In Colombia, 59% of In Colombia, 59% of milk production is sold in the raw (unpasteurized) milk market.

production is sold in the raw (unpasteurized) market

'En Via Lactea' is a business opportunity open to companies, entrepreneurs, technological parks, investors and strategic allies to enter to the raw milk market, in partnership with local organizations, contributing to income generation of small farmers, safe raw milk consumption and environmental protection.

What is the

business

Distribution of milk is done primarily on foot, by animal traction, automotive (cars and motorcycles) and bicycles. Routers have the producers collecting logistical capacity (transport, routes, materials) and these are major players that connect the chain and concentrate the information of supply (producers) and demand (distributors/ consumers). Routers and distributors have relationship with consumers. a close trusted

opportunity?

We want to invite you to develop a business that will allow for proper production, preservation, storage, distribution and production of derivatives for the raw (unpasteurized) milk market in Colombia. An average of 17.2 millions of liters of milk are produced daily in Colombia. The dairy industry processes 41% , and the raw milk (milk that has not been pasteurized) informal market sells the remaining 59%. It is estimated that 28% of milk production in Latin America is not industrially processed. Considering potential health risks generated by inappropriate manufacturing practices in milking and livestock, the Colombian Government issued a decree that designates requirements for commercializing of raw milk for direct human consumption, including health conditions for production, storage, and distribution guidelines. There are approximately 619,000 people linked to informal milk chain in Colombia, and 4,000 people involved in the municipalities of Cuenca Lechera del Cauca. For these people to accomplish the current regulation and to participate in the raw milk market with safe products, it is necessary to incorporate innovations that ensure safe conditions in production, cold storage and distribution.

In Colombia, the raw milk market is of great importance because it is used as raw material for the production of derivatives and also its consumption is part of the cultural customs of the country.

Who make possible

the creation of this inclusive business development ecosystem?

En Via Lacta is launched under the public-private partnership Alianza Pioneros de la Innovacin Social that includes the National Agency for Overcoming Extreme Poverty (ANSPE), ten private enterprises in the country, the Multilateral Investment Fund and three foundations, whose eorts are focused on market incentives at the base of the pyramid. This opportunity was identied by three milk producers asociations Asiapromiras (located inside the Indigenous Reservation of the Ambalo ethnic group, in the municipality of Silvia, Cauca), Ascemol (made-up by the indigenous people of the Kokonukos ethnic group, in the Paletar Council), located in El Molino village, in the municipality of Purace) and Santa Helena in Popayan. Their mission is to improve living standards of its associates by means of generating stable income from the commercialization of raw milk and its derivatives. Asiapromiras and Ascemol have being working jointly with Fundacin Alpina as part of small Agro-Industrial alliance of Producers in the state of Cauca with the purpose of strengthening competitiveness and improve the wellbeing of associated families. Besides this organizations, the opportunity will be developed in partnership with the Association of raw milk Distributors of Popayan (ASEXLECP), need technology to (ASEXLECP), that is located in Cauca state.

What production, storage, and distribution solutions will allow small producers and distributors of raw milk and milk derivatives comply with current regulations in Colombia to become part of this market in better conditions?
*1800 Decree of 2011 regulates the raw milk sale for human consumption. Download the decree

Market characteristics
Value Chain
It is made up by small producers who have an inventory equal to or less than ten (10) animals that yield a daily volume of milk equal to or less than twenty (20) liters. The production processes is characterized by hand milking in paddocks, direct sale to consumers, the middle man (routes and distributors) or it is selfconsumed. (farm processing).

Who is invited?
'En Va Lctea' is open to companies, entrepreneurs, and technological centers that have technological and business solutions for the production, storage, and/or distribution of raw milk, as well as the production of derivatives. The solutions must consider the small producers and distributors context, as well as pointing to the fulllment of the decree 1800 of 2011, by which the Colombian government regulates the raw milk sale for human consumption. We also invite investors and strategic allies that will allow us to increase impact, feasibility and scaling of the businesses that shall be promoted within the framework of this opportunity.

Why to submit solutions

to this business opportunity?
The linkage of various actors, led by Pioneros Partnership, with ANSPE and Minka-Dev support, seeks to generate inclusive business ecosystems to ensure the projects feasibility and to generate positive impact in poverty reduction and environmental protection. This business opportunity, with national impact, oers the possibility to drive solutions with a local ally in a representative area for the situation to deal, and with a suitable context, to increase the feasibility, sustainability and scale of business solutions. This opportunity is a proof of the public-private partnerships potential to work around a common and specic purpose to trigger business development aligned to poverty reduction and inclusion objectives. 'En Va Lctea' is an inclusive business opportunity which combines prots for the companies entrepreneurs and investors, with poverty reduction and environmental protection. Raw milk continuing demand, amounting 59% or dairy market, represents a real market opportunity. To take advantage of this market it is necessary to nd viable alternatives to strengthen small producers and distributors. Technological and business solutions resulting from this opportunity, have great potential of scalability in Colombia and Latin America, enabling business growth and poverty reduction impact expansion. Technological and business solutions will benet 140 indigenous and farmers families from Cauca state, as it will improve product distribution, increase their incomes and thereby their quality of life. 'En Via Lactea' contributes to food security of raw milk consumers, as it seeks to facilitate access to secure dairy products at aordable prices.

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To submit solutions

Schedule
En Va Lctea
Proposals submission: June 18th to September 8th 2013. Evaluation process: September 9th to 23th 2013. Announcement of selected solution: September 26th 2013. Business model co-creation with community, investors and detectors in Medellin, Colombia: Week of October 21st or week of October 28th 2013. Business plan development and connection to inclusive business ecosystem: November to December 15th 2013.

Which are the benets

for drivers?
Selected drivers will have access to seed capital, according to the solution characteristics. Advice and support in development in Colombia. the business plan

in participating as an investor?
As an investor, you can create systemic impact on communities and their natural environments. As an investor you can participate in the selection process of the best solution. You can participate in an inclusive business, which its models have been co-created by companies and entrepreneurs, strategic allies, inclusive business experts and communities. Because this inclusive business have been generated inside a business development ecosystem, which increase its feasibility, sustainability, social and environmental impact. To strengthen your activities related to the promotion of innovative, responsible and sustainable business. To participate in an innovative initiative with a wide and rich path in front.

Why you may be interested

Companies who submit the best solutions will have connections with strategic partners and investment to move to the implementation phase. Fieldwork with target population, stakeholders and strategic allies, will make possible to adapt and validate solutions to the local context. Selected drivers will travel to Popayan, Colombia, to work together with local allies and beneciaries to identify suitable business models.

How to submit
solutions?

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Register as a driver in Minka-Dev platform though this form. Read the business information. opportunity full

Which are the steps

to participate as an investor in this business opportunity?

Click on button 'I have the solution' inside 'En Via Lactea' business opportunity. Fill the form. Get informed about other proposals and look for possible alliances to strengthen your solution.

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Register in Minka-Dev platform through this form. Open 'En Via Lactea' business opportunity. Click on button 'I want to invest' inside 'En Via Lactea' business opportunity'. Fill the form

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