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DEPARTMENT OF COMMERCE
Bahauddin Zakariya University, Multan

Submitted To: MR. SAQIB NAWAZ Submitted By: Zahid Ali Abdul Muneeb Qamar Ali Asghar Ehtasham ul Haq Hammad Yousuf Zahid

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PREFACE:
Getting a personal knowledge is of one of the major aims of M.Com. The Department of Commerce Bahauddin Zakariya University Multan has followed a policy of assigning different practical assignments to its students, so that they get the practical knowledge of what they have studied during their lectures. Investment is one of the most practical subjects in M.Com. It has got application and all aspects of business and in life. So, getting practical knowledge is a must for investment. In this context our respected teacher has assigned us report. We appreciate the fact that, by assigning us this project, our teacher has provide us the opportunity to enhance our skills and abilities. This project has been an educational and learning experience and we as a student of M.Com have tried our Level best to reach up to the expectations of our revered teacher.

IF YOU GIVE THANKS, I WILL GIVE YOU MORE (Al-Quran)

For all we would like to express our deep gratitude to the
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Master of the Day of Judgment, who enabled us to reap the fruits of our efforts in an effective way. All our praises for ALLAH THE ALMIGHTY, WHO bestowed potentially upon us to accomplish this present report We bow, beg and pray to Almighty Allah, Rahman-oRahim, in the name of our beloved Prophet, Muhammad, peace be upon him, for continued showering of His blessings, guidance, strength, health and prosperity to us.. With all our sincerity, we express our gratitude to the HOLY PROPHET (peace be upon him), and his fellows, who are the source enlighten, guidance, and wisdom for the humanity. This report was conducted under the nice supervision and guidance of whose deep devotion, dedication to her profession, her technical guidance, her unworldly and ambitious nature and her kind behavior towards students are worth mentioning. She has guided us in all problems that we have faced not only during report period but also through out the session. Although we will have to go from here but her noble nature and nice behavior will always keep her alive in our hearts. She is really a nice lady. We have a deep sense of gratitude and sincere thanks to our honorable and Devoted Course Instructor Sir. Saqib Nawaz who has always been a source of guidance for us and without his generous initiation and guidance, it is almost impossible for all of us to complete such a Comprehensive report by our own help. There are some others who provide guidance for this achievement, especially the people who helped us in our research work. So we are obliged to all those persons who helped us finally, we owe many thanks to our families for their constant support and encouragement. With their cooperation, we have worked hard to prepare this report in this manner.

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All O U R Wo r ds D edica t e d Wi th Res pe c t an d R eve r en ce L ove and Affec ti on t o

Wh os e L ov e an d P r ays Alw ays Acc omp anies U s like a S hining S t a r Wheneve r w e w e r e in D a r knes s A n d E n a b l e U s t o Re a c h T h i s S t a g e .

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Multan is an advancing city where the trends and culture has been changing dramatically. There was a time when people use to live in joint families and the source of income was use to be the male members only. But now as the population of the city has been increasing day by day and the life has become very tough in monetary terms. Thats not it; the increasing trend of females high education is also increased. All these factors have influenced the females of our society to go out of their houses and enter in to the professional fields in order to earn money and support their family and also to prove their abilities and skills. Our aim is to focus a specific group and class of those females who are professionals and are involved in any social or professional activity and provide them with a service which will help them in carrying out their activities efficiently and effectively. Designing a high quality, developmentally and culturally appropriate child care center is a highly complex task that requires specialized and unique knowledge and skills. We are opening a Day care centre; for those females, who are working some where and are professionals or they are involved in social activities such as preaching etc. Because of that or of any other reason are not able to give time to their children. Our day care centre will be providing with a trustworthy and comfortable environment to the parents so that they can leave their children & carryout their activities with no worries.

LOCATION OF THE CENTER

We have chosen the ideal location of Multan that is Gulgasht, which is a commercial yet a peaceful area. The area has a good reputation and its convenient for our target market (others as well) to reach us. The Gulgasht area has a number of educational institutions. Government College, Multan (also known as Bosan Road College) is the oldest institute of learning of Multan. Various public and private schools and colleges provide education up to Masters Level, including Punjab College for women at Bosan Road. There are several private schools and colleges which follow foreign curricula like the British grammar school.
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The institutes like La Salle High School, Multan Public School and College, Girls Public School and College, Jinnah Highs, Bloomfield Hall, Nishat High School, Zikrya Public School and Beacon House and Multan Public School and College Bahauddin Zakariya University formerly known as Multan University is the main source of higher education for this region. This Colony is also Popular Business Centre of the City after old Chock Bazaar and Cant shopping areas.

Advantages of location
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Good visibility: as it is located on the main road so the visibility of the day care centre is very good.

Commercial area: there are different offices and schools located around the day care centre of high standard and class so the environment is quite peaceful and good.

No competitors within the large scale of area as there is not any day care center nearby. Basically the threat of the competition is very low The residents over of the area belong to that group whose income is quite good and who have a better standard of living. A number of schools and nurseries are their. So it is easy for our main target market (primary school teachers and other newly married workers) to reach us.

Graphical representation of Research work (Questionnaire)

For this purpose we have visited different areas and do our research work that is there any need of Baby daycare center in Multan? Our research work is as follows Total 42 Questionnaires are filled from different audience of our target market and the results of these are shown below : Q:

How much time can you spend with your kids?

Q: Who take care of baby in your absence?

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Q: Does the care taker take care of your kids health?

Q: Does the care taker take care of your kids safety?

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Q: Does the care taker take care of your kids cleanliness?

Q: Dose care taker gives full attention to your child?

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Q: What can be the alternate of home environment?

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Q: Can DCC be the replacement of home for babies for some hours?

Q: Is there any need of DCC?

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Q: Which location do you suggest?

Q: What facilities you want to acquire for your baby?

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Q: How much are you willing to pay for such facilities?

Rising Stars
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We have tried to build outstanding and intimate Baby Day Care Center for infants and toddlers that can accommodate children from 4 month to 10 years old. We have selected the staff child ratio as follows Toddlers Juniors Senior 1 Senior 2 Nursery = = 1 staff for every 5 toddlers 1 staff for every 8 juniors

= 1 staff for every 10 children = 1 staff for every 12 children = 1 staff for every 8 children

School-age = 1 staff for every 15 children

We will operate from Monday to Saturday 8:00am to 6:00 pm.

Arrival and Departure Policy

Programs begin at 8:00am. It is recommended to have your child at the daycare no later than 9:30 am in order to avoid any interruption daily routines or in programming. We request a telephone call to the daycare be made prior to 9:30 am, otherwise it will be assumed that the child is absent for the day. We ask that parents do not drop children off at the front door. The daycare is not responsible for the child until a staff signs that child into our care. All children will be received in the Arrival room of the daycare between 8:00 a.m. and 9:15 am. After that the children will be taken to their designated classrooms. In the event that a parent cannot be reached or is unable to pick-up the child, the supervisor will notify the emergency contact listed on the admission form informing them of the need for the child to be picked up. Proof of identification will be required when the designated person picks up the child.

We have a modern, safe, and clean facility with beautiful grounds that your children will enjoy. You can feel confidant to leave your children in our caring hands. All of our staff is well trained in terms of looking after infants and toddlers. Our Day Care Center program is committed to providing quality and affordable early childhood care and educational

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opportunities in a culturally and economically diverse environment ensuring a climate for individual growth, comfort, and security.

SWOT Analysis
STRENGTHS
The employees posses a strong educational background with solid experience. Good contacts with a number of Montessoris, pre-schools and nurseries. These contacts can be used for marketing purpose. Cost of labor is low as compare to any other service business. Professionals such as health specialists and trained and highly qualified staff will give out a good impression. We have added some other features such as teach religious (Muslims) and ethical values.

WEAKNESSES
Building up a trustworthy and strong relationship with families and parents require an ample of time. Its an emerging trend so lack of motivation might be there.

OPPORTUNITIES
The localities where we have set up business have a very moderate life style which is changing day by day. Joint family system hardly exists. Majority of the females are either working some where or are engaged in different social activities due to which they are unable to look after their children. So the need for a day care centre is there and this changing trend can help us to expand our business.

THREATS
It takes time to build up a strong and trustworthy relationship with the parents and families so initially the chances of meeting up our target profits would be low. The idea and concept is still emerging and there is big space in the market for this business.
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More competitors can enter the market.

PEST Analysis
POLITICAL ENVIRONMENT
Stable Political environment with some up and downs. Stable Tax rate for the personal business.

ECONOMIC ENVIRONMENT
Stable interest rate Inflation rate under control Employment level per capita of the country is on increase. Pakistan economy on Growth stage

SOCIAL ENVIRONMENT
Growth in urban population Female working out trend has been increasing

TECHNOLOGICAL ENVIRONMENT
Technology will allow performing our administrative functions more efficiently and effectively.

Competitive Advantage
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The feature that we have highlighted in our marketing plan is our competitive advantage . We have appointed a professional child specialist for the health care of the children. Clean and hygienic environment is one of our major concern. An opportunity of Learning of Religious and ethical values is not provided by any other day care centre. All our staff is highly trained and skilled. The locality where we have setup our business is an ideal locality in terms to reach our target market. No competitors around our setup.

Our Mission Statement

The mission of the Rising stars Care Center is to provide safe, affordable, high quality care to kids. In doing so, we support families in their efforts to reach their goals. We provide a home like environment where children are encouraged to develop at their own pace. The Rising Star staff is committed to the families we serve, providing support and encouragement.

WELCOME... As a caring parent, you want the very best for

Your child and that means a childcare experience that delivers all the Love, encouragement, and nurturing that you yourself would provide

WE BELIEVE....that

children have a right to a loving relationship with trained

caregivers; to be offered the best possible environmental conditions and materials with
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which to explore and experiment; to see their culture and language valued; and to have their primary caregivers working in harmony with each other

GOALS
In keeping with our beliefs, our goals are
To provide a warm, safe, healthy and developmentally appropriate learning environment. To promote a feeling of personal well being and independence. To develop positive social interactions and communication skills with peers and adults. To encourage an awareness and acceptance of the differences in people and cultures. To develop and foster positive and productive safety and health habits. To work in partnership with each childs family.

Target Market
The income group: upper middle class to upper class. (Class A & B) All those professionals females who are going out and working somewhere due to which they are unable to look after their children. Socialists, those are involved in different social activities such as preaching etc.
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Divorcees Those families where both husband and wife are working. Others (females involved in social activities occasionally such as shopping for marriages etc). All men who dont have ladies to look after their children at home. (for example after death of mother or after separation)

Hours of Operation and Holiday

The Center is open from 8:00 am to 6:00 pm, Monday through Saturday.

The Center will be closed the following days:

Eid-ul-Fitr, Eid-ul-Adha, Quaide-e-azam Day, 12th Rbiul-Awal, 1st May, Kashmir day, Independence Day

Admission
Admission at Rising Star Daycare Center is an ongoing process and we accept applications year round. Acceptance into our program is only limited by space availability and completion of all necessary paperwork. Care is provided on a priority basis to meet full time childcare needs. Waiting lists are routinely updated, checked, and revised to assist parents in placement of their child/children.

Admission is complete with the following steps being taken:

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1. 2. 3. 4. 5. 6.

Interview/Tour with Headmistress or designated person in charge. Completed Application packet: Completed and current Medical/Immunization Form from the childs doctor Parent Tuition Contract signed and returned Registration Fee is received First terms tuition payment is received in advance of service

Admission form will appear to be as

RISING STARS BABY DAY CARE CENTER

ENROLMENT FORM

Childs

Full

Name. Gender: Male / Female Country of Birth Language/s Spoken:

Address. Postcode D.O.B Nationality

Does your child attend another centre? Yes / No

Parent/Guardian 1 Name Address. Phone (H): ..

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Phone (Mbl):

..

Place of work/study: ..... Work/study days......... Phone (W) Nationality. Languages spoken.
Child Lives in Family with (Please tick Appropriate Box) Two Natural Parents Other Other Children in the Family: Name: D.O.B. . Name: D.O.B. . Name: D.O.B. . Do you have other people living in your home? Yes/ No. If yes please give details. Mother Only Father Only

Emergency & Alternate Contacts: These Adults are authorized to collect my child and may be contacted in an emergency (Must be over 18 yrs.) 1. Name: Address: 2. Name: Address: Relationship: Relationship: Phone: Phone:

These Adults are authorized to collect my child. (Must be over 18 yrs.) 3. Name: Address: 4. Name: Address: Relationship: Relationship: Phone: Phone:

** Staff are required to sight ID before allowing the authorized adult to collect your child.

I will notify the centre immediately of any changes to the list. (Parents signature) ..

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I / We the under signed, do hereby agree that:

1. I have discussed my childs enrolment at the Centre and have been informed of how the Centre functions and have received an information pack. I agree to abide by the particulars set out in this form. 2. I understand the importance of family co-operation and participation within the centre. 3. I understand that all fees must be paid fortnightly in advance at all times, that fees will be payable for public and personal holidays and absences due to sickness and that a two week deposit is payable before attendance. 4. I agree to keep my account up to date in accord with these terms. 5. I agree to give two weeks notice before my child is withdrawn from the centre 6. A fee will be charged for every 10minutes or part thereof that your child is left at the centre after the Centres closing time. This is not a child minding fee but a fine as our licensing laws only permit us to be open until 6:00 pm.
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7. I agree to notify the Centre promptly regarding any absence and the reasons for the absence. 8. I will ensure that my child is brought to and taken from the centre by a responsible adult. I am aware that my child will not be permitted to leave the Centre with anyone other than those specified previously by me in writing. 9. I understand the importance of signing the attendance register and agree to do so on each day of my childs attendance. 10. I give permission for my child to be photographed for use within the centre. / NO. YES

11. I give permission for my childs photo to be included in other childrens observation books. YES / NO. 12. I give permission for my child to be photographed for advertising or news items YES / NO. 13. I give permission for my child to celebrate Birthdays YES / NO

AGE CRITERIA
From 4 months to 10 years old.

FINANCIAL PLAN
STARTUP FINANCE
To start up the Rising Star Day Care Center first of all we need to construct an office in which parents will come and admit their children officially by filling the admission form and paying the fees of admission. For office we need the following investment: 1. Building consist of atleast 10 rooms on rent. Estimated cost of building will be Rs.500000 advance payment and Rs.20000 rent per month. 2. Chairs and table. Estimated cost Rs.30000 3. Stationaries, RS.40000. The total startup finance will be estimated as Rs.570000.
DECORATION

&

SOME

OTHER

THINGS .

ESTIMATED

COST

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OPERATING FINANCE
1. Decoration of rooms according to the age of kids. Estimated cost Rs.100000 2. Two Suzuki Bolan Vans for pick and drop in case of emergency. Estimated cost Rs.1500000. 3. Rent per month Rs.20000. 4. Chairs and Tables for classrooms. Rs.20000. 5. Toys and Fun land. Estimated cost Rs.200000. 6. Staff
OF

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PERSONS ( INCLUDING MALES AND FEMALES ) DETAIL GIVEN ON

PAGE.27. All these things we need at the initial stage to run the business successfully which will cost almost RS.1900000 .

FEE STRUCTURE
Registration fee: 3000 Security: 5000 Monthly fee Rs.2500 includes diapers, toys, meals, playground facility, the child will develop productive safety and health habits, staff will teach the child the basic shapes and different colors and so on.

SOURCE OF FINANCING
We have two sources of financing which are as follows: 1. Our parents. 2. Bank loan.

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First we will try to collect all the finance from our parents and if all the finance discussed above might not be given by our parents then we will try to take a bank loan and start this business.

Marketing plan
Our day care program is designed to provide opportunities for social, emotional, physical and intellectual growth. The children participate daily in a variety of age-appropriate activities involving science, music, art, creative play, math, language and reading readiness. An important aspect of our program is outdoor play - the children get outside whenever the weather permits. Our goal is for each child to learn self-confidence, independence, selfesteem, as well as respect for others in a secure and nurturing environment. Our marketing plan is followed by the following features:

Our Staff

Rising Stars Day Care Center believes that it takes a well trained, dedicated and caring childcare team to present and maintain a quality program for all of our children and the families it serves. The administrative staff takes great care in the selection and supervision of staff. The Center follows the staff qualification guidelines set forth by the well experienced and qualified people who have been committed to such business in foreign developed countries. Exhaustive measures are used to determine the character of the persons considered for employment.

Parent Involvement

Open Door Policy Parents/Guardians are always welcome visitors! Special Events the Center holds several informal gatherings, ice cream and dessert socials, and luncheons throughout the year for parents/guardians/family to gather together and become better acquainted with each other, the children and the staff.

Routine checkups
Each week our staff will make a well child check of each child. The child must be symptom free and be capable of participating in the days activities to remain within our program that day. It is our policy to take children outdoors on a daily basis (weather
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permitting).If your child becomes seriously ill at the Center; we will call for you or a designated adult on your Emergency Card to pick up your child as soon as possible. The child will be provided a safe, quiet place to rest away from other children until you arrive.

Emergency Situations, Natural Disasters, Loss of Utilities etc.

Parents will be notified to pick up children immediately when an emergency situation arises such as a natural disaster, loss of utilities, etc. This would be implemented when a hazardous condition or situation presents itself and hampers the welfare of the children and staff and/or hampers the implementation of proper health and safety regulations necessary for the correct care of children.

Nutrition Program
Children will be provided with meals and snacks in a family-style environment for a relaxed social experience. The staff will encourage children to utilize self-help skills to gain independence (toddlers only). Staff model correct mealtime manners and habits for the children. The children will be served a portion of all the foods being offered and encouraged to try a no thank you bite of all foods. Children will never be required to eat foods that they are not comfortable eating. Food is never used as a reward or punishment. Children with specific food allergies must have a physicians written note with recommendations on file. The parents can provide substitutes if the menu cannot be used. No candy, gum or soda will be provided to children in the daycare centre

Meal Schedule
Breakfast: 8:30 to 9.30, Lunch: Snacks:
12:45 to 1.30 3:00 onwards.

NOTE:
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Food will be provided whenever the child needs it but as a policy and to create disciplinary environment this schedule has been set.

Security Procedures
All visitors, persons who are not currently employed by the Center, have a child enrolled or responsible for the pick up of a child must sign in and out at the office upon entering and exiting the Center. All staff are instructed to maintain strict confidentially regarding records of the children we serve. All children files are secured in a locked cabinet.

Nap/Rest Time
The infants & toddler have a rest time after lunch. If a child does not sleep, he/she needs to rest their body and mind. Children are provided with a pillow and blanket. The children must rest quietly on their cots for one hour, after which time, if he or she is awake, he/she is offered quiet activities until the remaining children are up.

Toileting/Diapering
The bathroom is always open to the children. Special attention is given to toileting during Transition times such as: going outside, before and after meals, rest time etc. Children learn to respect each others privacy and help model for others who may be learning to use the toilet. Self help skills and proper hygiene is emphasized. Children are encouraged to clean themselves, and never made to feel bad about accidents. Teachers assist the child in clean up and employing future strategies to master toileting skills. The bathroom is disinfected several times a day. Proper sanitation and diapering procedures are followed at all times.

Child Abuse and Maltreatment

Rising stars daycare is committed to a safe, nurturing environment for children to grow and learn in a positive manner. If you feel your childs needs are not being met, bring your concerns to the Headmistress. We encourage our families to seek a conference with the Head member to become aware of the possible programs that can assist your family.

Discipline
Rising stars daycare has set strong policies and different schedules and looking forward to develop a good discipline not just the children but among the employees as well.

Religious Activity
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Rising stars daycare has also focused on the learning of religious and ethical values by the children so that it will help them in building up a good personality of themselves.

Human Resource Plan

Creating a human resource management plan does not have to be an onerous task, but it does take some time and thought. The effort put into the plan will pay dividends by resulting in finding the right people for the job. For producers planning on hiring, a human resource management plan is an essential tool in the decision-making process. A plan will help identify areas where additional employees may be needed as well as positions that require specific skills. The aim of our HR managers is to hire the skillful, experienced and competent workers that would be favorable for our business.

EMPLOYEE STRUCTURE

1 Receptionist: responsible
visitors and clients the initial level.

to attend all the phone calls and deal with the

3 Teachers:

to look after the children and to teach and guide the children.

1 Child specialist: responsible for the health and care issues of the child. All
the routine checkups will hold under his observation.

6 Maids: to

look after the children while different activities and help out the

teachers. Changing the diapers, toilet training, playing in the ground, nap period, all these activities will require an important role of the maids

2 Peons: to look after the children in ground, admin work, stand on the gate at
the time of the departure of the kid falls under the peons responsibilities.

2 Security guards: to present at the gate during the operation time and be
alert for the security purpose.

1 Driver: to drive the bus for pic and drop of kids of the rising star day
Care center. bus.

1 Helper: for protection of kids. And responsible for safety of kids in the

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EXIT STRATEGY
When there is a success, there can also be a failure
We all know that in Pakistan majority of the women are house wives and they takes care of their children by their own so there is a high possibility of failure of this business in Pakistan but this is an innovative business in Pakistan and we hope that it will work and we will become successful in doing this business. What If this business gets flop? If this business gets flop then we will open a GIFT SHOP. A GIFT SHOP is the most successful and very popular business in Pakistan and we want to open GIFT SHOP in Gulgasht because there is no that kind of shop in the entire Gulgasht area where there is a very broad variety of gift items and we will open a GIFT SHOP with a
full range of gifts, baby toys, artificial jewelry, perfumes, crockery, show pieces, chocolates and much more so that customer could not go empty hand from our shop and for this we need to invest almost Rs.3000000. But in the last we would like to pray for our DAY CARE business to be the successful business in Pakistan because this is really a good innovation in our country. May ALLAH BLESS US!

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