Nonlinearity Uncertainty Discovery Ahighlyindividual,personal,holisticapproach Experienceofsuccess Managerialimplications Highlyindividualized,relational management Patience:timeandresources Acceptuncertainty,expectserendipity Skilltoidentify SerialInnovators
SerialInnovatorpolitics:thenaveview
Inventionissufficient intrinsicvalueofinnovation Managersshouldrecognizeandactontheseinsights Mytasksarecompleteoncetheproductisdeveloped
SerialInnovator politics:crossingthebridge
Innovatorbecomeswillingtoengage Applycreativeproblem solvingabilitiestothe "political"task Notonepersonbutmany Outsidecomfortzone
SerialInnovator politics:managerialimplications
KeyfeaturesofSerialInnovator politics Acceptresponsibility tiedtoselfmotivation Applycreativeproblemsolvingabilitiestothe "political"task Engageothers Managerialimplications Unleash,notdrivethem Protect themfromunproductiveactivities Requireandenable theirinvolvementwithcustomers Encourage themtodeveloptheirinfluenceskills
Thedirecttechnicalmanager:anexemplar
DennisAndershs story
SeniorVicePresidentand DaytonRegionalExecutive ScienceApplications InternationalCorporation(SAIC)
Thedirecttechnicalmanager:bestpractices
Informal(personal/culture) SkilledatidentifyingSerialInnovators PatiencewithandtrustintheSerialInnovator Understandingthatinnovationtakestime long latency EnablingSerialInnovatorcontactwithcustomers Runninginterferencewithmoreseniorlevelsof management Formal Rewardingwithwhatthecompanyvalues money
Thedirecttechnicalmanager:poorlyreceivedpractices
Informal(personal/culture) Micromanaging Distantoraloof Transactional,ratherthanrelational Impatience rushingSerialInnovatorresults Stingywithresources TakingcreditfortheSerialInnovatorscontributions Burdeningwithbureaucracy Formal Rewardingthewrongpeople
Thedirecttechnicalmanager:summary
Thisisnotforeveryone Itworksonlybyvirtueof: SerialInnovatorsuniquetalent Directtechnicalmanagersabilitytoprotectand provide Perhapsaninnovatorfriendlyculture,butithadbeen weakenedovertheyears
Executivesperspective:concernsexpressedbyinnovators
Theyseetheirfirm: Losingpeople withtheskillofbreakthroughinnovation Nothiringpeople withthepotentialforbreakthrough innovation Notdevelopingpeople withthepotentialtogrowinto thisrole Losingwhatwasleft ofaninnovatorfriendlyculture Insufficientlyinvesting inbreakthroughinnovation becomingmoreandmoreincrementalandshortterm
Executivesperspective:theirbroadercontext
Nearterm,financialfocus Beliefthatthemostimportantelementsofbusinessare bothoperationalandmeasurable Timeandattentionareinshortsupply Managersunderstandinordertodecide SerialInnovatorsunderstandinordertomasterand create
Executivesperspective:contrastingcultures Optimizationculture
Costreduction Predictability Stability Reliability Structured Simplistic
Innovatorfriendlyculture
Revenuegrowth Surprise/uncertainty Volatility Agility Personalized ComplexitySimplicity
TENSION
Thechallengeistoestablishandmaintainahealthytension Itiseasier,cleaner,butdeadly tonotdealwiththetension
Executivesperspective:organizationalassessment
Areweidentifyinganddevelopingthenextgeneration? Whodowerecruit;whatdowelookfor? Whatdoweinvestindevelopingaspiringinnovators? Howdowedevelopthem?
Executivesperspective:pipelineassessment
Areweidentifyinganddevelopingthenextgeneration? Whodowerecruit;whatdowelookfor? Whatdoweinvestindevelopingaspiringinnovators? Howdowedevelopthem? Areweinvestingsufficientlyinbreakthrough innovation?
Executivesperspective:investmentportfolioassessment
95% 60%
likelihood of success
5% 30%
0% 10%
degreeofdifficulty
Areweidentifyinganddevelopingthenextgeneration? Whodowerecruit;whatdowelookfor? Whatdoweinvestindevelopingaspiringinnovators? Howdowedevelopthem? Areweinvestingsufficientlyinbreakthrough innovation? Whataretheresultsofourefforts? Dowestaywithbreakthroughconceptslongenough? Dobreakthroughconceptsmakeittothemarket? Howmuchrevenuedowegeneratefrom breakthroughproducts?
Executivesperspective:apersonalchallenge
Appreciatethevalue ofbreakthroughinnovation Demonstrateawillingnesstolearn Investthetime requiredtodoso Understandinnovationmoredeeply thanasjust anotherprocess Investin,andengagewith,people Betonpeople givepermissiontothink Supportandenablevariances,whereappropriate Createaninnovatorfriendlyculture Inadditionto anoptimizationculture
Executivesperspective:leadculturaltransformation
DevelopbroadskillinidentifyinganddevelopingSerial Innovators withinyourorganization Identifyanddevelopmanagers withtheskillsnecessary tounleashSerialInnovators Givepermissiontoinvestwisely inbreakthrough innovation Monitor resultswithperformancemetricsanddeep personalinsight
Summary: intheend,itsallabout
Deep,personalinsight intoinnovation Therightpeople SerialInnovators,themanagersand colleagues Aninnovatorfriendlycultureintensionwith an optimizationculture
Ournextprojects
HowtoidentifyanddeveloppotentialSerialInnovators Oncampus beforetheygraduate Soonerincompanies beforetheyfullyemerge Howtocreatearobustinnovatorfriendlyculturein tensionwithanoptimizationculture Strengthenaweakinnovatorfriendlyculture Transitionfromhavingonlyanoptimizationculture
Thankyouforyourtime!
Q&Adiscussion
BruceVojak bvojak@illinois.edu RayPrice price1@illinois.edu

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Serial Innovators June 2012 Brown Bag

Hochgeladen von

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2012AnnualMeeting

SerialInnovators: HowIndividualsCreateandDeliver BreakthroughInnovationsinMatureFirms

and ImplicationsforCreatingan InnovatorFriendlyCulture

Customer Technology Market

Inventionissufficient intrinsicvalueofinnovation Managersshouldrecognizeandactontheseinsights Mytasksarecompleteoncetheproductisdeveloped

Thechallengeistoestablishandmaintainahealthytension Itiseasier,cleaner,butdeadly tonotdealwiththetension

BruceVojak bvojak@illinois.edu RayPrice price1@illinois.edu

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