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equipped with the mindset, skills and understanding required in an increasingly dynamic global business environment.
he Institute of Business Administration curriculum and delivery model are designed to provide Business Education Programs which meet the standards set by leading business schools. Shaped by innovative and continuously improved teaching methodology, our programs encourage teamwork and collaboration among accomplished managers from a wide variety of organizations acting primarily in Romania. We target managers with high potential, dynamic, highly motivated, flexible and open to knowledge and new experiences, willing to improve their leadership skills.
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Preparing Leaders
ontents
Overview How is the Executive MBA different? Curriculum Participants Profile Application Procedure Residence Weeks Study Groups International Joint Project Dissertation Paper Romanian Faculty American Faculty Benefits for Participants Benefits for Sponsors Alumni Community
Thank you for your interest in the Executive MBA program at ASEBUSS, offered in collaboration with Kennesaw State University (KSU) in Atlanta, Georgia U.S.A.
ear prospect,
There has never been a time when leadership and the ability to make world wise decisions, the adept use of technology and international experience were more critical to the success of professionals. We applaud your decisions to obtain an Executive MBA diploma, which will position you as a higher class leader in a dynamic global business environment.
The focal point of our long-standing Romanian-American alliance is the joint international residency involving both ASSEBUS and KSU Executive MBA students. For the residency portion of the two programs, multinational teams from each school are formed to work together both in Romania and the U.S. During a seven month project, students are exposed to contrasting business practices in the cross-cultural, multi-national world of commerce, and are exposed to state-of-the-art technology-based collaboration tools to conduct their work between on-site visits to their respective countries. The joint residency has proven a powerful learning experience unmatched by other Executive MBA programs. We recognize the special assets students bring to our programs and have designed a value-based response to their desire to achieve long-term personal career goals. Thank you again for considering us as a partner on this journey.
Sincerely, Michael S. Salvador, Ph.D. EMBA Faculty Chair Kennesaw State University Marcel Duhaneanu, Ph.D. Rector Institute of Business Administration ASEBUSS
verview
As a leading business school for over 15 years, ASEBUSS Executive MBA program offers a winning combination of features: A conveniently class schedule once a week on alternating Fridays and Saturdays. A comprehensive curriculum which emphasizes a thorough understanding of the design of effective organizations, the development of strategic thinking and leadership skills. The combined skills and knowledge of both Romanian and American faculty due to the extensive research and experience both have in the business field. Trained at the most prestigious business schools in the world (Stanford, Harvard, MIT and Kelloggs Business Schools) our professors will help you develop a broader, more strategic approach to the business worlds challenges. A class of accomplished managers carefully selected from a wide variety of organizations, who are looking to enhance their entrepreneurial abilities and managerial skills. Three Residence Weeks, that take place in Neptune, held by a team of professors from Kennesaw State University and designed around interactive courses, simulations and games. An International Residence Week in Atlanta
In the expanding global economy, internationalism is the norm. Addressing the international aspect of business is the core of ASEBUSS KSU International Joint Program, which takes place in the second year and that will offer you exposure to global business practices.
Learning extends beyond the classroom. One-toone conversations with faculty and colleagues, collaboration with your study group, and informal networking opportunities enrich the quality of ASEBUSS program. I am definitely recommending this program.
Executive MBA is
a distinct type of MBA program, specifically designed for working managers and professionals with a minimum of 3 years of managerial experience, ready to make a step forward in their career, usually to an executive position. What are the differences between an MBA and an Executive MBA?
Target
EMBA programs are aimed at senior executives with managerial experience, whereas the regular MBA profile requires only the university degree and 2-3 years of work experience
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MBA
ow is
the Executive
Curriculum
EMBA curriculum focuses on subjects, activities and case studies that are expressly linked to leadership at this level, although disciplines are similar with those in an MBA program.
Team of professors
Faculty are especially trained to draw on the participants managerial experience and integrate it with the course contents to produce learning with real, applicable value.
For people with a passion for learning, ASEBUSS creates a high-powered learning environment on-campus, during the RWs and throughout the distance-learning assignments in the second year. The relevant experience of my colleagues, coming from all over the industries was overwhelming and inspiring. With their high energy, passion for learning and inquisitive minds, my EMBA classmates have significantly contributed to an extremely successful learning experience. My overall experience in the EMBA ASEBUSS program opened new dimensions and opportunities career as a professional manager.
Alexandru Niculescu Director Consumer Market Development, Vodafone Romania EMBA 2008
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First year
MACROECONOMICS
urriculum
he programs integrated learning model is designed for adult students with management experience. It incorporates team projects, case studies, simulations, theory and practice, guest lectures, strategic partnership and the technological support. Our program meets the key priorities of todays executives: Leadership Strategic thinking Confidence Decision taking Entreprenorial spirit Check our site for more information about the courses: www.asebuss.ro
ACCOUNTING REPORTS& CORPORATE NUMBERS RESPONSIBILITY ECONOMICS OF COMPETITION FINANCIAL MANAGEMENT ORGANIZATIONAL BEHAVIOR STATISTICAL ANALYSIS FOR MANAGERS MARKETING MANAGEMENT
Lecturer Adrian Manaicu, Ph.D. Candidate Prof. Gheorghe Oprescu, Ph.D. Prof. Lavinia Rasca, Ph.D. Prof. Dalina Dumitrescu, Ph.D. Lecturer Carmen Mincu, Ph.D. Associate Prof. Oana Firica, Ph.D. Prof. Carmen Balan, Ph.D.
Second year
DECISION SUPPORT MODELS GENERAL MANAGEMENT AND HR MANAGEMENT THE FIRM AND THE INTERNATIONAL BUSINESS ENVIRONMENT INTERNATIONAL FINANCE AND INTERNATIONAL ACCOUNTING OPERATIONS MANAGEMENT INTERNATIONAL MANAGEMENT ENTREPRENEURSHIP Associate Prof. Oana Firica, Ph.D. Lecturer Simona Podgoreanu, Ph.D. Candidate Prof. Marcel Duhaneanu, Ph.D. Prof. Dalina Dumitrescu, Ph.D. Lecturer Adrian Manaicu, Ph.D. Candidate Lecturer Carmen Mincu, Ph.D Prof. Marcel Duhaneanu, Ph.D. Prof. Lavinia Rasca, Ph.D. 8 weeks 8 weeks 7 weeks 8 weeks 8 weeks 9 weeks
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In the ASEBUSS Executive MBA program, we believe that your classmates are as important to your learning experience as your faculty members. Sharing ideas, problem solving and thinking through solutions with others is an invaluable aspect of our program. Our students come from a
Job function
widely diverse backgrounds and industries. They represent some of the most important Romanian and multinational companies or are successful entrepreneurs, with a minimum of 3 to 5 years of managerial experience, highly motivated, open to knowledge and new experiences.
Men Women 65% 35%
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encourage you to visit us and learn more about the Executive MBA program. You can schedule a personal appointment or participate to one of our Executive MBA Workshops. You can also choose to discuss with one of our alumni or students. I look forward to meeting you.
pplication
rocedure
APPLICATION FILE: Application form and two letters of recommendation from present and former superiors, business partners etc. Evidence of financial support from your employer or on your own; Download standard forms from our site: www.asebuss.ro; Copy of your graduate diploma and the transcript of your grades; An organizational chart and a company profile/annual report; 1 color passport size photo, in electronic format. A 250 RON non-refundable application fee paid upon file registration.
GMAT WRITTEN TEST All candidates must take a Graduate Management Admission Test based examination administrated by ASEBUSS. The test has 100 questions divided in 5 sections. You can find a sample test on our site: www.asebuss.ro.
INTERVIEW A short interview will be scheduled with candidates. The admission committee will evaluate each applicant according to the following criteria: Managerial work experience minimum 3 years; Proven potential for general management; Potential contribution to the program; Willingness to commit time and energy; Diversity of class composition; English language proficiency.
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The ASEBUSS EMBA has been one of my best personal experiences ever. It was a real gain to be surrounded by almost 40 professionals like the series EMBA 2008. Small entrepreneurs, like myself, learn how to better build up their businesses; the EMBA sets a framework that clarifies the future for these companies, setting the pace for solid growth. I am a very different professional now. Monica Popa-Ciobotaru - Business Development Manager, GIPO EMBA 2008
My ASEBUSS EMBA experience has given me a better overall understanding of how the functions in a business come together to create growth. This has made me a more effective manager and leader. I especially value the new business relationships I formed with my classmates and faculty. I often use these contacts to support my dayto-day business challenges.
The EMBA program starts in September with an Orientation Weekend in Bucharest that serves as a great introduction to your entire class, the curriculum and the collaborative, hands-on learning process you will rely on throughout the program.
You will:
Twice per academic year, we organize the Residence Weeks, outside Bucharest. These are intense periods of study when courses are organized for both cohorts of students outside Bucharest, in a special training location. Different teams of American faculty come and teach you and your colleagues.
develop your analytical thinking improve your communication and negotiation skills enhance your teambuilding skill and increase networking with both cohorts of participants get access to the latest innovation, ideas, and approaches
The classes and the assignments were all great experiences. But there are especially two key things that I consider are extremely important: the Residence Weeks, intense periods of study outside Bucharest, where we learn and interact with the American professors and colleagues from Kennesaw State University. The second is the importance of a great, active, trustful and high-quality network in all areas of business and I think ASEBUSS has the best and largest EMBA network. Ovidiu Rogojinoiu Key Account Manager, Medicredit Leasing SA EMBA 2008
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tu dy groups
Throughout the program and in Residence Weeks, you and your colleagues will work in cross-functional study groups, applying your collective skills and resources to challenges drawn both from case studies and from your existing jobs. This puts the coursework into the context of the participants careers and makes our classroom a workshop for addressing real-time problems in your work environment setting
as the basis for fulfilling course requirements. You will also experience the dynamics of group communication and decision-making, factors that are increasingly critical in business. And in discovering ways to maximize your teams strengths, you learn to develop your own skills as a leader.
ase
ASEBUSS places emphasis on the program length (20 months) and the use of the case method so that the students become true experts in company management and decision making. Every case is a reproduction of an actual company situation. During the program, you learn and share SME and multinational problems from the service and industrial sectors. You must tackle a financial dilemma or design and implement new business policies. You learn to make decisions in real-life circumstances.
studies
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Compare and contrast best practices in acquiring and retaining customers Success factors for small businesses Performance management tools Outsourcing marketing strategies Residential real-estate in US and Romania
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issertation aper
his paper enables you to draw together your learning from the entire Executive MBA program. You distil the most important aspects of your time at the school and explore critical themes that will keep you on your chosen track as an alumnus. Supervised by a faculty member, the dissertation paper is a substantial piece of work that requires you to integrate theory and practice, as well as use the knowledge and tools introduced on the program effectively. You will need to demonstrate your ability to identify and understand general management issues, along with evaluating and implementing solutions to problems. You will also need to analyze and interpret information, data and options, while making sound managerial decisions.
The channel conflict management Short term organizational implications of management change Manage employee retention in Romania Organizational conflict and negotiation Hedging for pharmaceutical industry in Romania How to finance an investment for increasing capacity Building on sustainability condition for going global Forecasting for the pharmaceutical industry Managing organizational change in a bank during a merger process Performance management reflected into the incentive schemes Reengineering of a Romanian company Launching a niche advertising channel in a highly segmented market business plan How companies grow: 5 stages of evolution Building company culture in a fast growing organization
The EMBA Program helped me, both professionally and personally. Professionally, I acquired the needed additional knowledge, as I learned how to produce a solid business plan and also how to approach financial management, risk management or operations management issues Starting from my dissertation paper I launched a personal business, specialized in consultancy and professional training in the supply chain field. I made
this step based on my 11 years of experience within multinational companies but also based on the knowledge I got during the 2 years of EMBA program. Personally, I met wonderful people - professors and students who influenced my start-up, but especially my perception about life and success . They taught me that Reaching the stars depends only on us! These persons will be always unknown first associate partners in my business and soul friends!
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Rector of Institute of Business Administration and Professor of Business Public Policies and International Environment; International Management. Expert in PHARE Programs, has a Ph. D. in Economics and was trained in USA at Stanford (Stanford Executive Program, 1992) and at Harvard Business School (1993). Collaborates with business schools in USA (University of Washington- Seattle, California State University Monterey, Kennesaw State University - Georgia). He is a Ph.D. advisor and his research areas/ interests include: business education, international finance, capital markets, agro business and other international related issues
Competition Council and during 2002-2004 advisor to the president of the Council. In this position, he coordinated the accession negotiations with the European Commission on chapter 6 Competition and represented Romania to the International Competition Network.
Professor of Microeconomics, Strategic Management, Entrepreneurship, Organizational Behavior. She taught in the EMBA Program since 1993. Director of EXEC-EDU. Graduated from Central Eastern European Teachers (CEETP) and Colloquium on Participant- Centered Learning at Harvard Business School and other professional consulting programs, Washington State University (1994), International Faculty Development Program, IESE Barcelona (1996), Entrepreneurship Program, Osaka Japan and Cambridge, UK. Professional consultant for small businesses and expert in programs financed by PHARE and USAID.
Ph.D. of the University of Bucharest, graduated management programs at Harvard Business School (1992 and 2005) and Massachusetts Institute of Technology (1993). Her area of expertise includes Business Statistics, Forecasting, Operations Research, Project Scheduling, Inventory Management, and Financial Mathematical Models. She developed management courses in demand forecasting, inventory control, statistics for business analysts, project management. Provided consultancy for oil processing, mineral water, cement, media, and telecommunications companies.
Professor of Accounting, Auditing and Financial statements analysis. He graduated from Central Eastern European Teachers (CEETP) and graduated management programs at Harvard Business School in 1992 and Wharton Business School in 1993. Certified public accountant and financial auditor. He customized executive programs for major corporations such as Shell Romania, Alcatel Romania, Butan Gas, Scandia Romn Sibiu, ALRO Slatina. Senior Consultant for PriceWaterhouseCoopers Romania, Member of directors board of several Romanian companies, Chairman of internal auditors committee of Shell Romania, ABN AMRO Securities Romania. He is co-author of the Romanian Accounting textbook and a member of the National Association of Authorized Accountants and Auditors. He is the Financial Director of ASEBUSS.
Dean of Institute of Business Administration, Dr. Dumitrescu joined ASEBUSS in 1996 and teaches Financial Management and International Finance. Her areas of expertise include finance, evaluation of enterprises, international finance. Has a Ph.D. in Economics at ASE Bucharest and was trained in the US, at Harvard Business School, within the Executive Education ProgramsProgram for Management Development (1995) and Colloquium on Participant- Centered Learning (2004), in France - Toulouse, England - Reading, Switzerland- Geneva and Fribourg. She worked with NBR specialists for the elaboration of the stock market legislation and collaborated in USAID and World Bank programs. Member of National University Research Council and representative of Romania in the Standing Committee for Social Sciences of European Science Foundation.
Professor of Marketing Management, Marketing Research, Sales and Logistics. She has attended postgraduate programs at Harvard Business School, USA (The CEETP Program) and in Europe (UK, France, Austria). She was trainer and/or consultant in PHARE, British Know-How Fund and UNCTAD projects. Carmen provided customized training for various companies in markets such as FMCG, paper, oil, telecommunications. She has been involved in the field of marketing as researcher, educator, consultant as well as member of the board of directors of major companies.
Professor of Organizational Behavior and Operations Management. She is an experienced trainer in Team Dynamics, Project Management, Time Management, Communication and Sales. She held senior management positions of Human Resources and Customer Operations with Vodafone Romania. She went through extensive training in De Bonos Six Hats and Lateral Thinking, Think on Your Feet, Who Moved My Cheese, DDI Targeted Selection and Excellence in Sales and Services, becoming a certified trainer.
Professor of Macroeconomics. He acted as a consultant for the World Bank, O.E.C.D., European Commission, Government of Romania, European Institute of Romania and private companies. During 1996-2001, he was vice-president of the
Professor of Human Resources Management and Organizational Behavior, Simona joined ASEBUSS in 1998. She has a postgraduate training in HR Management (HEC Canada), a degree in International Management, Univ. of Social Science, France, IESE Spain, Bled School of Management Slovenia. As owner of a consulting firm in Human Resources Management, she collaborated with international consultancy companies (Booz Allen and Hamilton, Smiths Engineering etc.) involved in the privatization of Romanian firms. She organized and taught several customized programs for ANRC, Scandia Sibiu, Shell Romania, McDonalds, etc.
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Faculty
After a 35 year career in several professional services businesses, including 20 years with Ernst & Young as a partner in the Management Consulting Services unit, Dr. Salvador joined the faculty of the Coles College of Business in 2003. Dr. Salvador currently serves as the Director of the Executive MBA Program for Coles. In addition to his role as Program Director, he teaches primarily in the areas of strategic management, mergers and acquisitions, and organizational development.
Dr. Moodie joined the Coles College of Business in 1999 and is currently Professor of Management, teaching primarily operations, MIS, and statistics. He has taught exclusively in the Executive MBA Program at Coles College for several years. From 1970 to 1985, Dr. Moodie was a Process Engineer for British Petroleum Company, designing, commissioning, and managing operations of petrochemical, refining, production, and exploration units in the UK, North Sea, and Persian Gulf. He was also a member of the Technical Staff at Hewlett-Packard Research Center prior to his academic career.
Dr Alsup joined ASEBUSS as the Director of International Programs in August 2007 and as a Professor of Accounting in January 2008. Prior to joining ASEBUSS, he was a Professor of Accounting and Senior Associate Dean at Kennesaw State University. He is currently serving as the President of the MBA Roundtable, an association of MBA programs. Professor of accounting. His teaching areas are accounting information systems and cost/managerial accounting. His research areas/interest include quality management, curriculum issues and corporate governance related aspects.
Dr. Roebuck joined the Coles College of Business in 1986 and became a member of the graduate faculty in 1988. Her career with Coles has included serving as Chair of the Department of Leadership and Executive Development and Director of the Executive MBA Program. Currently, as a member of the Department of Management and Entrepreneurship at Coles, she teaches in the areas of leadership, coaching, team building, conflict management, and learning styles.
An independently licensed psychotherapist, organizational psychologist and certified professional coach, Dr. Brock has worked in both the public and private sector for 26 years. Before Dr. Stephen Brock joining the Coles College of Business in 2002 as Senior Lecturer of leadership and executive coaching, he also served as adjunct faculty at several other colleges and universities. For the past fifteen years, in addition to his teaching career, he has engaged in private consulting and has served as a personal coach to executives of several Fortune 500 companies.
At the Coles College of Business, Dr. Smalt combines 20 years of teaching experience in accounting auditing international accounting, and financial information systems with hands-on involvement in entrepreneurial business management and management consulting. He recently joined the Executive MBA faculty at Coles responsible for all accounting-related units, and also serves a faculty team leader for the Programs business planning and business simulation learning activities.
Dr. Lopez joined the Coles College of Business Faculty in July 2007 and currently teaches in the Executive MBA Program. Prior to joining Coles, he was an executive at IBM and Xerox for almost 20 years, and has worked and lived in Europe and Asia. He currently teaches in the areas of leadership, coaching, and corporate social responsibility.
Dr. True joined the Coles College of Business in 1998 as a member of the graduate faculty and is now serving as Associate Dean of Graduate Business and Executive Programs. Dr. True teaches primarily in the areas of marketing, customer relations, and channel management. In addition to his teaching activities, Dr. True has served as the director of several international programs for Coles and has coordinated business study-abroad programs for students and faculty to more than 40 countries in Africa, Asia, Europe, and the Americas.
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for
EXECUTIVE PERSPECTIVE Our Executive MBA program covers all aspects of management, encouraging participants to think strategically, to expand their horizons and to develop a broad global perspective.
B B articipants P
enefits
firmly committed to the program and dedicated to ensuring your success, both in your business and in your academic experience. They will provide the context, frameworks and expectations for the assignments. You decide how to best position them for maximum impact for you and your organization. long relationships through shared learning and the exchange of insights with others. Mid to senior level managers with years of experience and entrepreneurs will share with you their business experience and insights. In ASEBUSS Executive MBA program you will:
Understand the key relationships between different functional areas of business Develop the ability to analyze complex situations and make tough decisions Use a set of immediately applicable business and management tools that will improve your companys productivity, enhance performance and increase profitability. Increase confidence to lead a team and to tackle additional responsibilities
IMMEDIATE APPLICABILITY We use case studies from Harvard Business School that are based on real life business situations, engaging faculty and participants in an interactive process of analysis and in-depth discussion. Studying the real issues and challenges that face business and sectors of all sizes keeps learning up-to-date and relevant. Also, issues you confront in your job can be solved through classroom discussions with your colleagues and professors. AN OUTSTANDING PEER GROUP An Executive MBA is more than simply delivering and gaining knowledge. Its about building life
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COLLABORATIVE LEARNING Groups of six to seven members having different functional strengths are carefully crafted to facilitate an exchange of viewpoints and experiences, and to provide a pool of varied backgrounds upon which team members can draw. This diversity adds to the quality of our program, creating a stimulating peer network and outstanding corporate connections. A TOP FACULTY TEAM An excellent pool of faculty will enjoy working with you in this program. Our professors are distinguished, dynamic and versatile. They are experienced educators,
Develop entrepreneurial abilities that will help position your firm successfully now and for the future.
Sponsors can expect immediate returns on their investments. The program promotes implementation of knowledge by encouraging and helping participants to enhance their strategic perspectives, business models and operating procedures. An in-depth understanding of the forces that affect
your company, gives your employees selfconfidence to manage change decisively. The sponsors will see reinvigorated executives with increased confidence, improved leadership skills and a new vision to conduct business in the 21st century.
ponsors
As a leadership tool for the organization, the Executive MBA degree:
increases motivation and confidence assists in the retention of high potential leaders grooms talent to assume greater responsibilities in less time
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Arabela Aprahamian Emilian Bituleanu Daniel Boaje Emilia Bunea Claudiu Cercel Ilona Ciauoiu Bogdan Cocora Petru Crciun Radu Crciun John Cua Cornel Dirmina Gheorghe Dobra Mircea Dobre Liviu Dan Drgan Andi Dumitrescu Rucsandra Hurezeanu Isabelle Iacob Romulus Maier Bogdanka Miliescu Sergiu Mititelu Cornel Oprian Drago Petrescu Manuela Plpcianu Octavian Popescu Ovidiu Popescu Florin Rdulescu Veronica Savanciuc Aurelian Sima Liviu Sfrija Mugur Stancu Rzvan tefnescu Adrian Nanulescu Maria Tudor Marius Tulea Nicolae Voiculescu
lumni
oday, you will find alumni of the Executive MBA program of ASEBUSS in senior positions across industries, throughout Romania leaders with increased responsibilities in the Eastern Europe region or other countries in Europe or US.
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ommunity
Prominent alumni include:
World Bank-Romania Libra Bank Cetelem ING Fond de Pensii Banca Romn de Dezvoltare Philips Romnia S & T Romnia Cegedim Romnia Interamerican Pensii Tornado Sistems Reuters Romnia ALRO Slatina Whirlpool Romnia TotalSoft GfK Romnia Ivatherm HelpNet Agora Media Unirea Medical Centres Hochland Romnia IKEA Romnia Trotter Prim Bancpost SA Initiative Bucureti Abbott Laboratories Prodal94 Lowe Worldwide Accenture Henkel Romnia Medicredit Leasing Saint Gobain Isover Orange Romania Zenith Media Crescendo Link Resource
ike you, before they enrolled, they were uncertain about the values of an advanced management education in their careers yet committed to taking a major step in the future. or hundreds of graduates, now almost 1000, the EMBA program has made a lifelong difference, helping them to mature as leaders. The many successful graduates of ASEBUSS demonstrate the value of the Program.
2000 2007 2003 1996 2002 2004 2004 2001 1998 2007 2002 2001 2004 1998 2003 2004 1999 1999 2002 2002 2004 2005 2002 2002 2000 2000 1995 1998 1998 1998 2004 2008 1999 1999 1995
Senior Private Sector, Development Specialist President General Manager President Executive Officer Country Manager Managing Director General Manager Chief Inmvestments Officer Chief Executive Officer Country Manager (Romnia,Bulgaria, Rep.Moldova, Macedonia) General Manager General Manager General Manager General Manager General Manager General Manager General Manager Medical Director General Manager Retail Manager Chief Executive Officer General Manager Managing Director Regional GM Central, Romnia, Europe & Israel General Manager President & CEO DC Bucharest Lead President General Manager Managing Director Corporate Business Services Director Managing Director General Manager Managing Partner
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Calea Grivitei 8-10, sector 1, 0101731 Bucuresti Tel: +4021 319 64 40/41, email: emba@asebuss.ro Check our site for information about program presentations and EMBA workshops:
www.asebuss.ro