Deliver personalized customer experiences and drive revenue

Autonomy TeamSite

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Build a better customer experience and drive revenue

LiveSite enables you to build a better customer experience through these capabilities:
Dynamic delivery: Dynamically delivers managed content to any display application Content targeting and personalization: Allows any type of contentincluding offers, promotions, images, documents, navigation, recommendations, search results, social media content, and third- party applicationsto be manually or automatically targeted to visitors across any channel Comprehensive navigation: Supports the entire spectrum of navigation requirements, including manually-generated site maps, targeted navigation based on segment, and directed navigation that dynamically guides visitors based on their profile and context of visit Pre-built functionality: Enables the delivery of dynamic web applications such as site search, directed navigation, dynamic hyperlinking, product recommendations, and targeted promotion, with more than 150 out-of-the-box components Social media content: Integrates external content (such as RSS feeds) and social media functions (such as ratings, polls, and forums) into websites Search engine-friendly web pages: Supports rich tagging of content, pages, and entire sites; easy integration with SEO automation tools; and simplified creation of search engine-friendly URL

The success of your business depends upon your ability to deliver personalized, relevant experiences to your customers across all communication channels. But because customers have unique needs, they respond differently to your marketing communications. A targeted, multichannel marketing strategy is essential to winning over your customers. But how do you deliver web experiences that speak to your customers in a way that makes them want to respond?
Autonomy TeamSite, part of HP Autonomys Customer Experience Management market offering, delivers a comprehensive Web Content Management (WCM) platform that helps you build engaging experiences across the web, email, mobile, and print. TeamSites analytics capabilities help you capture and analyze customer intelligence so you can quickly and effectively deliver compelling and personalized content. TeamSite automates the entire process of managing content across all marketing channels, including websites, mobile platforms, rich Internet applications (RIAs), collaboration sites, and portals. From a single interface, you can author and target content, design websites, deploy applications, publish content to multiple channels, perform analytics, manage rich media, incorporate social media, and conduct multivariate testing. This level of efficiency streamlines processes so you have more time to spend driving business growth and success. With TeamSite, you can: Easily build sites without IT involvement using a simple WYSIWYG interface and reusable components Optimize the visitor experience to increase conversions and sales revenue by capturing and analyzing all customer interaction data, including clickstreams, social media, and online behavior Automatically deliver targeted content and site navigation to key customer segments Administer all online marketing initiatives from a single interfaceauthor and target content, design websites, deploy applications, publish content to multiple channels, perform analytics, manage rich media, incorporate social media, and conduct multivariate testing

Use meaning to get the right content to the right customer

TeamSite is built upon the meaning-based technology of Autonomy Intelligent Data Operating Layer (IDOL). IDOL enables you to understand and immediately act on all forms of information so you can get the right content to the right customer at the right time. You can successfully engage customers who are now more sophisticated, social, unpredictable, and as unique as their email addresses. Instead of relying on approaches that are not suited for the fast-paced digital marketplace, you can now rely on a real-time understanding of customer interactions to drive revenues and provide personalized, multichannel experiences.

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IDOL also helps with every step of building your marketing content. For instance, as you build websites and landing pages, IDOL can suggest which image would be the most compellingor which keywords should be used in a heading for a page to boost your ranking on search engines.

Refine your content based on customer feedback

When you understand your customers perceptions, behavior, and sentiment across a variety of communication channels, including phone, email, chat, and web, you can better market to your online audience. But manually sifting through data and countless reports is time-consuming and ineffective. Because our technology uniquely understands all customer information regardless of location, format, or language, you can quickly determine and use customer perception and behavior, website and campaign effectiveness, product and brand sentiment, and competitive standing.

Create optimized multichannel experiences

Providing consistent and targeted customer experiences across multiple channels is key to establishing customer loyalty and strengthening your brand. But this can prove challenging when content is scattered across several repositories and each channel demands a different layout design. TeamSite allows you to manage and publish content optimized for each channel from a single location, including mobile devices, email, print, and web platforms as well as landing pages, social networks, campaign management systems, and call center systems. You can preserve brand consistency and integrated messaging across these various channels using TeamSite templates. The flexibility to automatically repurpose content for any platform saves time and resourcesgetting you in front of more customers faster. With TeamSite, you can also author, manage, and deliver content for a range of mobile devices, including smartphones and tabletsall from an intuitive interface. TeamSite detects the type of mobile device being used and delivers the content according to the appropriate presentation template. And as you build content, you can see exactly how your website will look before you go live.

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Streamline the publishing process

How many times have you wished you could publish web content, without waiting for your turn in the IT queue? Designed for all types of users, TeamSite offers an intuitive and customizable interface that makes it easy to contribute content without IT assistance. TeamSite SitePublisher provides a WYSIWYG drag-and-drop interface, a flexible layout, and out-of-the-box page templates that you can use to quickly build sites and web pages. TeamSite reduces publishing time and frees your IT department to focus on other important business objectives. Seamless integration with Microsoft Office, email, and portal interfaces helps marketing staff and contributors work together to create content. Using a simple interface, you can also create and customize the publishing workflow to bring key parties on board and ensure everything you produce is up to the high standard you expect. TeamSites easy-to-use interface allows you to: Simplify the review and approval process with visual annotations Create standardized page templates that automatically update all pages whenever changes are made Streamline content management with a comprehensive library of over 150 pre-coded website building blocks Use surf and edit capabilities for full site preview and point-and-click in-line editing

TeamSite offers an easy-to-use, WYSIWYG, drag-and-drop interface to quickly create and edit websites and landing pages.

Do more with rich media

TeamSite helps global marketing teams managing multiple marketing initiatives to remain brand consistent across various channels by providing a single, self-service repository to store all rich media assets. You only need to store a single copy of the asset because TeamSite will automatically transform and optimize the asset depending on the context. For example, if one original high resolution Photoshop file is stored, the image is automatically transformed to fit a web page, a PowerPoint presentation, or any other application. You can create innovative rich media campaigns by using our advanced rich media capabilities that automatically tag and organize product images, offers, promotions, video demonstrations, ads, and other digital assets for ease of retrieval.
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Strengthen your global brand

Its not unusual for global organizations to have to manage hundreds of websites, microsites, and landing pages in many languages and cultures. It can be almost an impossible task to keep up with all the content changes and make sure that localized sites are using the latest messaging and images. TeamSite provides a robust set of dependency management services so that asset relationships can be tracked. When the master asset is updated, it will automatically alert the owners of the locale variations to update their asset through a workflow that allows them to choose an automated translation service or translate the content manually using in-house language authors. This way, you can be assured that your websites will always be brand-consistent. TeamSite uses IDOLs unique ability to understand over 150 languages to help you run global operations and manage an international web presence.

Give your customers the information they need

Customers are more apt to buy if they can quickly find the information they are looking for, or better yet, if they are dynamically presented with relevant information without searching. If you can deliver an experience of interactive discovery, you can dramatically increase up-sell and cross-sell opportunities and drive revenues. TeamSite and the power of Autonomy IDOL, an industry-leading enterprise search platform, gives customers what they want by returning search results based on concepts and ideas instead of just matching keyword terms. This means customers can find what they need even without using a precise search phrase. TeamSite uses past and real-time customer behavior to return personalized search results, and enriches the experience by recommending conceptually-related content and products.

Automate your key tasks

Finding and repurposing every image, video, and audio file requires generating tags and metadataa laborious and time-consuming task. TeamSite supports the entire spectrum of metadata management use cases. With TeamSite, you can automatically manage taxonomy generation and drive search engine optimization (SEO) policies to increase your online traffic. TeamSite recommends keywords to boost traffic to your website, and lets you know exactly how to optimize your advertising and marketing budgets. With Autonomy, you can optimize ad spend and improve social, mobile, and search campaigns through advanced PPC bid optimization. You can also leverage optimized SEO keywords to make sure you create content that will lead to the best natural search results.

Public sites Autonomy display

Intranets Portal

Extranets Custom J2EE

3rd party sites Custom .NET

Syndication RIA

Autonomy LiveSite
500+ Intelligent functions
Speaker ID Targeting Categorization Agents Dynamic delivery Alerting Metadata management Clustering Conceptual retrieval Scene detection Social content management Deep video indexing Sentiment analysis Audio analysis Image analysis Personalization Rich media management Parametric Proling Hyperlinking Face recognition Visualization Intent-based ranking Social search Multichannel delivery Link gap analysis Summarization Multivariate testing Reputation analysis Automatic query guidance

IDOL

Autonomy TeamSite
400+ Connectors CRM ERP ECM PIM Cloud

Autonomy web content management architecture

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Address each customer individually

To provide a dynamically targeted experience to each visitor, you must first form a complete picture of each customer by analyzing all contextual and behavioral data, including geographic location, clickstream data, referral URL, time of visit, transaction history, and content consumption and contribution. With TeamSite, you can better understand the context of your customers visits, and use that information to provide personalized content, including offers, navigation, landing pages, microsites, and entire site experiences. These experiences can be targeted by user, or by dynamically-generated customer segments.

Improve your social media strategy

Incorporating social and community features into your existing sites can significantly improve your customers experience. With TeamSite, you can make your site more engaging and interactive by allowing visitors to share opinions, articles, and reviews. You can also feature Facebook posts, tweets, blogs, wikis, and other social media functions directly on your site. TeamSite offers complete lifecycle management of social content within your site to ensure security, compliance, and brand integrity. Here are a few ways you can increase your social strategy using Autonomy TeamSite: Connect to all social networking sites, including Facebook, Twitter, LinkedIn, and C|Net Understand all forms of information, including 140-character tweets, videos, and slang Gain insight into emerging trends, themes, and opportunities discussed in social media Identify key bloggers and influencers Capture, store, monitor, archive, and dispose of all social content for complete lifecycle management Integrate with third-party tools and social networking sites to engage in two-way conversations with your customers

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Make data-driven decisions

To deliver the most attractive websites, you must combine the art of marketing with the science of web analytics. TeamSite Multivariate Testing takes the guesswork out of website design and significantly improves conversion rates, online sales, click-throughs, registrations, page views, and more. It tests virtually limitless combinations of copy, offers, layouts, and other factors to determine the best design. The testing can also be done by customer segments, since different images and concepts will impact certain audiences differently. By continually testing different concepts, you can quickly adapt to changes in online visitor preferences and capitalize on new opportunities. As the only WCM platform to offer multivariate testing, TeamSite helps you to: Drive marketing decisions based on customer interactions and quantifiable data Shorten the testing process from months to weeks, accelerating overall business results Optimize visitor experiences to increase conversions and sales revenue

Secure your business and save money

Remaining compliant with industry regulations requires that you can track back through previous versions of your website(s). Web versioning with TeamSite lets you save archived copies of individual assets and entire sites so you can compare, track, or roll back any part of a website. Workflow automation also streamlines archivinga process that can be extremely labor-intensive. TeamSite works seamlessly with Autonomy Consolidated Archive (ACA), the worlds largest data store, for secure, long-term retention. ACA helps you maintain your archived web content, protect important assets and brands, and ensure compliance. Secure archiving also helps you manage risk and remain prepared for litigation or customer disputes. Keeping your content safe and secure not only keeps you organized, it saves you money in the long run.

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Rely on proven technology

The choice of a large and growing customer base, Autonomy TeamSite powers over 50,000 websites across the globe at some of the worlds most successful companies. You can rely on our proven web content management technology to address the challenges of an increasingly dynamic and digital world.

About HP Autonomy
HP Autonomy is a global leader in software that processes human information, or unstructured data, including social media, email, video, audio, text and web pages, and so on. Our powerful management and analytic tools for structured information, together with the ability to extract meaning in real time from all forms of information, regardless of format, creates a powerful tool for companies seeking to get the most out of their data. HP Autonomys product portfolio helps power companies through enterprise search analytics, business process management and OEM operations. We also offer information governance solutions in areas such as eDiscovery, content management and compliance, as well as marketing solutions that help companies grow revenue, such as web content management, online marketing optimization and rich media management. Please visit autonomy.com to find out more.

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