ENTREPRENEURSHIP

Competitive Analysis
Matrix

PIZZA INDUSTRY
(PAKISTAN)

SUBMITTED TO:
Ms. Saira Ibrahim

SUBMITTED BY:
Quratulain Riaz (06-146)

Mehreen Raza (06-419)

SUBMITTED ON:
9 March, 2009
 Pizza Hut

Competitive
Information

“Share the good times”.

Italian-American cuisine
pizza · pasta · desserts

Pizza Range:
- Supreme - Super supreme
- Chicken supreme - BBQ Beef
Products Offered - Meat lovers - Hot n Spicy
- Chicken tandoori - Veggie Lovers
- Cheese Lovers - Splitza
- Do it Yourself Pizza - The euro
- Fajita Sicilian - Chicken tikka
- Chicken fajita

• Innovative specialty pizzas; the most crust styles.

• Pizza Hut sells pizzas in four different sizes: personal (an
Product Strengths individual serving), small, medium and large.
• An expanded menu and slightly more upscale options.
• Pizza Hut experiments with new products frequently.

• Criticized for the high salt content of some of their meals.

Product Weakness
• There is a significant amount of fat.

• Carry-out, delivery, and dine-in options, and the store front

Competitive Advantage
delivery and carry-out locations.

Competitive • Slow delivery

Disadvantage • high price
 Domino’s

Competitive
Information

The pizza delivery experts!

Pizza, Buffalo Wings, Hot Sandwiches

Pizza Range:
- Pepperoni feast - Hawaiian feat
- Superb cheese - Hot n Spicy
- Tex-mex feast - Chicken tandoori feast
- Vegi feast - Extavaganzza
- Italiano feast - Deluxe feast
Products Offered
Deals:
- Dat’s 4 me (Rs.185)
- Cheezy talk (Rs. 625)
- Have it all (Rs.599)
- Recession Buster (Rs.999)
Side Products:
- Sandwiches
Free Delivery
• Fast delivery; cool online Pizza Tracker; many crust options; low
price.
• Domino's was the first national pizza chain to sell chicken wings).
Product Strengths
• corrugated cardboard delivery boxes
• Domino's guarantees delivery within 30 minutes, or the order is
free

• Underwhelming flavor; overly sweet sauce.

Product Weaknesses

• Domino's main competitive advantage over Pizza Hut is their

price.
• Revolutionary heating technology for ensuring pizzas to be
delivered almost oven hot!
• Domino's Pizza introduced their traditional hand-tossed pizza at
Competitive
almost the same price as competition but offered much larger
Advantage(s)
sizes.
• the modern belt-driven pizza oven,
• Pizza tracker system
• Online ordering process: Awesome. Simple and intuitive, and
allows you to add, remove, and edit pizzas easily
 Competitive
Disadvantage(s)

Pizza Next
Competitive
Information
The best pizza in town!

Pizza Range:
- Super duper - Chicken super
- Chicken tikka - Chicken fajita
- Chicken fiesta - Sicilian feast
- Hot n spicy - European delight
- Hawaiian delight - Vegetables delight
- Cheesy delight
Products Offered Deals:
- Kids Meal (Rs. 180)
- Good Time (Rs. 175)
- Fun Time (Rs. 175)
- Over Time (Rs. 220)
- Get Together (Rs. 825)
Free Delivery

Product Strengths

Product Weaknesses
 Competitive
Advantage(s)

Competitive
Disadvantage(s)

Papa John’s
Competitive Better Ingredients. Better Pizza!
Information

Pizza
Pizza Range:
- Super papa - Pepperoni pizzazz
- All the meat - Garden special
- Western BBQ - Chicken Florentine
- Cha Cha chicken - Say cheese
Products Offered
- Papa’s tikka - New Orleans jazz
- Hawaaiian volcano - Little Italy
- Mexican ole
Deals:
- Lunch
Free Delivery

• Higher-quality toppings; the most specialty pizzas; decent

crust; ample toppings; excellent presentation.
Product Strengths
• Papa John's offers online ordering
• first major pizza chains to include a dipping sauce

• Higher cost.
Product Weaknesses • Only three crust styles.
• primarily takes carryout and delivery orders,
 Papa John's offers online ordering and automatically assigns
Competitive
all registered customers to the closest location
Advantage(s) First pizza chain to make online ordering available to its
customers.

Competitive takes carryout and delivery orders,

Disadvantage(s) Papa john’s offers simple menu